Sara Brusco's Books

Market Segmentation Analysis

Understanding It, Doing It, and Making It Useful

By: Sara Dolnicar,Bettina Grün,Friedrich Leisch

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Market Segmentation Analysis

Understanding It, Doing It, and Making It Useful

By: Sara Dolnicar,Bettina Grün,Friedrich Leisch

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

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Page Count

332

Publisher

Springer

Published Date

ISBN 10

9811088187

ISBN 13

9789811088186

The Power of Disturbance

Elsa Morante's "Aracoeli"

By: Sara Fortuna

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The Power of Disturbance

Elsa Morante's "Aracoeli"

By: Sara Fortuna

Aracoeli (1982) was the last novel written by Elsa Morante (1912-85), one of the most significant Italian writers of the twentieth century. The journey, both geographical and memorial, of a homosexual son in search of his dead mother is a first-person narrative that has puzzled many critics for its darkness and despair. By combining scholars from different disciplines and cultural traditions, this volume re-evaluates the esthetical and theoretical complexity of Morante's novel and argues that it engages with crucial philosophical and epistemological questions in an original and profound way. Contributors explore the manifold tensions staged by the novel in connection with contemporary philosophical discourse (from feminist/queer to political theory to psycho-analysis) and authors (such as Emilio Gadda, Pier Paolo Pasolini and Pedro Almodovar). The Power of Disturbance shows that by creating a 'hallucinatory' representation of the relationship between mother and child, Aracoeli questions the classical distinction between subject and object, and proposes an altogether new and subversive kind of writing. Manuele Gragnolati teaches Italian literature at Oxford University, where he is a Fellow of Somerville College. Sara Fortuna teaches philosophy of language at the Universita Guglielmo Marconi in Rome.

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Page Count

362

Publisher

Routledge

Published Date

ISBN 10

1351541382

ISBN 13

9781351541381

Avanzando

Gramtica espaolay lectura

By: Sara L. de la Vega,Carmen Salazar

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Avanzando

Gramtica espaolay lectura

By: Sara L. de la Vega,Carmen Salazar

Tackling the complexities of the Spanish language just got easier with the new sixth edition of Avanzando. This traditional intermediate-level book covers both spoken and written Spanish grammar to improve one's comprehension of the language. It incorporates updated vocabulary and topics covering new technology. The grammar scope and sequence has also been updated to provide more balance in length and difficulty.

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Page Count

433

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471699748

ISBN 13

9780471699743

Uneven Social Policies

The Politics of Subnational Variation in Latin America

By: Sara Niedzwiecki

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Uneven Social Policies

The Politics of Subnational Variation in Latin America

By: Sara Niedzwiecki

Social policies can transform the lives of the poor and marginalized, yet inequitable implementation often limits their access. Uneven Social Policies shifts the focus of welfare state analysis away from policy design and toward policy implementation. By examining variation in political motivations, state capacity, and policy legacies, it explains why some policies are implemented more effectively than others, why some deliver votes to incumbent governments while others do not, and why regionally elected executives block the implementation of some but not all national policies. Niedzwiecki explores this variation across provinces and municipalities by combining case studies with statistical analysis of conditional cash transfers and health policies in two decentralized countries, Argentina and Brazil. The analysis draws on original data gathered during fifteen months of field research that included more than 230 interviews with politicians and 140 with policy recipients.

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Page Count

275

Publisher

Cambridge University Press

Published Date

ISBN 10

1108644899

ISBN 13

9781108644891

Marketing

By: Paul Baines,Chris Fill,Sara Rosengren

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Marketing

By: Paul Baines,Chris Fill,Sara Rosengren

Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further. Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject. The book is accompanied by an Online Resource Centre that features: For everyone: Practitioner Insight videos Library of video links Worksheets For students: Author Audio Podcasts Multiple choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint Slides Test bank Essay Questions Tutorial Activities Marketing Resource Bank Pointers on Answering Discussion questions Figures and Tables from the book Transcripts to accompany the practitioner insight videos.

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Page Count

767

Publisher

Oxford University Press

Published Date

ISBN 10

0198748531

ISBN 13

9780198748533

Master school of virtuoso piano playing: Scales

By: Alberto Jonás,Reah Sadowsky,Sara Davis Buechner

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Master school of virtuoso piano playing: Scales

By: Alberto Jonás,Reah Sadowsky,Sara Davis Buechner

An acclaimed multi-volume treatise presents precise and creative exercises for serious painists and teaches technique, pedaling, fingering, and other methods.

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Page Count

338

Publisher

Courier Corporation

Published Date

ISBN 10

0486483347

ISBN 13

9780486483344

Novo

By: Sara P. Teller

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Novo

By: Sara P. Teller

Ahora que Carmela Holgazan ha fallecido, toda su enorme herencia pasa a manos de sus familiares mas allegados; sus dos hijas Maria y Candela. Ha pasado ya un mes desde entonces y todo parece en calma hasta que el aparente fantasma de Carmela se aparece para ahuyentar a sus hijas de "lo que fue su propiedad.

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Publisher

Lulu.com

Published Date

ISBN 10

1291692096

ISBN 13

9781291692099

L'ultimo volto della luna

By: Sara Bardi

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L'ultimo volto della luna

By: Sara Bardi

La notte della sua iniziazione, la giovane druidessa Keita riceve in sogno la visione di una terra sconosciuta e del suo sovrano, un ragazzo dalla carnagione scura e gli occhi di falco al quale si sente inspiegabilmente legata. Spalleggiata dagli antitetici fratelli adottivi Tylan e Garret, intraprenderà un periglioso viaggio che la condurrà nel leggendario Egitto dei faraoni. Tra intrighi di palazzo, tombe profanate e l'influenza di una forza del male proveniente dal passato, Keita dovrà fare appello a tutto il suo coraggio per comprendere pienamente il compito cui la Dea l'ha destinata e salvare le persone che ama. "Il Cancello è stato aperto. Chi è stato? Piumartiglio, Sussurranime e Sanguebianco. Loro hanno ucciso il Guardiano, loro hanno girato la Chiave. Sono pronti, è il momento, la falce è propizia. Sei pronta.

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Page Count

542

Publisher

Lulu.com

Published Date

ISBN 10

1291493816

ISBN 13

9781291493818

Dos ramas, una única ciencia: Física y Matemáticas

By: Sara Benito Pascual

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Dos ramas, una única ciencia: Física y Matemáticas

By: Sara Benito Pascual

Libro que refleja la evolución histórica conjunta que han llevado a cabo el análisis y la física; una rama de las matemáticas y una ciencia aparentemente muy diferenciadas. El trabajo cooperativo de físicos y matemáticos han permitido el desarrollo de nuevas tecnologías consideradas en la actualidad casi imprescindibles.

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Lulu.com

Published Date

ISBN 10

1291166300

ISBN 13

9781291166309

Book's by Sara Brusco

Market Segmentation Analysis

Market Segmentation Analysis

The Power of Disturbance

The Power of Disturbance

Avanzando

Avanzando

Uneven Social Policies

Uneven Social Policies

Marketing

Marketing

Master school of virtuoso piano playing: Scales

Master school of virtuoso piano playing: Scales

Novo

Novo

L'ultimo volto della luna

L'ultimo volto della luna

Dos ramas, una única ciencia: Física y Matemáticas

Dos ramas, una única ciencia: Física y Matemáticas

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