An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today’s propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets—real people assuming false identities online—and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others.
Fake news posts and Twitter trolls were just the beginning. What will happen when misinformation moves from our social media feeds into our everyday lives? Online disinformation stormed our political process in 2016 and has only worsened since. Yet as Samuel Woolley shows in this urgent book, it may pale in comparison to what's to come: humanlike automated voice systems, machine learning, "deepfake" AI-edited videos and images, interactive memes, virtual reality, and more. These technologies have the power not just to manipulate our politics, but to make us doubt our eyes and ears and even feelings. Deeply researched and compellingly written, The Reality Game describes the profound impact these technologies will have on our lives. Each new invention built without regard for its consequences edges us further into this digital dystopia. Yet Woolley does not despair. Instead, he argues pointedly for a new culture of innovation, one built around accountability and especially transparency. With social media dragging us into a never-ending culture war, we must learn to stop fighting and instead prevent future manipulation. This book shows how we can use our new tools not to control people but to empower them.
California’s history is rich and diverse, with numerous fascinating stories hidden in its past. Before the discovery of gold in the Sierras, San Francisco (Yerba Buena) and its surroundings comprised a sparsely populated frontier on the edge of the old Spanish realm. After 1848, the area rapidly transformed into a settled urban system as a tremendous influx of prospectors and settlers came to seek their fortune in California. A wave of gold miners, merchants, farmers, politicians, carpenters, and many others from various backgrounds and corners of the world migrated to the area at that time. Interrelated social, geographic, and economic processes led to a very quick metamorphosis from frontier settlement to a firmly established system with ingrained economic patterns. The development of San Francisco’s outlying region from a wilderness into a prosperous village and farming mecca shows how quickly in-migration coupled with economic diversification can establish a stable settlement structure upon the landscape. Otterstrom describes an intricately woven tapestry of interrelated people who were contributing creators of a wide variety of prosperous northern California environs. He uncovers the processes that converted this sleepy post-Mexican outpost into a focal point of nearly hyperactive youthful growth. The narrative follows this crucial story of settlement development until the dawn of the twentieth century, through the interconnected framework of individual and family ingenuity, migration trajectories, and diverse geographical scales. Multiplying individualistic experiences from across far-flung appendages of the Northern California system into larger and larger scales, Otterstrom has achieved a matchless historical and sociological study that will form the basis for any future studies of the area.
“A readable and up-to-date introduction to a most fascinating culture” from a world-renowned Sumerian scholar (American Journal of Archaeology). The Sumerians, the pragmatic and gifted people who preceded the Semites in the land first known as Sumer and later as Babylonia, created what was probably the first high civilization in the history of man, spanning the fifth to the second millenniums B.C. This book is an unparalleled compendium of what is known about them. Professor Kramer communicates his enthusiasm for his subject as he outlines the history of the Sumerian civilization and describes their cities, religion, literature, education, scientific achievements, social structure, and psychology. Finally, he considers the legacy of Sumer to the ancient and modern world. “An uncontested authority on the civilization of Sumer, Professor Kramer writes with grace and urbanity.” —Library Journal
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