Scott J. Edgett's Books

Product Innovation and Technology Strategy

By: Robert G. Cooper,Scott J. Edgett

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Product Innovation and Technology Strategy

By: Robert G. Cooper,Scott J. Edgett

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

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Page Count

272

Publisher

Stage-Gate International

Published Date

ISBN 10

1439252246

ISBN 13

9781439252246

Successful Product Innovation

A Collection of Our Best

By: Robert G. Cooper,Scott J. Edgett

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Successful Product Innovation

A Collection of Our Best

By: Robert G. Cooper,Scott J. Edgett

How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.

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Stage-Gate International

Published Date

ISBN 10

1439249180

ISBN 13

9781439249185

Lean, Rapid and Profitable New Product Development

By: Robert G. Cooper,Scott J. Edgett

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Lean, Rapid and Profitable New Product Development

By: Robert G. Cooper,Scott J. Edgett

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

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Page Count

216

Publisher

Stage-Gate International

Published Date

ISBN 10

1439224609

ISBN 13

9781439224601

Generating Breakthrough New Product Ideas

Feeding the Innovation Funnel

By: Robert G. Cooper,Scott J. Edgett

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Generating Breakthrough New Product Ideas

Feeding the Innovation Funnel

By: Robert G. Cooper,Scott J. Edgett

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

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Page Count

273

Publisher

Product Development Institute

Published Date

ISBN 10

097328272X

ISBN 13

9780973282726

Building a Growth Factory

By: Scott D. Anthony,David S. Duncan

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Building a Growth Factory

By: Scott D. Anthony,David S. Duncan

Introducing the Four Components That Make Innovation Repeatable Even the best-performing companies eventually stall. Sustaining momentum—and remaining a great growth company—takes a system. Scott Anthony and David Duncan call this system a “Growth Factory.” They’ve seen it work in a small set of elite companies that have created environments where innovation is both repeatable and reliable, not relegated to an off-site or isolated division that has no real connection to the organization’s future. In this HBR Single, Anthony and Duncan draw on their extensive experience working with these growth factory organizations—most notably Procter & Gamble and Citigroup. They highlight the four main components that make innovation repeatable and reliable, citing real examples of what P&G, Citi, and even their own firm, Innosight, have gone through to stay firmly on a path toward growth despite huge challenges. They offer practical advice on how you can put their system into action in your own company—whether it’s a large multinational or a small start-up. HBR Singles provide brief yet potent business ideas for today’s thinking professional. They are available digitally at HBR.org and through the Kindle Store, the iBookstore, and other ebooksellers.

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Publisher

Harvard Business Press

Published Date

ISBN 10

1422193551

ISBN 13

9781422193556

Book's by Scott J. Edgett

Product Innovation and Technology Strategy

Product Innovation and Technology Strategy

Successful Product Innovation

Successful Product Innovation

Lean, Rapid and Profitable New Product Development

Lean, Rapid and Profitable New Product Development

Generating Breakthrough New Product Ideas

Generating Breakthrough New Product Ideas

Building a Growth Factory

Building a Growth Factory

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