Sandra Holtzman's Books

Lies Startups Tell Themselves to Avoid Marketing

A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs

By: Sandra Holtzman,Jean Kondek

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Lies Startups Tell Themselves to Avoid Marketing

A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs

By: Sandra Holtzman,Jean Kondek

So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.

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Page Count

170

Publisher

SelectBooks, Inc.

Published Date

ISBN 10

1590799526

ISBN 13

9781590799529

On Thinking and the World

John McDowell's Mind and World

By: Sandra M. Dingli

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On Thinking and the World

John McDowell's Mind and World

By: Sandra M. Dingli

John McDowell's Mind and World has, since its publication in 1994, become a seminal text, putting forward many new ideas on the manner in which concepts mediate the relation between minds and the world. Yet McDowell's ideas are not easy to comprehend. In this book Sandra Dingli both elaborates and simplifies McDowell's ideas in order to give greater clarity to them and to assist in the understanding and appreciation of his work. Dingli selects five particular contemporary philosophical topics which McDowell deals with and investigates in detail the implications of particular points of view, analysing the current literature on each topic and drawing out shortcomings and possibilities for overcoming them. This work is, then, both a critique and complement to McDowell's text. McDowell's project is to dissolve a number of dualisms such as sensibility and understanding, conceptual and non conceptual content, scheme and content, and reason and nature. Dingli critically analyses each of these and claims that a proper understanding of the philosophical method of quietism is important for a correct understanding of this text, concluding that McDowell does not go far enough in his attempt to attain peace for philosophy as traditional dichotomies such as that of realism and anti-realism still appear to exert a grip on his thinking.

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Page Count

370

Publisher

Routledge

Published Date

ISBN 10

1351913662

ISBN 13

9781351913669

Neurobiology and Treatment of Traumatic Dissociation

Towards an Embodied Self

By: Ulrich F. Lanius, PhD,Sandra L. Paulsen, PhD,Frank M. Corrigan, MD

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Neurobiology and Treatment of Traumatic Dissociation

Towards an Embodied Self

By: Ulrich F. Lanius, PhD,Sandra L. Paulsen, PhD,Frank M. Corrigan, MD

Encompassing the contributions of expert clinicians and researchers in the area of traumatic stress and dissociation, this volume is the first to integrate current neuroscience research regarding traumatic dissociation with several cutting-edge approaches to treatment, providing a comprehensive, neurobiologically based treatment approach. The text discusses current neuroscientific research regarding traumatic stress and dissociation that includes attachment, affective neuroscience, polyvagal theory, structural dissociation, and information processing theory, yielding a comprehensive model that guides treatment and clinical interventions for traumatic dissociation. It then integrates this model with stage-oriented treatment and current therapeutic interventions, including EMDR, somatic and body psychotherapy approaches, Ego State Therapy, and adjunctive pharmacological interventions. Readers are given hands-on practical guidance regarding clinical decision making, enabling them to make sound choices about interventions that will facilitate optimal treatment outcomes. Key Features: Provides a broad-based treatment approach to traumatic stress syndromes and dissociation Offers accessible current research in the basic neurosciences relevant to our understanding of attachment, traumatic stress, and dissociation Includes practical suggestions for integrating EMDR, somatic, and body psychotherapy approaches with Ego State Therapy and adjunctive pharmacological interventions Integrates concepts from the affective and cognitive neurosciences and the study of consciousness Presents a comprehensive neurobiological model that accounts for the therapeutic effects of both somatic therapies and EMDR, as well as adjunctive pharmacological interventions

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Page Count

537

Publisher

Springer Publishing Company

Published Date

ISBN 10

0826106323

ISBN 13

9780826106322

Mothers, Midwives, and Reproductive Labor in Interwar and Wartime Britain

By: Sandra Trudgen Dawson

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Mothers, Midwives, and Reproductive Labor in Interwar and Wartime Britain

By: Sandra Trudgen Dawson

Safe childbirth and midwifery occupied medical professional and government officials throughout the interwar and war years, but economic constraints and war preparation took precedence. Mothers and midwives made childbirth and professional decisions based on their desires and needs rather than at the direction of the local and central government"--

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Page Count

251

Publisher

Lexington Books

Published Date

ISBN 10

179360827X

ISBN 13

9781793608277

Pregnant Pictures

By: Sandra Matthews,Laura Wexler

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Pregnant Pictures

By: Sandra Matthews,Laura Wexler

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

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288

Publisher

Psychology Press

Published Date

ISBN 10

0415904498

ISBN 13

9780415904490

The Majesty of the Law

Reflections of a Supreme Court Justice

By: Sandra Day O'Connor

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The Majesty of the Law

Reflections of a Supreme Court Justice

By: Sandra Day O'Connor

NATIONAL BESTSELLER • “Shows us why Sandra Day O’Connor is so compelling as a human being and so vital as a public thinker.”—Michael Beschloss In this remarkable book, Sandra Day O’Connor explores the law, her life as a Supreme Court Justice, and how the Court has evolved and continues to function, grow, and change as an American institution. Tracing some of the origins of American law through history, people, ideas, and landmark cases, O’Connor sheds new light on the basics, exploring through personal observation the evolution of the Court and American democratic traditions. Straight-talking, clear-eyed, inspiring, The Majesty of the Law is more than a reflection on O’Connor’s own experiences as the first female Justice of the Supreme Court; it also reveals some of the things she has learned and believes about American law and life—reflections gleaned over her years as one of the most powerful and inspiring women in American history.

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Page Count

354

Publisher

Random House

Published Date

ISBN 10

0307432416

ISBN 13

9780307432414

Agendas for Second Language Literacy

By: Sandra McKay

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Agendas for Second Language Literacy

By: Sandra McKay

This text examines sociopolitical, economic, familial, and educational agendas that influence attainment of second language literacy. This book examines the sociopolitical, economic, familial, and educational agendas that influence an immigrant's attainment of literacy in a new language. Each agenda is introduced through illuminating case studies drawn from research in North America, Australia, and the United Kingdom. The book addresses teachers and teachers-in-training involved in second language education, whether their students are in special language classes, bilingual education, or enrolled in the mainstream curriculum. It also provides valuable insights to individuals responsible for developing second language literacy policies in the political, labor, and educational sectors.

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Page Count

182

Publisher

Cambridge University Press

Published Date

ISBN 10

0521446643

ISBN 13

9780521446648

Hand Lettering for Crafts

A Decorative Guide from A to Z

By: Sandra Salamony

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Hand Lettering for Crafts

A Decorative Guide from A to Z

By: Sandra Salamony

Can add a personal touch or professional finish to beautiful handcrafted work -- but making the letters is often an area of struggle for even the most gifted crafter. In this useful guidebook, you'll find simple instructions, practical tools, and traceable templates for crafters seeking to embellish their work with the power of words. Here are approachable, easy-to-learn calligraphy secrets that don't require hours of practice, along with practical lettering advice for the range of crafts surfaces, from paper and fabric, to glass and wood. Romantic, Modern, Decorative, and Vintage lettering offers a universe of choices -- practical applications on everything from frames and clocks, to lamp shades, plates, and journals provide wonderful crafting inspiration. Book jacket.

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134

Publisher

Quarry Books

Published Date

ISBN 10

1610594207

ISBN 13

9781610594202

Foundations Of Modern Epr

By: Gareth R Eaton,Sandra S Eaton,Kev Salikhov

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Foundations Of Modern Epr

By: Gareth R Eaton,Sandra S Eaton,Kev Salikhov

Since its inception 50 years ago, electron paramagnetic resonance (EPR, also called ESR or EMR) has become a major tool in diverse fields ranging from biology and chemistry to solid state physics and materials science. This important book includes personal descriptions of early experiments by pioneers who laid the foundations for the field, perspectives on the state of the art, and glimpses of future opportunities. It presents a broad view of the foundations of EPR and its applications, and will therefore appeal to scientists in many fields. Even the expert will find here history not previously recorded and provocative views of future directions.

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Page Count

833

Publisher

World Scientific

Published Date

ISBN 10

9814496812

ISBN 13

9789814496810

Typographic Design

Form and Communication

By: Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day

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Typographic Design

Form and Communication

By: Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

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373

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119312566

ISBN 13

9781119312567

Juricultural Pluralism vis-à-vis Treaty Law

State Practice and Attitudes

By: Sandra L. Bunn-Livingstone

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Juricultural Pluralism vis-à-vis Treaty Law

State Practice and Attitudes

By: Sandra L. Bunn-Livingstone

The way in which 'legal' culture has been defined in the past has limited comparative processes to law itself. The author proposes a new term, 'juriculture', defined as 'the axiological and behavioural formula which pertains to the law.' This new definition provides a comparative tool which focuses on ontological and epistemological bases of law and concomitant legal theories which are distilled from these philosophical bases, in addition to primary and secondary rules, and written laws. This book tackles the crucial issue of how divergent individual, State, and Regional cultures impact the international legal system in the law and State practice vis-à-vis treaty interpretation and reservations. An empirical analysis of cases in the Iran-U.S. Claims Tribunal and six human rights' treaties demonstrate that beyond weak juricultural pluralism, which the international legal system provides for, there is also strong juricultural pluralism, which is not envisaged by the system. This highlights the tension between universality and diversity in both primary and secondary rules, and international law itself. This book is a must for those interested in human rights, treaty law, culture, and legal theory.

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364

Publisher

BRILL

Published Date

ISBN 10

904740310X

ISBN 13

9789047403104

Methamphetamine Use

Clinical and Forensic Aspects, Second Edition

By: Sandra B. McPherson,Harold V. Hall,Errol Yudko

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Methamphetamine Use

Clinical and Forensic Aspects, Second Edition

By: Sandra B. McPherson,Harold V. Hall,Errol Yudko

Updated and expanded to reflect changes in recent years, this second edition covers virtually every aspect of this dangerous drug, including history, pharmacology, pathology, physiology, treatment, clinical and forensic psychology, and legal aspects. This edition features new chapters on criminal- and civil-forensic applications including an in-depth discussion of recent laws. Pointing out important cases, articles, and statistics, the text also presents chapters on neuropsychological testing; normative data on risk analysis and violence prediction; the physiology of tweaking, the most dangerous stage of the meth cycle; and the efficacy of treatment programs including examples from newly established drug courts.

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Page Count

313

Publisher

CRC Press

Published Date

ISBN 10

1040080545

ISBN 13

9781040080542

Materialising Exile

Material Culture and Embodied Experience Among Karenni Refugees in Thailand

By: Sandra H. Dudley

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Materialising Exile

Material Culture and Embodied Experience Among Karenni Refugees in Thailand

By: Sandra H. Dudley

Focusing on the highly diverse Karenni refugee population living in camps on the Thai-Burma border, this innovative book explores materiality, embodiment, memory, imagination, and identity among refugees, providing new and important ways of understanding how refugees make sense of experience, self, and other. It examines how and to what ends refugees perceive, represent, manipulate, use as metaphor, and otherwise engage with material objects and spaces, and includes a focus on the real and metaphorical journeys that bring about and perpetuate exile. The combined emphasis on both displacement and materiality, and the analysis of the cultural construction and intersections of exilic objects, spaces, and bodies, are unique in the study of both refugees and material culture. Drawing theoretical influences from phenomenology, aesthetics, and beyond, as well as from refugee studies and anthropology, the author addresses the current lack of theoretical analysis of the material, visual, spatial, and embodied aspects of forced migration, providing a fundamentally interlinked analysis of enforced exile and materiality.

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210

Publisher

Berghahn Books

Published Date

ISBN 10

1845456408

ISBN 13

9781845456405

Displaced Things in Museums and Beyond

Loss, Liminality and Hopeful Encounters

By: Sandra H. Dudley

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Displaced Things in Museums and Beyond

Loss, Liminality and Hopeful Encounters

By: Sandra H. Dudley

Displaced Things in Museums and Beyond looks anew at the lives, effects and possibilities of things. Starting from the perspectives of things themselves, it outlines a particular, displacement approach to the museum, anthropology and material culture. The book explores the ways in which the objects are experienced in their present, displaced settings, and the implications and potentialities they carry. It offers insights into matters of difference and the hope that may be offered by transformative encounters between persons and things. Drawing on anthropological studies of ritual to conceptualise and examine displacement and its implications and possibilities, Dudley develops her arguments through exploration of displaced objects now in museums and dislocated or exiled from their prior geographical, historical, cultural, intellectual and personal contexts. The book’s approach and conclusions are relevant far beyond the museum, showing that even in the most difficult of circumstances there is agency, distinction and dignity in the choices and impacts that are made, and that things and places as well as people have efficacy and potency in those choices. In Displaced Things, displacement emerges as fundamental to understanding the lives of things and their relationships with human beings, and the places, however defined, that they make and pass within. The book will be essential reading for academics and students engaged in the study of museums, heritage, anthropology, culture and history.

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144

Publisher

Routledge

Published Date

ISBN 10

131739237X

ISBN 13

9781317392378

State of 'The Union'

Marriage and Free Love in the Late 1800s

By: Sandra Schroer

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State of 'The Union'

Marriage and Free Love in the Late 1800s

By: Sandra Schroer

This study of the Free Love Movement in the mid-to-late 1800s examines the situated knowledge of women and men who participated in the movement, how they articulated the platform, and contributed to its exposure by writing and publishing their ideas, arguments and concerns. While all Free Love participants claimed benefits and freedoms from the practice, this book is the first to compare the benefits and political agendas experienced by the male participants with those experienced by the females. The importance of this work lies in its potential to inform current political resistance against the inequality inherent in legislation that strives to restrict sexual freedom in the United States, and its potential to contribute to the overall well-being of women, men and the society they live in.

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135

Publisher

Routledge

Published Date

ISBN 10

1135498520

ISBN 13

9781135498528

Structure-based Design of Drugs and Other Bioactive Molecules

Tools and Strategies

By: Arun K. Ghosh,Sandra Gemma

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Structure-based Design of Drugs and Other Bioactive Molecules

Tools and Strategies

By: Arun K. Ghosh,Sandra Gemma

Drug design is a complex, challenging and innovative research area. Structure-based molecular design has transformed the drug discovery approach in modern medicine. Traditionally, focus has been placed on computational, structural or synthetic methods only in isolation. This one-of-akind guide integrates all three skill sets for a complete picture of contemporary structure-based design. This practical approach provides the tools to develop a high-affinity ligand with drug-like properties for a given drug target for which a high-resolution structure exists. The authors use numerous examples of recently developed drugs to present "best practice" methods in structurebased drug design with both newcomers and practicing researchers in mind. By way of a carefully balanced mix of theoretical background and case studies from medicinal chemistry applications, readers will quickly and efficiently master the basic skills of successful drug design. This book is aimed at new and active medicinal chemists, biochemists, pharmacologists, natural product chemists and those working in drug discovery in the pharmaceutical industry. It is highly recommended as a desk reference to guide students in medicinal and chemical sciences as well as to aid researchers engaged in drug design today.

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Page Count

474

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527333657

ISBN 13

9783527333653

Pet Death

By: Sandra Helene Straub

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Pet Death

By: Sandra Helene Straub

In "Pet Death", Dr. Straub addresses issues and feelings commonly encountered after the death of a pet. Practical guidelines are provided for coping with feelings of loss and sorrow. Many questions arise from the difficult topic of euthanasia, and in this book, the medical aspect of this procedure is explained in plain language. "Are your other pets grieving?" and "Should I get another pet right away?" are other questions addressed. Dr. Straub and others openly share their personal accounts of pet loss.

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Page Count

164

Publisher

Routledge

Published Date

ISBN 10

1351853953

ISBN 13

9781351853958

Discovering Psychology

By: Don H. Hockenbury,Sandra E. Hockenbury

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Discovering Psychology

By: Don H. Hockenbury,Sandra E. Hockenbury

A multimedia-enhanced eBook integrates the text, a rich assortment of media-powered learning opportunities, and a variety of customization features for students and instructors. Worth's acclaimed eBook platform was developed by a cognitive psychologist, Pepper Williams, (Ph.D., Yale University) who taught undergraduate psychology at the University of Massachusetts.

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Page Count

853

Publisher

Macmillan

Published Date

ISBN 10

1429216506

ISBN 13

9781429216500

Psychology (Loose Leaf)

By: Don H. Hockenbury,Sandra E. Hockenbury

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Psychology (Loose Leaf)

By: Don H. Hockenbury,Sandra E. Hockenbury

More than any other psychology textbook, Don and Sandra Hockenbury’s Psychology relates the science of psychology to the lives of the wide range of students taking the introductory course. Now Psychology returns in a remarkable new edition that shows just how well-attuned the Hockenburys are to the needs of today’s students and instructors. Psychology began with a basic idea: combine scientific authority with a narrative that engages students and relates to their lives. From decades of experience teaching, the Hockenburys created a book filled with cutting-edge science and real-life stories that draw students of all kinds into the course.

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Page Count

868

Publisher

Macmillan

Published Date

ISBN 10

1429232668

ISBN 13

9781429232661

The Saudis

Inside the Desert Kingdom

By: Sandra Mackey

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The Saudis

Inside the Desert Kingdom

By: Sandra Mackey

In this updated insider's look at Saudi Arabia, Mackey reveals the chaos of a country in transformation: grappling with modernity, coming to terms with its own wealth, and battling to maintain an influential stance in an altogether new world. 2 maps.

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Page Count

468

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393324176

ISBN 13

9780393324174

Avery's Diseases of the Newborn E-Book

By: Christine A. Gleason,Sandra E Juul

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Avery's Diseases of the Newborn E-Book

By: Christine A. Gleason,Sandra E Juul

Covering the evaluation and management of every key disease and condition affecting newborns, Avery's Diseases of the Newborn, by Drs. Christine A. Gleason and Sandra E. Juul, remains your #1 source for practical, clinically relevant information in this fast-changing field. You'll find the specific strategies you need to confidently diagnose and treat this unique patient population, in a full-color, easy-to-use single volume that focuses on key areas of practice. Now in a thoroughly revised 10th Edition, this highly respected reference is an authoritative clinical resource for neonatal practitioners. - Provides up-to-date information on every aspect of newborn evaluation and management in a new, visually improved format featuring more than 500 all-new, full-color illustrations integrated within each chapter - Includes greatly expanded Neurology and Hematology sections that highlight the knowledge and expertise of new co-editor, Dr. Sandra E. Juul - Features all-new chapters on Palliative Care, Gastroesophageal Reflux, Platelet Disorders, Transfusion Therapy, Hypertension, , and The Ear and Hearing Disorders, as well as expanded coverage of brain injury and neuroprotective strategies in the preterm and term infant - Contains new Key Points boxes at the beginning of every chapter - Brings you up to date on current topics such as the evolving epidemic of neonatal abstinence syndrome and the new clinical uses of ultrasound (including ultrasound videos online) - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices - Provides up-to-date information on every aspect of newborn evaluation and management in a new, visually improved format featuring more than 500 all-new, full-color illustrations integrated within each chapter. - Includes greatly expanded Neurology and Hematology sections that highlight the knowledge and expertise of new co-editor, Dr. Sandra E. Juul. - Features all-new chapters on Palliative Care, Gastroesophageal Reflux, Platelet Disorders, Transfusion Therapy, Hypertension, , and The Ear and Hearing Disorders, as well as expanded coverage of brain injury and neuroprotective strategies in the preterm and term infant. - Contains new Key Points boxes at the beginning of every chapter. - Brings you up to date on current topics such as the evolving epidemic of neonatal abstinence syndrome and the new clinical uses of ultrasound (including ultrasound videos online). - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.

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