- Content updated to reflect national registration and standards for practice of the NMBA and NCNZ - 'Stories' throughout – featuring case studies on chapter content - Reflection points throughout the chapters to encourage personal reflection - New chapters, including:- Nursing and social media- Health disparities: the social determinants of health- Mental health promotion- Global health and nursing - Includes eBook with print purchase on evolve
A beautifully written and darkly funny journey through the world of the allergic. Like twelve million other Americans, Sandra Beasley suffers from food allergies. Her allergies—severe and lifelong—include dairy, egg, soy, beef, shrimp, pine nuts, cucumbers, cantaloupe, honeydew, mango, macadamias, pistachios, cashews, swordfish, and mustard. Add to that mold, dust, grass and tree pollen, cigarette smoke, dogs, rabbits, horses, and wool, and it’s no wonder Sandra felt she had to live her life as “Allergy Girl.” When butter is deadly and eggs can make your throat swell shut, cupcakes and other treats of childhood are out of the question—and so Sandra’s mother used to warn guests against a toxic, frosting-tinged kiss with “Don’t kill the birthday girl!” It may seem that such a person is “not really designed to survive,” as one blunt nutritionist declared while visiting Sandra’s fourth-grade class. But Sandra has not only survived, she’s thrived—now an essayist, editor, and award-winning poet, she has learned to navigate a world in which danger can lurk in an unassuming corn chip. Don’t Kill the Birthday Girl is her story. With candor, wit, and a journalist’s curiosity, Sandra draws on her own experiences while covering the scientific, cultural, and sociological terrain of allergies. She explains exactly what an allergy is, describes surviving a family reunion in heart-of-Texas beef country with her vegetarian sister, delves into how being allergic has affected her romantic relationships, exposes the dark side of Benadryl, explains how parents can work with schools to protect their allergic children, and details how people with allergies should advocate for themselves in a restaurant. A compelling mix of memoir, cultural history, and science, Don’t Kill the Birthday Girl is mandatory reading for the millions of families navigating the world of allergies—and a not-to-be-missed literary treat for the rest of us.
Raised in a biased family where wrath ruled; finally settling into the arms of her high-school sweetheart in matrimony, only to later be torn apart by a devastating divorce, came his confession of a long-held secret only years after their blessed reconciliation and conversion to the Church of Jesus Christ of Latter-Day Saints. A Travesty and a Triumph of Love is an odyssey in faith and learning, as one LDS convert comes to work with the Lord Himself, to find the son she never knew.
Contemporary adaptations of Shakespeare's plays have brought into sharp focus the legacies of slavery, racism and colonial dispossession that still haunt the global South. Looking sideways across the Atlantic and Indian Oceans to nontraditional centres of Shakespeare practice, Shakespeare in the Global South explores the solidarities generated by contemporary adaptations and their stories of displacement and survival. The book takes its lead from innovative theatre practice in Mauritius, North India, Brazil, post-apartheid South Africa and the diasporic urban spaces of the global North, to assess the lessons for cultural theory emerging from the new works. Using the 'global South' as a critical frame, Sandra Young reflects on the vocabulary scholars have found productive in grappling with the impact of the new iterations of Shakespeare's work, through terms such as 'creolization', 'indigenization', 'localization', 'Africanization' and 'diaspora'. Shakespeare's presence in the global South invites us to go beyond familiar orthodoxies and to recognize the surprising affinities felt across oceans of difference in time and space that allow Shakespeare's inventiveness to be a part of the enchanting subversions at play in contemporary theatre's global currents.
Peacemaking is the activity which transforms the energy of conflict into the energy of cooperative achievement. A peacemaker is a third party consultant who helps people in conflict discover shared solutions where all sides feel like a winner. Peacemaking presents technologies, psychology, theories and application of conflict management activities. The key elements are: face-to-face dialogue, the analysis of conflict and shared solutions, the use of third party facilitators, feedback about group dynamics, clear conference design and systems thinking.
A spunky Ground Squirrel who lives at Lake McDonald Lodge wants to take over Glacier National Park, but first he must scare the gardener away. This story tells how this Ground Squirrel and his pals carry out his plan. Anyone who has struggled with squirrels in their gardens and lawns will enjoy this story of a gardener contending with pesky squirrels as she tries to make the flower beds beautiful for the guests and visitors.
The Fire Outside My Window: A Survivor Tells the True Story of California's Epic Cedar Fire is both a poignant memoir and a veteran journalist's narrative nonfiction account of a catastrophic event that crippled postcard-perfect San Diego and dominated international headlines in October 2003. Author Sandra Millers Younger's miraculous saga of escape, ruin and renewal unifies a tapestry of experiences woven from more than 100 interviews with firefighters, survivors and the families of those who died. The fire itself, one of the biggest and most destructive in California history, is the main character in this epic story--a rampaging monster, framed within historical context, battled by understaffed, under-equipped firefighters, and confronted from the rare perspective of terrified civilians caught in its path. Timing, location and weather conspired against air tankers, fire engines and bulldozers, enabling a lost hunter's signal fire to gather strength in the mountains east of San Diego. Overnight, a swelling wind sent flames galloping toward the Pacific, killing 15 people, 12 of them the author's neighbors; incinerating more than 2,200 homes, including hers; and creating a lunarscape 20 times the size of Manhattan In this revealing narrative, Younger takes readers into the heart of an epic firefight, telling the stories of fire chiefs and air tanker pilots trying to combat a catastrophe bigger than they had ever imagined, and recounting both survivors' and victims' desperate efforts to escape flames moving faster than fire engines could drive. The Fire Outside My Window is a riveting and nuanced tale that captures the intensity of a runaway wildfire, honors those lost to its fury, and celebrates the human spirit's innate capacity to triumph over adversity.
Their work, both celebrated and controversial, depicts stories from the Buddha's lives in otherworldly landscapes punctuated with sly references to this-worldly politics and popular culture. Schooled in international art trends, the artists reverse an Orientalist narrative of the Asian Other, telling their own stories to diverse audiences and subsuming Western spaces into a Buddhist worldview."--BOOK JACKET.
A riveting story of how a suicidal African-American teenager's forcing a young white cop to kill him devastates the teenager’s mother as well the rookie cop. It also sparks a massive race riot and puts the mother and rookie in the crosshairs of a deranged gunman. The only place Emma Jennings, the mother, and Russell “Rusty” Carter, Jr., the cop, find refuge from the chaos engulfing them is the teenager’s serenely beautiful grave. Through initially awkward meetings there, Emma and Rusty establish a bond that they must ultimately rely on to rebuild their lives and help heal their city. "Standing on Holy Ground is an inspiring work of good overcoming evil. It is a ruthlessly honest account of the new progressive South still struggling with a very old legacy of hate."--USA Today
Bridging psychological theory and educational practice, this is an innovative textbook on the emotional and social aspects of young people’s development. Bosacki’s Social Cognition in Middle Childhood and Adolescence, First Edition moves beyond tradition cognitivist representations of how children learn and grow, focusing on how to integrate the emotional, cognitive, moral, spiritual and social in young people’s experiences. This text bridges the gap between theory and practice; analyses cutting edge research and translates it into culturally sensitive and developmentally appropriate strategies for future educational practice.
Focusing on children’s work on family farms in western Canada, an “absolutely fascinating . . . marvellously fresh account of the lives of prairie pioneers.” —The Calgary Herald The phrase “child labour” carries negative undertones in today’s society. However, only a century ago on the Canadian Prairies, youngsters laboured alongside their parents, working the land, cleaning stovepipes, and chopping wood. By shouldering their share of the chores, these children learned the domestic and manual labour skills needed for life on a Prairie family farm. Sandra Rollings-Magnusson uses historic research, photographs, and personal anecdotes to describe the kinds of work performed by children and how each task fit into the family economy. This book is a vital contribution to western Canadian history as well as family and gender studies.
Coach House at Fifty looks back at an underreported slice of the complex history of one of Canada’s most celebrated small, literary publishers, and particularly the impact of changing technologies on book design and production at the shop on bpNichol Lane in the shadow of Rochdale College in Toronto. Curator Dennis Reid reminisces about ‘The Old Coach House Days’ (1964–66) when the press released early poetry books by Wayne Clifford and Joe Rosenblatt. Michael Ondaatje was an unknown, and the production technology was primarily 19th-century letterpress augmented with silkscreen. Simon Fraser professor John Maxwell picks up the narrative in ‘The Early Digital Period’, starting in 1974 when publisher Stan Bevington bought a Datapoint 2200 and a Mergenthaler V-I-P phototypesetter. Maxwell’s research and teaching focus on the impact of digital technologies on the cultural sector (and particularly books and magazines), the history of digital media and the emergence of digital genres and mythologies. ‘Twin Heidelbergs’ looks at the genesis of Coach House as a silkscreen shop and follows the effect of key purchases of capital equipment as Stan Bevington moved his company from silkscreen to letterpress to offset and thence to digital in the first twenty years. And then lost the publishing arm of the company to managers who thought they knew better, but didn’t. And then fought to get it back. ‘A Short Walk Around the Perimeter of a Heidelberg KORD’ is a photo essay by Sandra Traversy. ‘The Beginning of My Career’ is a frivolity documenting publisher Tim Inkster’s several (unsuccessful) attempts to gain employment at Coach House. The first attempt was declined on the grounds that Inkster was (arguably) too young. The second, a scant four years later, was declined on the grounds that Inkster was too old, knew too much and would cause trouble. David Slocombe contributes ‘The Origins of SoftQuad’, a look at the spin-off company founded to improve automated typesetting at Coach House, but which spun rather too far off its axis after the early death of its president, Yuri Rubinski.
Sir Nicholas Grenville fought a disastrous duel for Laura Milbanke’s honor, and, believing himself dying, he married her so she wouldn’t be poverty-stricken. But the baronet didn’t die. Laura took him to his home, King’s Cliff, where beautiful Augustine Townsend awaited him. Laura had a decision to make: whether to fight for her husband or leave with attractive Daniel Tregarron for the New World. Regency Romance by Sandra Heath; originally published by Signet
Unemployment among black Americans is twice that of whites. Myriad theories have been put forward to explain the persistent employment gap between blacks and whites in the U.S. Structural theorists point to factors such as employer discrimination and the decline of urban manufacturing. Other researchers argue that African-American residents living in urban neighborhoods of concentrated poverty lack social networks that can connect them to employers. Still others believe that African-American culture fosters attitudes of defeatism and resistance to work. In Lone Pursuit, sociologist Sandra Susan Smith cuts through this thicket of competing explanations to examine the actual process of job searching in depth. Lone Pursuit reveals that unemployed African Americans living in the inner city are being let down by jobholding peers and government agencies who could help them find work, but choose not to. Lone Pursuit is a pioneering ethnographic study of the experiences of low-skilled, black urban residents in Michigan as both jobseekers and jobholders. Smith surveyed 105 African-American men and women between the ages of 20 and 40, each of whom had no more than a high school diploma. She finds that mutual distrust thwarts cooperation between jobseekers and jobholders. Jobseekers do not lack social capital per se, but are often unable to make use of the network ties they have. Most jobholders express reluctance about referring their friends and relatives for jobs, fearful of jeopardizing their own reputations with employers. Rather than finding a culture of dependency, Smith discovered that her underprivileged subjects engage in a discourse of individualism. To justify denying assistance to their friends and relatives, jobholders characterize their unemployed peers as lacking in motivation and stress the importance of individual responsibility. As a result, many jobseekers, wary of being demeaned for their needy condition, hesitate to seek referrals from their peers. In a low-skill labor market where employers rely heavily on personal referrals, this go-it-alone approach is profoundly self-defeating. In her observations of a state job center, Smith finds similar distrust and non-cooperation between jobseekers and center staff members, who assume that young black men are unwilling to make an effort to find work. As private contractors hired by the state, the job center also seeks to meet performance quotas by screening out the riskiest prospects—black male and female jobseekers who face the biggest obstacles to employment and thus need the most help. The problem of chronic black joblessness has resisted both the concerted efforts of policymakers and the proliferation of theories offered by researchers. By examining the roots of the African-American unemployment crisis from the vantage point of the everyday job-searching experiences of the urban poor, Lone Pursuit provides a novel answer to this decades-old puzzle.
The first social history of disability and difference in American adoption, from the Progressive Era to the end of the twentieth century. Disability and child welfare, together and apart, are major concerns in American society. Today, about 125,000 children in foster care are eligible and waiting for adoption, and while many children wait more than two years to be adopted, children with disabilities wait even longer. In Familial Fitness, Sandra M. Sufian uncovers how disability operates as a fundamental category in the making of the American family, tracing major shifts in policy, practice, and attitudes about the adoptability of disabled children over the course of the twentieth century. Chronicling the long, complex history of disability, Familial Fitness explores how notions and practices of adoption have—and haven’t—accommodated disability, and how the language of risk enters into that complicated relationship. We see how the field of adoption moved from widely excluding children with disabilities in the early twentieth century to partially including them at its close. As Sufian traces this historical process, she examines the forces that shaped, and continue to shape, access to the social institution of family and invites readers to rethink the meaning of family itself.
Lonely Planet: The world's leading travel guide publisher* Since the ancient Greeks, actor's have been society's storytellers. And ever since Hollywood first left the backlot, these storytellers have been traveling to far-flung corners of the world to tell those tales. We decided to ask some of the most widely traveled people in the film industry to sit down and tell us their own stories - personal, inspiring, funny, embarrassing and human experiences from their time on the road. Lights, Camera ... Travel! includes 33 stories from screen stars including Alec Baldwin, Brooke Shields, Rolf de Heer, Paul Cox, Neil LaBute, Richard E Grant, Sandra Bernhard and Bruce Beresford. Edited by Andrew McCarthy and Don George About Lonely Planet: Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, and a dedicated traveller community. Lonely Planet's mission is to enable curious travellers to experience the world and to truly get to the heart of the places where they travel. TripAdvisor Travellers' Choice Awards 2012 and 2013 winner in Favorite Travel Guide category 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) *#1 in the world market share - source: Nielsen Bookscan. Australia, UK and USA. March 2012-January 2013 Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
Leadership is fundamental to the nature of nursing to ensure the development of safe practice, interdisciplinary relationships, education, research and ultimately, the delivery of quality healthcare. Leadership and Nursing: Contemporary Perspectives 2e presents a global perspective of leadership issues within the Australian context. It builds on the premise that nursing leadership is for all nurses — not just those who are authorised to hold a position within an organisation. In addition, this book explores how leadership is not possible until one has an understanding of self and what motivates others. The text is aimed at senior undergraduate and postgraduate nursing students making the transition to practice as well as professional nurses seeking to strengthen their clinical practice and governance. Nine entirely new chapters exploring the most up-to-date leadership issues and themes including: • Leadership and its influence on patient outcomes • Leadership: Developing and sustaining self • Indigenous leadership in nursing: speaking life into each other’s spirits • Leadership and empowerment in nursing • Leadership in the era of Inter-professional education in healthcare • Leading development of health policy • Leadership and the role of Professional Organisations • Leading nursing in the Academy • Avoiding derailment: Leadership strategies for identity, reputation and legacy management
A lively, illustrated, trivia-packed volume about the subject that makes the world go round. Ever made a fast buck? How about traded cowrie shells for a bride or paid for gum with a $10,000 bill? This entertaining and information-packed miscellany explains our fascination with money and how it has shaped our world. Vintage photographs and artwork illustrate surprising facts, lists, and trivia about forgotten financial catastrophes and famous bank robbers, the history of bankruptcy and ancient money gods, wacky cash-related slang and get-rich-quick schemes for the ages. Witty and comprehensive, this valuable volume explores dollars and cents, pounds and pence, and the countless other forms of money.
The fourth book in Sandra Hill's Cajun series serves up laugh-out-loud humor and sizzling romance in equal portions. The long, hot Louisiana summer just got hotter for Rene LeDeux. He returns home to southern Louisiana after quitting his job in Washington as an environmental lobbyist. Years of battling with the oil industry and land developers have left him completely burnt out, and now all he wants to do is work on his cabin on Bayou Black. But his peace of mind is disrupted by a few things. One, his great-aunt Tante Lulu is determined to get him hitched. Two, a couple of his activist friends have hatched a plot to bring national attention to their cause to save the bayou. They've kidnapped a TV celebrity and brought her to Rene's cabin. And three, the celebrity is none other than Valerie "Ice" Breux, Rene's nemesis while growing up. Now Val's stranded in Rene's remote cabin, besieged by irrepressible LeDeux relations, not to mention a dingbat duo out to save the swamp. It's bad enough being kidnapped, but did she have to land in the lap of the most irritating, sexiest hunk she's ever laid her eyes on? Val vows she'll give her heart to the Cajun bad boy when alligators fly. Rene swears to get the girl who got away. It's never been steamier in the bayou than with two people this red-hot with desire...and more than ready for love.
Fully revised with up-to-the-minute information, the bestselling and comprehensive Australian bible for expectant parents, 'Birth', provides practical, up-to-date, accurate and research-based information, on everything relating to preconception, pregnancy, childbirth and early parenting. Co-written by a midwife and a childbirth educator, with over 35 years' collective experience in working closely with women and their families, this invaluable resource is an essential for every prospective parent. 'Birth: The essential guide to conceiving, nurturing and giving birth to your baby', is reader-friendly, reassuring, unbiased and accessible to a wide readership. It presents medical treatments and natural therapies, the many physical changes of pregnancy, labour and birth and possible variations from "the norm".
Across the United States, the issue of immigration has generated rancorous debate and divided communities. Many states and municipalities have passed restrictive legislation that erodes any sense of community. Against the Tide tells the story of Jupiter, Florida, a coastal town of approximately 50,000 that has taken a different path. At the beginning of the twenty-first century, Jupiter was in the throes of immigration debates. A decade earlier, this small town had experienced an influx of migrants from Mexico and Guatemala. Immigrants seeking work gathered daily on one of the city’s main streets, creating an ad-hoc, open-air labor market that generated complaints and health and human safety concerns. What began as a local debate rapidly escalated as Jupiter’s situation was thrust into the media spotlight and attracted the attention of state and national anti-immigrant groups. But then something unexpected happened: immigrants, neighborhood residents, university faculty and students, and town representatives joined together to mediate community tensions and successfully moved the informal labor market to the new El Sol Neighborhood Resource Center. Timothy J. Steigenga, who helped found the center, and Lazo de la Vega, who organized students in support of its mission, describe how El Sol engaged the residents of Jupiter in a two-way process of immigrant integration and helped build trust on both sides. By examining one city’s search for a positive public policy solution, Against the Tide offers valuable practical lessons for other communities confronting similar challenges.
Nothing could be more important than the health of our children, and no one is better suited to examine the threats against it than Sandra Steingraber. Once called "a poet with a knife," she blends precise science with lyrical memoir. In Living Downstream she spoke as a biologist and cancer survivor; in Having Faith she spoke as an ecologist and expectant mother, viewing her own body as a habitat. Now she speaks as the scientist mother of two young children, enjoying and celebrating their lives while searching for ways to protect them -- and all children -- from the toxic, climate-threatened world they inhabit Each chapter of this engaging and unique book focuses on one inevitable ingredient of childhood -- everything from pizza to laundry to homework to the "Big Talk" -- and explores the underlying social, political, and ecological forces behind it. Through these everyday moments, Steingraber demonstrates how closely the private, intimate world of parenting connects to the public world of policy-making and how the ongoing environmental crisis is, fundamentally, a crisis of family life.
THE SICILIAN SECRET DIET PLAN is a clinically proven diet and lifestyle plan that helps you restore your intrinsic health and increase your longevity. More good news: you’ll enjoy the process. Written by a noted nutritional cardiologist / integrative medicine physician, with recipes supplied by his wife, also a physician (and a native of Sicily), THE SICILIAN SECRET DIET PLAN is much more than a credible, delicious way to eat well while losing excess weight and fat; it is a complete lifestyle plan that addresses all the elements essential to physical and mental wellness at any age. In the truest sense of the word, it is the “diet” for a good long life. Using down-to-earth language, the author condenses his years of study of longevity, diet, and the connection between lifestyle and disease to show us how easy—and enjoyable—is to live long and well. Credible, powerful, eye-opening, and inspiring, the information in THE SICILIAN SECRET DIET PLAN is life-changing. With narrative, sidebars, charts, stories, meal plans and recipes, you will learn how and why: • Ancient grains reverse heart disease • Group activities improve mental and physical health • Angry people have more heart attacks • When you stretch your body, you stretch your lifespan • Your environment changes your genes • Gratitude, forgiveness, and love are the core “feelings” that protect your health • Exercise affects your health and longevity • Your gut equals your immunity • A plant-based diet is an anti-cancer diet • Sleep has a direct effect on your weight, health, and longevity • You can eat your way to better health • And much, much more
This anthropological investigation of dress featuring selected scholarly readings is ideal for courses focused on global perspectives and cultural aspects of dress.
A quick, easy-to-read synthesis of theory, guidelines, and evidence-based research, this book offers timely, practical guidance for library and information professionals who must navigate ethical crises in information privacy and stay on top of emerging privacy trends. Emerging technologies create new concerns about information privacy within library and information organizations, and many information professionals lack guidance on how to navigate the ethical crises that emerge when information privacy and library policy clash. What should we do when a patron leaves something behind? How do we justify filtering internet access while respecting accessibility and privacy? How do we balance new technologies that provide anonymity with the library's need to prevent the illegal use of their facilities? Library Patrons' Privacy presents clear, conversational, evidence-based guidance on how to navigate these ethical questions in information privacy. Ideas from professional organizations, government entities, scholarly publications, and personal experiences are synthesized into an approachable guide for librarians at all stages of their career. This guide, designed by three experienced LIS scholars and professionals, is a quick and enjoyable read that students and professionals of all levels of technical knowledge and skill will find useful and applicable to their libraries.
The Intrapreneurship Formula is a practical guide for corporate leaders and managers who aspire to drive corporate innovation. The world we are in today is experiencing an acceleration of technological advancement. More companies are facing disruptions. Companies must innovate to survive. 80% of the leaders know the importance of innovating but most do not know where to start. What they don’t know is they already have the crucial asset of innovation in their organization - their employees. The question is, how to activate the employees to innovate. This book provides a simple and actionable framework that leaders can apply to drive corporate entrepreneurship. It’s a playbook with tools and tested methodologies including Design Thinking, Lean Startup, Agile, etc. –a must read for anyone working on innovation in medium- to large-size companies. The framework and tools, when implemented, will help the company constantly come up with innovation and capture growth.
An essential reference for HR professionals A Guide to the HR Body of Knowledge (HRBoKTM) from HR Certification Institute (HRCI®) is an essential reference book for HR professionals and a must-have guide for those who wish to further their expertise and career in the HR field. This book will help HR professionals align their organizations with essential practices while also covering the Core Knowledge Requirements for all exams administered by HRCI. Filled with authoritative insights into the six areas of HR functional expertise: Business Management and Strategy; Workforce Planning and Employment; Human Resource Development; Compensation and Benefits; Employee and Labor Relations; and Risk Management, this volume also covers information on exam eligibility, and prep tips. Contributions from dozens of HR subject matter experts cover the skills, knowledge, and methods that define the profession's best practices. Whether used as a desk reference, or as a self-assessment, this book allows you to: Assess your skill set and your organization's practices against the HRCI standard Get the latest information on strategies HR professionals can use to help their organizations and their profession Gain insight into the body of knowledge that forms the basis for all HRCI certification exams As the HR field becomes more diverse and complex, HR professionals need an informational "home base" for periodic check-ins and authoritative reference. As a certifying body for over four decades, HRCI has drawn upon its collective expertise to codify a standard body of knowledge for the field. The HRBoK is the definitive resource that will be your go-to HR reference for years to come.
This book talks about a young lady who has been harassed by a black man. It talks about a short white lady with blond hair. The lady complained about her harassment to the police. And later on after the harassment, the same man came back at Mary’s apartment to see his girlfriend, Jane, who was a prostitute. She was not a good prostitute because she was not earning a lot. She was found with another man by John, and he killed her. Mary was one of the witnesses. John asked one of his friends to capture Mary. The police was aware of the story and found John and the man who kidnapped Mary. Mary was released and freed. There was happiness for her and her family. John and Tom were in jail.
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Young Savannah Rose is unfortunately already familiar with the pain of rejection. Chubby and orphaned, Savannah knows she is lucky to have found a home with her Aunt Millie, yet she must endure relentless teasing by her classmates. Deep inside, Savannah knows she is special, and she is determined to find a way to show them all. One summer evening while trying to catch fireflies, Savannah wanders into the dark garden where she suddenly hears a mysterious voice coming from a glowing pumpkin. The pumpkin turns out to really be Perihelion, a gifted fairy; unfortunately, Perihelion is the victim of a ghastly prank by a jealous and evil gnome who has transformed her into a pumpkin. Terrified she will be made into pumpkin pie if she is not set free, Perihelion begs Savannah to help her. After Savannah untangles the fairy from the vine, a magical mist swirls around her as she transports Savannah to a kingdom on the other side of the moon where Savannah is about to learn more about herself than she ever imagined. In this fantasy tale, a young girl embarks on an adventure with a lively fairy and soon discovers that it is not how she looks on the outside but who she is on the inside that truly matters.
Covering the evaluation and management of every key disease and condition affecting newborns, Avery's Diseases of the Newborn, by Drs. Christine A. Gleason and Sandra E. Juul, remains your #1 source for practical, clinically relevant information in this fast-changing field. You'll find the specific strategies you need to confidently diagnose and treat this unique patient population, in a full-color, easy-to-use single volume that focuses on key areas of practice. Now in a thoroughly revised 10th Edition, this highly respected reference is an authoritative clinical resource for neonatal practitioners. - Provides up-to-date information on every aspect of newborn evaluation and management in a new, visually improved format featuring more than 500 all-new, full-color illustrations integrated within each chapter - Includes greatly expanded Neurology and Hematology sections that highlight the knowledge and expertise of new co-editor, Dr. Sandra E. Juul - Features all-new chapters on Palliative Care, Gastroesophageal Reflux, Platelet Disorders, Transfusion Therapy, Hypertension, , and The Ear and Hearing Disorders, as well as expanded coverage of brain injury and neuroprotective strategies in the preterm and term infant - Contains new Key Points boxes at the beginning of every chapter - Brings you up to date on current topics such as the evolving epidemic of neonatal abstinence syndrome and the new clinical uses of ultrasound (including ultrasound videos online) - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices - Provides up-to-date information on every aspect of newborn evaluation and management in a new, visually improved format featuring more than 500 all-new, full-color illustrations integrated within each chapter. - Includes greatly expanded Neurology and Hematology sections that highlight the knowledge and expertise of new co-editor, Dr. Sandra E. Juul. - Features all-new chapters on Palliative Care, Gastroesophageal Reflux, Platelet Disorders, Transfusion Therapy, Hypertension, , and The Ear and Hearing Disorders, as well as expanded coverage of brain injury and neuroprotective strategies in the preterm and term infant. - Contains new Key Points boxes at the beginning of every chapter. - Brings you up to date on current topics such as the evolving epidemic of neonatal abstinence syndrome and the new clinical uses of ultrasound (including ultrasound videos online). - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.
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