From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. : Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to… Game Changing Marketing Strategies: Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies. Tailored Advice to Scale Your Business: Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency. Practical Implementation: Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly. Future-Proof Your Marketing: Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage. Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away. Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action. Why not start today?
Ever peered up at the night sky and wondered what’s out there between the stars and the dust? NASA reckons there’s as many Earth’s as every word spoken by every soul since the dawn of time, a Cosmos more alive with friendly worlds than we’d ever imagined. But the Universe may not be what we thought. Science could be mistaken. Physical laws could be bang on or also very wrong. Carson Becker made billions from a platinum strike that sent his investors and the Stock Exchange into meltdown, skyrocketing his backroom, beer-can Company into a Fortune 500 player almost overnight. But money quickly lost him to a new, overwhelming focus. onnie Lennox, his CFO, and Joe Stubbs his head of exploration are his closest confidantes, fighting to keep him grounded, but are frustrated by his ballistic compulsion and infuriating ego. Becker’s crew, along with Nate and his science team, Vic and Harry in SLS shuttle Sagan, and Mission at JSC, confront the true nature of the Cosmos, revealed to them, slice by slice. Will first contact be benevolent and munificent, prodding their planet with words to the wise and revelations or will it be punishing and vindictive? With spacetime reduced almost to nothing, Becker and the rest of the frontline are confronted by an embitterred other, a human boy in appearance, expounding his frustration with the unexplainable human condition. His purpose is to engineer lavishly fertile universes, to design the growth of pre-eminent civilisations, divining them from an extraordinary sequence of digital code. Physics and quantum theory are built on something astonishingly simple, the Grand Unifying Theory nothing more than an unintuitive misnomer. Minan is the Creator, the designer of more than a billion universes and has suffered only one failure – humanity. And it’s a shocker."--
Leaving the crowded, tourist-driven French Quarter by crossing Esplanade Avenue, visitors and residents entering the Faubourg Marigny travel through rows of vibrantly colored Greek revival and Creole-style homes. For decades, this stunning architectural display marked an entry into a more authentic New Orleans. In the first complete history of this celebrated neighborhood, Scott S. Ellis chronicles the incomparable vitality of life in the Marigny, describes its architectural and social evolution across two centuries, and shows how many of New Orleans’s most dramatic events unfolded in this eclectic suburb. Founded in 1805, the Faubourg Marigny benefited from waves of refugees and immigrants settling on its borders. Émigrés from Saint-Domingue, Germany, Ireland, and Italy, in addition to a large community of the city’s antebellum free people of color, would come to call Marigny home and contribute to its rich legacy. Shaped as well by epidemics and political upheaval, the young enclave hosted a post–Civil War influx of newly freed slaves seeking affordable housing and suffered grievous losses after deadly outbreaks of yellow fever. In the twentieth century, the district grew into a working-class neighborhood of creolized residents that eventually gave way to a burgeoning gay community, which, in turn, led to an era of “supergentrification” following Hurricane Katrina. Now, as with many historic communities in the heart of a growing metropolis, tensions between tradition and revitalization, informality and regulation, diversity and limited access contour the Marigny into an ever more kaleidoscopic picture of both past and present. Equally informative and entertaining, this nuanced history reinforces the cultural value of the Marigny and the importance of preserving this alluring neighborhood.
From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. : Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to… Game Changing Marketing Strategies: Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies. Tailored Advice to Scale Your Business: Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency. Practical Implementation: Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly. Future-Proof Your Marketing: Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage. Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away. Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action. Why not start today?
Pro-Life Advocate Scott Klusendorf Answers the Important Question: "What Are the Unborn?" Pro-life Christians, take heart: the pro-life message can compete in the marketplace of ideas if Christians properly understand and articulate that message. In light of the 50th anniversary of Roe v. Wade, too many Christians do not understand the essential truths of the pro-life position, making it difficult for them to articulate a biblical worldview on issues like abortion, cloning, and embryo research. This second edition of The Case for Life, now with added content, provides intellectual grounding for the pro-life convictions that most evangelicals hold. Author Scott Klusendorf simplifies the debate—the sanctity of life is not a morally complex issue. The debate turns on one key question: What is the unborn? In this timely ebook, Klusendorf teaches readers what the role of the pro-life Christian should be and how to lovingly and winsomely engage in questions and objections. Timely: Covers current hot-button topics related to abortion, cloning, and embryo research Ideal for Christians or Anyone Curious about the Pro-Life Movement: Written for those looking to learn more about the pro-life argument and why it matters Logically Grounded: Klusendorf explains the core of the argument and how to engage in a thoughtful and loving way Additional Content: Includes two new chapters on how to organize material for a pro-life talk and what it means to be pro-life
Leaving the crowded, tourist-driven French Quarter by crossing Esplanade Avenue, visitors and residents entering the Faubourg Marigny travel through rows of vibrantly colored Greek revival and Creole-style homes. For decades, this stunning architectural display marked an entry into a more authentic New Orleans. In the first complete history of this celebrated neighborhood, Scott S. Ellis chronicles the incomparable vitality of life in the Marigny, describes its architectural and social evolution across two centuries, and shows how many of New Orleans’s most dramatic events unfolded in this eclectic suburb. Founded in 1805, the Faubourg Marigny benefited from waves of refugees and immigrants settling on its borders. Émigrés from Saint-Domingue, Germany, Ireland, and Italy, in addition to a large community of the city’s antebellum free people of color, would come to call Marigny home and contribute to its rich legacy. Shaped as well by epidemics and political upheaval, the young enclave hosted a post–Civil War influx of newly freed slaves seeking affordable housing and suffered grievous losses after deadly outbreaks of yellow fever. In the twentieth century, the district grew into a working-class neighborhood of creolized residents that eventually gave way to a burgeoning gay community, which, in turn, led to an era of “supergentrification” following Hurricane Katrina. Now, as with many historic communities in the heart of a growing metropolis, tensions between tradition and revitalization, informality and regulation, diversity and limited access contour the Marigny into an ever more kaleidoscopic picture of both past and present. Equally informative and entertaining, this nuanced history reinforces the cultural value of the Marigny and the importance of preserving this alluring neighborhood.
The glitter and glitz of Mardi Gras in New Orleans draw people in, year after year. Floats, throws, and music all make memories that last a lifetime. In this joyful volume of photographs and essays, renowned photographer Judi Bottoni and Mardi Gras expert Peggy Scott Laborde capture some of the best moments from today’s Mardi Gras celebrations. From the Twelfth Night Revelers heralding the start of Carnival season to Zulu and Rex bringing it to a triumphant close, Mardi Gras Moments highlights what makes the experience unforgettable. Relive scenes and music from famous parades and experience the signature floats that return year after year, including Endymion’s Pontchartrain Beach Float, Orpheus’s Smokey Mary, and Rex’s Boeuf Gras. Celebrities, including Will Ferrell, reign over super-krewes as kings. Women wear the crown in Iris, Nyx, and Muses—known for its coveted shoe throws. The Mardi Gras Indians and the Baby Dolls show off a proud history in costume and dance. The Rolling Elvi and ’tit Rǝx are just some of a wild profusion of show-stopping sub-krewes. The exuberance and thrill of Carnival are on full display in these stunning photographs.
First Published in 1997. This book is intended as a resource for anyone interested in the artistic contributions and activities of women in nineteenth-century Britain. It is an index as well as an annotated bibliography and provides sources for information about women well known in their own time and about women who were little known then and are forgotten now
A project of the Utah Women's History Association and cosponsored by the Utah State Historical Society, Paradigm or Paradox provides the first thorough survey of the complicated history of all Utah women. Some of the finest historians studying Utah examine the spectrum of significant social and cultural topics in the state's history that particularly have involved or affected women.
Despite recent interest in forgiveness and reconciliation, relatively little research has been conducted on forgiveness in literary studies. A Poetics of Forgiveness explores the profound links between creativity and forgiveness, and argues that creative production and interpretation can play a vital role in practices of forgiveness. Developing a model of "poetic forgiveness" through the work of Julia Kristeva, Jacques Derrida, and Kelly Oliver, A Poetics of Forgiveness asks how forgiveness is expressed in literature and other art forms, and what creative works can bring to secular debates on forgiveness and conflict resolution. Jill Scott explores these questions in a wide variety of historical and cultural contexts, from Homer s Iliad to 9/11 novels, from postwar Germany to post-Apartheid South Africa, in canonical texts and in diverse media, including film, photography, and testimony.
New epic fantasy in the grand tradition—including a never-before-published Song of Ice and Fire story by George R. R. Martin! Fantasy fiction has produced some of the most unforgettable heroes ever conjured onto the page: Robert E. Howard’s Conan the Barbarian, Michael Moorcock’s Elric of Melniboné, Fritz Leiber’s Fafhrd and the Gray Mouser. Classic characters like these made sword and sorcery a storytelling sensation, a cornerstone of fantasy fiction—and an inspiration for a new generation of writers, spinning their own outsize tales of magic and swashbuckling adventure. Now, in The Book of Swords, acclaimed editor and bestselling author Gardner Dozois presents an all-new anthology of original epic tales by a stellar cast of award-winning modern masters—many of them set in their authors’ best-loved worlds. Join today’s finest tellers of fantastic tales, including George R. R. Martin, K. J. Parker, Robin Hobb, Scott Lynch, Ken Liu, C. J. Cherryh, Daniel Abraham, Lavie Tidhar, Ellen Kushner, and more on action-packed journeys into the outer realms of dark enchantment and intrepid derring-do, featuring a stunning assortment of fearless swordsmen and warrior women who face down danger and death at every turn with courage, cunning, and cold steel. FEATURING SIXTEEN ALL-NEW STORIES: “The Best Man Wins” by K. J. Parker “Her Father’s Sword” by Robin Hobb “The Hidden Girl” by Ken Liu “The Sword of Destiny” by Matthew Hughes “‘I Am a Handsome Man,’ Said Apollo Crow” by Kate Elliott “The Triumph of Virtue” by Walter Jon Williams “The Mocking Tower” by Daniel Abraham “Hrunting” by C. J. Cherryh “A Long, Cold Trail” by Garth Nix “When I Was a Highwayman” by Ellen Kushner “The Smoke of Gold Is Glory” by Scott Lynch “The Colgrid Conundrum” by Rich Larson “The King’s Evil” by Elizabeth Bear “Waterfalling” by Lavie Tidhar “The Sword Tyraste” by Cecelia Holland “The Sons of the Dragon” by George R. R. Martin And an introduction by Gardner Dozois “When fine writer and expert editor [Gardner] Dozois beckons, authors deliver—and this surely will be one of the year’s essential anthologies.”—Kirkus Reviews (starred review)
There have been major developments in our understanding of the causes of rheumatic disease and in their treatment during the last half-century. This book provides a detailed review of the seminal papers that have paved the way for breakthroughs in the clinical management of the entire spectrum of rheumatic disease.
Celebrated in media and myth, New Orleans's French Quarter (Vieux Carr(r)) was the original settlement of what became the city of New Orleans. In Madame Vieux Carr(r), Scott S. Ellis presents the social and political history of this famous district as it evolved from 1900 through the beginning of the twenty-first century. From the immigrants of the 1910s, to the preservationists of the 1930s, to the nightclub workers and owners of the 1950s and the urban revivalists of the 1990s, Madame Vieux Carr(r) examines the many different people who have called the Quarter home, who have defined its character, and who have fought to keep it from being overwhelmed by tourism's neon and kitsch. The old French village took on different roles--bastion of the French Creoles, Italian immigrant slum, honky-tonk enclave, literary incubator, working-class community, and tourist playground. The Quarter has been a place of refuge for various groups before they became mainstream Americans. Although the Vieux Carr(r) has been marketed as a free-wheeling, boozy tourist concept, it exists on many levels for many groups, some with competing agendas. Madame Vieux Carr(r) looks, with unromanticized frankness, at these groups, their intentions, and the future of the South's most historic and famous neighborhood. The author, a former Quarter resident, combines five years of research, personal experience, and unique interviews to weave an eminently readable history of one of America's favorite neig
The creative practice of remix is essential to contemporary culture, as the proliferation of song mashups, political remix videos, memes, and even streaming television shows like Stranger Things demonstrates. Yet remix is not an exclusively digital practice, nor is it even a new one, as there is evidence of remix in the speeches of classical Greek and Roman orators. Turntables and Tropes is the first book to address remix from a communicative perspective, examining its persuasive dimensions by locating its parallels with classical rhetoric. Through identifying, recontextualizing, mashing up, and applying rhetorical tropes to contemporary digital texts and practices, this groundbreaking book presents a new critical vocabulary that scholars and students can use to analyze remix. Building upon scholarship from classical thinkers such as Isocrates, Quintilian, Nāgārjuna, and Cicero and contemporary luminaries like Kenneth Burke, Richard Lanham, and Eduardo Navas, Scott Haden Church shows that an understanding of rhetoric offers innovative ways to make sense of remix culture.
Although important advances have been made in treating epilepsy, we still await the miracle cure. Before looking forward we must look backward and this book provides that glimpse into the history of the development of treatment for epileptics. It brings together material from diverse sources to give a coherent narrative of the discovery and development of the drugs commonly used today.
In this, the first of the Wanderings and Sojourns series, the reader is taken on a variety of journeys spanning all the continents of the world except Antarctica and Australasia. They'll travel by sea and land through Caribbean islands and sub-Saharan savannah, South American mountain ranges and rivers of Asia, North African markets and verdant English valleys, all the while living the adventures and experiences that gave rise to the unique philosophies shared within these pages. Interspersed between these true stories are works of lyrical verse; songs as varied as the wanderings and sojourns from which they were born. Themes vary from sharing of wisdom among travelers to respect for one's rifle during insurgent war, transition of a boy into manhood or the last portage two adventurers will ever share. The world beyond convention is the canvas upon which these unusual stories and songs are painted, the pallet comprises an entire spectra from shipwreck to war, spirituality to atavism, Aboriginals to ghosts, and the resulting pictures provide a fascinating view of the world as seen through unusual windows by someone who doesn't quite conform to the norms of society....
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