Adam Smith, asserting the common humanity of the street porter and the philosopher, articulated the classical economists' model of social interactions as exchanges among equals. This model had largely fallen out of favor until, recently, a number of scholars in the avant-garde of economic thought rediscovered it and rechristened it "analytical egalitarianism." In this volume, Sandra J. Peart and David M. Levy bring together an impressive array of authors to explore the ramifications of this analytical ideal and to discuss the ways in which an egalitarian theory of individuality can enable economists to reconcile ideas from opposite ends of the political spectrum. "The analytical egalitarianism project that Peart and Levy have advanced has come to occupy a prominent place in the current agenda of historians of economic thought." ---Ross Emmett, Associate Professor of Economics and Co-Director of the Michigan Center for Innovation and Economic Prosperity, Michigan State University "These essays and dialogs from the Summer Institute would make Adam Smith, economist and moral philosopher, proud." ---J. Daniel Hammond, Hultquist Family Professor of Economics, Wake Forest University With essays by: James M. Buchanan, Alfred Nobel Memorial Prize in Economic Sciences recipient (1985) and Professor Emeritus, George Mason University and Virginia Polytechnic and State University Juan Pablo Couyoumdijian, Universidad del Desearrollo, Chile Tyler Cowen, George Mason University Eric Crampton, University of Canterbury, New Zealand Andrew Farrant, Dickinson College Samuel Hollander, Professor Emeritus, University of Toronto M. Ali Khan, Johns Hopkins University Thomas Leonard, Princeton University Deirdre McCloskey, University of Illinois, Chicago Leonidas Montes, Dean of School of Government, Universidad Adolfo Ibañez, Chile Maria Pia Paganelli, Yeshiva University and New York University Warren J. Samuels, Professor Emeritus, Michigan State University Eric Schliesser, VENI post-doctoral research fellow, Leiden University, and University of Amsterdam Gordon Tullock, George Mason University Sandra J. Peart is Dean of the Jepson School of Leadership Studies, University of Richmond, Virginia. David M. Levy is Professor of Economics at George Mason University (GMU) and Research Associate at the Center for Study of Public Choice at GMU. They are Co-Directors of George Mason University's Summer Institute for the Preservation of the History of Economics.
Using Evidence' provides a multidisciplinary framework for understanding the research use agenda. The book considers how research use & the impact of research can be assessed. It is useful for university & government researchers, research funding bodies, public service managers & professionals, & students of public policy & management.
In addition to verifying as many of Tremaine's original library locations as possible, and identifying additional copies of the items, the authors of the supplement have added many new entries that have come to light in the last 45 years.
Libraries are public places—open to anyone and everyone. This book contains invaluable, practical tips for library staff who sometimes must deal with difficult or even dangerous individuals and situations. Every library experiences difficult patrons. Thorough preparation is the best defense: it's always much better to be proactive than reactive. The authors of Crash Course in Dealing with Difficult Library Customers realized that these kinds of situations are more universal than unique, despite the great variations in library environments and customer bases, and pooled their more than 100 years of experience to offer practical advice that will help library staff prepare for the many kinds of "worst case scenarios"—before they arise. The book identifies the basic types of problem-causing individuals, thoroughly overviews effective strategies for offsetting their actions, and explains how to successfully manage the stressful, emotionally charged situations that can arise. Drawing on their extensive real-world experience, the authors provide instructions for "last resort" options when dealing with illegal activities, acknowledge the rights of employees in difficult situations, and present strategies that will minimize staff members' stress levels when dealing with patrons. While this book will be extremely valuable to public library staff, it addresses common situations that can happen in public service at any type of library. Administrators who need to develop policies to protect their staff and their users will also find this unique work essential reading.
Presents articles on the period known as the Harlem Renaissance, during which African American artists, poets, writers, thinkers, and musicians flourished in Harlem, New York.
A comprehensive work about the first families' children, this is the only book available that treats these privileged few at any depth. The reading is enjoyable, answering questions such as, What happened to...? and, Did this president have any children? The book also is informative, glimpsing the lives of a few who have been shoved into the limelight at a certain period and for generations to come. Historically, the work functions sometimes as a period piece, sometimes as a human interest piece, but it always serves to help bring to life our first families. Included (where possible and/or appropriate) are the vital statistics of birth, marriage, education, development, profession, and death. The book is a good read, but it also serves an historical function. Aside from the fact that the book is informative, reading about the lives of the children of America's chief executives is like peering into a moment of the American equivalent of royalty. Observing the exciting, painful, humdrum, and heartfelt experiences of both the children and the families may also serve to increase the reader's understanding of the real lives of these emulated families; that they too lead lives that are similar to every person's, except that they are in the historical spotlight. After all, leaders such as Lincoln and Kennedy were forced to continue governing the affairs of state as their sons died.
From plantation performances to minstrel shows of the late nineteenth century, the roots of black theatre in Texas reflect the history of a state where black Texans have continually created powerful cultural emblems that defy the clichés of horses, cattle, and bravado. Drawing on troves of archival materials from numerous statewide sources, Stages of Struggle and Celebration captures the important legacies of the dramatic arts in a historical field that has paid most of its attention to black musicians. Setting the stage, the authors retrace the path of the cakewalk and African-inspired dance as forerunners to formalized productions at theaters in the major metropolitan areas. From Houston’s Ensemble and Encore Theaters to the Jubilee in Fort Worth, gospel stage plays of the Black Academy of Arts and Letters in Dallas, as well as San Antonio’s Hornsby Entertainment Theater Company and Renaissance Guild, concluding with ProArts Collective in Austin, Stages of Struggle and Celebration features founding narratives, descriptions of key players and memorable productions, and enlightening discussions of community reception and the business challenges faced by each theatre. The role of drama departments in historically black colleges in training the companies’ founding members is also explored, as is the role the support of national figures such as Tyler Perry plays in ensuring viability. A canon of Texas playwrights completes the tour. The result is a diverse tribute to the artistic legacies that continue to inspire new generations of producers and audiences.
Dependency is a central aspect of human existence, as are dependent care relations: relations between caregivers and young children, persons with disabilities, or frail elderly persons. In this book, Sandra Sullivan-Dunbar argues that many prominent interpretations of Christian love either obscure dependency and care, or fail to adequately address injustice in the global social organization of care. Sullivan-Dunbar engages a wide-ranging interdisciplinary conversation between Christian ethics and economics, political theory, and care scholarship, drawing on the rich body of recent feminist work reintegrating dependency and care into the economic, political, and moral spheres. She identifies essential elements of a Christian ethic of love and justice for dependent care relations in a globalized care economy. She also suggests resources for such an ethic ranging from Catholic social thought, feminist political ethics of care, disability and vulnerability studies, and Christian theological accounts of the divine-human relation.
One of the most powerful ways we can care for our future is to create a Power of Attorney. This simple document allows an appointed person to make decisions for us in the case that we can no longer do so ourselves. But what does it mean to be someone's attorney? And how can it be set up? This book is designed to offer clear, practical advice for anyone making this decision, or needing to exercise their rights. Drawing on over two decades of professional and personal experience, Sandra McDonald explains everything that you need to know about Power of Attorney, including: - how to create the legal document - how to implement it - dealing with others and safeguarding The result is an invaluable resource for anyone who is, has or deals with a Power of Attorney.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Your hospital doesn't have to lose millions of dollars every year providing care to the uninsured. Charity care for the uninsured patient population is a universal problem for healthcare providers. Now you don't have to struggle through this controversial issue any longer. "Charity Care: Tools for Managing the Uninsured Population"provides strategies and case studies you can use to meet the challenges inherent in providing charity care. This comprehensive resource will help you assess risk and develop appropriate policies and procedures to educate your revenue cycle team. Healthcare financial management and consulting expert Sandra Wolfskill, FHFMA, provides best practices, case studies, and sample policies and forms to help you build or refine the foundation of your charity care program. All of the files are included on an accompanying CD-ROM so you can download, customize, and use the tools you need right away.Tools you need to get the job done "Charity Care: Tools to Manage the Uninsured Population"gives you contemporary insights into the charity care issues you face every day. It provides: best practices risk assessments implementation guides to assist in redesigning your approach to charity-related activities case studies that highlight what your peers have done to address charity care claim processing Table of Contents Chapter 1: Introduction to charity care issues The human equation Uncompensated care Changes in the charity-care arena Tax exempt status-federal level Chapter 2: Legal background Hospital charges Class action litigation and the uninsured The government reaction to the uninsured Knowing what information is public Chapter 3: Accounting principles and state programs Applicable accounting principles Accounting principles for charity care State laws and programs Chapter 4: Strategies to assess risk and identify opportunities for improvement Identify current charity care processes The risk assessment process Chapter 5: Best practices: The ideal revenue cycle and charity processing Pre-service processing: Scheduled patient workflow Time of service processing: Scheduled patient workflow Time of service processing: Unscheduled patient workflow Post-service processing Charity policies and procedures Charity eligibility processing: Eligibility scales and forms Chapter 6: Implementing contemporary financial assistance policies and procedures Getting started Pre-service process Time of service process Post-service process Communicating with patients and physicians Outsourcing charity processing Chapter 7: Case studies Case study 1: Camden-Clark Memorial Hospital Case study 2: "Hospital"-regional medical center Case study 3: West Virginia University Hospitals and University Health Associates You'll discover strategies to initiate and implement change in the way your hospital delivers charity care, improve operations, and increase patient satisfaction with the hospital's billing and collections operation. Chief financial officers, PFS directors, revenue cycle directors, billing and collection managers, and anyone involved in making decisions about your organization's charity care position will find "Charity Care: " Tools for Managing the Uninsured Population an invaluable investment.
First Published in 1994. Part of the series on the Development of American Feminism, Sandra Lewenson's Taking Charge is the first in this series, and the selection reflects the intent to assist in enlarging our general understanding of an often overlooked presence of feminism in such professional activities as those of the Modern Nursing Movement in the United States from the Gilded Era to World War I. This work will greatly enlightened the reader regarding the struggles and accomplishments of women in nursing.
Editor and publisher, workaholic and romantic, idealist and pioneer, Lorne Pierce once described his editorial desk as "an altar at which I serve - the entire cultural life of Canada." Pierce laboured at his altar between 1920 and 1960 as the driving force behind Ryerson Press, the leading publisher of Canadian works during the mid-twentieth century. In Both Hands, Sandra Campbell captures the inimitable cultural role of a remarkable man whose work paved the way for the creation of a national identity. Both Hands delves into the encounters, trials, and triumphs that inspired Pierce's vision of cultural nationalism - from his rural upbringing in eastern Ontario, to the philosophical ideals he acquired at Queen's University, to his service as a teacher, a Methodist preacher, and a military man during the First World War. All these experiences coalesced in his work at Ryerson Press - then Canada's largest publishing house - even as he battled lupus and deafness to make his mark on the country's literary scene. Campbell situates this unflinching look into Pierce's personal and public life within the context of Canadian society, detailing his relationships with major figures such as the Group of Seven, Harold Innis, Donald Creighton, E.J. Pratt, the modernist Montreal poets, Northrop Frye, and many others. Set against the rich backdrop of Canada's early literary and artistic heritage, Both Hands vividly presents the life and work of an impresario of literary, historical, and art publishing of indisputable influence throughout the country's cultural milieus.
The Journey for Justice contradicts the beliefs that black history is lost, nonexistent, and unimportant. The information in the book expands the knowledge on African American history, as well as reveals facts that have never been published. The research findings contribute to historical accuracy. I wish to reveal the contributions that enslaved families and their descendants have made to this country and are continuing to contribute to this country in their pursuit for equality and justice. My goals are to educate the public and preserve the African American history and heritage.A wealth of information has been preserved in prominent planter families' collections and has been used to write extensive details about their lives. There is a lack of information or limited information on the enslaved African Americans on these plantations. What happened to these individuals after slavery-during Reconstruction and after?My African American roots go back to Surry County, Virginia. My ancestors were enslaved on the Mount Pleasant/Swann's Point and Four-Mile Tree (located four miles from Jamestown) Plantations. These plantations were settled by the English in 1630s. After exhausting the land in Surry, the planters moved upriver for fertile farming land in the late 1700s and early 1800s. I am providing information on the lives of these enslaved African Americans during slavery, the ex-slaves during Reconstruction, and their descendants after Reconstruction.After many years of researching the reliability of the oral histories and comparing this information with archival documents, I am presenting findings that are valid and worthy of publishing. The year 2019 marked the four-hundredth anniversary of people of African descent arriving in English North America. Now is an appropriate time to acknowledge their contributions to this country.
Love Inspired Suspense brings you three new titles at a great value, available now! Enjoy these suspenseful romances of danger and faith. GUARDING THE BABIES The Baby Protectors by Sandra Robbins Back in her hometown to take custody of her recently orphaned niece and nephew, country singer Holly Lee soon learns someone will go to any lengths to kidnap the twins—even murder. And the only person she can trust to protect them is her ex-boyfriend, Deputy Sheriff Cole Jackson. THE LITTLEST TARGET True North Heroes by Maggie K. Black On the run with a baby after witnessing her employer’s murder, nanny Daisy Hayward will protect the child with her life. And when paramedic Max Henry comes to her rescue after her car is run off the road, he vows not to let her or the little boy out of his sight until he’s sure they’re safe. FUGITIVE SPY by Jordyn Redwood When Casper English is brought into the ER with amnesia, physician Ashley Drager learns he has a picture of her in his pocket…and the same tattoo as her long-missing father. Can she help him regain his memory—and keep him alive—in time to find out what happened to her father? Join HarlequinMyRewards.com to earn FREE books and more. Earn points for all your Harlequin purchases from wherever you shop.
Updated and expanded to reflect changes in recent years, this second edition covers virtually every aspect of this dangerous drug, including history, pharmacology, pathology, physiology, treatment, clinical and forensic psychology, and legal aspects. This edition features new chapters on criminal- and civil-forensic applications including an in-depth discussion of recent laws. Pointing out important cases, articles, and statistics, the text also presents chapters on neuropsychological testing; normative data on risk analysis and violence prediction; the physiology of tweaking, the most dangerous stage of the meth cycle; and the efficacy of treatment programs including examples from newly established drug courts.
This book teaches students how to make the difficult ethical decisions that journalists routinely face. By taking a case-based approach, the authors argue that the best way to make an ethical decision is to look closely at a particular situation, rather than looking first to an abstract set of ethical theories or principles. This book goes beyond the traditional approaches of many other journalism textbooks by using cases as the starting point for building ethical practices. Casuistry, the technical name of such a method, develops provisional guidelines from the bottom up by reasoning analogically from an "easy" ethical case (the "paradigm") to "harder" ethical cases. Thoroughly grounded in actual experience, this method admits more nuanced judgments than most theoretical approaches.
Roy Daniells (1902-1979), an English professor who finished his career at the University of British Columbia, and an outstanding scholar, teacher and poet, influenced at least four generations of students.
Researcher Kate Adams has finally pinpointed the medicinal plant responsible for tearing her family apart. She's certain that discovering its secrets is her only hope of solving the mystery surrounding the disappearance of her father. Kate will risk anything to find the truth--even her budding relationship with Detective Tom Parker. But more people than she can fathom are after the plants and going it alone just might prove to be a fatal mistake. Award-winning author Sandra Orchard pulls out all the stops in this breakneck and breathtaking conclusion to the Port Aster series. Fans will not be disappointed by the surprises they find inside.
The "Vanity of the Philosopher" continues the themes introduced in Levy's acclaimed book How the Dismal Science Got Its Name. Here, Peart and Levy tackle the issues of racism, eugenics, hierarchy, and egalitarianism in classical economics and take a broad view of classical economics' doctrine of human equality. Responding to perennial accusations from the left and the right that the market economy has created either inequality or too much equality, the authors trace the role of the eugenics movement in pulling economics away from the classical economist's respect for the individual toward a more racist view at the turn of the century. The "Vanity of the Philosopher" reveals the consequences of hierarchy in social science. It shows how the "vanity of the philosopher" has led to recommendations that range from the more benign but still objectionable "looking after" paternalism, to overriding preferences, and, in the extreme, to eliminating purportedly bad preferences. The authors suggest that an approach that abstracts from difference and presumes equal competence is morally compelling. "People in the know on intellectual history and economics await the next book from Peart and Levy with much the same enthusiasm that greets a new Harry Potter book in the wider world. This book delivers the anticipated delights big time!" -William Easterly, Professor of Economics and Africana Studies, NYU, and non-resident Senior Fellow, Center for Global Development "In their customary idiosyncratic manner, Sandra Peart and David Levy reexamine the way in which the views of classical economists on equality and hierarchy were shifted by contact with scholars in other disciplines, and the impact this had on attitudes towards race, immigration, and eugenics. This is an imaginative and solid work of scholarship, with an important historical message and useful lessons for scholars today." -Stanley Engerman, John Munro Professor of Economics and Professor of History, University of Rochester Sandra J. Peart, Professor of Economics at Baldwin-Wallace College, has published articles on utilitarianism, the methodology of J. S. Mill, and the transition to neoclassicism. This is her fourth book. David M. Levy is Professor of Economics at George Mason University and Director of the Center for Study of Public Choice. This is his third book.
It is only through effective leadership actions that principals can become outstanding leaders. By building relationships that value all stakeholders—including teachers, students, parents, and community members—your actions will lead to a thriving school. This book provides you with the tools for emphasizing shared purpose, caring, integrity, and honesty so you can Build Relationships with Actions that Value Others. In this updated edition, you’ll find out how to: Establish trusting relationship based on mutual support, respect, and empowerment. Demonstrate cultural responsiveness by embracing diversity and integrating multicultural awareness throughout the curriculum. Employ creative concern-solving strategies and address conflicts with students, parents, and staff. Develop a learning culture to nurture student and teacher achievement. Each chapter concludes with a set of review questions to help you to reflect, evaluate, and improve upon your leadership skills. Filled with suggestions for actions that you can apply today, this book shows you how to become a BRAVO Principal!
Introduction. Disability and belonging in adoption history -- Expecting normality: 1918-1955. Exclusionary practices in the age of eugenics and child welfare ; Risk equivalence and the postwar family -- Working toward inclusion: 1955-1980. Love, acceptance, and the narrative of overcoming ; From overcoming to programmatic solutions -- Continued obstacles: 1980-1997. Institutional and structural barriers to the adoption of children with disabilities ; The limits of inclusion -- Epilogue. A usable past: thinking about contemporary practice in light of history.
Longlisted for the Charles Taylor Prize and selected as a Globe and Mail Top 100 Book and an iTunes Store Best Book Globe and Mail columnist Sandra Martin honours the lives of Canada's famous, infamous, and unsung heroes in this unique collection of obituaries of the first decade of the twenty-first century. Here are Canadian icons such as Prime Minister Pierre Trudeau, economist John Kenneth Galbraith, social activist June Callwood, and urban theorist Jane Jacobs. Here are builders such as feminist and editor Doris Anderson, and businessman and famed art collector Ken Thomson. Here are our rogues, rascals, and romantics; our service men and women; and here are those private citizens whose lives have had an undeniable public impact. Finally, Martin interweaves these elegant and eloquent biographies with the autobiography of the obit writer, offering an exclusive and intimate view of life on the dead beat. Beautifully written, compelling, and vivid, Working the Dead Beat is a tribute to those individuals who, each on their own and as a collective, tell the story of our country, and to the life of the obit writer who chronicles their extraordinary lives.
Appropriate for professionals in gerontology, sports psychology, health psychology, physical education and social science programs that deal with older populations and community resources, this book first discusses the pros and cons of physical activity for older persons. It then explores the theoretical reasons for which older people do not pursue physical activity and how to overcome this reluctance. There is a model included, as well as implications for future social policy.
“This new edition of an indispensable textbook… covers a huge range of topics illustrated by case studies and practical activities. It will enable schools to navigate through the complex challenges they meet on a daily basis, making education both inclusive and effective for all.” Uta Frith, Emeritus Professor in Cognitive Development, University College London, UK “This updated edition of an already essential text is a must read for anyone with an interest in special educational needs, inclusion and diversity in education. It is thoroughly researched, accessibly written, and strikes the perfect balance between emphases on theory, research, policy and practice throughout.” Neil Humphrey, Sarah Fielden Professor of Psychology of Education, University of Manchester, UK Special Educational Needs, Inclusion and Diversity has established itself as the textbook on special educational needs and disabilities (SEND). This new edition retains the considered balance between theory, research and practice, written in an accessible, user-friendly style. The fourth edition contains key updates in response to changes in the field, including developments in national policy and ways of thinking about SEND. There is a focus on reducing inequalities and enhancing inclusion to ensure relevance to working within diverse communities. Up-to-date psychological and educational methods are examined in the book to support assessment and evidence-based intervention with children and young people. Key features include: •The increasingly diverse SEND approaches across England, Wales, Scotland and Ireland, within an international context •Identification, assessment and intervention strategies for those with SEND aged from 0-25 years •Extensive exploration of current developments, in particular within autism, mental health, mathematics and sensory needs •A focus on professional ethics, parental support for learning and person-centred practices •Case studies and learning activities to reflect contemporary best practice Special Educational Needs, Inclusion and Diversity is a comprehensive guide for educational professionals to support them in maximising inclusion while recognising and supporting diversity. Sandra Dunsmuir is Professor of Educational and Child Psychology at University College London, UK. Tony Cline is Honorary Research Fellow with the Educational Psychology Group at University College London, UK. Norah Frederickson is Emeritus Professor of Educational Psychology at University College London, UK.
When twenty-three-year-old Carrie Prudence Winter caught her first glimpse of Honolulu from aboard the Zealandia in October 1890, she had "never seen anything so beautiful." She had been traveling for two months since leaving her family home in Connecticut and was at last only a few miles from her final destination, Kawaiaha'o Female Seminary, a flourishing boarding school for Hawaiian girls. As the daughter of staunch New England Congregationalists, Winter had dreamed of being a missionary teacher as a child and reasoned that "teaching for a few years among the Sandwich Islands seemed particularly attractive" while her fiancé pursued a science degree. During her three years at Kawaiaha'o, Winter wrote often and at length to her "beloved Charlie"; her lively and affectionate letters provide readers with not only an intimate look at nineteenth-century courtship, but many invaluable details about life in Hawai'i during the last years of the monarchy and a young woman's struggle to enter a career while adjusting to surroundings that were unlike anything she had ever experienced. In generous excerpts from dozens of letters, Winter describes teaching and living with her pupils, her relationships with fellow teachers, and her encounters with Hawaiian royalty (in particular Kawaiaha'o enjoyed the patronage of Queen Lili'uokalani, whose adopted daughter was enrolled as a pupil) and members of influential missionary families, as well as ordinary citizens. She discusses the serious health concerns (leprosy, smallpox, malaria) that irrevocably affected the lives of her students and took a keen (if somewhat naive) interest in relaying the political turmoil that ended in the annexation of the Hawaiian Islands by the U.S. in 1898. The book opens with a magazine article written by Winter and published while she was still teaching at Kawaiaha'o, which humorously recounts her journey from Connecticut to Hawai'i and her arrival at the seminary. The work is augmented by more than fifty photographs, four autobiographical student essays, and an appendix identifying all of Winter's students and others mentioned in the letters. A foreword by education historian C. Kalani Beyer provides a context for understanding the Euro-centric and assimilationist curriculum promoted by early schools for Hawaiians like Kawaiaha'o Female Seminary and later the Kamehameha Schools and Mid-Pacific Institute.
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
This book seeks to unravel the issues associated with the crime of murder, providing a highly accessible account of the subject for people coming to it for the first time. It uses detailed case studies as a way of exemplifying and exploring more general questions of socio-cultural responses to murder and their explanation. It incorporates a historical perspective which both provides some fascinating examples from the past and enables readers to gain a vision of what has changed and what has remained the same within those socio-cultural responses to murder. The book also embraces questions of race and gender, in particular cultural constructions of masculinity and femininity on the one hand, and the social processes of 'forgetting and remembering' in the context of particular crimes on the other. Particular murders analysed included those of Myra Hindley, Harold Shipman and the Bulger murder.
Oratory emerged as the first major form of verbal art in early America because, as John Quincy Adams observed in 1805, "eloquence was POWER." In this book, Sandra Gustafson examines the multiple traditions of sacred, diplomatic, and political speech that flourished in British America and the early republic from colonization through 1800. She demonstrates that, in the American crucible of cultures, contact and conflict among Europeans, native Americans, and Africans gave particular significance and complexity to the uses of the spoken word. Gustafson develops what she calls the performance semiotic of speech and text as a tool for comprehending the rich traditions of early American oratory. Embodied in the delivery of speeches, she argues, were complex projections of power and authenticity that were rooted in or challenged text-based claims of authority. Examining oratorical performances as varied as treaty negotiations between native and British Americans, the eloquence of evangelical women during the Great Awakening, and the founding fathers' debates over the Constitution, Gustafson explores how orators employed the shifting symbolism of speech and text to imbue their voices with power.
Book & CD. The ability to communicate well is a key marker of success in any environment, particularly in the world of work. This book is based on the widely used and respected "The Communication Handbook", written by a team of dedicated communicators and higher education specialists. Although the material has been substantially reworked and expanded, the focus remains on different forms of communication. The emphasis is placed on writing as a communication tool, particularly within the business environment. To support this, each chapter contains numerous exercises to enable the student to practise the skills learnt. An exciting addition to this text is the inclusion of online interactive exercises for students. The drilling exercises will enable students to reinforce the principles that have been explained and tested in the book, but in a fun, interactive and learning-enabled way. Lecturers can use the range of exercises to ensure that students are prepared before class and to reinforce the theories and techniques taught in the classroom. (The package is being piloted at a major South African university). The authors draw from substantial experience in the classroom and from close contact with business and industry. For that reason a student working through this book will be well prepared to communicate with success in the business environment.
Designed by Atlanta architect A. Thomas Bradbury and opened in 1968, the mansion has been home to eight first families and houses a distinguished collection of American art and antiques. Often called “the people’s house,” the mansion is always on display, always serving the public. Memories of the Mansion tells the story of the Georgia Governor’s Mansion—what preceded it and how it came to be as well as the stories of the people who have lived and worked here since its opening in 1968. The authors worked closely with the former first families (Maddox, Carter, Busbee, Harris, Miller, Barnes, Perdue, and Deal) to capture behind-the-scenes anecdotes of what life was like in the state’s most public house. This richly illustrated book not only documents this extraordinary place and the people who have lived and worked here, but it will also help ensure the preservation of this historic resource so that it may continue to serve the state and its people.
There are many resources on grant writing in science, technology and medicine, but most do not provide the practical advice needed to write the narratives of grant proposals. Designed to help novice and experienced investigators write compelling narratives and acquire research funding, this is a detailed guide to the content, organisation, layout, phrasing, and scientific argumentation of narratives. The authors draw on more than twenty years of research and analysis of grant proposals, having worked extensively with investigators at different levels, from pre-doctoral students to senior scientists. They have used this experience to design a framework for scientific writing that you can apply directly to narratives. The guidelines and advice offered are applicable across many funding agencies, including the NIH and NSF. Featuring many real-life examples, the book covers a range of topics, from organisational alternatives to best practices in grammar and editing, overview visuals, and working with contributors.
By contrasting American experience with the Canadian context, which includes a unique Quebec identity and a Native dimension, Sandra Alfoldy argues that the development of organizations, advanced education for craftspeople, and exhibition and promotional opportunities have contributed to the distinct evolution of professional craft in Canada over the past forty years. Alfoldy focuses on 1964-74 and the debates over distinctions between professional, self-taught, and amateur craftspeople and between one-of-a-kind and traditional craft objects. She deals extensively with key people and events, including American philanthropist Aileen Osborn Webb and Canadian philanthropist Joan Chalmers, the foundation of the World Crafts Council (1964) and the Canadian Crafts Council (1974), the Canadian Fine Crafts exhibition at Expo 67, and the In Praise of Hands exhibition of 1974. Drawing upon a wealth of previously unexploited materials, this richly documented survey includes descriptions and illustrations of significant works and identifies the challenges that lie ahead for professional crafts in Canada.
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