Sanjay Kumar Verma's Books

Public Relations and Media in Cooperatives: An Indian Perspective

By: Sanjay Kumar Verma

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Public Relations and Media in Cooperatives: An Indian Perspective

By: Sanjay Kumar Verma

At a time when effective communications has become the biggest issue confronting the cooperative movement globally, the book delves into the issues of Public Relations and Media in the context of cooperatives in India. Being the largest cooperative movement in the world, with significant achievements in various areas of socio-economic activities, the Indian cooperative movement faces a big challenge of image-building which can enhance the profile of the cooperative movement, and create awareness about the beneficial aspects of cooperative development amongst the general masses. Against this backdrop, the book is a timely endeavour to analyse the issues of public relations and media which have an important role in image-building of the cooperative sector. The book with a strategic orientation comes up with fresh perspectives so as to prepare a road-map for strengthening the functioning of public relations and media in the working of cooperatives in India. As communications is considered the weakest link in the functioning of the cooperative sector, there is a strong realization that the cooperative movement in India cannot succeed without a vibrant public relations and media policy. As the communication literature in the cooperative sector in India is scanty, the book also fills a big void in enriching the subjects of public relations and media, which are generally neglected. The book deals with a wide gamut of vital issues like importance of public relations, research in public relations, media relations, community media, cooperative advocacy, success stories, strategic communications, social media, role of blogs, and also some case studies related to public relations and media. The book provides a refreshing referral benefit to students and teachers of public relations and media, research scholars, faculty members, academicians, practitioners and policy-makers related to the cooperative sector in India and abroad.

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Page Count

188

Publisher

Studera Press

Published Date

ISBN 10

938588381X

ISBN 13

9789385883811

Introspect, Explore and Enrich Yourself

By: Sanjay Kumar Verma

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Introspect, Explore and Enrich Yourself

By: Sanjay Kumar Verma

We all tend to forget the encounters in daily insights life as life has become so hectic and fast-paced. However, when we think about these encounters, we feel they provide so many life lessons to us. The present book is a short compilation of small articles and stories on the issues of daily life. They will enable you to introspect and relate to the instances mentioned in this book from your own encounters in daily life. You will gain fresh insights about life which will help you to see it’s good and bad shades without being judgmental. You will feel that you are one of the characters of the stories in this book. The book is a reflection of my thoughts on important issues of trust, relationship, motivation, encouragement, relationships, etc. The behavioral aspects which are very important today have also been touched upon.

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Page Count

104

Publisher

Studera Press

Published Date

ISBN 10

8194725216

ISBN 13

9788194725213

Cases in Strategic Management

A Flexibility Perspective

By: Sanjay Dhir,Sushil

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Cases in Strategic Management

A Flexibility Perspective

By: Sanjay Dhir,Sushil

This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, including vision and mission, general environment analysis, industry analysis, competitive advantage, resource and capability view, generic strategies, business level strategy, corporate level strategy, international strategy, change and turnaround, strategic implementation, and strategic controls, as well as flexibility embedded in these concepts. It can be used as a primary textbook for managerial programs for executives, and as a supplementary case textbook for core MBA courses. Exploring “Strategic Formulation” and “Strategic Implementation” concepts from a flexibility perspective, it is also an excellent companion to leading strategic management textbooks.

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Page Count

273

Publisher

Springer

Published Date

ISBN 10

9811370648

ISBN 13

9789811370649

Book's by Sanjay Kumar Verma

Public Relations and Media in Cooperatives: An Indian Perspective

Public Relations and Media in Cooperatives: An Indian Perspective

Introspect, Explore and Enrich Yourself

Introspect, Explore and Enrich Yourself

Cases in Strategic Management

Cases in Strategic Management

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