Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.
UnŐimpresa pu essere orientata soprattutto al prodotto e concentrarsi sulla progettazione di unŐofferta sempre pi innovativa, a partire dalle competenze tecniche possedute al proprio interno. Oppure pu porre enfasi sul processo di vendita e sulla capacit di imporre al mercato i propri prodotti. In tempi recenti si sono per rivelate pi competitive le imprese capaci di partire dalle esigenze del consumatore per ripensare i propri prodotti. Oggi siamo di fronte a una nuova svolta: vince lŐimpresa che sa costruire un rapporto di fiducia con il consumatore nel lungo periodo. La fiducia espressione della capacit dellŐimpresa di Çmantenere le sue promesseČ e di far fronte agli impegni assunti con i suoi clienti. Partendo da questo quadro concettuale Castaldo disegna il suo percorso, articolato in quattro tappe: Comprendere il mercato, Definire le strategie di marketing, Le leve di marketing, Esplorare le nuove frontiere del marketing.
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
The Causes and Behavioral Consequences of Disasters brings a public health perspective to the literature, reflecting the increasing importance of the field in both disaster preparedness and disaster response. Arguing that a disaster is not only the event but its aftermath as well, the authors apply salient local content to the study of scenarios ranging from the Cuzco, Peru, earthquake of 1950 to the Columbine school shooting, the Oklahoma City bombing, and 9/11. These case studies form the basis for models of vulnerabilities to disasters and population behavior following disasters, illustrating how careful pre-event planning and coordinated post-event response strategies can minimize the initial damage and negative aftereffects. The Causes and Behavioral Consequences of Disasters will further professional discussion and understanding among a wide range of professionals and students across public health, mental health, education, health administration and policy, social work, and the social sciences.
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