This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Are you looking for a complete course in English as a foreign language which takes you effortlessly from beginner to confident speaker? Whether you are starting from scratch, or are just out of practice, Complete English as a Foreign Language will guarantee success! Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The course is structured in thematic units and the emphasis is placed on communication, so that you effortlessly progress from introducing yourself and dealing with everyday situations, to using the phone and talking about work. By the end of this course, you will be at Level B2 of the Common European Framework for Languages: Can interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible without strain for either party. Learn effortlessly with a new easy-to-read page design and interactive features: NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. GRAMMAR TIPS Easy-to-follow building blocks to give you a clear understanding. USEFUL VOCABULARY Easy to find and learn, to build a solid foundation for speaking. DIALOGUES Read and listen to everyday dialogues to help you speak and understand fast. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at: www.teachyourself.com to give you a richer understanding of the culture of English speakers. TRY THIS Innovative exercises illustrate what you've learnt and how to use it. The course is also available as a book (9781444105926), as a pack comprising the book and double CD (9781444102376) and as a double CD (9781444105483).
Complete English as a Foreign Language is a comprehensive ebook language course that takes you from beginner to intermediate level. This ebook is for use with the accompanying audio CDs containing two hours of audio (ISBN 9781473601604). This ebook contains only text and not the audio content. The new edition of this successful course has been fully revised and is packed with new learning features to give you the language, practice and skills to communicate with confidence. -Maps from A1 to B1 of the Common European Framework of Reference (CEFR) for languages -Teaches British English with American English alternatives -10 learning units plus grammar reference and A-Z word glossary -Discovery Method - figure out rules and patterns to make the language stick -Teaches the key skills - reading, writing, listening and speaking -Learn to learn - tips and skills on how to be a better language learner -Culture notes - learn about the people and places of the English-speaking world -Outcomes-based learning - focus your studies with clear aims -Test Yourself - see and track your own progress Coming soon: get our companion app. English course: Teach Yourself is full of fun, interactive activities to support your learning with this course. Apple and Android versions available. Rely on Teach Yourself, trusted by language learners for over 75 years.
Argentine women’s long resistance to extreme rightists, tyranny, and militarism culminated in the Junta de la Victoria, or Victory Board, a group that organized in the aftermath of the German invasion of the Soviet Union in defiance of the neutralist and Axis-leaning government in Argentina. A sewing and knitting group that provided garments and supplies for the Allied armies in World War II, the Junta de la Victoria was a politically minded association that mobilized women in the fight against fascism. Without explicitly characterizing itself as feminist, the organization promoted women’s political rights and visibility and attracted forty-five thousand members. The Junta ushered diverse constituencies of Argentine women into political involvement in an unprecedented experiment in pluralism, coalition-building, and political struggle. Sandra McGee Deutsch uses this internationally minded but local group to examine larger questions surrounding the global conflict between democracy and fascism.
Faustine instinctively knew her fight was over! She was trapped between the Valencian mob and the charging Spanish army! She dropped to her knees out of sheer exhaustion, acutely aware of the Spaniard on the black mustang as he raised his gleaming jewel-handled sword--preparing to strike! She closed her eyes tight, feeling the warmth of the sun one last time against her tearstained face, silently praying for the strength to remain brave through to the bitter end. She felt a deep ache in her chest as her thoughts turned to her father. He had given her the choice to tagalong on his military campaign, bringing the two of them to Madrid. She had been looking forward to spending the summer amid the city's romantic flare, but the mood of the capital was far from friendly as the natives teetered on the verge of a momentous rebellion, due to the French army's bold march across Spain, turning the streets into a bloody arena. At the first sign of trouble her father did not hesitate to send her out of harm's way--that's how she ended up at the home of her great-aunt who was a prominent resident of Valencia. It was for that reason she feared her father would blame himself when he learned hundreds of French civilians had been massacred at the hands of the Valencian mob! Yet there was no way he could have known that the Spanish Uprising would spread like wildfire across every region of Spain or bring about her premature demise as she stared into the face of death!
Love Inspired Suspense brings you three new titles at a great value, available now! Enjoy these suspenseful romances of danger and faith. DANGEROUS TESTIMONY Pacific Coast Private Eyes by Dana Mentink After private investigator Candace Gallagher agrees to testify against a shooter, the single mother finds herself—and her daughter—targets of a gang leader. But her family friend, former navy SEAL Marco Quidel, is determined to protect them both…and help bring the criminals to justice. RANCH HIDEOUT Smoky Mountain Secrets by Sandra Robbins Undercover FBI agent Gabriel Decker has a mission: make sure Elizabeth Madison Kennedy lives to testify about the mafia hit she witnessed. A Smoky Mountain ranch seems like the perfect place to hide…until the location is leaked and thugs intent on killing her arrive. FINAL VERDICT by Jessica R. Patch Defense attorney Aurora Daniels’s current case isn’t the first where someone threatens her. But when attempts are actually made on her life, she knows this time is different. And while they constantly clash over matters of the law, Sheriff Beckett Marsh is the only person she can trust to save her.
One important part of the Common Core Standards for Reading is the ability to read two (or more) separate pieces of writing and then find their similarities and differences. This volume, penned by two teachers, provides that important piece of the Common Core Standards by including several lengthy pieces of writing that students can read and enjoy and then study, with a new eye for comparing and contrasting, using the provided interactive quiz questions and tips from an expert reader.
Occupational Therapy Models for Intervention with Children and Families explores recent theoretical models that enable occupational therapists to practice and interact with families in a more holistic and occupation-centered manner. This comprehensive and dynamic text offers the latest information on viewing the broader contexts of environment and family in order to meet diverse occupational needs in a range of settings. Sandra Barker Dunbar presents a variety of case scenarios that feature culturally diverse populations and varying diagnoses of children with occupational needs. With contributions from 11 renowned leaders in occupational therapy, this comprehensive text is designed to increase awareness and understanding of theoretical models and their relationship to current occupational therapy practice with today’s children and families. Inside Occupational Therapy Models for Intervention with Children and Families, traditional frames of reference in pediatric practice are explored, including sensory integration and neurodevelopmental treatment. Some current theoretical models discussed include the Model of Human Occupation, the Person-Environment-Occupation model, the Ecology of Human Performance model, and the Occupational Adaptation model. The new Occupational Therapy Practice Framework is incorporated throughout the text. Employing a practical approach to this significant aspect of pediatric practice in occupational therapy, Occupational Therapy Models for Intervention with Children and Families is an invaluable tool for students at all curriculum levels.
Merenstein & Gardner's Handbook of Neonatal Intensive Care, 8th Edition, is the leading resource for collaborative, interprofessional critical care of newborns. Co-authored by physicians and nurses, it offers concise, comprehensive coverage with a unique multidisciplinary approach and real-world perspective that make it an essential guide for both neonatal nurses and physicians. The 8th edition features the latest neonatal research, evidence, clinical guidelines, and practice recommendations - all in a practical quick-reference format for easy retrieval and review of key information. UNIQUE! Multidisciplinary author and contributor team consists of two physicians and two nurses, with each chapter written and reviewed by a physician-nurse team to ensure that information mirrors current, real-world practice in a neonatal intensive care unit. Critical Findings boxes and tables outline symptoms and diagnostic findings that require immediate attention, helping you prioritize assessment data and steps in initial care. UNIQUE! Clinical content highlighted in color allows you to quickly scan for information that directly affects patient care. UNIQUE! Parent Teaching boxes highlight relevant information to share with a patient's caregivers. Clinical images, graphs, and algorithms illustrate clinically relevant concepts in neonatal intensive care. Streamlined references include only the most current or classic sources. NEW! Coverage of the latest neonatal research, evidence, clinical guidelines, and practice recommendations addresses topics such as: women with chronic illnesses becoming pregnant; maternal obesity; hypotension and shock in premature infants; pain and sedation; dedicated feeding sets vs. IVs for safety; MRSA; pediatric stroke; autism screening; discharge coordination; and more. NEW! The latest AAP recommendations and guidelines for hypoglycemia, jaundice, herpes, respiratory syncytial virus, and neonatal transport team composition. EXPANDED! Revised Evidence-Based Clinical Practice chapter focuses on evidence-based practice and quality improvement and the role of qualitative research in EBP. EXPANDED! Updated Infection in the Neonate chapter features new GBS guidelines and CRP research.
The leading resource for collaborative critical care for newborns, Merenstein & Gardner’s Handbook of Neonatal Intensive Care, 7th Edition provides a multidisciplinary approach and a real-world perspective. It focuses on evidenced-based practice, with clinical directions in color for easy retrieval and review. Special features help you prioritize the steps in initial care, and provide a guide to sharing information with parents. With each chapter written jointly by both physicians and nurses, this book is comprehensive enough to suit the needs of the entire team in your neonatal intensive care unit. Unique! A multidisciplinary perspective is provided by an editorial team of two physicians and two nurses, and each chapter is written and reviewed by a physician and nurse team, so information mirrors the real-world experience in a neonatal intensive care unit. Unique! Clinical content is in color, so you can quickly scan through chapters for information that directly affects patient care. Unique! Parent Teaching boxes highlight the relevant information to be shared with a patient’s caregivers. Critical Findings boxes outline symptoms and diagnostic findings that require immediate attention, helping you prioritize assessment data and steps in initial care. Coverage in clinical chapters includes pathophysiology and etiology, prevention, data collection, treatment, complications, outcomes, prognosis, and parent education. Expanded Neonatal Surgery chapter covers all of the most common procedures in neonatal surgery. Follow-up of the Neonatal Intensive Care Unit Infant chapter is expanded to include coverage of outcomes management and discharge planning. Streamlined references are updated to include only the most current or classic sources.
Do you want to do better at university? Packed with study tips and handy activities, Essential Study Skills is a proven guide that shows you step-by-step how to study effectively and make the best of your time at university - whatever level you′re at. Whether you are going to university straight from school, a mature student, or an overseas student studying in the UK for the first time, you′ll find out how to: Sail through those tricky first weeks Get the most out of lectures by understanding how you learn Learn techniques for academic writing and research Stay cool and cope with stress Pass exams with flying colours Plan your career after graduation. Don′t miss in this edition... Even more tips and advice on learning methods, online learning and developing job skills - ensuring success throughout your course Additional case studies and student tips to help you apply the skills you need A companion website packed with toolkits and resources, to help you study smarter. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!
In this updated insider's look at Saudi Arabia, Mackey reveals the chaos of a country in transformation: grappling with modernity, coming to terms with its own wealth, and battling to maintain an influential stance in an altogether new world. 2 maps.
An introduction to the geography, history, government, politics, economy, resources, people, and culture of South Carolina, including maps, charts, and a recipe.
Annie Rush has it all. A loving husband, adoring sons, an interesting job. But tragedy haunts her. Her identical twin sister died in a horrifying farm accident when the girls were nine years old, and in the wake of the grief and guilt that followed, her older brother left home for good. The death of her mother prompts Annie to seek her brother and revisit her long-lost past. Her search takes her to Oaxaca, where her brother was last seen, during the vibrant Christmas celebrations and the colorful Night of the Radishes festival; and ultimately, deep within herself.
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