How children think is one of the most enduring mysteries--and difficulties--of parenthood. The marketplace is full of gadgets and tools that claim to make your child smarter, happier, or learn languages faster, all built on the premise that manufacturers know something about your child's brain that you don't. These products are easy to sell, because good information about how children's minds really work is hard to come by. In their new book, neuroscientists Sandra Aamodt and Sam Wang separate fact from fiction about the inner workings of young minds. Martialing results from new studies and classic research, Aamodt and Wang provide the most complete answers out there on this subject. It liberates readers from superstitions and speculation, such as Freud's idea that all relationships are modeled on one's mother, or that it's not safe to eat sushi while pregnant. And it will reveal new truths about everything from how to make your baby sleep, to why we love to snuggle, to how children learn, forget, play, talk, walk, and feel. Welcome to Your Child's Brain is eye-opening and necessary, soon to become a staple for parents and children alike.
Does drinking really kill brain cells? Does listening to Mozart make your baby smarter? For all the mileage we've gotten from our own brains, most of us have essentially no idea how they work. We're easily susceptible to myths (like the "fact" that we use only 10% of our brains) and misconceptions (like the ones perpetrated by most Hollywood movies), probably because we've never known where to turn for the truth. But neurologists Sandra Aamodt and Sam Wang are glad to help. In this funny, accessible book, we get a guided tour of our own minds, what they're made of, how they work, and how they can go wrong. Along the way, we get a host of diagrams, quizzes, and "cocktail party tips" that shed light on the questions we nag each other about. (Can a head injury make you forget your own name? Are dolphins smarter than chimpanzees?) Fun and surprisingly engrossing, Welcome to Your Brain shows you how your brain works, and how you can make it work better.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
The Light Shines in the Darkness There is more to China's story than its rise as a global economic power. The Holy Spirit has birthed a vibrant, rapidly growing house church movement in China's cities. For years, Christians in the West have heard rumors of house churches in the rural countryside with believers numbering in the tens of millions. Now the underground movement has emerged among China's upwardly mobile, globally connected urbanites--and there will be no turning back! In Christian China and the Light of the World, you'll meet believers serving God's people in the People's Republic of China. Learn about the political, social and economic pressures faced by the urban Chinese church, and find out how you can pray for and support your sisters and brothers in Christ who are following Him no matter the cost. Their true stories of the Holy Spirit's miraculous move across the most populous nation on earth will thrill and inspire you . . . and lead you to worship the Light that darkness cannot overcome.
- When I drink, am I killing my brain cells? - Does cramming for an exam work? - Why can't you tickle yourself? - Can you improve your brain with video games? - Why is looking at a photograph harder than playing chess? Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top neuroscientists, they dispel all the myths (such as we only ever use 10% of our brains!), and show how understanding your brain can also be useful. Full of practical tips for improving your noggin, as well plenty of stories to amuse your friends, Welcome to your Brain will be the most accessible, and the most fascinating, book on your grey matter that you could ever hope to read.
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