Samuel Fromartz's Books

In Search of the Perfect Loaf

A Home Baker's Odyssey

By: Samuel Fromartz

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In Search of the Perfect Loaf

A Home Baker's Odyssey

By: Samuel Fromartz

An invaluable guide for beginning bakers."—The New York Times An irresistible account of bread, bread baking, and one home baker’s journey to master his craft In 2009, journalist Samuel Fromartz was offered the assignment of a lifetime: to travel to France to work in a boulangerie. So began his quest to hone not just his homemade baguette—which later beat out professional bakeries to win the “Best Baguette of D.C.”—but his knowledge of bread, from seed to table. For the next four years, Fromartz traveled across the United States and Europe, perfecting his sourdough in California, his whole grain rye in Berlin, and his country wheat in the South of France. Along the way, he met historians, millers, farmers, wheat geneticists, sourdough biochemists, and everyone in between, learning about the history of breadmaking, the science of fermentation, and more. The result is an informative yet personal account of bread and breadbaking, complete with detailed recipes, tips, and beautiful photographs. Entertaining and inspiring, this book will be a touchstone for a new generation of bakers and a must-read for anyone who wants to take a deeper look at this deceptively ordinary, exceptionally delicious staple: handmade bread.

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Page Count

322

Publisher

Penguin

Published Date

ISBN 10

0143127624

ISBN 13

9780143127628

In Search of the Perfect Loaf

A Home Baker's Odyssey

By: Samuel Fromartz

Write a review Read reviews Take a Quiz Solve Book Puzzle

In Search of the Perfect Loaf

A Home Baker's Odyssey

By: Samuel Fromartz

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

322

Publisher

Penguin

Published Date

ISBN 10

0143127624

ISBN 13

9780143127628

Organic, Inc.

Natural Foods and How They Grew

By: Samuel Fromartz

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Organic, Inc.

Natural Foods and How They Grew

By: Samuel Fromartz

A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.

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Page Count

337

Publisher

HMH

Published Date

ISBN 10

0547416008

ISBN 13

9780547416007

Organic, Inc

Natural Foods and how They Grew

By: Samuel Fromartz

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Organic, Inc

Natural Foods and how They Grew

By: Samuel Fromartz

A history of the organic food industry traces recent trends back to their anti-industrial origins from more than a century ago, sharing the stories of key innovators while offering insight into the meteoric rise of organic food and how some of its producers may be compromising their original ideals. 50,000 first printing.

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Page Count

294

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0151011303

ISBN 13

9780151011308

Book's by Samuel Fromartz

In Search of the Perfect Loaf

In Search of the Perfect Loaf

In Search of the Perfect Loaf

In Search of the Perfect Loaf

Organic, Inc.

Organic, Inc.

Organic, Inc

Organic, Inc

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