Saloni Mathur's Books

India by Design

Colonial History and Cultural Display

By: Saloni Mathur

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India by Design

Colonial History and Cultural Display

By: Saloni Mathur

Eschewing simple formulation of power's dependence on display, Saloni Mathur offers a brilliantly original disentangling of the anxious and involuted attempts to manage India as an 'aesthetic' project. Her account is rich in archival research, theoretically elegant, and exceptionally engrossing. With remarkable clarity, it opens colonial rule's 'cultural techniques' to a new set of illuminating questions."--Christopher Pinney, author of Photos of the Gods: The Printed Image and Political Struggle in India "India by Design is an elegant and precise book, remarkable for its conciseness and clarity. Taking a transnational perspective and deftly engaging postcolonial theory, Mathur explores not only the representations but also the representational practices that shaped imperial, colonial, and postcolonial relations."--Barbara Kirshenblatt-Gimblett, author of Destination Culture: Tourism, Museums, and Heritage "Saloni Mathur's book is a gathering of rare gifts and talents. With the subtle, searching eye of an expert curator, and the analytic skills of a fine scholar, Mathur explores the diverse scales and conflicting values of colonial design and discourse, arts and crafts. Monumental histories of museums are placed beside the petits recits of post-cards; the picturesque Victorian portraiture of Indian life makes a fine contrast with the celebration of 'modern' Indian art in the diasporic world of non-resident Indians. Always open to the lure and pleasure of Imperial display and spectacle, Mathur is equally astute about its underlying strategies of surveillance and subordination. This remarkable work is deeply engaged in the mechanics and mediations of Imperial authority and its visual signs."--Homi Bhabha, Anne F. Rothenberg Professor of the Humanities, Harvard University "Saloni Mathur manages to bring together remarkably diverse strands that make up the contemporary visual cultures of India and provide insights for art historians, anthropologists and cultural theorists alike. India by Design: Colonial History and Cultural Display illuminates issues that are long overdue but hardly ever addressed in the art historical circles. Mathur's command of theory is truly impressive, but even more noteworthy are her insights about Indian modernity and colonial and post-colonial institutions in and outside of the country."--Vishakha N. Desai, President, Asia Society

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Page Count

219

Publisher

Univ of California Press

Published Date

ISBN 10

0520252314

ISBN 13

9780520252318

A Fragile Inheritance

Radical Stakes in Contemporary Indian Art

By: Saloni Mathur

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A Fragile Inheritance

Radical Stakes in Contemporary Indian Art

By: Saloni Mathur

In A Fragile Inheritance Saloni Mathur investigates the work of two seminal figures from the global South: the New Delhi-based critic and curator Geeta Kapur and contemporary multimedia artist Vivan Sundaram. Examining their written and visual works over the past fifty years, Mathur illuminates how her protagonists’ political and aesthetic commitments intersect and foreground uncertainty, difficulty, conflict, and contradiction. This book presents new understandings of the culture and politics of decolonization and the role of non-Western aesthetic avant-gardes within the discourses of contemporary art. Through skillful interpretation of Sundaram's and Kapur’s practices, Mathur demonstrates how received notions of mainstream art history may be investigated and subjected to creative redefinition. Her scholarly methodology offers an impassioned model of critical aesthetics and advances a radical understanding of art and politics in our time.

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Page Count

156

Publisher

Duke University Press

Published Date

ISBN 10

1478003383

ISBN 13

9781478003380

India by Design

Colonial History and Cultural Display

By: Saloni Mathur

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India by Design

Colonial History and Cultural Display

By: Saloni Mathur

“Eschewing simple formulation of power's dependence on display, Saloni Mathur offers a brilliantly original disentangling of the anxious and involuted attempts to manage India as an 'aesthetic' project. Her account is rich in archival research, theoretically elegant, and exceptionally engrossing. With remarkable clarity, it opens colonial rule's 'cultural techniques' to a new set of illuminating questions.”—Christopher Pinney, author of Photos of the Gods: The Printed Image and Political Struggle in India “India by Design is an elegant and precise book, remarkable for its conciseness and clarity. Taking a transnational perspective and deftly engaging postcolonial theory, Mathur explores not only the representations but also the representational practices that shaped imperial, colonial, and postcolonial relations.”—Barbara Kirshenblatt-Gimblett, author of Destination Culture: Tourism, Museums, and Heritage “Saloni Mathur's book is a gathering of rare gifts and talents. With the subtle, searching eye of an expert curator, and the analytic skills of a fine scholar, Mathur explores the diverse scales and conflicting values of colonial design and discourse, arts and crafts. Monumental histories of museums are placed beside the petits recits of post-cards; the picturesque Victorian portraiture of Indian life makes a fine contrast with the celebration of 'modern' Indian art in the diasporic world of non-resident Indians. Always open to the lure and pleasure of Imperial display and spectacle, Mathur is equally astute about its underlying strategies of surveillance and subordination. This remarkable work is deeply engaged in the mechanics and mediations of Imperial authority and its visual signs.”—Homi Bhabha, Anne F. Rothenberg Professor of the Humanities, Harvard University "Saloni Mathur manages to bring together remarkably diverse strands that make up the contemporary visual cultures of India and provide insights for art historians, anthropologists and cultural theorists alike. India by Design: Colonial History and Cultural Display illuminates issues that are long overdue but hardly ever addressed in the art historical circles. Mathur's command of theory is truly impressive, but even more noteworthy are her insights about Indian modernity and colonial and post-colonial institutions in and outside of the country."—Vishakha N. Desai, President, Asia Society

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Page Count

232

Publisher

Univ of California Press

Published Date

ISBN 10

0520234170

ISBN 13

9780520234178

A Fragile Inheritance

Radical Stakes in Contemporary Indian Art

By: Saloni Mathur

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A Fragile Inheritance

Radical Stakes in Contemporary Indian Art

By: Saloni Mathur

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Page Count

156

Publisher

Duke University Press

Published Date

ISBN 10

1478003383

ISBN 13

9781478003380

DIGITAL MARKETING

By: Mathur, Vibha,Arora, Saloni

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DIGITAL MARKETING

By: Mathur, Vibha,Arora, Saloni

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA

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Page Count

236

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8194800269

ISBN 13

9788194800262

BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

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BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

Every firm faces stiff competition from its rival business partners. To remain competitive in today's fast paced world, it is important to manage the art and science of brand management efficiently. The objective of this book is to offer a detailed, effective and comprehensive knowledge regarding the intricacies of brand management. A successful brand needs to stand out and create a strong image to remain competitive and successful in the market. KEY FEATURES • Syllabus based on UGCF 2022 NEP 2020 • Interesting facts to inspire students' curiosity • Real-life case studies for easy grasping of the subject • Captivating ads and easy to remember flow charts • Written in simple language • Chapter-end summary for quick recapitulation • Review questions for practice • Teaching aids available on https://www.phindia.com/brand_management_by_mathur_and_arora TARGET AUDIENCE The book on Brand Management covers the syllabus under UGCF 2022 based on NEP 2020. • B.Com (Hons.) • B.A. Prog. with Commerce • BBA / MBA

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Page Count

230

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9354437109

ISBN 13

9789354437106

Pakistan after Trump

Great Power Responsibility in a Multi-Polar World

By: Saloni Kapur

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Pakistan after Trump

Great Power Responsibility in a Multi-Polar World

By: Saloni Kapur

Since 9/11, the international narrative on Pakistan has painted a picture of a country that is a “safe haven” for terrorists and a “state sponsor of terrorism” that plays a “double game” as it pretends to fight militant Islamist extremists while nurturing them in its “backyard.” This discourse came to prominence in January 2018 when US President Donald Trump famously tweeted that his country had “foolishly” provided military aid to Pakistan since 2001, in return for which Pakistan had given “safe haven to the terrorists [they] hunt in Afghanistan.” This book questions this dominant narrative by showing how the great powers—the United States, the United Kingdom, China, India, Saudi Arabia, and Iran—have directly caused the emergence of a militant ecosystem in Pakistan. Drawing on interviews with journalists, diplomats, academics, military officers, and government officials, it argues that it is Pakistanis who have borne the brunt of terrorist violence, especially since 9/11. The book uses the English School of International Relations’ concept of great power responsibility to explore how powerful states could help fight militancy in Pakistan holistically. It highlights the Pakistani military’s effort to rehabilitate young militants, and posits that international society must support not only “hard” counterterrorism through military aid, but also “soft” counterterrorism such as rehabilitation to address the root causes of radicalisation. With the Trump administration’s suspension of military aid to Pakistan, this timely book offers guidance for policymakers in both the West and Asia on how best to approach Pakistan’s security quagmire.

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Page Count

337

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1527567273

ISBN 13

9781527567276

Biofortification for Nutrient-Rich Crops

By: Monika Garg,Saloni Sharma,Apoorv Tiwari

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Biofortification for Nutrient-Rich Crops

By: Monika Garg,Saloni Sharma,Apoorv Tiwari

Biofortification is a widely accepted cost-effective agricultural strategy to improve the nutrient deficiency in populations. It is especially useful in low income and developing nations. Strategies for biofortification employ crop breeding, targeted genetic alteration, and agronomy, show promise for addressing multiple forms of human malnutrition. To increase the bioavailability of food nutrients, biofortification efforts must focus on improving the nutrient content of food and decreasing anti-nutrients. This book covers the basics of biofortification, international efforts, challenges, opportunities, and the use of the latest omics technologies in addition to classical approaches. It covers the most studied micronutrients, vitamin biofortification, and the new topics in dietary fibers, starch quality, and phenolics. It uniquely covers the antinutrients like phytic acid, ODAP, and Glucosinolates. It also reviews food bioavailability, scientific research, and meta-analyses to assess the health-promoting efficacy of different nutrients. The book attempts to cover all bases, from decision considerations to prospects, as well as biofortification of nutrients, antinutrient reduction, and the use of latest technology to aid in the nutritional enhancement of virtually all recorded food crops.

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Page Count

331

Publisher

CRC Press

Published Date

ISBN 10

1040273777

ISBN 13

9781040273777

BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

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BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

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Page Count

230

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9354437109

ISBN 13

9789354437106

Book's by Saloni Mathur

India by Design

India by Design

A Fragile Inheritance

A Fragile Inheritance

India by Design

India by Design

A Fragile Inheritance

A Fragile Inheritance

DIGITAL MARKETING

DIGITAL MARKETING

BRAND MANAGEMENT

BRAND MANAGEMENT

Pakistan after Trump

Pakistan after Trump

Biofortification for Nutrient-Rich Crops

Biofortification for Nutrient-Rich Crops

BRAND MANAGEMENT

BRAND MANAGEMENT

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