How does a globally uncompetitive industry compete successfully in specific markets? What shapes the decisions of importers in these markets to purchase inputs from a more costly supplier? Current theories highlight the role of the market or firm strategy as possible explanations. It’s Not Just the Economy, Stupid! Trade Competitiveness in the 21st Century relies on 12 years of research of the US textile industry and the apparel industry throughout the Latin American and Caribbean regions to provide an alternative answer to these questions. The book argues that market factors and business strategies alone do not determine industry competitiveness and firm import behavior. Rather, special international trade programs and regulated trade agreements, which are commonly described as free trade agreements, make it possible for an industry that is less competitive in the global market to become highly competitive in specific markets. Furthermore, these same international trade programs and agreements create incentives for importers to purchase inputs from specific markets, including those with higher costs. For example, the US textile industry is less cost competitive than the same industry in a number of other countries, such as China. Although less expensive textile suppliers exist, some Latin American and Caribbean countries continue to import a majority of their textiles from the United States for use in their garment exports. The book shows that this particular trend results from special trade programs and regulated trade agreements. The findings presented here complement existing scholarship on international trade by focusing on the behavior of importers rather than exporters. Furthermore, whereas current studies explain how industries compete in the global market, the book shifts the emphasis toward industry competitiveness in specific markets.
In 2012, U.S. and European firms accounted for the highest share of revenue generated by the top international architecture and engineering firms in Africa, at 27 and 31 percent, respectively," according to a U.S. International Trade Commission trade brief. These findings show that the growth of company revenues in an overseas market does not just have to depend on the sale of manufactured products or agricultural commodities. Opportunities also exist for service providers. International Trade in Services: Effective Practice and Policy addresses a reality that receives minimal attention in the current debate about international trade—how the export and import of services drive a significant portion of international trade. The United States has a US$269 billion surplus in trade in services with the world. On other hand, U.S. trade in goods with the world continues to experience a wide trade deficit of US$946 billion. Nevertheless, U.S. policy response focuses mainly on the manufacturing and agricultural sectors. In addition, as an international trade educator in business schools at different universities, many of the textbooks emphasize the various aspects of importing and exporting goods. Workshops aimed to educate and inform the business community also focus on the trade in goods. Consequently, business students and practitioners miss another important component of international trade that presents opportunities—trade in services. The book provides a simple, yet thorough, introduction on how to export a service to an overseas market. The book will guide its audience with a step-by-step process on exporting a service from research to strategy to implementation. Furthermore, the book will highlight the opportunities presented by the international-level General Agreement on Trade in Services (GATS) and bilateral and regional-level reciprocal trade agreements. Service providers will be able to use the book as a guide to start the export process successfully with the first step. Essentially, the book will provide results in the following areas: Time saving—The step-by-step process, which highlights various programs, and the list of key resources will save future exporters of a service the time that they would spend trying to just understand another market. Frustration reduction—The book’s outline of the formal mechanisms available to service exporters will save them from the frustration that may arise from encountering trade practices, some of which can also be very costly, in different markets that make it difficult to compete against local service providers. Money saving—Having substantive knowledge of formal mechanisms and key resources that help to reduce the risks associated with exporting to another market, such as not receiving payment, will help the services-based exporter to use its financial resources more efficiently while reducing its risk of nonpayment.
How does a globally uncompetitive industry compete successfully in specific markets? What shapes the decisions of importers in these markets to purchase inputs from a more costly supplier? Current theories highlight the role of the market or firm strategy as possible explanations. It’s Not Just the Economy, Stupid! Trade Competitiveness in the 21st Century relies on 12 years of research of the US textile industry and the apparel industry throughout the Latin American and Caribbean regions to provide an alternative answer to these questions. The book argues that market factors and business strategies alone do not determine industry competitiveness and firm import behavior. Rather, special international trade programs and regulated trade agreements, which are commonly described as free trade agreements, make it possible for an industry that is less competitive in the global market to become highly competitive in specific markets. Furthermore, these same international trade programs and agreements create incentives for importers to purchase inputs from specific markets, including those with higher costs. For example, the US textile industry is less cost competitive than the same industry in a number of other countries, such as China. Although less expensive textile suppliers exist, some Latin American and Caribbean countries continue to import a majority of their textiles from the United States for use in their garment exports. The book shows that this particular trend results from special trade programs and regulated trade agreements. The findings presented here complement existing scholarship on international trade by focusing on the behavior of importers rather than exporters. Furthermore, whereas current studies explain how industries compete in the global market, the book shifts the emphasis toward industry competitiveness in specific markets.
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