Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Leading thinkers and activists discuss the intersection of race and poverty. The essays are organized around seven key topics including: affirmative action; the permanence of racism thesis; the use and utility of racial and ethnic categories; multiculturalism; and the underclass debate.
Combating Poverty critically analyses the growing divergence between Quebec and other large Canadian provinces in terms of social and labour market policies and their outcomes over the past several decades. While Canada is routinely classified as a single, homogeneous 'liberal market' regime, social and labour market policy falls within provincial jurisdiction resulting in a considerable divergence in policy mixes and outcomes between provinces. This volume offers a detailed survey of social and labour market policies since the early 2000s in Canada's four largest provinces - Ontario, Quebec, British Columbia, and Alberta - showing the full extent to which Canada's major provinces have chosen diverging policy paths. Quebec has succeeded in emulating European and even Nordic social democratic levels of poverty for some groups, while poverty rates and patterns in the other provinces remain close to the high levels characteristic of the North American liberal, market-oriented regime. Combating Poverty provides a unique and timely reflection on the political implications and sustainability of Canada's fragmented welfare state.
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