Now is the time to make money! You have watched the market swing amid concerns over the European debt crisis and heard the cautious optimism about U.S. economic recovery. Now, you're wondering where you should be putting your money for maximum safe return. With The 100 Best Stocks to Buy in 2013, you can reap high earnings with stock picks that promise a better return than the market average. In addition to naming 100 top-performing investments, this newest edition of the classic book includes: An evaluation of the current state of the market Information about significant investment opportunities Tips for balancing your portfolio between aggressive and safety stocks Advice about investing to cover rising college costs An essential guide for anyone investing in today's market, The 100 Best Stocks to Buy in 2013 gives you solid and dependable advice you can take to the bank.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
Psychology for Sustainability, 4th Edition -- known as Psychology of Environmental Problems: Psychology for Sustainability in its previous edition -- applies psychological theory and research to so-called "environmental" problems, which actually result from human behavior that degrades natural systems. This upbeat, user-friendly edition represents a dramatic reorganization and includes a substantial amount of new content that will be useful to students and faculty in a variety of disciplines—and to people outside of academia, as well. The literature reviewed throughout the text is up-to-date, and reflects the burgeoning efforts of many in the behavioral sciences who are working to create a more sustainable society. The 4th Edition is organized in four sections. The first section provides a foundation by familiarizing readers with the current ecological crisis and its historical origins, and by offering a vision for a sustainable future.The next five chapters present psychological research methods, theory, and findings pertinent to understanding, and changing, unsustainable behavior. The third section addresses the reciprocal relationship between planetary and human wellbeing and the final chapter encourages readers to take what they have learned and apply it to move behavior in a sustainable direction. The book concludes with a variety of theoretically and empirically grounded ideas for how to face this challenging task with positivity, wisdom, and enthusiasm. This textbook may be used as a primary or secondary textbook in a wide range of courses on Ecological Psychology, Environmental Science, Sustainability Sciences, Environmental Education, and Social Marketing. It also provides a valuable resource for professional audiences of policymakers, legislators, and those working on sustainable communities.
The MBA has rapidly become the world’s most desired degree, with graduates of top business schools landing six-figure pay packages in private equity, high-tech, investment banking, and management consulting. As a result, the competition for admission into select programs is fierce; some schools admit less than 10 percent of applicants. This third edition of Your MBA Game Plan includes even more sample essays and resumes from successful applicants, fresh insight on 35 leading business schools from around the world, and advice specifically tailored to international applicants. It will show you how to: Select target schools and highlight the personal characteristics and skill sets they seek Navigate the “GMAT or GRE?” question Assess your own candidacy with the objective eye of an MBA admissions officer Craft compelling essays and resumes that highlight your most salient attributes and make you stand out to the admissions committee Avoid the mistakes that ruin thousands of applicants’ chances each year Perform flawlessly during your admissions interviews
“An original book…about individuals who used ideas to change the world” (The New Yorker)—the fascinating exploration into the creation and history of the Paris Peace Pact, an often overlooked but transformative treaty that laid the foundation for the international system we live under today. In 1928, the leaders of the world assembled in Paris to outlaw war. Within the year, the treaty signed that day, known as the Peace Pact, had been ratified by nearly every state in the world. War, for the first time in history, had become illegal. But within a decade of its signing, each state that had gathered in Paris to renounce war was at war. And in the century that followed, the Peace Pact was dismissed as an act of folly and an unmistakable failure. This book argues that the Peace Pact ushered in a sustained march toward peace that lasts to this day. A “thought-provoking and comprehensively researched book” (The Wall Street Journal), The Internationalists tells the story of the Peace Pact through a fascinating and diverse array of lawyers, politicians, and intellectuals. It reveals the centuries-long struggle of ideas over the role of war in a just world order. It details the brutal world of conflict the Peace Pact helped extinguish, and the subsequent era where tariffs and sanctions take the place of tanks and gunships. The Internationalists is “indispensable” (The Washington Post). Accessible and gripping, this book will change the way we view the history of the twentieth century—and how we must work together to protect the global order the internationalists fought to make possible. “A fascinating and challenging book, which raises gravely important issues for the present…Given the state of the world, The Internationalists has come along at the right moment” (The Financial Times).
The central concern of the book is the impact of global terror networks and state counterterrorism on twentieth-century fiction. A unique contribution of this book is the comparative approach, as opposed to the single author focus of most of the edited collections on terrorism in literature.
Volume 1 of Clifton William Scott...is the rich heritage of a New England family. Fond remembrances of the author's parents are provided by family and friends. Brief family histories of eight branches of the family tree--Scott, Bradford, Taylor, Robinson, Williams, Porter, Shaw, and Ranney--are followed from the immigration of each patron ancestor during the great migration of 1620-1643 from England to either the Pilgrim's Plymouth Colony or the Puritan's Massachusetts Bay Colony, then to the Connecticut Valley towns, and finally to the Berkshire Hills towns of Buckland and Ashfield. Scott and Bradford descendants to the present time are documented, as are the numerous Pilgrim connections to the 1620 Mayflower passengers.
From the award-winning author of The Road from Chapel Hill, a story of loyalty, duty, and love in the days following the Civil War. Returning to characters introduced in her previous novel, acclaimed author Joanna Catherine Scott explores the terrain of a devastated South, where the war is over-but conflict lives on. Having endured years of hardship, Eugenia Mae Spotswood returns to Wilmington to find out who her mother is, only to be faced with racism and hatred...until she is befriended by the most powerful Negro leader in the state Senate. Also driven forward are the strong-minded ex-slave Tom and his crippled former enemy Clyde Bricket. Tom spent the last years of the war working for the Union as a spy. Now, Clyde watches as his family farm slowly dies. Only if they work together can they survive...
A biography of the charismatic world traveler whose daredevil exploits thrilled millions in the early twentieth century. Born in 1900, Richard Halliburton ran away from his hometown of Memphis, Tennessee, at the age of nineteen to lead an extraordinary and dramatic life of adventure. Against the backdrop of the Roaring Twenties and the Great Depression, Halliburton’s exploits around the globe made him an internationally known celebrity and the most famous travel writer of his time. From climbing Mount Olympus in Greece to swimming the Panama Canal and flying all the way to Timbuktu, Halliburton experienced and wrote about adventures that others never even believed possible. His youthful spirit and bohemian lifestyle won the hearts of millions, and this absorbing biography tells his story. “He was Marco Polo and Indiana Jones wrapped up in one, with P.T. Barnum’s flippancy and James Bond’s bravado, capped off by F. Scott Fitzgerald’s aristocratic good looks and manners.” —Smithsonian “A concise new biography [that] covers the life of a man of marvels.” —Memphis Magazine
Love Inspired Historical brings you four new titles at a great value, available now! Enjoy these historical romances of adventure and faith. INSTANT FRONTIER FAMILY Frontier Bachelors by Regina Scott Maddie O'Rourke is in for a surprise when handsome Michael Haggerty replaces the woman she hired to escort her orphaned siblings to Seattle—and insists on helping her care for the children he adores. THE BOUNTY HUNTER'S REDEMPTION by Janet Dean When bounty hunter Nate Sergeant shows up and claims her shop belongs to his sister, widowed seamstress Carly Richards never expects a newfound love—or a father figure for her son. THE TEXAS RANGER'S SECRET by DeWanna Pace Advice columnist Willow McMurtry needs to learn to shoot, ride and lasso for her fictional persona, and undercover Texas Ranger Gage Newcomb agrees to teach her. But as the cowboy lessons draw them closer, will they trust each other with their secrets? THE BABY BARTER by Patty Smith Hall With their hearts set on adopting the same baby, can sheriff Mack Worthington and army nurse Thea Miller agree to a marriage of convenience to give the little girl both a mommy and a daddy?
Human-centered informatics (HCI) is a young discipline that is still defining its core components, with approaches rooted in engineering, science, and creative design. In the spirit of this book series, this book explores HCI as an intersection point for different perspectives of computing and information technology, seeking to understand how groups of designers can communicate with an increasingly diverse set of colleagues on a broadening set of problems. In so doing, this book traces the evolution of claims as a way to capture and share knowledge, particularly in comparison to other approaches like patterns and issues. Claims can be a centrally important aspect in HCI design efforts, either consciously by targeted design techniques or through ingrained habits of experienced designers. An examination of claims, their uses in design, and the possibilities for explicit use in future collaborative design endeavors seeks to inspire their further development use in HCI design. Table of Contents: What are Claims? / Knowing and Sharing / Evolution of Claims / Using Claims / Looking Forward
Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.
This book is a discussion of key documents that explain the development, current status, and relevance of the international law governing the initiation of military hostilities. International Law and the Use of Force: A Documentary and Reference Guide brings to life a crucial body of law, explaining its historical origins, the core rules and principles of the regime embodied in the Charter of the United Nations, and contentious aspects of that law in the contemporary world. In light of the intensified interest in the question of justified or unjustified use of force, this timely resource introduces and analyzes over 40 documents relating to the legality of the initiation of military hostilities. The volume presents competing assessments of the legality of key uses of force and explains mainstream positions on important issues such as national right to self-defense, anticipatory and preemptive self-defense, terrorism, aggression, and the role of the UN Security Council. The book concludes by assessing whether the international law that seeks to limit the number of wars has in fact made the world a more peaceful place.
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
As the economy recovers, the stock market has soared. And you--you're looking for profitable places to put your money. Well, search no further! The stocks listed in previous editions of this book have consistently beaten the market average by more than 6 percent. In addition to naming 100 top-performing investments, this newest edition of this classic guide will tell you how to: Reduce risk Develop an investment strategy Evaluate value Know when to buy and when to sell Invest for retirement Whether you're a first-time stock buyer or an experienced trader, this quick-reference volume remains your essential and trusted tool for building your investment portfolio.
This one-of-a-kind book fills a gap in the literature by providing readers with a systematic approach to monitoring and evaluation (M&E) training for programs and projects. Bridging theoretical concepts with practical, how-to knowledge, authors Scott Chaplowe and J. Bradley Cousins draw upon the scholarly literature, applied resources, and over 50 years of combined experience to provide expert guidance that can be tailored to different M&E training needs and contexts, including those for novices, professionals, organizations and their staff, community members, and other groups with a desire to learn and sustain sound M&E practices.
The Hollywood icon tells about his rise to Hollywood stardom among legends like Cary Grant and Barbara Stanwyck and his troubled marriage, divorce, and remarriage to starlet Natalie Wood. In the revelation-filled memoir from one of Hollywood’s most talented actors, readers have a candid and deeply personal look at the life and career of Robert Wagner. Wagner’s long career began in the Hollywood of the 1950s, when studios were dominant and even the love lives of actors were dictated by what benefited the studio. His memoirs will chronicle in a very personal way his rise to stardom, his decline, and his resurrection. Wagner will talk candidly about his famous relationship with Natalie Wood and the circumstances surrounding her tragic death. His friendships and stories include major Hollywood personalities in the last half of the 20th century. When his family moved to Los Angeles, a young Wagner held a variety of jobs (including one as a caddy for Clark Gable) while pursuing his goal, but it was while dining with his parents at a restaurant in Beverly Hills that he was “discovered” by a talent scout. Known as much for his on-screen abilities as his off-screen personal heartbreak, Wagner will discuss for the first time his complicated and ultimately tragic relationship with Hollywood sweetheart Natalie Wood. It was implied that Wagner played a role in Natalie Wood’s tragic drowning off the coast of Catalina Island in 1981 and Wagner, for the first time ever, will set the record straight. With at least two dozen photos to illustrate his real Hollywood-style tell-all, this will be the extremely candid autobiography of Robert Wagner.
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
With careful biblical analysis and appropriate candor, Pastor Scott highlights some of the fascinating links between sexuality and spiritual life. Readers will discover how to integrate these two elements of their lives and allow them to powerfully enhance each other.
This volume of essays by renowned Civil War historians provides a comprehensive history of the legendary Iron Brigade and its service to the Union. Fighting in the Civil War for the Union Army of the Potomac, Brigadier General Rufus King’s Wisconsin Brigade was the only all-Western Brigade to fight for the Eastern armies of the Union. Known as "The Black Hat Brigade" because the soldiers wore the regular army’s dress black hat instead of the more typical blue cap, they were renowned for their discipline and valor in combat. From Brawner Farm and Second Bull Run to Chancellorsville and Gettysburg, the Western soldiers were giants of the battlefield, earning their reputation as “The Iron Brigade.” And when the war was over, the records showed that it led all federal brigades in percentage of deaths in battle. These essays, by some of the most renowned Civil War historians and experts on the brigade, spotlight significant moments in the history of this celebrated unit. "Editors Alan Nolan and Sharon Eggleston Vipond's insightful essays provide fresh perspectives on the Iron Brigade's exploits, detailing military and political events in the words of actual combatants."—Military Review
The celebrated Hollywood icon comes fully to life in this complex portrait by noted film historian and master biographer Scott Eyman. Exploring Wayne's early life with a difficult mother and a feckless father, "Eyman gets at the details that the bean-counters and myth-spinners miss ... Wayne's intimates have told things here that they've never told anyone else" (Los Angeles Times). Eyman makes startling connections to Wayne's later days as an anti-Communist conservative, his stormy marriages to Latina women, and his notorious--and surprisingly long-lived--passionate affair with Marlene Dietrich.
Nestled in the heart of the Finger Lakes region, Auburn, New York, is home to some of the key figures in our nation’s history. Both William Seward and Harriet Tubman lived in Auburn, as did Martha Coffin Wright, a pioneering figure in the struggle for women’s suffrage. Auburn’s significance to American life, however, goes beyond its role in political and social movements. The seeds of American development were sown and bore fruit in small urban centers like Auburn. The town’s early and rapid success secured its place as a cornerstone of the North American industrial core. Anderson chronicles the story of Auburn and its inhabitants, individuals with the skills and ingenuity to nurture and sustain an economy of unprecedented growth. He describes the early settlers who capitalized on the rich geographic advantages of the area: abundant water power and access to transportation routes. The entrepreneurs and capital that Auburn attracted built it into a thriving community, one that became a center of invention, manufacturing, and finance in the mid-nineteenth century. Just as the high profits and rapid accumulation of wealth allowed the community to prosper and grow, these factors also initiated its decline. Anderson traces Auburn’s momentous rise and gradual decline, illustrating American capitalism in its rawest form as it played out in small towns across the nation.
Language is an essential part of what makes us human. Where did it come from? How did it develop into the complex system we know today? And what can an evolutionary perspective tell us about the nature of language and communication? Drawing on a range of disciplines including cognitive science, linguistics, anthropology and evolutionary biology, Speaking Our Minds explains how language evolved and why we are the only species to communicate in this way. Written by a rising star in the field, this groundbreaking book is required reading for anyone interested in understanding the origins and evolution of human communication and language.
Scholars working for communities' rights in California's Central Valley In the Struggle tells the story of the persistent engagement of eight public scholars spanning generations of sustained endeavor, a dogged war in which workers and scholars together repeatedly took on the powerful agricultural industry, the political machines, and even the universities. The stories begin in the 1930s with Paul Taylor, a professor of economics at University of California, Berkeley, who pioneered field research and activism as he travelled through the areas marked by the Great Depression, together with his wife, photographer Dorothea Lange. Working in the heart of California's agricultural Central Valley, Taylor was the first of a succession of scholars who shared the dual commitment to research and engagement, to making problems visible and to effecting change through strategic action. Taylor and Lange intentionally wove their political engagement into their identities and work as researchers, as they conducted studies, led strikes, organized underserved communities, founded community development programs, created nonprofit institutions, and more. This book documents a tradition of politically engaged scholarship in one of the world's most dramatic contexts, full of disparities and contradictions, but also ripe with opportunities to make a difference. It covers a struggle that continues undiminished in the present.
This carefully edited historical collection of has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Indian Wars is the collective name for the various armed conflicts fought by European governments and colonists, and later the United States government and American settlers, against the indigenous peoples of North America. These conflicts occurred from the time of the earliest colonial settlements in the 17th century until the 1920s. Contents: Indian Wars in North Carolina 1663-1763 Chronicles of Border Warfare – Indian Wars in West Virginia Autobiography of the Sauk Leader Black Hawk and the History of the Black Hawk War of 1832 The Vanishing Race - The Last Great Indian Council
On an Empty Stomach examines the practical techniques humanitarians have used to manage and measure starvation, from Victorian "scientific" soup kitchens to space-age, high-protein foods. Tracing the evolution of these techniques since the start of the nineteenth century, Tom Scott-Smith argues that humanitarianism is not a simple story of progress and improvement, but rather is profoundly shaped by sociopolitical conditions. Aid is often presented as an apolitical and technical project, but the way humanitarians conceive and tackle human needs has always been deeply influenced by culture, politics, and society. Txhese influences extend down to the most detailed mechanisms for measuring malnutrition and providing sustenance. As Scott-Smith shows, over the past century, the humanitarian approach to hunger has redefined food as nutrients and hunger as a medical condition. Aid has become more individualized, medicalized, and rationalized, shaped by modernism in bureaucracy, commerce, and food technology. On an Empty Stomach focuses on the gains and losses that result, examining the complex compromises that arise between efficiency of distribution and quality of care. Scott-Smith concludes that humanitarian groups have developed an approach to the empty stomach that is dependent on compact, commercially produced devices and is often paternalistic and culturally insensitive.
In this book, the author provides an hour-by-hour tactical history of the battle, beginning before dawn on September 17 and concluding with the immediate aftermath of the battle, including General McClellan's fateful decision to not pursue Lee's retreating forces back across the Potomac to Virginia. But this is not only an operational history of Antietam: the author also offers the reader insight into the experiences of enlisted soldiers, the terror of the fighting itself, and the emotional aftermath for those who survived"--
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