The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: • Customer - Each platform must offer a unique experience to the customer. • Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. • Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. • Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
In spite of the importance of the Jordan River dispute, there has been no comprehensive and systematic study of the problem. What few articles have been written so far have been fragmentary and essentially dealt with the history of the dispute. M. G. Ionides, in "The Disputed Waters of Jordan," Middle East Journal, Vol. 7 (I953), pp. I53 ff., Georgiana Stevens, in the "Jordan River V alley," International C on ciliation, No. 506 (I956), and more recently, Kathryn B. Doherty, in "The Jordan Waters Conflict," International Conciliation, No. 533 (I965), elaborate this theme. H. A. Smith, in the "Waters of the Jordan: a Problem of International Water Control," International Affairs, Vol. 25 (I949), pp. 4I5 ff. has been the exception. However, his work is outdated in that many other factors have entered the picture since I949. My purpose in writing this study is twofold. First, I have sought to update the writings in this field. Second, it is hoped that the findings of this study will give a clearer and a more objective insight into the problems involved. Primary sources for this study include United Nations documents, Arab and Israeli government publications, federal and international law cases dealing with river disputes, treaties, and newspapers. Sec ondary source materials include books, articles in learned journals, and others.
Khalaf argues that historically internal grievances have been magnified or deflected to become the source of international conflict. From the beginning, he shows, foreign interventions have consistently exacerbated internal problems."--BOOK JACKET.
Beirut is a tour de force that takes the reader from the ancient to the modern world, offering a dazzling panorama of the city's Seleucid, Roman, Arab, Ottoman, and French incarnations. Kassir vividly describes Beirut's spectacular growth in the nineteenth and twentieth centuries, concentrating on its emergence after the Second World War as a cosmopolitan capital until its near destruction during the devastating Lebanese civil war of 1975-1990. --from publisher description.
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