The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
This Book Has Been Designed To Meet A Long-Felt Need For A Compendium Of Papers Contributed By Writers, Authors, Subject Experts, Academicians And Consultants And Those Who Have Been Related Agro-Development, Rural Development, Social Development, Overall Entire Infrastructure Promoting Rural Bases. The Book Contains Papers On The Following Subjects: Participation And Empowerment; Rural Infrastructure In Telecommunications; Empowerment Of Women And Marginalised Groups In Panchayats; Women S Self-Help Groups; Women S Welfare And Social Development; Communication Needs For Rural Women; Women Corporate Leadership; Women In Commercial Poultry, Status Of Women In India; Women S Role In Gram Sabhas; Self-Employment As A Career; Child Labour In India; Electronic Media For Agro And Rural Development; Biotechnology And Bioinformation; National Social Assistance Programmes; Internet In India: An Oversight; Decentralisation-New Agency Of The World Bank And Panchayats And Child Labour. This Book Will Prove Useful Not Only To Students Of Commerce, Economics And Management But Also To Those Who Are Appearing For Ca, Cs, Cost Accountant, Caiib And Other Professional Examinations. In Addition, To The Teaching Community, Researchers, Policy Makers, Government Officials, Academicians And So On.
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