This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
In Hidden Empire, the sequel to Card's bestselling novel Empire, Averell Torrent has become President of the United States, with enormous political and popular support and, if people only realized it, a tight grip on the reins of both political parties. He has launched America into a get-tough, this-world-is-our-empire foreign policy stance. But Captain Bartholomew Coleman, known as Cole to his friends and enemies alike, sees the danger Torrent poses to American democracy and the potential disasters involved in his foreign military adventures. Cole quickly runs afoul of Torrent; on the run, he and a few friends and allies seek proof of how Torrent orchestrated the political takeover that included assassinating a President and nearly starting a civil war. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
When the American dream shatters into violence, who can hold the people and the government together? And which side will you be on? Orson Scott Card is a master storyteller, who has earned millions of fans and reams of praise for his previous science fiction and fantasy novels. Now he steps a little closer to the present day with this chilling look at a near future scenario of a new American Civil War. The American Empire has grown too fast, and the fault lines at home are stressed to the breaking point. The war of words between Right and Left has collapsed into a shooting war, though most people just want to be left alone. Empire — Battle rages with high-technology weapons versus militia foot-soldiers, devastating the cities, and overrunning the countryside. But the vast majority, who only want the killing to stop and the nation to return to more peaceful days, have technology, weapons and strategic geniuses of their own. Hidden Empire — A deadly plague devastating the world leads the American President to declare severe immigration restriction. Captain Batholomew Coleman must navigate a hostile population, while protecting researchers, in the hopes of finding a cure. Tor books by Orson Scott Card Ender Universe The Ender Saga Ender’s Game Ender in Exile Speaker for the Dead Xenodice Children of the Mind Ender’s Shadow Quintet Ender’s Shadow Shadow of the Hegemon Shadow Puppets Shadow of the Giant Shadows in Flight The Second Formic War (With Aaron Johnston) The Swarm Other Books in the Ender Universe Children of the Fleet Ender Novellas A War of Gifts First Meetings At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
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