Scott Palter's Books

Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

By: Scott Brinker

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Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

By: Scott Brinker

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

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Page Count

294

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119183170

ISBN 13

9781119183174

The Fortunes of Nigel

Historical Novel

By: Walter Scott

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The Fortunes of Nigel

Historical Novel

By: Walter Scott

A young Scottish nobleman, Nigel Olifaunt, Lord Glenvarloch, travels to London in order to ask the King to repay his father's loan. Nigel wishes to use the money to pay off a mortgage on his estate, but the Duke of Buckingham and Prince Charles already have their eyes on it. The lord is drawn into the chaotic life of the court, and when he becomes an enemy of the profligate Lord Dalgarno, he finds himself in grave danger.

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Page Count

565

Publisher

e-artnow

Published Date

ISBN 10

8026881702

ISBN 13

9788026881704

Rokeby by Sir Walter Scott - Delphi Classics (Illustrated)

By: Sir Walter Scott

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Rokeby by Sir Walter Scott - Delphi Classics (Illustrated)

By: Sir Walter Scott

This eBook features the unabridged text of ‘Rokeby’ from the bestselling edition of ‘The Complete Works of Sir Walter Scott’. Having established their name as the leading publisher of classic literature and art, Delphi Classics produce publications that are individually crafted with superior formatting, while introducing many rare texts for the first time in digital print. The Delphi Classics edition of Scott includes original annotations and illustrations relating to the life and works of the author, as well as individual tables of contents, allowing you to navigate eBooks quickly and easily. eBook features: * The complete unabridged text of ‘Rokeby’ * Beautifully illustrated with images related to Scott’s works * Individual contents table, allowing easy navigation around the eBook * Excellent formatting of the textPlease visit www.delphiclassics.com to learn more about our wide range of titles

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Page Count

230

Publisher

Delphi Classics

Published Date

ISBN 10

1786568802

ISBN 13

9781786568809

How to Count It All Joy

When Faced with Insurmountable Circumstances!

By: Bernita Scott Weston

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How to Count It All Joy

When Faced with Insurmountable Circumstances!

By: Bernita Scott Weston

In September 2002 she married the man of her dreams. In June 2005 they purchased their home in paradise. It was the perfect love nest, the kind of home most people can only dream about. Their private get-a-way was nestled in 5.75 acres of plush exotic land, with a towering forest of landscape and natural habitat, overlooking several creeks and streams with breath taking sunset views from every angle. It was secretly hidden from the world, a place where deer's and rabbits seek refuge; where the falcons soared and roamed freely without fear of discovery. It was the summer of their lives, with a newly built wrap-around deck that lit up the night. They were the envy of all their friends and neighbors. Until one day the perfect dream they once shared came crashing down around them! Their once perfect marriage would be put to the test. Voluntary humility is an honor and privilege best served with a willing, sincere and open heart. To be humbled by God, is an indescribable devastation of heartache and pain for which they would soon discover. September 2009 the flood they once mocked and avoided two years prior, returns with a wicked vengeance, only this time it would take most of the city and their home in paradise with it! Being homeless with only the clothes on their backs, they did not sin nor did they charge God with wrong. They were hard-pressed on every side, but not crushed; perplexed, but not in despair; persecuted, but not forsaken; struck down, but not destroyed. In this faith based book, Bernita Weston shares with the world how they were able to turn their tragedy into triumph. Find out, "How to Count it ALL Joy, When Faced with Insurmountable Circumstances!

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Page Count

361

Publisher

AuthorHouse

Published Date

ISBN 10

1477285881

ISBN 13

9781477285886

Book's by Scott Palter

Hacking Marketing

Hacking Marketing

The Fortunes of Nigel

The Fortunes of Nigel

Rokeby by Sir Walter Scott - Delphi Classics (Illustrated)

Rokeby by Sir Walter Scott - Delphi Classics (Illustrated)

How to Count It All Joy

How to Count It All Joy

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