In a quaint, English-looking rural town on Jamaica's Southern coast Rose Thorn struggles with her conniving, controlling husband to realize the dreams and ambitions that were put on hold and became stagnant when she got pregnant and dropped out of high school during her senior year. A birthday card in the mail from the same college Rose had planned to attend shortly before she got pregnant confirmed her suspicions regarding her husband's infidelity. Rose knew her husband would never give her independence; she'd have to claim it. In her fight to claim her right to decide her own destiny, her husband's infidelity grew blatant and the physical and emotional abuse escalated to horrific heights. Rose made decisions that send her flying back and forth over international waters to save her and her young daughter's lives.Meanwhile, Laverne Fine, a talented cosmetologist, struggles with her doubts regarding her lover's identity and nationality and why her lover's Brooklyn-based mother is adamant in keeping her son's background a secret.Also, Wendy Arnold, a well-respected Brooklyn-based College Professor is crumpling under the stress and strains of her long-distance relationship with her Jamaica-based high school sweetheart, Miles. In the express lane to middle age she wants to marry and bear children. Her lover, Miles also wants to marry Wendy and start a family, but there's one big hurdle. While winging back and forth between Jamaica and America the two had become successful in their respective careers; and neither is willing to uproot.The Jamerican Connections of these three women is spun into an engrossing web of lies, suspense, domestic abuse, infidelity and deceit. Set against the lush backdrop of exotic Jamaica and Brooklyn, New York, the pages sizzles with vivid, dramatic twists and turns...
Affirmative action is still a reality of the American workplace. How is it that such a controversial Federal program has managed to endure for more than five decades? Inside Affirmative Action addresses this question. Beyond the usual ideological debate and discussions about the effects of affirmative action for either good or ill upon issues of race and gender in employment, this book recounts and analyzes interviews with people who worked in the program within the government including political appointees. The interviews and their historical context provide understanding and insight into the policies and politics of affirmative action and its role in advancing civil rights in America. Recent books published on affirmative action address university admissions, but very few of them ever mention Executive Order 11246 or its enforcement by an agency within the Department of Labor - let alone discuss in depth the profound workplace diversity it has created or the employment opportunities it has generated. This book charts that history through the eyes of those who experienced it. Inside Affirmative Action will be of interest to those who study American race relations, policy, history and law.
Significant Others The runaway wife! Troy Donovan had struggled hard to get his life back together, only to realize that the best part of it had walked out the door a year before. He needed his wife back or out of his system for good. So he had tracked Lucy down and issued an ultimatum: "Either we live together as husband and wife or I want a divorce!" Unfortunately, Lucy was far from pleased to see him. She had turned her back on love—it hurt too much. It was hardly an invitation for a second honeymoon but Troy was determined to get what he wanted—even if it meant wooing his own wife…. The passionate sequel to Beyond Reach!
Healing the Body Politic" examines the contested place of health and development in El Salvador over the last two decades. It recounts the dramatic story of radical health activism from its origins in liberation theology and guerrilla medicine during the third-world country's twelve-year civil war, through development of a remarkable "popular health system," administered by lay providers in a former war zone controlled by leftist rebels. The ethnography contributes to the integration of medical and political anthropology by bringing the semiotics of health and the body to bear on cultural understandings of warfare, the state, and globalization.
Stand Up! Deliver By: Sandra Amberg The Sisters of St. Francis on the Hill in historic Dubuque, Iowa, are working very hard to maintain their large holdings and dwindling population. Sustainability is their goal. In the forefront of the action is Sister Margaret Sorenson, age 92, whose motto “STAND UP! DELIVER” will not allow her to pass by a problem or opportunity without acting. In STAND UP! DELIVER, Sister Margaret encounters people in need whose skills and talents she is able to utilize at the convent, to everyone’s benefit. Meet the beautiful Gypsy Vanner horses and the three-year-old who can read their minds; a librarian who was raped and went into hiding; a divorced woman who only wants to farm and realize her dreams; a young couple in love who are unable to have children of their own; a history teacher writing curriculum to show the importance of horses in all aspects of life; a social worker discovering her father is a rapist; and a young boy with exceptional artistic talent and a drug-addicted mother. Like Ebru art, marbling oil on water, Sister Margaret introduces the players to each other, and with a lot of imagination, work, and prayer, she blends them to form heavenly patterns.
From the recipe novel to the celebrity chef, renowned scholar Sandra M. Gilbert explores the poetics and politics of food. In this stunning and important work, the prominent critic, poet, and memoirist Sandra M. Gilbert explores our relationship with food and eating through discussions of literature, art, and popular culture. Focusing on contemporary practices, The Culinary Imagination traces the social, aesthetic, and political history of food from myth to modernity, from ancient sources to our current wave of food mania. What does it mean to transform raw stuff into cooked dishes, which then become part of our own bodies; to savor festive meals yet resolve to renounce gluttony; to act as predators where in another life we might have become prey? Do the rituals of the kitchen have different meanings for men and women, for professional chefs and home cooks? Why, today, do so many of us turn so passionately toward table topics, on the page, online, and on screen? What are the philosophical implications of the food chain on which we all find ourselves? In The Culinary Imagination, Gilbert addresses these powerful questions through meditations on myths and memoirs, children’s books, novels, poems, food blogs, paintings, TV shows, and movies. Discussing figures from Rex Stout to Julia Child and Andy Warhol, from M. F. K. Fisher and Sylvia Plath to Alice Waters and Peter Singer, she analyzes the politics and poetics of our daily bread, investigating our complex self-definitions as producers, consumers, and connoisseurs of food. The result is an ambitious, lively, and learned examination of the ways in which our culture’s artists have represented food across a range of genres.
Motivation and literacy go hand in hand in this practical book of strategies for classroom teachers. It provides effective tips and tools to motivate and grasp the attention of even the most reluctant readers. With numerous classroom examples, case studies, and blackline masters, this book will help you to boost motivation and literacy in your classroom right away. Motivating Every Student in Literacy (Including the Highly Unmotivated!), Grades 3-6 provides an effective model for improving reading levels and increasing motivation. Under the guidance of Athans and Devine, classroom leaders develop their own Motivation Improvement Action Plans, where small-group instruction, end-of-unit assessments, and other practical approaches work to increase individual student effort. Woven throughout are process-driven and novelty strategies to address possible reasons for a child’s lack of motivation. In this guide, you’ll find illuminating case studies, quick-reference chapter summaries, reproducible student plans and contracts, and action plan tips.
Prepare for heart-racing suspense in this original collection by thirty of the hottest bestselling authors and new voices writing romance suspense today. Bodyguards, vigilantes, stalkers, serial killers, women (and men!) in jeopardy, cops, thieves, P.I.s, killers—these all-new stories will keep you thrilled and chilled late into the night.
The first three titles in the Maggy Thorsen Coffeehouse Mystery Series UNCOMMON GROUNDS In her delightful debut, Balzo puts a 21st-century spin on the traditional cozy, replacing tea with coffee as the comfort beverage of choice. Maggy Thorsen, a divorcée whose husband left her for his 24-year-old dental hygienist, and two women friends are eager to open a coffee shop, Uncommon Grounds, in the small Wisconsin town of Brookhills, whose inhabitants include such recognizable types as the local gossip and tennis moms. The challenge becomes even greater when Maggy discovers the body of one of her partners, Patricia Harper, on the floor of their coffee shop. Determined to find out who killed Patricia and why, Maggy delves into the mystery with a sense of humor that would make Miss Marple smile. In her search for the truth, she works with, and sometimes against, the new and unpredictable county sheriff, Jake Pavlik—and uncovers at considerable personal risk the secrets of some of the town's most prominent citizens. GROUNDS FOR MURDER Exactly how hot is the competition at the annual coffee trade industry conference in Milwaukee? Scalding What's not hot? Finding Marvin LaRoche, owner of the HotWired coffeehouse chain store stone-cold dead under a banquet table in the middle of the convention. And everybody knows that Maggy was no great fan of Mr. LaRoche, nor of his overly competitive business practices - so it's up to Maggy's own amateur sleuthing skills to get herself out of the hotseat! BEAN THERE, DONE THAT Here's a tip: if your ex-husband's mistress-cum-missus asks for your help in proving that he cheated on her while he was married to you, just say no. And you most certainly should not invite this new missus, Mrs. Rachel Thorsen, in for a cup of coffee. But big-hearted Maggy can't seem to help her own hospitality. Unfortunately, most unfortunately, this mistress-cum-missus disappears shortly after her coffeehouse confab with Maggy and is later found murdered...making Maggy's ex, Ted, the chief suspect. Despite the tempting satisfaction of seeing her ex go down, Maggy knows Ted is innocent. Cheater? Yes. Murderer? Definitely not. So Maggy reluctantly agrees to help him. Now it's up to Maggy to discover the truth...even if it upsets her on-again, off-again relationship with the handsome Sheriff Jake Pavlik...
UNCOMMON GROUNDS A 21st-century spin on the traditional cozy— Maggy Thorsen, a divorcée whose husband left her for a 24 year old, is eager to open a coffee shop, Uncommon Grounds, in the small Wisconsin town of Brookhills. In a world where Starbuck's and other chains are ubiquitous, Maggy is up for the challenge, which becomes even greater when Maggy discovers the body of one of her partners, Patricia Harper, on the floor of their coffee shop. Determined to find out who killed Patricia, Maggy delves into the mystery with a sense of humor that would make Miss Marple smile. FLAMINGO FATALE From the New York Times bestselling author of A Cat in the Stacks mystery series, a novel about a single mom, wits and grits, double shifts...and murder! When Wanda Nell Cullpepper’s returns home from a long day of waitressing at the Kountry Kitchen diner and a night shift at the Budget Mart, the last person she wants to see is her no-account ex-husband, Bobby Ray, talking big and flashing cash. Just when she thinks things can’t get worse, Wanda Nell wakes up to find Bobby Ray dead—killed with her favorite pink flamingo yard ornament! Now the sheriff is eyeing Wanda Nell as the primary suspect. Kountry Kitchen Southern cooking recipes included! TOO MANY CROOKS SPOIL THE BROTH Readers will delight in this laugh-out-loud cozy mystery debut - and relish the country cooking recipes included. This debut mystery introduces Magdalena Yoder, prim, proper, and persnickety proprietor of the PennDutch Inn, where guests enjoy the true “Amish experience.” When one of her more reclusive guests takes a tumble down the PennDutch's picturesquely steep staircase, the timing couldn't be worse. What at first seems to be a horrible accident turns out to be a more sinister event. Magdalena is certain there is a killer at her inn—and it's up to her to catch the culprit!
Leadership for Evidence-Based Innovation in Nursing and Health Professions, Third Edition addresses the core competencies and behaviors required of advanced practice nurses to be innovative leaders. Dr. Weberg and Dr. Davidson thoughtfully revised and updated the third edition with new chapters and content on modern and timely topics, including implementation science as an extension of evidence-based practice, work force constructs and dynamics, building teams, and more. With Leadership for Evidence-Based Innovation in Nursing and Health Professions, Third Edition, advanced practice nursing students will confidently identify and address new and emerging sources of evidence-based practice that can inform, translate and scale the complexity of leading innovation in healthcare organizations.
Completely revised by new authors, this Fifth Edition presents 100 patient cases designed specifically to prepare students for clinical vignettes on the USMLE Step 1. Each case proceeds from chief complaint through diagnostic workup and treatment and includes buzzwords in history taking, physical examination, laboratory tests, imaging, and pathology. This edition's cases give greater emphasis to pathogenesis, epidemiology, differential diagnosis, management, and complications and include radiologic images, photographs, tables, and algorithms. A new two-page format encourages students to read the case presentation and formulate an initial diagnosis before turning the page for the answer. The book ends with twenty all-new board-format questions and answers.
AWARD-WINNING AND BEST-SELLING AUTHORS CONTRIBUTE NEW STORIES: All-new fiction from Dragon Award winner and New York Times best-selling author David Weber, Dragon Award nominee D.J. Butler, best seller Jody Lynn Nye, indie best sellers Chris Kennedy and Mark Wandrey, and more. Also featuring an introduction by multi-award-winning and New York Times best-selling author Larry Correia. It is 2185 CE. Humans now live throughout the Solar System, but their most ambitious adventure is about to begin. The starship Victoria will carry over 10,000 colonists to a new world outside the Solar System. The larger-than-life exploits of those colonists will become legendary. The colonists will build a new civilization, and the actions of a few individuals will become famous—and infamous—forever marking their new colony with the Founder Effect. Contributors: Larry Correia, Mark H. Wandrey, Les Johnson, Christopher L. Smith, David Weber, Daniel M. Hoyt, Brad R. Torgersen, Monalisa Foster, Sarah A. Hoyt, Chris Kennedy, Vivienne Raper, Jody Lynn Nye, Brent M. Roeder, Catherine L. Smith, Philip Wohlrab, D.J. Butler About Stellaris: People of the Stars, co-edited by Robert E. Hampson: [A] thought-provoking look at a selection of real-world challenges and speculative fiction solutions. . . . Readers will enjoy this collection that is as educational as it is entertaining."—Booklist "This was an enjoyable collection of science fiction dealing with colonizing the stars. In the collection were several gems and the overall quality was high."—Tangent
Syracuse, New York, in the late 1980s led U.S. cities in African American infant deaths. Even today, in this "all American city," infants of color die more than two times as often as white babies. Infant mortality is too often addressed as if it were an isolated problem, rather than part of a systemic and repeating pattern of embedded racism and structural violence. The clearing of whole neighborhoods during urban renewal, coupled with the collapse of industry, brought unintended consequences. Dilapidated rental housing, abandoned houses, and empty lots provide the conditions for lead poisoning, gonorrhea, and illicit drug use. Inadequate education, unemployment, and racially biased arrest and sentencing underpin the epidemic of African American male incarceration. Inmate fathers cannot provide financial support and only limited emotional support during collect calls from jail or prison. Supermarkets fled the inner city, where corner stores sell cigarettes, malt liquor, lottery tickets, and drug paraphernalia in place of healthy food. The stories and the data in this book show that low birth weight, premature birth, and infant death are a part of life patterns resulting from systemic discrimination increasing risk over a lifetime and, in some cases, reaching the next generation.
In Children of Hope, Sandra Rowoldt Shell traces the lives of sixty-four Oromo children who were enslaved in Ethiopia in the late-nineteenth century, liberated by the British navy, and ultimately sent to Lovedale Institution, a Free Church of Scotland mission in the Eastern Cape, South Africa, for their safety. Because Scottish missionaries in Yemen interviewed each of the Oromo children shortly after their liberation, we have sixty-four structured life histories told by the children themselves. In the historiography of slavery and the slave trade, first passage narratives are rare, groups of such narratives even more so. In this analytical group biography (or prosopography), Shell renders the experiences of the captives in detail and context that are all the more affecting for their dispassionate presentation. Comparing the children by gender, age, place of origin, method of capture, identity, and other characteristics, Shell enables new insights unlike anything in the existing literature for this region and period. Children of Hope is supplemented by graphs, maps, and illustrations that carefully detail the demographic and geographic layers of the children’s origins and lives after capture. In this way, Shell honors the individual stories of each child while also placing them into invaluable and multifaceted contexts.
Medicines Management: A Problem-Based Approach uses patient scenarios to explore pharmacology and medicines management.The book provides the pharmacological background, and examines the other factors, which enable nurses to provide care to the patient. It will equip the new nurse with the skills they need to problem-solve, prioritise and make decisions while delivering effective care.
This book offers a critical appreciation of the nature and impact of coercive control in interpersonal relationships. It examines what this concept means, who is impacted by the behaviours it captures, and how academics, policymakers, and policy advocates have responded to the increasing recognition of the deleterious effects that coercive control has on especially women’s lives. The book discusses the historical emergence of this concept, who its main proponents have been, and how its effects have been understood. It considers the role of coercive control in making sense of women’s pathway into crime as well as their experiences of it as victims. Coercive control has been presented predominantly as a gendered process, and consideration is given in this book to the efficacy of this assumption as well as the extent to which the concept makes sense for a wide constituency of marginalized women. In recent years, much energy has been given to efforts to criminalize coercive control, and the concerns that these efforts generate are discussed in detail, alongside what the limitations to such initiatives might be. In conclusion, the book situates the rising pre-occupation with coercive control within the broader concerns with policy transfer, ways of taking account of victim-survivor voices, alongside the importance of working towards more holistic policy responses to violence(s) against women. The book will be of particular interest to academics, policymakers, and practitioners working in criminal justice who wish to understand both the nature and extent of coercive control and the importance of appreciating the role of nuance in translating that understanding into practice.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
This book is designed as a quick-reference resource for counselors, social workers, therapists, psychologists, psychiatrists, R.N.s and medical staff, victim advocates and legal personnel, and all those engaged in supporting or helping victims of violence."--BOOK JACKET.
In view of the wide range of disciplines involved in Quaternary research, this book offers a one-stop resource for the Quaternary research community, since it reviews the latest techniques and provides an approach to how mollusk shell remains are used in the reconstruction of marine environments in southern South America. Written by specialists in the field, this monograph sets the scene for multidisciplinary research involving taphonomy, paleoecology, paleobiography, morphometry, shell mineralogy analysis and sclerochronology performed on mollusk assemblages and/or selected taxa, and offers a consistent picture of spatial and temporal environmental and climatic changes.
First published in 1989, this book provides a comprehensive introduction to the study of the victims of crime and the way in which they are treated in society generally, and in the criminal justice process in particular. The study of victims of crime is important to academics, the wider community of policy initiation and implementation, and to the political arena. Sandra Walklate examines the nature of this interest, and the contributions of victim-related research and criminal victimization surveys, in order to be able to provide the reader with a critical assessment of the issues involved. This book will be of interest to students of criminology, sociology, social policy and law, as well as victim support workers, probation officers, social workers, police officers and all those interested in the plight of victims of crime.
Whether planning a small annual get-together or a once-in-a-lifetime gathering of hundreds, A Family Affair is a step-by-step guide to the planning, promotion, execution and documentation of the best family reunion ever. Filled with hundreds of practical and specific instructions, A Family Affair carefully guides the reader through: The steps to set up a family reunion (establishing a purpose and budget, contacting relatives, planning the place and time). Making people aware of it (by snail mail, e-mail, and phone; dealing with grumpy uncles). Running the reunion (kids, food, events, and pictures). Following up with memories that participants will treasure (pictures, stories, and more). The book is arranged in logical step-by-step sequence. There are checklists and forms to simplify the paperwork, websites and other references for further information on topics of special interest, and tips from others who have held successful reunions.
Jake McBride is a self-made millionaire, brilliant at business, talented in bed--and cynical about women. Emily Taylor is his personal assistant, terrific in the office...and an innocent when it comes to the opposite sex! But when Jake teaches Emily how to transform herself from shy secretary into sexy siren, he loses his grip on his legendary cool. If she's going to lose her virginity, it has to be to him!
In From These Roots, Sandra E. McBride presents a collection of articles she has had published in The Express weekly newspaper here in her hometown area of Mechanicville/Stillwater/Schaghticoke and Halfmoon in Upstate New York. Likening life within our communities to the growth of a tree, she begins with the fascinating history which shows “the roots” of this area. She moves on to “the strong trunk” which represents the people who have had an amazing impact on her hometowns, a foundation of sorts which raises us up. In “branches reach out” she tells of those incidents and memorable occasions which show our spreading out to appreciate all that we experience. In “the leaves that grow”, she depicts the members of our communities who have provided plenteous deeds with their efforts making this a great place to live. In the “blossoms that go forth on the breeze”, she has shown how in moving on from our own hometowns, we have experienced the wider world, and therein gained a new appreciation of all we have. In her epilogue, she speaks of special cherished memories of places and times she will forever hold dear in her heart.
What does it take to cross a border, and what does it take to belong? Sandra Noeth examines the entangled experiences of borders and of collectivity through the perspective of bodies. By dramaturgical analyses of contemporary artistic work from Lebanon and Palestine, Noeth shows how borders and collectivity are constructed and negotiated through performative, corporeal, movement-based, and sensory strategies and processes. This interdisciplinary study is made urgent by social and political transformations across the Middle East and beyond from 2010 onwards. It puts to the fore the residual, body-bound structural effects of borders and of collectivity and proceeds to develop notions of agency and responsibility that are immanently bound to bodies in relation.
Covering the evaluation and management of every key disease and condition affecting newborns, Avery's Diseases of the Newborn, by Drs. Christine A. Gleason and Sandra E. Juul, remains your #1 source for practical, clinically relevant information in this fast-changing field. You'll find the specific strategies you need to confidently diagnose and treat this unique patient population, in a full-color, easy-to-use single volume that focuses on key areas of practice. Now in a thoroughly revised 10th Edition, this highly respected reference is an authoritative clinical resource for neonatal practitioners. - Provides up-to-date information on every aspect of newborn evaluation and management in a new, visually improved format featuring more than 500 all-new, full-color illustrations integrated within each chapter - Includes greatly expanded Neurology and Hematology sections that highlight the knowledge and expertise of new co-editor, Dr. Sandra E. Juul - Features all-new chapters on Palliative Care, Gastroesophageal Reflux, Platelet Disorders, Transfusion Therapy, Hypertension, , and The Ear and Hearing Disorders, as well as expanded coverage of brain injury and neuroprotective strategies in the preterm and term infant - Contains new Key Points boxes at the beginning of every chapter - Brings you up to date on current topics such as the evolving epidemic of neonatal abstinence syndrome and the new clinical uses of ultrasound (including ultrasound videos online) - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices - Provides up-to-date information on every aspect of newborn evaluation and management in a new, visually improved format featuring more than 500 all-new, full-color illustrations integrated within each chapter. - Includes greatly expanded Neurology and Hematology sections that highlight the knowledge and expertise of new co-editor, Dr. Sandra E. Juul. - Features all-new chapters on Palliative Care, Gastroesophageal Reflux, Platelet Disorders, Transfusion Therapy, Hypertension, , and The Ear and Hearing Disorders, as well as expanded coverage of brain injury and neuroprotective strategies in the preterm and term infant. - Contains new Key Points boxes at the beginning of every chapter. - Brings you up to date on current topics such as the evolving epidemic of neonatal abstinence syndrome and the new clinical uses of ultrasound (including ultrasound videos online). - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.
Ride the waves of ecstasy with this steamy historical romance from the author of Rapture's Reward. A young Philadelphia socialite meets bold Captain Bond on a cruise to Bermuda, and they take a steamy voyage together on a sea of rapture.
How to Reach and Teach All Children Through Balanced Literacy offers you a handbook for teaching literacy to diverse students in grades 3-8. The balanced literacy method combines the best practices of phonics and other skill-based language instruction with the holistic, literature-based approach in order to help you teach reading, writing, and speaking in a clear and approachable format. This dynamic resource offers an easily accessible research-based approach to balanced literacy that is grounded in the innovative ideas developed by authors Sandra F. Rief and Julie A. Heimburge. The book includes detailed descriptions of what a balanced literacy classroom looks like and shows how to create a program from the ground up or give your existing program a boost. The book can be used across content areas and is filled with reproducible worksheets, activities, and other handy classroom tools. Some topics covered include: Shared book experiences Reading aloud Oral language and vocabulary development Guided reading for comprehension Modeled writing Reading and writing conferences Book clubs Content area reading and writing Ongoing assessments Enhancing literacy through technology
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
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