Sandip Mukhopadhyay's Books

Selling IT

The Science of Selling, Buying, and Deal-Making

By: Sandip Mukhopadhyay,Srinivas Pingali,Amitabh Satyam

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Selling IT

The Science of Selling, Buying, and Deal-Making

By: Sandip Mukhopadhyay,Srinivas Pingali,Amitabh Satyam

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

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Page Count

231

Publisher

Taylor & Francis

Published Date

ISBN 10

1000452581

ISBN 13

9781000452587

Quantum Inspired Meta-heuristics for Image Analysis

By: Sandip Dey,Siddhartha Bhattacharyya,Ujjwal Maulik

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Quantum Inspired Meta-heuristics for Image Analysis

By: Sandip Dey,Siddhartha Bhattacharyya,Ujjwal Maulik

Introduces quantum inspired techniques for image analysis for pure and true gray scale/color images in a single/multi-objective environment This book will entice readers to design efficient meta-heuristics for image analysis in the quantum domain. It introduces them to the essence of quantum computing paradigm, its features, and properties, and elaborates on the fundamentals of different meta-heuristics and their application to image analysis. As a result, it will pave the way for designing and developing quantum computing inspired meta-heuristics to be applied to image analysis. Quantum Inspired Meta-heuristics for Image Analysis begins with a brief summary on image segmentation, quantum computing, and optimization. It also highlights a few relevant applications of the quantum based computing algorithms, meta-heuristics approach, and several thresholding algorithms in vogue. Next, it discusses a review of image analysis before moving on to an overview of six popular meta-heuristics and their algorithms and pseudo-codes. Subsequent chapters look at quantum inspired meta-heuristics for bi-level and gray scale multi-level image thresholding; quantum behaved meta-heuristics for true color multi-level image thresholding; and quantum inspired multi-objective algorithms for gray scale multi-level image thresholding. Each chapter concludes with a summary and sample questions. Provides in-depth analysis of quantum mechanical principles Offers comprehensive review of image analysis Analyzes different state-of-the-art image thresholding approaches Detailed current, popular standard meta-heuristics in use today Guides readers step by step in the build-up of quantum inspired meta-heuristics Includes a plethora of real life case studies and applications Features statistical test analysis of the performances of the quantum inspired meta-heuristics vis-à-vis their conventional counterparts Quantum Inspired Meta-heuristics for Image Analysis is an excellent source of information for anyone working with or learning quantum inspired meta-heuristics for image analysis.

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Page Count

358

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119488788

ISBN 13

9781119488781

TOBACCO & PUBLIC HEALTH

Tobacco and Community Well-being: A Worldwide Health Crisis

By: DR. SANDIP KUMAR SINHA, DR. RANABIR PAL, DR. AMRITA GHOSH, DR. RISHABH KUMAR RANA

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TOBACCO & PUBLIC HEALTH

Tobacco and Community Well-being: A Worldwide Health Crisis

By: DR. SANDIP KUMAR SINHA, DR. RANABIR PAL, DR. AMRITA GHOSH, DR. RISHABH KUMAR RANA

This book is widely encircling the several characteristics of tobacco control with particular reference to global scenario. Globally the evidences on widespread tobacco habits, health hazards and environmental hazards are mainly due to tobacco use, passive smoking and its impact. The economics of tobacco, worldwide legislation to control tobacco, the tobacco cessation services and the way ahead for effective tobacco control are elaborately present in this book. Consuming any types of tobacco products (smoking and smokeless) troubles nearly each and every organ in the body and intensificify the risk of heart disease, stroke, lung diseases, liver disease, immune dysfunctions, inflammations, and many types of cancer. Nicotine present in tobacco product is highly addictive and tobacco use is a major risk factor for cardiovascular and respiratory diseases, over 20 different types or subtypes of cancer, and many other debilitating health conditions. Tobacco is a leading preventable cause of death, killing nearly 6 million people worldwide each year. It is one of the primary causes of death and disease in India and accounts for nearly 1.35 million deaths every year. In terms of consuming and producing tobacco products, India is also the second largest country globally. Whereas more than 16 million of adults in the USA have a disease caused by smoking cigarettes, and smoking-related illnesses lead to half a million deaths each year. It was observed that most tobacco-related deaths occur in low- and middle-income countries, which are often targets of intensive tobacco industry interference and marketing. Tobacco contains nicotine can also be lethal for non-smokers. Second-hand smoke exposure has also been concerned in adverse health effects, causing 1.2 million deaths per year. Approximately half of all children breathe air polluted by environmental tobacco smoke (ETS) and 65 000 children die each year due to illnesses related to second-hand smoke.

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Page Count

240

Publisher

Shashwat Publication

Published Date

ISBN 10

9360878138

ISBN 13

9789360878139

Globalization, Labour Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

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Globalization, Labour Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

India started on a program of reforms, both in its external and internal aspects, sometime in the mid-eighties and going on into the nineties. While the increased exposure to world markets (‘globalization’) and relaxation of domestic controls has undoubtedly given a spurt to the GDP growth rate, its impact on poverty, inequality and employment have been controversial. This book examines in detail these aspects of post-reform India and discerns the changes and trends which these new developments have created. Providing an original analysis of unit-level data available from the quinquennial National Sample Surveys, the Annual Surveys of Industries and other basic data sources, the authors analyse and compare the results with other pieces of work in the literature. As well as describing the overall situation for India, the book highlights regional differences, and looks at the major industrial sectors such as agriculture, manufacturing and tertiary services. The important topic of labor market institutions - both for the formal or organized and the unorganized sectors - is considered and the possible adverse effect on employment growth of the regulatory labor framework is examined carefully. Since any reform of this framework must go hand in hand with better state intervention in the informal sector to have any chance of acceptance politically, some of the major initiatives in this area are critically explored. Overall, this book will be of great interest to development economists, labour economists and specialists in South Asian Studies.

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Page Count

380

Publisher

Routledge

Published Date

ISBN 10

1000115690

ISBN 13

9781000115697

Radiative Heat Transfer

By: Michael F. Modest,Sandip Mazumder

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Radiative Heat Transfer

By: Michael F. Modest,Sandip Mazumder

Radiative Heat Transfer, Fourth Edition is a fully updated, revised and practical reference on the basic physics and computational tools scientists and researchers use to solve problems in the broad field of radiative heat transfer. This book is acknowledged as the core reference in the field, providing models, methodologies and calculations essential to solving research problems. It is applicable to a variety of industries, including nuclear, solar and combustion energy, aerospace, chemical and materials processing, as well as environmental, biomedical and nanotechnology fields. Contemporary examples and problems surrounding sustainable energy, materials and process engineering are an essential addition to this edition. - Includes end-of-chapter problems and a solutions manual, providing a structured and coherent reference - Presents many worked examples which have been brought fully up-to-date to reflect the latest research - Details many computer codes, ranging from basic problem solving aids to sophisticated research tools

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Page Count

1018

Publisher

Academic Press

Published Date

ISBN 10

032398407X

ISBN 13

9780323984072

Globalization, Labor Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

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Globalization, Labor Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

India's increased exposure to world markets and relaxation of domestic controls has given a spurt to the GDP growth rate, but its impact on poverty, inequality and employment have been controversial. This book examines these aspects of the post-reform scene, discerning the changes in trends which the new developments have created.

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Page Count

380

Publisher

IDRC

Published Date

ISBN 10

0415436117

ISBN 13

9780415436113

Book's by Sandip Mukhopadhyay

Selling IT

Selling IT

Quantum Inspired Meta-heuristics for Image Analysis

Quantum Inspired Meta-heuristics for Image Analysis

TOBACCO & PUBLIC HEALTH

TOBACCO & PUBLIC HEALTH

Globalization, Labour Markets and Inequality in India

Globalization, Labour Markets and Inequality in India

Radiative Heat Transfer

Radiative Heat Transfer

Globalization, Labor Markets and Inequality in India

Globalization, Labor Markets and Inequality in India

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