How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research
The secret of product design is that there is no secret—by following the right process at the right time, you can plan, research, and prototype your way to successful products that people love. Why is it important? Successful product designers wear many hats—entrepreneur, prototyper, analyst, researcher, marketer. Their work integrates many different kinds of knowledge within an organization. All of these skillsets must be utilized effectively and at the right moments: to define new products that people actually want, to prototype those products, and to refine the designs into products that customers love. What you’ll learn—and how you can apply it Learn about the many roles of successful product designers and how to organize and rally your team to define new products informed by research. You'll learn about the prototyping process and how physical prototypes can make the most of your team and move you quickly toward a winning product. This lesson is for you because... You're a designer interested in expanding your skillset to include product definitions (not just mockups!) You're a product designer taking on more of a management role, and you want to learn how to effectively organize a team for the best results Prerequisites None Materials or downloads needed in advance None
How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research
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