A rip-roaring account of a career in the ad world by a renowned ad-manA few weeks before Sandeep Goyal turned forty, he resigned from Zee. And his world came crashing down. He lost his so-called friends, his Merc, his memberships of the Chambers and the Belvedere, his secretaries and his retinue of hangers-on. Reality took a while to sink in and he realized he was all alone with only his wife to support him. He introspected, did a reality check and decided to look forward instead of brooding on the past. After relentless work he achieved an improbable dream. He signed a joint venture with Dentsu, the Japanese ad giant. To success he needed, as they say in Japanese, Kon Jo or 'fighting spirit' - a combination of will power, guts, perseverance and a dogged tenacity in the face of hardship.
101 essays that cover everything from sushi to sake, sama to sumo For the average Indian, Japan is the land of the bullet train, zippy cars, and geisha girls, as also hard to understand. However, what appears to be opaque and insular to the world outside turns out to be a society that is friendly, intimate, and closely knit together when you get to know it better. In Japan Made Easy, Sandeep Goyal, an old hand at explaining the country, takes us on a joyous roller coaster ride through Japanese aesthetics, business, culture, food, philosophy, spirituality, and much else, to make this land of mystery and mystique familiar to us. With India's rising number of tourists to Japan and Olympics 2020 on the horizon, this book is the best guide to a complex, nuanced and an utterly lovable country.
The primary focus of this Element is to understand the rise of smart 'social' infrastructures in BoP emerging markets like India. It has been observed that new focus areas and frontiers of global economy are taking shape where social and environmental outcomes along with economic performance are considered to be collective parameters for success or failure of the businesses. This has led to the emergence of new models of entrepreneurship, namely for-profit social businesses. These new models are driven by problem-solving social innovators who are driven by the social and environmental mission besides economic gains. Sustainability and overall success of social businesses is driven by smart social infrastructure, comprising availability of incubation ecosystem for social start-ups, access to patient capital, availability of digital ecosystem, adoption of circular business models, and focus on collaborations, partnerships and networking with diverse stakeholders.
This book aims to help the undergraduate medical students prepare for the exams and to act as a companion during clinical postings. It is also useful to the interns, postgraduate students in psychiatry as well as to the students of allied health sciences who have psychiatry as a course. The book can also be used by undergraduate as well as postgraduate nursing students.
An excellent book Computer Applications In Business for students appearing in competitive, professional and other examinations. CONTENT 1. Word Processing, 2. Preparing Presentations, 3. Spreadsheet and its Business Applications, 4. Creating Business Appendix SYLLABUS Unit 1 : Word Processing ntroduction to word Processing, Word processing concepts, Use of Templates, Working with word document; Editing text, Find and replace text, Formatting, Spell check, Autocorrect, Autotext; Bullets and numbering, Tabs, Paragraph Formatting, Indent, Page Formatting, Header and Footer, Tables; Inserting, Filling and Formatting a Table; Inserting Pictures and Video; Mail Merge; Including Linking with Database; Printing Documents. Creating Business Documents using the above Facilities Unit 2 : Preparing Presentation Basics of Presentations : Slides, Fonts, Drawing, Editing; Inserting; Tables, Images, Texts, Symbols, Media; Design; Transition; Animation; and Slideshow. Creating Business Presentations using above Facilities Unit 3 : Spreadsheet and its Business Applications Spreadsheet Concepts, Managing Worksheets; Formatting, Entering Data, Editing, and Printing a Worksheet; Handling Operators in Formula, Project Involving Multiple Spreadsheets, Organizing Charts and Graphs. Generally used Spreadsheet Functions : Mathematical, Statistical, Financial, Logical, Date and Time Looking and Reference, Database and Text Functions. Unit 4 : Creating Business Spreadsheet Creating Spreadsheet in the Area of : Loan and Lease Statement; Ratio Analysis; Payroll Statements; Capital Budgeting; Depreciation Accounting; Graphical representation of Data; Frequency Distribution and its Statistical Parameters; Correlation and Regression.
The Essentials of E-commerce is authored by proficient Professors. The Text of the Essentials of E-commerce is simple and lucid. 1. Internet & E-commerce, 2. Operations of E-commerce, 3. Applications in B2C, 4. Applications in B2B, 5. E-governance : Concept & Evaluation, 6. E-commerce Business Models.
An excellent book for commerce students appearing in competitive, professional and other examinations. 1.Introduction to Computer , 2. Computer and Networks , 3 .Word Processing,4.Preparing Presentations, 5. Spreadsheet and its Business Applications , 6. Creating Business, 7 .Management Information System, 8. MIS Concepts, Appendix Multiple Choice Questions
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