This book taps into discussions about social vulnerability, empowerment, and resistance in relation to disaster relief and recovery. It disentangles tensions and dilemmas within post-disaster empowerment, through a rich ethnographic narrative of the work of Occupy Sandy in Rockaway, New York City, after Hurricane Sandy in 2012. It details both a remarkable collaborative relief phase, in which marginalized communities were empowered to take active part, as well as a phase of conflict and resistance that came about as relief turned to long-term recovery. This volume particularly aims to understand how community empowerment processes can breach pre-disaster marginalization in the aftermath of disasters. It connects with broader emancipatory literature on dilemmas involved in empowerment ‘from the outside’. In a future of potentially harsher climate related disasters and increased social vulnerability for certain communities, this book contributes to a full and nuanced understanding of community empowerment and vulnerability reduction. This book will be of interest to sociologists, anthropologists, geographers, political scientists, and urban studies researchers, as well as undergraduate and postgraduate students interested in disaster management, disaster risk reduction, social vulnerability, community empowerment, development studies, local studies, social work, community-based work, and emancipatory theory.
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view intothe fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley and Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting theopportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses intothe professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
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