Sandra Moriarty's Books

The Science and Art of Branding

By: Giep Franzen,Sandra E. Moriarty

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The Science and Art of Branding

By: Giep Franzen,Sandra E. Moriarty

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

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Page Count

843

Publisher

Routledge

Published Date

ISBN 10

1317454669

ISBN 13

9781317454663

Prescription for Terror

By: Sandra Levy Ceren

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Prescription for Terror

By: Sandra Levy Ceren

When rape and murder strike young, single women on the sun-drenched San Diego coast, police are stumped. One of the victims was Dr. Cory Cohen's patient. The trauma triggers flashbacks of Cory's own terrifying rape. Her attacker went free, but she vows this one will not. Armed with psychological expertise, she is determined to uncover his identity. In her relentless pursuit, she risks the loss of an important friendship, and worse, places herself squarely into the killer's path.

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244

Publisher

Andrew Scott Pub

Published Date

ISBN 10

0966986105

ISBN 13

9780966986105

Water Resources

A New Water Architecture

By: Alexander Lane,Michael Norton,Sandra Ryan

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Water Resources

A New Water Architecture

By: Alexander Lane,Michael Norton,Sandra Ryan

Over 7 billion people demand water from resources that the changing climate is making more and more difficult to harness. Water scarcity and shortage are increasingly common and conditions are becoming more extreme. Inadequate and inappropriate management of water is already taking its toll on the environment and on the quality of life of millions of people. Modern water professionals have a duty to develop sound water science and robust evidence to lobby and influence national and regional development policy and investment priorities. We need to be bold and brave to challenge the status quo, argue the case for change, and create a New Water Architecture. Water Resources: A New Water Architecture takes a unique approach to the challenges of water management. The stress caused by our desire to live, eat, and consume is examined in the context of Governance, the role of policy, and the commercial world. The authors share their nine-step vision for a New Water Architecture. Written by three industry practitioners, this book provides students, young professionals, policymakers, and those interested in the sustainability of our natural resources with a pragmatic and compelling perspective on how to manage the ultimate resource of our time.

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Page Count

358

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118793951

ISBN 13

9781118793954

Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence

Pain Unspeakable

By: Sandra Hutchison

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Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence

Pain Unspeakable

By: Sandra Hutchison

Successfully reach out and help children through the worst times of their young lives! Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence: Pain Unspeakable explores an array of trauma-related topics pertaining to children of all ages from a variety of cultures and countries. This book covers the various ego stages of child development and addresses how each one is affected by traumatic experiences. This easy-to-read resource serves as a readily available reference for caregivers—professional or otherwise—who work with or encounter a child who has been traumatized. In Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence, you’ll find actual accounts of traumatic incidents throughout the world, focused specifically on those incidents that have the most devastating impact on large groups of children. This book reviews the research on post-traumatic stress disorder and stress-response related symptoms with brief descriptions of treatments for you to use with children who suffer from posttraumatic stress. Special features of this important tool consist of with an extensive list of organizations and crisis hotline numbers as well as recommended reading, video, and curricula resources. Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence examines traumatic situations from many angles, including: the many faces of trauma—accidents, fire, natural disasters developmental considerations, including ego development, memory development, and the development of fears and responses the way children respond to traumatic incidents the types of interventions—individual, group, family, pharmacological, and school-based cultural considerations from around the globe how to establish a school-based Trauma Response Team Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence includes real case studies, fictional sample cases, and suggestions that walk you step-by-step through the possible scenarios that can occur with children during or after a traumatic event. Each section of the book ends with a helpful summary highlighting the most important information.

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Page Count

192

Publisher

Routledge

Published Date

ISBN 10

1136387471

ISBN 13

9781136387470

Malawi

By: Philip Briggs,Sandra Turay

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Malawi

By: Philip Briggs,Sandra Turay

This is an invaluable guide for all visitors to this most explorable, affordable and tranquil of African countries - Malawi

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376

Publisher

Bradt Travel Guides

Published Date

ISBN 10

1784770140

ISBN 13

9781784770143

Life Work Transitions.Com

By: Deborah L Knox,Sandra S Butzel

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Life Work Transitions.Com

By: Deborah L Knox,Sandra S Butzel

Life Work Transitions.com is a survival manual for the 21st century that helps readers merge their spiritual intentions with technology as a means of connecting to their unique work in the world. Including over 200 carefully pre-screened career related websites correlated to the three stages of the job search process, the book takes the reader on a personal soulful journey of self-discovery. This career and life work planning guide book is applicable to all potential emploees, whether you are seeking full-time, part-time, self-employment or contract work.

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Page Count

250

Publisher

Routledge

Published Date

ISBN 10

1136011455

ISBN 13

9781136011450

The Case of the Vanishing Little Brown Bats

A Scientific Mystery

By: Sandra Markle

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The Case of the Vanishing Little Brown Bats

A Scientific Mystery

By: Sandra Markle

Audisee® eBooks with Audio combine professional narration and sentence highlighting for an engaging read aloud experience! Little brown bats do us a big favor. They eat huge numbers of insects! That helps limit the spread of diseases and the damage that insects do to farm crops. But in recent years, large populations of little brown bats have been dying off each winter. Is a virus killing them? Could climate change or pesticides be the cause? Or is it something else? Follow a team of dedicated scientists working to save the little brown bats in this real-life science mystery.

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Millbrook Press

Published Date

ISBN 10

1541584767

ISBN 13

9781541584761

Health Law and Bioethics Cases in Context

Cases in Context

By: Sandra H. Johnson,Joan H. Krause,Richard S. Saver,Robin Fretwell Wilson

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Health Law and Bioethics Cases in Context

Cases in Context

By: Sandra H. Johnson,Joan H. Krause,Richard S. Saver,Robin Fretwell Wilson

A unique offering in this field from a sterling author team, Health Law and Bioethics: Cases in Context presents the stories and context of landmark cases in the field. By conveying back story and creating context, this brief text hooks students’ interest and deepens their understanding of the law and policy implications of each case.

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Page Count

506

Publisher

Aspen Publishing

Published Date

ISBN 10

1454833599

ISBN 13

9781454833598

Jogging

A Love Story

By: Sandra Hochman

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Jogging

A Love Story

By: Sandra Hochman

Turner Publishing is proud to present a new edition of Sandra Hochman's, Jogging First published by Putnam in 1979, Hochman's fourth novel is the story of a man always one step ahead of love. From the Ballantine Books mass-market edition: Jerry Hess is a smooth millionaire in the priceless world of art. His life is fast and classy dinners on Monday, screenings on Wednesday, drinks on Friday. And sex—well, his wife Lillian, a brilliant lawyer, promises someday. So Jerry runs away. Step by step he crosses the landscape of his sexual fantasies. From the firm, youthful desires of Mary to the sophisticated, sinful wishes of Ursule to the liberating pleasures of Paris, the city where dreams come true, Jerry must choose between a new future with a new woman or the life he left behind.

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Page Count

325

Publisher

Turner Publishing Company

Published Date

ISBN 10

1683365186

ISBN 13

9781683365181

Watching Father Brown

G.K. Chesterton's Mysteries on Film and Television

By: Sandra K. Sagala

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Watching Father Brown

G.K. Chesterton's Mysteries on Film and Television

By: Sandra K. Sagala

This book examines adaptations of G.K. Chesterton's Father Brown stories in film, radio and television. Part One covers adaptations prior to 2013, including portrayals by Alec Guinness, Kenneth More, and others, as well as German and Italian versions. Part Two focuses on the BBC series Father Brown, launched in 2013 with Mark Williams starring in the title role. It provides information about the series' creation and production along with a helpful episode guide, and it analyzes critical and audience responses to the show.

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Page Count

226

Publisher

McFarland

Published Date

ISBN 10

1476650101

ISBN 13

9781476650104

Improvised Adolescence

Somali Bantu Teenage Refugees in America

By: Sandra Grady

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Improvised Adolescence

Somali Bantu Teenage Refugees in America

By: Sandra Grady

Explores how teens from southern Somalia, who spent much of their childhood in East African refugee camps, are adapting to resettlement in the American Midwest, negotiating two sets of cultural expectations, those of the resettled Somali Bantu community and those of the surrounding US culture.

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174

Publisher

University of Wisconsin Pres

Published Date

ISBN 10

0299303241

ISBN 13

9780299303242

The Perfect Norm

How to Teach Differentially, Assess Effectively, and Manage a Classroom Ethically in Ways That Are

By: Sandra Vavra,Sharon L. Spencer

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The Perfect Norm

How to Teach Differentially, Assess Effectively, and Manage a Classroom Ethically in Ways That Are

By: Sandra Vavra,Sharon L. Spencer

Our goal in writing this book was to validate teachers for strong efforts in their life’s work. We often observe teachers’ frustrations with what they perceive to be a multitude of different “hot topics” in education that they must attend to now, but which they expect to come and go, like the last “hot topics.” So, we wanted to help readers see similarities between many of these “hot topics”—differentiation, multiple intelligences, culturally responsive teaching, “brain-friendly” strategies, authentic assessment, and ethical classroom management—which we feel are not “flashes in the pan.” And we trust that serious practitioners will not oversimplify the findings of neuroscientists and their application to education. Reading studies and books by scientists, a number of which are user-friendly, can help ensure that teachers separate the hype from credible information. We have seen this professionally judicious approach in the work of graduate students (Kolinski, 2007) in adopting “brain-friendly” strategies. We have intentionally packed both theoretical/research-based and practical information in this book because professional educators want to know why they should use certain approaches, models, and strategies. In turn, as professionals, we should be able to explain why we teach the way we do–not to justify, but to educate others about our knowledge-based, reflective, decision-making processes and the impact on student learning. Thus, it is important to read Chapter 1 because it lays a foundation. Each succeeding chapter (2–6) has unique and compelling twists and turns—chock full of ideas to use or to adapt. It is possible to gain lots of ideas, processes, and strategies from reading and implementing (or adapting) even one of the unit chapters, or a part of it. While some of the units are explicitly about literacy, others focus on content using reading, writing, speaking, and listening as critical in the learning process. Thus, literacy skills are reinforced and strengthened. Additionally, some of our colleagues and public school partners have given us feedback that they wanted to implement some of the units and activities themselves. So, feel free to use this book for self-exploration and professional development.

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Page Count

168

Publisher

IAP

Published Date

ISBN 10

1607522047

ISBN 13

9781607522041

Middle Range Theories

Application to Nursing Research and Practice

By: Sandra Peterson,Timothy S. Bredow

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Middle Range Theories

Application to Nursing Research and Practice

By: Sandra Peterson,Timothy S. Bredow

The most complete and detailed book devoted to middle range theories, Middle Range Theories: Application to Nursing Research and Practice delivers expert advice on selecting the appropriate theory for a nursing research project and helps students develop the critical thinking skills needed to effectively critique theories. Each theory chapter details examples of the theory’s use in research and its application to clinical practice, as well as critical thinking exercises and a variety of essential tools for the nurse researcher. This Fifth Edition is updated with valuable project management guidance detailing everything students need to confidently plan, manage and evaluate a project. NEW! Project management chapter familiarizes students with the process and tools for successful project planning, management and evaluation. NEW! Project Management boxes demonstrate the effective application of theory to relevant research and practice projects. UPDATED! Using Middle Range Theories in Researchoutlines the research process and provides examples of the use of theory in published research. UPDATED! Using Middle Range Theories in Practice boxes help students apply theories to specific clinical scenarios. Using Middle Range Theories in Projects boxes prepare students to effectively apply theories in graduate programs and clinical practice. Critical Thinking Exercises at the end of each chapter engage readers in analysis of the theory and its application to practice. Key Terms clarify chapter concepts at a glance.

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Page Count

618

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975108329

ISBN 13

9781975108328

Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence

Pain Unspeakable

By: Sandra B. Hutchison

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Effects of and Interventions for Childhood Trauma from Infancy Through Adolescence

Pain Unspeakable

By: Sandra B. Hutchison

Hutchison, a child therapist, explores trauma-related topics pertaining to children of all ages from a variety of cultures and countries, in this reference for professional and nonprofessional caregivers of children who have been traumatized.

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Page Count

192

Publisher

Routledge

Published Date

ISBN 10

0789008564

ISBN 13

9780789008565

Introduction to Language Development, Third Edition

By: Sandra Levey

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Introduction to Language Development, Third Edition

By: Sandra Levey

Introduction to Language Development, Third Edition offers a highly accessible overview to the complexities of language development. The textbook is designed for use in language acquisition courses in undergraduate and graduate speech-language pathology programs to facilitate both teaching and learning. Complex terminology and theories are explained through definitions and examples to ensure that students are able to easily grasp the content. Within the third edition of this text, students are presented with language factors—syntax, semantics, phonology, morphology, and pragmatics—as well as the cognitive abilities that underlie language development. Multilingual and multicultural differences are explored throughout. Key Features: * Case studies allow instructors to involve students more fully in classroom discussion, along with developing their critical thinking and problem-solving skills * Chapter learning objectives allow students to understand the scope and goals of the chapter * Study questions allow instructors to engage students in discussions of the material and ensure students grasp and retain the information * Tables and figures provide examples and evidence that elaborate and clarify the information presented * A comprehensive glossary helps students locate the definitions of key terms New to the Third Edition: * Expanded focus on diversity and the role that culture plays in language learning * Updated to reflect the increased impact of technology in literacy and learning * Improved readability through the introduction of terminology, concepts, and practical strategies that will be encountered in chapters that follow * The inclusion of new terminology that reflects patient-centric language and updated terms that respect diversity of individuals served by speech-language pathologists and audiologists Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.

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Page Count

337

Publisher

Plural Publishing

Published Date

ISBN 10

1635503787

ISBN 13

9781635503784

Journalism as Practice

MacIntyre, Virtue Ethics and the Press

By: Sandra Borden

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Journalism as Practice

MacIntyre, Virtue Ethics and the Press

By: Sandra Borden

Technological innovation and conglomeration in communication industries has been accelerating the commodification of the news into just another product. The emphasis on the bottom line has resulted in newsroom budget cuts and other business strategies that seriously endanger good journalism. Meanwhile, the growing influence of the Internet and partisan commentary has led even journalists themselves to question their role. In Journalism as Practice, Sandra L. Borden shows that applying philosopher Alasdair MacIntyre's ideas of a 'practice' to journalism can help us to understand what is at stake for society and for those in the newsrooms who have made journalism their vocation. She argues that developing and promoting the kind of robust group identity implied by the idea of a practice can help journalism better withstand the moral challenges posed by commodification. Throughout, the book examines key U.S. journalism ethics cases since 2000. Some of these cases, such as Dan Rather’s "Memogate" scandal, are explored in detail in Practically Speaking sections that discuss relevant cases at length. This book is essential reading for students and practicing journalists interested in preserving the ethical role of journalism in promoting the public good.

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Page Count

300

Publisher

Routledge

Published Date

ISBN 10

1136609962

ISBN 13

9781136609961

Lippincott Manual of Nursing Practice

By: Sandra M Nettina,Christine Nelson-Tuttle

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Lippincott Manual of Nursing Practice

By: Sandra M Nettina,Christine Nelson-Tuttle

The Lippincott Manual of Nursing Practice, 12th Edition is your trusted companion in the dynamic world of healthcare, enabling you to deliver high-quality, patient-centered care in any setting. Comprehensive, meticulously updated, and authored by nurses with more than 75 years of combined nursing experience, this essential guide offers a wealth of knowledge and practical guidance to nursing students, and support to nurses at all stages of their careers. This edition focuses on both the clinical and compassionate aspects of nursing, with extensively updated content. Organized into four distinct parts—Medical–Surgical Nursing, Maternity and Neonatal Nursing, Pediatric Nursing, and Psychiatric Nursing—this manual offers a logical and accessible format. Each section is enriched with Clinical Judgment Alerts, Population Awareness Alerts, and Drug Alerts, emphasizing crucial information for nurse decision-making and sensitivity to diverse patient populations. With a commitment to inclusive and nonbiased language, the Lippincott Manual of Nursing Practice addresses the unique perspectives, complex challenges, and lived experiences of diverse populations traditionally underrepresented in health literature.

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Page Count

3669

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975219694

ISBN 13

9781975219697

Anaerobic Digestion Processes in Industrial Wastewater Treatment

By: Sandra M. Stronach,Thomasine Rudd,John N. Lester

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Anaerobic Digestion Processes in Industrial Wastewater Treatment

By: Sandra M. Stronach,Thomasine Rudd,John N. Lester

There have been many significant microbiological, biochemical and technological advances made in the understanding and implementation of anaerobic digestion processes with respect to industrial and domestic wastewater treatment. Elucida tion of the mechanisms of anaerobic degradation has permitted a greater control over the biological parameters of waste conversion and the technical advances achieved have reduced the time and land area requirements and increased the cost-effectiveness and efficiency of the various processes presently in use. By product recovery in the form of utilisable methane gas has become increasingly feasible, while the development of new and superior anaerobic reactor designs with increased tolerance to toxic and shock loadings of concentrated effiuents has established a potential for treating many extremely recalcitrant industrial wastestreams. The major anaerobic bioreactor systems and their applications and limitations are examined here, together with microbiological and biochemical aspects of anaerobic wastewater treatment processes. London, June 1986 S. M. Stronach T. Rudd J. N. Lester v Table of Contents 1 The Biochemistry of Anaerobic Digestion 1 1. 1 Kinetics of Substrate Utilisation and Bacterial Growth 3 1. 1. 1 COD Fluxes and Mean Carbon Oxidation State 3 1. 1. 2 Bacterial Growth and Biokinetics 4 1. 1. 2. 1 Growth and Single Substrate Kinetics 4 1. 1. 2. 2 Multisubstrate Systems . 8 1. 2 Kinetics and Biochemistry of Hydrolysis 8 1. 3 Kinetics and Biochemistry of Fermentation and J1-0xidation . 11 1.

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Page Count

190

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642712150

ISBN 13

9783642712159

Planet Cat

A Cat-Alog

By: Sandra Choron,Harry Choron,Arden Moore

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Planet Cat

A Cat-Alog

By: Sandra Choron,Harry Choron,Arden Moore

Presents more than four hundred lists on various information on cats, including cat breeds, training, and behavior, as well as such topics as famous cats in history, cat food recipes, and gifts for pampered cats.

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Page Count

428

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0618812598

ISBN 13

9780618812592

Advertising: Principles and Practice

By: Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone

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Advertising: Principles and Practice

By: Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

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Page Count

577

Publisher

Pearson Australia

Published Date

ISBN 10

1486009050

ISBN 13

9781486009053

50 College Admission Directors Speak to Parents

By: Sandra F. MacGowan,Sarah Myers McGinty

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50 College Admission Directors Speak to Parents

By: Sandra F. MacGowan,Sarah Myers McGinty

In a series of open letters to parents, the admission directors of Harvard, Stanford, Georgetown, Berkeley, and 46 other prominent colleges talk about every phase of the admission process.

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Page Count

292

Publisher

Harvest Books

Published Date

ISBN 10

0156015951

ISBN 13

9780156015950

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