San Francisco State University's Books

Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger, San Francisco State University

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Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger, San Francisco State University

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

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Page Count

260

Publisher

Rowman & Littlefield Publishers

Published Date

ISBN 10

1442206705

ISBN 13

9781442206700

Chicana/o Struggles for Education

Activism in the Community

By: Guadalupe San Miguel

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Chicana/o Struggles for Education

Activism in the Community

By: Guadalupe San Miguel

Much of the history of Mexican American educational reform efforts has focused on campaigns to eliminate discrimination in public schools. However, as historian Guadalupe San Miguel demonstrates in Chicana/o Struggles for Education: Activisim in the Community, the story is much broader and more varied than that. While activists certainly challenged discrimination, they also worked for specific public school reforms and sought private schooling opportunities, utilizing new patterns of contestation and advocacy. In documenting and reviewing these additional strategies, San Miguel’s nuanced overview and analysis offers enhanced insight into the quest for equal educational opportunity to new generations of students. San Miguel addresses questions such as what factors led to change in the 1960s and in later years; who the individuals and organizations were that led the movements in this period and what motivated them to get involved; and what strategies were pursued, how they were chosen, and how successful they were. He argues that while Chicana/o activists continued to challenge school segregation in the 1960s as earlier generations had, they broadened their efforts to address new concerns such as school funding, testing, English-only curricula, the exclusion of undocumented immigrants, and school closings. They also advocated cultural pride and memory, inclusion of the Mexican American community in school governance, and opportunities to seek educational excellence in private religious, nationalist, and secular schools. The profusion of strategies has not erased patterns of de facto segregation and unequal academic achievement, San Miguel concludes, but it has played a key role in expanding educational opportunities. The actions he describes have expanded, extended, and diversified the historic struggle for Mexican American education.

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Page Count

258

Publisher

Texas A&M University Press

Published Date

ISBN 10

160344937X

ISBN 13

9781603449373

From Exile To Diaspora

Versions Of The Filipino Experience In The United States

By: E. San Juan

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From Exile To Diaspora

Versions Of The Filipino Experience In The United States

By: E. San Juan

This book includes essays of the narrative of Filipino lives in the United States to provoke interrogation of the conventional wisdom and a critique of the global system of capital. It helps in constituting the Filipino community as an agent of historic change in a racist society.

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Page Count

326

Publisher

Routledge

Published Date

ISBN 10

0429721145

ISBN 13

9780429721144

Book's by San Francisco State University

Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture

Chicana/o Struggles for Education

Chicana/o Struggles for Education

From Exile To Diaspora

From Exile To Diaspora

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