Examines theocracies in world history from the Vatican to the societies of the Aztecs, Mayans, and Egyptians to modern theocracies such as those in the Massachusetts Bay Colony, Utah Territory, Iran, and Saudi Arabia.
Our understanding of warfare at sea in the eighteenth century has always been divorced from the practical realities of fighting at sea under sail; our knowledge of tactics is largely based upon the ideas of contemporary theorists rather than practitioners] who knew little of the realities of sailing warfare, and our knowledge of command is similarly flawed. In this book the author presents new evidence from contemporary sources that overturns many old assumptions and introduces a host of new ideas. In a series of thematic chapters, following the rough chronology of a sea fight from initial contact to damage repair, the author offers a dramatic interpretation of fighting at sea in the eighteenth century, and explains in greater depth than ever before how and why sea battles (including Trafalgar) were won and lost in the great Age of Sail. He explains in detail how two ships or fleets identified each other to be enemies; how and why they manoeuvred for battle; how a commander communicated his ideas, and how and why his subordinates acted in the way that they did. SAM WILLIS has lectured at Bristol University and at the National Maritime Museum in Greenwich. He is also the author of Fighting Ships, 1750-1850(Quercus).
One of the most shocking scandals in Northern Irish political history: originally a green-energy initiative, the Renewal Heat Incentive (RHI) or ‘cash-for-ash’ scheme saw Northern Ireland’s government pay £1.60 for every £1 of fuel the public burned in their wood-pellet boilers, leading to widespread abuse and ultimately the collapse of the power-sharing administration at Stormont. Revealing the wild incompetence of the Northern Ireland civil service and the ineptitude and serious abuses of power by some of those at the head of the Democratic Unionist Party (DUP), now propping up Prime Minister Boris Johnson’s government and a major factor in the Brexit negotiations, this scandal exposed not only some of Northern Ireland’s most powerful figures but revealed problems that go to the very heart of how NI is governed. A riveting political thriller from the journalist who covered the controversy for over two years, Burned is the inside story of the shocking scandal that brought down a government.
The definitive biography of the Revolutionary War doctor and hero.An American doctor, Bostonian, and patriot, Joseph Warren played a central role in the events leading to the American Revolution. This detailed biography of Warren rescues the figure from obscurity and reveals a remarkable revolutionary who dispatched Paul Revere on his famous ride and was the hero of the battle of Bunker Hill, where he was killed in action. Physician to the history makers of early America, political virtuoso, and military luminary, Warren comes to life in this comprehensive biography meticulously grounded in original scholarship.
Sam Haselby offers a new and persuasive account of the role of religion in the formation of American nationality, showing how a contest within Protestantism reshaped American political culture and led to the creation of an enduring religious nationalism. Following U.S. independence, the new republic faced vital challenges, including a vast and unique continental colonization project undertaken without, in the centuries-old European senses of the terms, either "a church" or "a state." Amid this crisis, two distinct Protestant movements arose: a popular and rambunctious frontier revivalism; and a nationalist, corporate missionary movement dominated by Northeastern elites. The former heralded the birth of popular American Protestantism, while the latter marked the advent of systematic Protestant missionary activity in the West. The explosive economic and territorial growth in the early American republic, and the complexity of its political life, gave both movements opportunities for innovation and influence. This book explores the competition between them in relation to major contemporary developments-political democratization, large-scale immigration and unruly migration, fears of political disintegration, the rise of American capitalism and American slavery, and the need to nationalize the frontier. Haselby traces these developments from before the American Revolution to the rise of Andrew Jackson. His approach illuminates important changes in American history, including the decline of religious distinctions and the rise of racial ones, how and why "Indian removal" happened when it did, and with Andrew Jackson, the appearance of the first full-blown expression of American religious nationalism.
The American Revolution is stained with blood and its ghosts are still lurking in the shadows seeking postmortem revenge. Come explore the haunts associated with the colonial rebels' fight for independence, from an aura of disaster lingering from the “shot heard round the world” in Concord, Massachusetts, to the battle cries of our forefathers in Philadelphia, Pennsylvania. Using a paranormal lens, Baltrusis breathes new life into the ghosts of the American Revolution that include both unknown patriots and familiar names.
Inventing Elsa Maxwell, the first biography of this extraordinary woman, tells the witty story of a life lived out loud. With Inventing Elsa Maxwell, Sam Staggs has crafted a landmark biography. Elsa Maxwell (1881-1963) invented herself–not once, but repeatedly. Built like a bulldog, she ascended from the San Francisco middle class to the heights of society in New York, London, Paris, Venice, and Monte Carlo. Shunning boredom and predictability, Elsa established herself as party-giver extraordinaire in Europe with come-as-you-are parties, treasure hunts (e.g., retrieve a slipper from the foot of a singer at the Casino de Paris), and murder parties that drew the ire of the British parliament. She set New York a-twitter with her soirees at the Waldorf, her costume parties, and her headline-grabbing guest lists of the rich and royal, movie stars, society high and low, and those on the make all mixed together in let-'er-rip gaiety. All the while, Elsa dashed off newspaper columns, made films in Hollywood, wrote bestselling books, and turned up on TV talk shows. She hobnobbed with friends like Noel Coward and Cole Porter. Late in life, she fell in love with Maria Callas, who spurned her and broke Elsa's heart. Her feud with the Duchess of Windsor made headlines for three years in the 1950s. One of the twentieth century's most colorful characters is brought back to life in this biography by the author of All About All About Eve.
With his last adventures officially behind him, Huck Finn has just made up his mind to escape Aunt Sallys wishes for him to get sivilized. Without a second thought, Huck strikes out for the Injun Territory on foot, leaving Tom Sawyer and Jim behind. But before long, the mischievous Huck Finn soon realizes that getting to Injun Territory is not going to be as easy as he thought. It is not long before Huck secures an opportunity as a drover for a party of settlers heading for Oregon. As soon as he feels confident he is headed in the right direction, the settlers inform him he is closer to Injun Territory than he thinks. After he departs from the family, he meets a traveling doctor who convinces him to be a swami; and an Injun named Mankiller who introduces him to the ways of the Cherokee tribe and teaches him about responsibility. As he slowly immerses himself into a new life, Huck sees another side of racism, falls in love, and learns what it is like to become a man. In this adventurous tale, Huckleberry Finn embarks on a journey of self-discovery where he eventually uncovers the truths about sivilization, slavery, and the differences between right and wrong.
This title was first published in 2002: This work is about the socio-economic and spatial impacts of planning policy aimed at improving the living standards and well-being of the regional communities of Ghana. Implicit, the effectiveness assessment of regional planning practice. It is set within the context of the new national planning system and offers strategic opportunities and challenges. Characteristically, the national and regional policies and contacts are probed and the lack of formal regional plan-making stressed. The author critically analyzes the problem of socio-economic and spatial disparities, over the mid-60s to the early 1990s, explaining the observed changes. The latter is, differentiatingly, done in terms of relevant theories and the empirics undertaken. These include the fashion of perception and conceptualization of development. Change is based on one-off micro-projects at the regional level and a meso-regional project within a sub-regional context. Dr Ofori equally stresses the implementations and local management of the planning policies and programmes. Inclusive in the dynamics behind the processes is the role of partnership. A further distinctive contribution is the identification of opportunities for planning intervention and policy recommendations for a better change in the future: towards making things happen.
In A Particle of Dread, Sam Shepard takes one of the most famous plays in history—Oedipus Rex—and transforms it into a modern American classic. In this telling, Oedipus, King of Thebes, prophesized to kill his father and marry his mother, alternates between his classical identity and that of contemporary “Otto.” His wife (and true mother), Jocasta, is also called Jocelyn, and his antagonist (and true father) is split into three characters, Laius, Larry, and Langos. Two present-day policemen from the Southwest stand in for the Greek chorus as they investigate the murder case. Dazzlingly inventive, ringing with the timelessness of myth, A Particle of Dread is an unforgettable work that grapples with questions of storytelling and destiny—the narratives that we pass down, and how they shape our lives. It is a play that lingers in the mind long after we finish the last scene.
Educational researchers take a number of decisions that define the credibility and scope of their enquiry – the approaches they adopt, the strategies they employ, the methods they use and the ways they present their findings. This core text provides an easy-to-read, comprehensive introduction to educational research that will develop your understanding of research strategies, theories and methods. Specifically written for undergraduate education studies students, the book guides you through the process of planning a research project, the different research methods available and how to carry out your research and write it up successfully. Highlighting the theoretical and methodological debates and discussing important ethical and practical considerations, the book is structured to help you tackle all the different aspects of your project from writing your literature review, designing a questionnaire and analysing your data to the final writing up. The book will give you the confidence and enthusiasm to discuss and write about your research effectively. Features include: extension tasks -- to introduce new material and encourage you to think critically case studies -- with information on important studies and examples of research that have utilised specific approaches practical advice and tips -- to help you relate the topics discussed to your own on-going project work annotated further reading lists -- providing you with an opportunity to access more detailed and specific resources. Part of the Foundations of Education Studies series, this timely textbook is essential reading for students undertaking a research methods course or a piece of educational research.
A bold new history of the origins and aftermath of the Texas Revolution, revealing how Indians, Mexicans, and Americans battled for survival in one of the continent’s most diverse regions The Texas Revolution has long been cast as an epic episode in the origins of the American West. As the story goes, larger-than-life figures like Sam Houston, David Crockett, and William Barret Travis fought to free Texas from repressive Mexican rule. In Unsettled Land, historian Sam Haynes reveals the reality beneath this powerful creation myth. He shows how the lives of ordinary people—white Americans, Mexicans, Native Americans, and those of African descent—were upended by extraordinary events over twenty-five years. After the battle of San Jacinto, racial lines snapped taut as a new nation, the Lone Star republic, sought to expel Indians, marginalize Mexicans, and tighten its grip on the enslaved. This is a revelatory and essential new narrative of a major turning point in the history of North America.
What can globalization studies tell us about national identity? This text looks at historical and contemporary debates to assess the key issues of nationalism and national identity, from economic nationalism to cultural homogenisation. Setting issues in a global context and packed with examples, this is an important and engaging student text.
This book examines regional development and planning in a poor administrative region of Ghana, assessing the effectiveness of the programmes and projects initiated to reduce poverty, disadvantage and deprivation. The author analyses the local context of institutions, planning legislation, broad external (exogenous) and internal (endogenous) influencing factors and forces. He then assesses how they have impacted the effectiveness of regional policy interventions aimed at social and economic development. Using applied planning principles, the book proposes policies to address the challenges of Local Economic Development (LED), urban regeneration and conservation, housing regeneration and regional sustainability in the developing world. This book will be of interest to students, scholars policy-makers and regional planning practitioners in urban and regional development and planning, geography and African Studies.
These volumes provide an essential comprehensive work of reference for the annual municipal elections that took place each November in the 83 County Boroughs of England and Wales between 1919 and 1938. They also provide an extensive and detailed analysis of municipal politics in the same period, both in terms of the individual boroughs and of aggregate patterns of political behaviour. Being annual, these local election results give the clearest and most authoritative record of how political opinion changed between general elections, especially useful for research into the longer gaps such as 1924-29 and 1935-45, or crisis periods such as 1929-31. They also illuminate the impact of fringe parties such as the Communist Party and the British Union of Fascists, and also such questions as the role of women in politics, the significance of religious and ethnic differentiation and the connection between occupational and class divisions and party allegiance. Analysis at the ward level is particularly useful for socio-spatial studies. A major work of reference, County Borough Elections in England and Wales, 1919-1938 is indispensable for university libraries and local and national record offices. Each volume has approximately 700 pages.
First U.K. National Conference on Heat Transfer, Volume 2, documents the proceedings of the conference organized by the U.K. National Committee for Heat Transfer—a joint committee of the Institutions of Chemical and Mechanical Engineers and includes a member nominated by the Heat Transfer Society—held at the University of Leeds, on 3-5 July 1984. It is intended that the Leeds conference will be the first of a series of UK National Conferences which will be held at four-yearly intervals (1984, 1988, 1992 etc). Thus, for people working in the heat transfer field there will be an opportunity to present and discuss their work at a major conference every two years. This volume contains 52 papers that were presented during Sessions 11-20. The papers in Session 11 deal with enhanced heat transfer. Session 12 presents studies on two-phase flow and boiling. Session 13 contains papers on natural convection. Session 14 focuses measurement techniques in heat transfer while Session 15 deals with heat transfer in high temperature systems. The presentations in Session 16 cover heat transfer in combustion systems while those in Session 17 focus on convective heat transfer. Session 18 takes up heat transfer in cross-flow. Session 19 discusses papers on applied heat transfer. Session 20 deals with studies on industrial heat exchangers.
THE STORY: A hauntingly lyrical memory play, WHEN THE WORLD WAS GREEN is steeped in the elliptical, poetic style for which Shepard is justly celebrated. Sketched out in just a handful of scenes is a world of sensual delight, of great journeys to di
Operative Techniques in Adult Reconstruction Surgery contains the chapters on adult reconstruction from Sam W. Wiesel's Operative Techniques in Orthopaedic Surgery and provides full-color, step-by-step explanations of all operative procedures. Written by experts from leading institutions around the world, this superbly illustrated volume focuses on mastery of operative techniques and also provides a thorough understanding of how to select the best procedure, how to avoid complications, and what outcomes to expect. The user-friendly format is ideal for quick preoperative review of the steps of a procedure. Each procedure is broken down step by step, with full-color intraoperative photographs and drawings that demonstrate how to perform each technique. Extensive use of bulleted points and tables allows quick and easy reference. Each clinical problem is discussed in the same format: definition, anatomy, physical exams, pathogenesis, natural history, physical findings, imaging and diagnostic studies, differential diagnosis, non-operative management, surgical management, pearls and pitfalls, postoperative care, outcomes, and complications. To ensure that the material fully meets residents' needs, the text was reviewed by a Residency Advisory Board.
THE STORY: The play begins with a man alone in a desert landscape digging a grave. Hobart Struther's horse has just dropped dead. He stands there in the vast open desert trying to figure out what to do about his predicament. Every once in a while,
This book discusses the geology, hydrogeology, and water quality/geochemistry of karst systems in geologically young terrain, using the state of Florida as an example. Also discussed are sinkhole-development models; sinkhole risk; eogenetic karst features developed in rocks as young as 125,000 years and as old as 65 million years; and karst landscapes of Florida, including regional geology and geomorphology with important examples of karst features, such as springs, sinkholes, caves, and other karst landforms. The eogenetic karst of Florida is largely covered and this book extensively discusses the interactions of karst processes with sand- and clay-rich cover materials.
The Chemistry of Natural Products 4 covers the proceedings of the Fourth International Symposium on the Chemistry of Natural Products. This book is composed of fourteen chapters, and begins with a discussion on the impact of natural product chemistry on medicine and the general methods for the construction of complex molecules. Considerable chapters are devoted to the biosynthesis, physico-chemical properties, reactions, and applications of some natural products, including polysaccharides, hormones, ginkgolides, indole, and alkaloids. The remaining chapters highlight the field of chemotaxonomy. This book will prove useful to botanists, chemists, taxonomists, and students.
From New York Times bestselling author Sam Kean comes the gripping, untold story of a renegade group of scientists and spies determined to keep Adolf Hitler from obtaining the ultimate prize: a nuclear bomb. Scientists have always kept secrets. But rarely have the secrets been as vital as they were during World War II. In the middle of building an atomic bomb, the leaders of the Manhattan Project were alarmed to learn that Nazi Germany was far outpacing the Allies in nuclear weapons research. Hitler, with just a few pounds of uranium, would have the capability to reverse the entire D-Day operation and conquer Europe. So they assembled a rough and motley crew of geniuses -- dubbed the Alsos Mission -- and sent them careening into Axis territory to spy on, sabotage, and even assassinate members of Nazi Germany's feared Uranium Club. The details of the mission rival the finest spy thriller, but what makes this story sing is the incredible cast of characters -- both heroes and rogues alike -- including: Moe Bergm, the major league catcher who abandoned the game for a career as a multilingual international spy; the strangest fellow to ever play professional baseball. Werner Heisenberg, the Nobel Prize-winning physicist credited as the discoverer of quantum mechanics; a key contributor to the Nazi's atomic bomb project and the primary target of the Alsos mission. Colonel Boris Pash, a high school science teacher and veteran of the Russian Revolution who fled the Soviet Union with a deep disdain for Communists and who later led the Alsos mission. Joe Kennedy Jr., the charismatic, thrill-seeking older brother of JFK whose need for adventure led him to volunteer for the most dangerous missions the Navy had to offer. Samuel Goudsmit, a washed-up physics prodigy who spent his life hunting Nazi scientists -- and his parents, who had been swept into a concentration camp -- across the globe. Irène and Frederic Joliot-Curie, a physics Nobel-Prize winning power couple who used their unassuming status as scientists to become active members of the resistance. Thrust into the dark world of international espionage, these scientists and soldiers played a vital and largely untold role in turning back one of the darkest tides in human history.
The people of York are terrorized by Puritan rule—and a devious serial killer—in this “ingenious, fast-paced mystery” set during the English Civil War (Kirkus Reviews). England, 1645. The city of York, now in Puritan hands, suffers through a brutal summer heat. In order to appease God’s wrath—and end the heat-wave—the city’s overlords launch a brutal campaign to whip the city’s sinners into godliness. But someone is determined to go further. First a prostitute and her client are found stabbed to death, then a pair of adulterers are beaten and strangled. York’s sinners have been targeted for execution. Wealthy midwife Bridget Hodgson and her assistant Martha Hawkins—helped once again by Bridget’s nephew, Will—race to find the killer even as he adds more bodies to his tally. The list of suspects inludes a fire and brimstone preacher, his zealous son, and their fanatical followers. But could the answer be closer to home? To stop the killing, Bridget, Martha, and Will must uncover the city’s most secret sins, and hope against hope that they evade a murderer’s deadly judgment.
In December, 1941 US Army pilots began hauling passengers and cargo around the Philippines after the Japanese attack on Clark Field, thus beginning one of the most important air force missions of World War II. As America greared up to fight the war, dozens of what came to be known as troop carrier squadrons were activated and equipped, usually with Douglas C-47 and C-53 version of the DC-8 transport. Beginning in New Guinea, US Army troop carrier crews became a crucial part of the effort to turn the tide of war. In Europe troop carrier squadrons supported Army airborne forces and provided logistical support for air force squadrons. During the Battle of the Bulge troop carrier crews kept the 101st Airborne Division supplied. After the war, troop carrier squadrons supplied the besieged city of Berlin. Troop carrier crews supported UN forces in Korea, then supported French efforts in Indochina where their successors would become crucial to US efforts in the 1960s and early 1970s. This is their story.
As the Regia Aeronautica and the Luftwaffe unleashed their full might against the island of Malta, the civilian population was in the eye of the storm. Faced with the terror of the unexploded bomb, the Maltese people looked for help to the Royal Engineers Bomb Disposal Section, who dealt with all unexploded bombs, outside of airfields and the RN dockyard, across an area the size of Greater London. Based on official wartime records and personal memoirs, the extraordinary tale unfolds of the challenges they faced — as the enemy employed every possible weapon in a relentless bombing campaign: 3,000 raids in two years.Through violent winter storms and blazing summer heat, despite interrupted sleep and meagre rations, they battled to reach, excavate and render safe thousands of unexploded bombs. Day after day, and in 1942 hour after hour — through constant air raids — they approached live bomb after live bomb, mindful that it could explode at any moment. In the words of one of their number they were ‘just doing a job’
Whittaker Chambers is the first biography of this complex and enigmatic figure. Drawing on dozens of interviews and on materials from forty archives in the United States and abroad--including still-classified KGB dossiers--Tanenhaus traces the remarkable journey that led Chambers from a sleepy Long Island village to center stage in America's greatest political trial and then, in his last years, to a unique role as the godfather of post-war conservatism. This biography is rich in startling new information about Chambers's days as New York's "hottest literary Bolshevik"; his years as a Communist agent and then defector, hunted by the KGB; his conversion to Quakerism; his secret sexual turmoil; his turbulent decade at Time magazine, where he rose from the obscurity of the book-review page to transform the magazine into an oracle of apocalyptic anti-Communism. But all this was a prelude to the memorable events that began in August 1948, when Chambers testified against Alger Hiss in the spy case that changed America. Whittaker Chambers goes far beyond all previous accounts of the Hiss case, re-creating its improbably twists and turns, and disentangling the motives that propelled a vivid cast of characters in unpredictable directions. A rare conjunction of exacting scholarship and narrative art, Whittaker Chambers is a vivid tapestry of 20th century history.
THE VIETNAM WAR CHANGED AMERICA. TWO BEST FRIENDS WEREN'T SPARED. ONLY ONE WAS DRAFTED. It's 1968. America is rocked by assassinations, war protests and political upheaval. Alan Young, 21, is brooding over having been dumped by his girlfriend. This won't last long. His draft notice is in the mail. Stefan Kopinski isn't about to let the war get in his way. He spends his days at the mercy of his reckless ambition. When fate steps in, will he finally understand what has been right in front of him for 30 years? Stefan's Promise is the story of Alan and Stefan. Circumstances part them, and sharply diverging temperaments further erode their bond. Yet, Alan and Stefan are wrong in supposing their friendship has ended. It's just getting started.
This book brings together researchers and practitioners to critically reflect upon the current diversity of Access to Higher Education programmes and their different perspectives on widening participation and access education.
Recent votes in the House of Commons on British military intervention have put foreign policy at the heart of public consciousness. This book spans British foreign policy over the last fifty years and nine premierships from Harold Wilson to David Cameron. Based on the author's first-hand interviews with former foreign secretaries, Cabinet ministers, senior civil servants, party officials, military chiefs and diplomats it offers a unique account of the growing role of the prime minister in foreign policymaking and its impact. Written by a senior parliamentary researcher it offers an insider account of votes on military intervention in Syria. The prime minister now spends more time on foreign policy than any previous period outside war, yet the public and MPs themselves remain relatively ill-informed of foreign policy outside of crises. If we are to avoid the mistakes of the past and utilise our country's full capacity on the world stage we need a societal change in how we vet those who seek the office and in educating the electorate.
A fascinating naval perspective on one of the greatest of all historical conundrums: How did thirteen isolated colonies, which in 1775 began a war with Britain without a navy or an army, win their independence from the greatest naval and military power on earth? The American Revolution involved a naval war of immense scope and variety, including no fewer than twenty-two navies fighting on five oceans—to say nothing of rivers and lakes. In no other war were so many large-scale fleet battles fought, one of which was the most strategically significant naval battle in all of British, French, and American history. Simultaneous naval campaigns were fought in the English Channel, the North and Mid-Atlantic, the Mediterranean, off South Africa, in the Indian Ocean, the Caribbean, the Pacific, the North Sea and, of course, off the eastern seaboard of America. Not until the Second World War would any nation actively fight in so many different theaters. In The Struggle for Sea Power, Sam Willis traces every key military event in the path to American independence from a naval perspective, and he also brings this important viewpoint to bear on economic, political, and social developments that were fundamental to the success of the Revolution. In doing so Willis offers valuable new insights into American, British, French, Spanish, Dutch, and Russian history. This unique account of the American Revolution gives us a new understanding of the influence of sea power upon history, of the American path to independence, and of the rise and fall of the British Empire.
Cast from their home country by religious intolerance, the Pilgrims’ harrowing voyage to the New World was filled with hardships. But through it all they persisted, motivated by the promise of a better life in which they could gather and worship God in their own ways. A collection of ragtag ships carried them across the ocean, among them The Mayflower. Crammed into the ship’s hull, 102 people made this most famous pilgrimage. Besieged by illness and Indians and, many of them believed, witches, the Pilgrims eventually flourished, building up colonies and establishing their own rules for the practice of religion. Here is their dramatic story.
This book reinterprets the rise of consumerism in terms of interaction between Europe and China 1400-1800. In particular, it examines the intellectual foundations of consumerism in food, dress, shelter, utilities, information and symbolism. It highlights consumerism as an expression of both rationality and freedom and indicates the constructive role it has played in the formation of the modern world. Particular use is made of comparisons between developments in Europe and China to differentiate both.
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Seminars, publications, market research, and customer care centers remain important tools in every B2B firm’s toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That’s why smart organizations—both large and small—are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them. Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers; inexpensive delivery of custom technical help; demonstrations of how customers can to get the most from their products; and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements. Three veteran community managers show you how to harness the knowledge of the crowd to help shape your company’s strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities—and pitfalls—for creating online communities.
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