Pretending to be a couple may drive them crazy. Feisty mechanic Betty Smith should have only one thing on her mind—catching the conman who swindled her mother. Not the sexy stranger who kissed her then completely disappeared. Undercover FBI agent Joe Carter needs to focus on the bad guy who got away, not the gorgeous headstrong brunette who watches too many cop shows and keeps interfering in his case. Unfortunately, catching their prey before he skips town means working together. But while entering the vintage car rally as a couple seemed like a good idea at the time, faking feelings for each other turns out to be the easiest part. Neither one can allow anything to get in their way, but staying away from each other is impossible. They both know, though, once their plan is complete, so is their time together.
Many feminists love a utopia—the idea of restarting humanity from scratch or transforming human nature in order to achieve a prescribed future based on feminist visions. Some scholars argue that feminist utopian fiction can be used as a template for creating such a future. However, Sally L. Kitch argues that associating feminist thought with utopianism is a mistake. Drawing on the history of utopian thought, as well as on her own research on utopian communities, Kitch defines utopian thinking, explores the pitfalls of pursuing social change based on utopian ideas, and argues for a "higher ground" —a contrasting approach she calls realism. Replacing utopianism with realism helps to eliminate self-defeating notions in feminist theory, such as false generalization, idealization, and unnecessary dichotomies. Realistic thought, however, allows feminist theory to respond to changing circumstances, acknowledge sameness as well as difference, value the past and the present, and respect ideological give-and-take. An important critique of feminist thought, Kitch concludes with a clear, exciting vision for a feminist future without utopia.
The second thrilling book in Sally Green's Half Bad trilogy, the inspiration for the Netflix series The Bastard Son & The Devil Himself "An enthralling fantasy in the Harry Potter tradition."—Time magazine on Half Bad Kept in a cage for two years by the Council of Fairborn Witches, Nathan was trained to kill his father, the most violent and feared of the Blood Witches. Now Nathan has escaped, and he dreams of a quiet life of freedom with Annalise, the girl he loves—but Annalise is a prisoner, wasting away in a deathlike sleep. Nathan’s friend, Gabriel, is missing, likely dead, and although Nathan has found his unique magical Gift, he can’t control it. The Council's Hunters are on his trail, so he is always on the run. Nathan's only hope of survival is to join with new allies and old enemies in an alliance to bring down the Council, and they want Nathan's help: they, too, want Nathan to be a killer. Maybe that is the only way out. Maybe that is just who he is now… Set in modern-day Europe, the second book in the Half Bad trilogy is more than a story about witches. It's a heart-poundingly visceral look at survival and exploitation, the nature of good and evil, and the risks we take for love. Now streaming on Netflix as The Bastard Son & The Devil Himself.
The magical, stunning conclusion to the internationally acclaimed Half Bad trilogy, the inspiration for the Netflix series The Bastard Son & The Devil Himself "An enthralling fantasy in the Harry Potter tradition."—Time magazine on Half Bad The Alliance is losing. Their most critical weapon, seventeen-year-old witch Nathan Brynn, has killed fifty-two people, and yet he's no closer to ending the tyrannical, abusive rule of the Council of Witches in England. Nor is Nathan any closer to his personal goal: getting revenge on Annalise, the girl he once loved, before she committed an unthinkable crime. There is an amulet, protected by the extremely powerful witch Ledger, which could be the tool Nathan needs to save himself and the Alliance. But the amulet is not so easily acquired. And lately Nathan has started to suffer from visions: a vision of a golden moment when he dies, and of an endless line of Hunters, impossible to overcome. Gabriel, his closest companion, encourages Nathan to run away with him, to start a peaceful life together. But even Gabriel's love may not be enough to save Nathan from this war, or from the person he has become. Set in modern-day Europe, the final book in the Half Bad trilogy is more than a story about witches. It’s a heart-poundingly visceral look at survival and exploitation, the nature of good and evil, and the risks we take for love. Now streaming on Netflix as The Bastard Son & The Devil Himself. Cover may vary.
In a world divided between good and evil, what happens when you're both? Nathan Byrn is the illegitimate son of the world's most dangerous witch. Feared by the Council of Fairborn witches who believe he is destined to follow the same destructive path as his father, Nathan must find a way to unlock his full powers before his seventeenth birthday, or face madness and death. His one hope lies with the sinister Blood witch Mercury. But Mercury's help always comes at a price - one Nathan may not be able to pay . . . Previously published as Half Bad. 'An action-packed X-rated Harry Potter' - Telegraph
Over the Texan landscape lies the bloody stain of a forgotten defeat. Commemorated only by a lone monument is the death of Cherokee Chief Duwal’li executed on July 16, 1839 while leading a pan-tribal resistance of 800 warriors. The fight that took his life is called the Battle of Neches but to those who know the full story, it was truly a massacre. Duwal’li’s troubles with foreign settlers began in 1773 with the slaying of his father. It ended in his heroic attempt to secure land titles for the Cherokees and the associated tribes he represented. Faced with deceit and bigotry at every turn, Duwal’li’s struggle turned to tragedy when he was forced to confront the army of the newly formed Republic of Texas. Turning her perceptive eye to this overlooked moment in history, celebrated author, Sally McClain, sets the record straight with meticulous research and sweeping historical vision. Hers is a damning look at the harmful philosophy called Manifest Destiny and the devastation of westward expansion. Yet, A Taint on Texas seeks not only to condemn but to heal. For ultimately, this history is a renewed monument to the life of Chief Duawl’li so that his life and struggle may stand as an inspiration for the ages. It is an important book that will be welcomed by Native Americans, history buffs and truth seekers everywhere.
Now in its fourth edition trusted textbook Older People: Issues and Innovations in Care provides a unique collection of conversations and commentaries by leading international and local experts on a range of contemporary issues around the care of older people. Featuring six new chapters, current research and policy changes, the esteemed author team continue to highlight the importance of interdisciplinary healthcare in providing a comprehensive, person-centred approach to care. This edition encourages readers to explore care issues, innovations and change, and to utilise evidence-based practice to improve the care of older people and their families. - Editors' comments precede each chapter, providing a snapshot of the issues addressed. - Dementia care has an increased focus. New chapters include: - Caring for older people: issues for consumers - Younger people in residential aged care facilities - Health and care of older Aboriginal and Torres Strait Islander peoples - Alzheimer's dementia: neuropsychology, early diagnosis and intervention - Self-esteem, dignity and finding meaning in dementia - My journey of heartbreak: my parents and Alzheimer's disease. - Vignettes highlight innovative approaches to care that result in improved health outcomes for older people. - Key points are woven through the text to reiterate vital information relevant to nurses and aged care workers. - Reflective questions encourage critical thinking as an instrument for improving practice. - In-text references are made to video interviews available on the Evolve site. This text reflects new thinking in care; include the ideas and experiences of policy analysts, nurses, doctors, allied health professionals and the consumer experience mainly from Australia but with international contributions and be based on contemporary research. It will also point readers to 'the evidence' where it exists, and include vignettes of practice and 'video' clips where appropriate.
This open access book looks at the dramatic history of ovariotomy, an operation to remove ovarian tumours first practiced in the early nineteenth century. Bold and daring, surgeons who performed it claimed to be initiating a new era of surgery by opening the abdomen. Ovariotomy soon occupied a complex position within medicine and society, as an operation which symbolised surgical progress, while also remaining at the boundaries of ethical acceptability. This book traces the operation’s innovation, from its roots in eighteenth-century pathology, through the denouncement of those who performed it as ‘belly-rippers’, to its rapid uptake in the 1880s, when ovariotomists were accused of over-operating. Throughout the century, the operation was never a hair’s breadth from controversy.
Why do Agatha Christie’s novels continue to inspire each generation? The answer is the quality and range of her puzzles: her rich and varied structures of deception. Christie broke the mould of detective fiction and rewrote the implicit rules of the whodunnit. Agatha Christie: Plots, Clues and Misdirections examines Christie’s skills as a whodunnit writer. It analyses her methods in setting her puzzles. It shows how she uses a combination of diverse plots, cunning clues and subtle misdirections. In the sheer variety and profusion of each of these elements Christie is without peer, and her combining genuine puzzles with entertaining narratives has never been surpassed. In this unique analysis of how Christie sets her puzzles, two medical professionals and enthusiastic Christie fans explore the greatest of Christie’s deceptions – the impression that her writing is simple.
“An excellent study of evangelicalism” from the award-winning sociologist and author of Souls in Transition and Soul Searching (Library Journal). Evangelicalism is one of the strongest religious traditions in America today; twenty million Americans identify themselves with the evangelical movement. Given the modern pluralistic world we live in, why is evangelicalism so popular? Based on a national telephone survey and more than three hundred personal interviews with evangelicals and other churchgoing Protestants, this study provides a detailed analysis of the commitments, beliefs, concerns, and practices of this thriving group. Examining how evangelicals interact with and attempt to influence secular society, this book argues that traditional, orthodox evangelicalism endures not despite, but precisely because of, the challenges and structures of our modern pluralistic environment. This work also looks beyond evangelicalism to explore more broadly the problems of traditional religious belief and practice in the modern world. With its impressive empirical evidence, innovative theory, and substantive conclusions, American Evangelicalism will provoke lively debate over the state of religious practice in contemporary America. “Based on a three-year study of American evangelicals, Smith takes the pulse of contemporary evangelicalism and offers substantial evidence of a strong heartbeat . . . Evangelicalism is thriving, says Smith, not by being countercultural or by retreating into isolation but by engaging culture at the same time that it constructs, maintains and markets its subcultural identity. Although Smith depends heavily on sociological theory, he makes his case in an accessible and persuasive style that will appeal to a broad audience.” —Publishers Weekly
The inspiration for the Netflix series The Bastard Son & The Devil Himself “An enthralling fantasy in the Harry Potter tradition.”—Time magazine “A bewitching new thriller.”—The Wall Street Journal In a modern-day England where two warring factions of witches live alongside humans, one sixteen-year-old boy is trapped between the two sides. Nathan's father is the world’s most powerful and cruel witch, and his mother is dead. Both groups of witches see Nathan as their greatest threat—or their greatest weapon. Trapped in a cage, beaten and handcuffed, he must escape before his seventeenth birthday, at which point he will receive three gifts from his father and come into his own as a witch—or else he will die. But how can Nathan find his father when his every action is tracked, when there is no one safe to trust, not even family, not even the girl he loves? In the tradition of Patrick Ness and Markus Zusak, Half Bad is a gripping tale of alienation and the indomitable will to survive, a story that will grab hold of you and not let go until the very last page. Now streaming on Netflix as The Bastard Son & The Devil Himself. Cover may vary.
The result of a collaborative, multiyear project, this groundbreaking book explores the interpretive worlds that inform religious practice and derive from sensory phenomena. Under the rubric of "making sense," the studies assembled here ask, How have people used and valued sensory data? How have they shaped their material and immaterial worlds to encourage or discourage certain kinds or patterns of sensory experience? How have they framed the sensual capacities of images and objects to license a range of behaviors, including iconoclasm, censorship, and accusations of blasphemy or sacrilege? Exposing the dematerialization of religion embedded in secularization theory, editor Sally Promey proposes a fundamental reorientation in understanding the personal, social, political, and cultural work accomplished in religion’s sensory and material practice. Sensational Religion refocuses scholarly attention on the robust material entanglements often discounted by modernity’s metaphysic and on their inextricable connections to human bodies, behaviors, affects, and beliefs.
Ordinary Americans often bring family and neighborhood problems to court, seeking justice or revenge. The litigants in these local squabbles encounter law at its boundaries in the corridors of busy city courthouses, in the offices of court clerks, and in the church parlors used by mediation programs. Getting Justice and Getting Even concerns the legal consciousness of working class Americans and their experiences with court and mediation. Following cases into and through the courts, Sally Engle Merry provides an ethnographic study of local law and of the people who use it in a New England city. The litigants, primarily white, native-born, and working class, go to court because as part of mainstream America they feel entitled to use its legal system. Although neither powerful nor highly educated, they expect the law's support when they face intolerable infringements of their rights, privacy, and safety. Yet as personal problems enter the legal system and move through mediation sessions, clerk's hearings, and prosecutor's conferences, the citizen plaintiff rapidly loses control of the process. Court officials and mediators interpret and characterize the meaning of these experiences, reframing and categorizing them in different discourses. Some plaintiffs yield to these interpretations, but others resist, struggling to assert their own version of the problem. Ultimately, Merry exposes the paradox of legal entitlement. While going to court allows an individual to dominate domestic relationships, the litigant must increasingly yield control of the situation to the court that supplies that power.
Intended for use in courses on law and society, as well as courses in women's and gender studies, women and politics, and women and the law - this book that takes up the question of what women judges signify in several different jurisdictions in the United States, United Kingdom, and European Union. In so doing, its empirical case studies uniquely offer a model of how to study gender as a social process rather than merely studying women and treating sex as a variable. A gender analysis yields a fuller understanding of emotions and social movement mobilization, backlash, policy implementation, agenda setting, and representation. Lastly, the book makes a non-essentialist case for more women judges, that is, one that does not rest on women's difference.
In 2013 Sally Roberts was made a scapegoat while fighting for a better clinical deal for her son Neon. Stripped of her parental rights, Neon was denied an advanced treatment which at the time was held as having quackery status.
From dinosaur to dinner plate, Sally Coulthard tells the fascinating – and sometimes shocking – story of the domestic chicken. The chicken can fly only a few metres but – somehow – this unlikely evolutionary descendant of Tyrannosaurus Rex has conquered the world. Earth is now home to more than twenty billion chickens, at least ten times more than any other bird. For every human on the planet, there are three chickens. In Fowl Play, Sally Coulthard charts the chicken's fascinating journey from dinosaur to domestication to exploitation, exploring every aspect of the history of Gallus gallus domesticus: its importance to the ancient Egyptians, Greeks and Romans as food source and fighting bird; its symbolic roles in religion and folklore and metaphorical function in the language we use; its homely place as egg-providing companion on farms, smallholdings and in suburban back gardens; and its darker modern-day fate as battery bird raised to satisfy society's unquenchable addiction to wings and nuggets. Of all animals, chickens perhaps best represent the contradictory way we humans treat other species; both beloved pet and cheap commodity, symbol of a sustainable good life and brutalised object of factory farming. The chicken is also a bird we feel deeply familiar with and yet know very little about. As informative as it is entertaining, Fowl Play tells a remarkable tale of evolutionary change, epic global travel and ruthless exploitation – as well as of companionship, ingenuity and the folly of human nature.
This is the real Alaska, the Alaska few outsiders know. It is the human scene, described in intimate and authentic detail. No one except a gift naturalist could have written this book, for Sally Carrighar has eyes that see, trained eyes that see what others pass by. Icebound Summer was the first book to come from her Alaskan experience, and now she brings her marvelous perceptiveness to a book that deals not only with the flora and fauna and majestic scenery of Alaska, but with its fascinating people and their way of life as well. Much of the book concerns Eskimo settlements well off the tourist track, and other things that casual travelers do not see, such as the winter life of modern pioneers in those two gold-rush cities, Nome and Fairbanks. Eskimos have enchanted most Arctic explorers with their dancing, ivory-carving, singing, and festivals; but they are really most engaging when known as friends—when one is allowed to glimpse their courtship and marriage customs, family life, racial beliefs; when one learns their fears and hopes as they try to straddle two cultures. Miss Carrighar came to the remote village of Unalakleet as a naturalist, sharing the Eskimos’ interest in wildlife. One said to her: “You are the first white person who ever stayed here that didn’t come to teach us, or to preach to us, or to sell us things.” As their companion in whaling and trapping, Miss Carrighar had a change to observe them as few even among people born in Alaska have. She is known now throughout the North as a champion of the Eskimos. Just as far from the itinerary of tourists is the daily life of the white settlers. Of this too Miss Carrighar writes as a participant; she bought and restored a gold-rush house teetering on Nome’s permafrost, and is an authority on the special problems of living in the North. Northerners, both white and native, weave their lives into a web of mutual helpfulness. When the days are frigidly cold and a midday moon shines on a sunless land, Alaskans draw close in an ancient, instinctive humanity common to all of us, but often obscured in the rush of civilized living. The illumination of Miss Carrighar’s love for Alaska, as well as her scientist’s perceptiveness, make this a remarkable book.
The saga of "For the Love of Rachel" continues in "Rachel's Daughter." Jennifer Rose Parker was raised on the Parker Ranch in Laurel, Montana. She was the beautiful daughter of Rachel Hargrove Parker and Dr. Mitch Parker, who was killed in a car accident, seven months before Jennifer was born. Rachel later met and married, Grayson Sterling, who was the only father Jennifer ever knew. In high school she met and fell in love with Gabe Colter, whom her mother thought was not good enough for her daughter. She defied her mother and dated him anyway. After high school she went to the University of California to become a doctor, following in her deceased father's footsteps. She and Gabe parted ways, even though it was very hard for both of them. They were deeply in love. Determined to get her education, she sacrificed love. Both she and Gabe faced many disappointments and heartbreaks during the eight long years she was in medical school. Would their faith in God and love for each other be enough to bring them back together or would it be too late?
It Takes an Extra Special Woman to Be a Preacher’s Bride Six men are dedicated to proclaiming God’s Word—and six women wonder if they’re cut out to support that calling. Being a helpmate to a pastor is no easy task. They must step out in a special kind of faith and love to become preachers’ brides. . . . Remember Me by Kimberley Comeaux North suffers an injury, loses his memory, and believes he is a Scottish pastor. Helen hopes he just might fall in love with her, if he isn’t bound by his social standings as a duke. Shirley, Goodness, and Mercy by Kristy Dykes Shirley feels like she’s never known anything of life beyond her little country church. She wants more out life. Then she meets Forrest Townsend, the new parson—who just might change her mind. In Miss Bliss and the Bear by Darlene Franklin Annie knits hats and mittens for soldiers. But chaplain Jeremiah Arnold isn’t sure he wants a woman hanging around the fort—even one as beautiful and well meaning as Miss Bliss. . . . A Bride for the Preacher by Sally Laity It’s Emma’s dream to doctor the needy, and she hopes there might be a place for her in new territory out west. She isn’t interested in marriage—until she nurses a certain preacher’s fever. Renegade Husband by DiAnn Mills Audra moves to frontier Colorado to marry the local pastor and is assured a life of adventure. She never realizes how much adventure until her stagecoach is robbed and her future husband seems to be the culprit. . . . Silence of the Sage by Colleen L. Reece Ever dutiful and just, Reverend Gideon Scott takes a bride in name only. But soon the reverend abandons both family and church in search of truth that will clear his tarnished name.
Perfect for: - • Bachelor of Midwifery students - • Postgraduate Midwifery students - • Combined Nursing degree students - • Combined Nursing degree students Midwifery: Preparation for Practice 3e is the definitive midwifery text for Australian and New Zealand midwifery students. The third edition continues to reinforce the established principles of midwifery philosophy and practice—that of working in partnership with women and midwifery autonomy in practice and from this perspective, presents the midwife as a primary healthcare practitioner. It carefully examines the very different maternity care systems in Australia and New Zealand, exploring both autonomous and collaborative practice and importantly documents the recent reforms in Australian midwifery practice. Midwifery: Preparation for Practice 3e places women and their babies safely at the centre of midwifery practice and will guide, inform and inspire midwifery students, recent graduates and experienced midwives alike. - • Key contributors from Australia and New Zealand - • Critical Thinking Exercises and Research Activities - • Midwifery Practice Scenarios - • Reflective Thinking Exercises and Case Studies - • Instructor and Student resources on Evolve, including Test Bank questions, answers to Review Questions and PowerPoint presentations. - • New chapter on Models of Health - • Increased content on cultural considerations, human rights, sustainability, mental health, obesity in pregnancy, communication in complex situations, intervention, complications in pregnancy and birth and assisted reproduction - • Midwifery Practice Scenarios throughout.
The Rules" have nothing on this book. An entertaining and action-packed ride through the madness that's known as "landing someone" -- the Egyptian way! Informative and fun for Egyptians and non-Egyptians alike.
Coming from a family that some would call addicted to storytelling, Sally Russell began listening nearly twenty years ago, especially for stories that bring the past into the present. The subjects range from love, sex, and death to less weighty considerations such as journeys, building fires, cooking, and a variety of family matters. Beginning with her own family's account of what happened to them during the American Civil War and how those stories directly affected her life 125 years later, Russell shares the discovery of time-traveling through a range of tales that are humorous, historical, haphazard, heart-warming, and heartbreaking, often within the same story." "For Russell, all stories, however personal or cultural, represent shared human history and form an intricate, original, and sheltering tapestry that belongs to all and represents a curious security in our future-shock world. Through beloved old stories and through new ones Russell forms, threads of regret, sorrow, joy, wonder, courage, wisdom, beauty, and some other thing that isn't any of these things - perhaps the greatest mystery - are woven into a fabric that entertains, educates, and delights with scenes of days gone by, portraits of worthwhile people, and events that shape our characters." "Storytelling is an important vehicle by which we bond with each other in multiple dimensions and across generations. The stories she shares show how story-telling gives us a latitude of home, to use an old nautical term, i.e., a reference point on our map of being that shows us where we came from. In a figurative sense, latitude of home is that place/time from which we start. Our stories, our family myths, give us the knowledge of our place in Time. Russell invites readers to consider their own repertoires of stories, what they can learn about and from their own family myth, and how they can share that myth to inform, delight, and strengthen."--BOOK JACKET.
In pitch-perfect prose, Angle of Declination tells the story of Allison Hayes and her husband Mike Bowman, a Vietnam vet whom she loves deeply yet struggles to understand. Mike and Allison's future seems boundless in 1973, but when their wanderlust takes them deep into the Canadian wilderness, something happens that causes their marriage to crumble and forces them to confront each other's demons, as well as their own. Alone and emotionally devastated, Allison returns to her roots, a sleepy little town on the St. Lawrence River, where she rebuilds her life with the help of her uncle, who is equal parts shaman and smuggler. From suburban Chicago to First Nation reservations to the Seaway villages of northern New York, Angle of Declination is a radiant odyssey of love, forgiveness and renewal.
Rural Pennsylvania's landscapes are evocative, richly textured testimonies to the lives and skills of generations of builders&—architects as well as local builders and craft workers. Farmhouses and barns, silos and fences, even field patterns attest to how residents over the years have had a sense of place that was not only functional but also comfortable and aesthetically appropriate for the time. From Sugar Camps to Star Barns tells the story of one such place, a landscape that evolved in southwestern Pennsylvania's Somerset County. Sally McMurry traces the rural life and landscape of Somerset County as it evolved from the earliest settlement days. Eighteenth-century residents were a forest people, living on sparsely built farmsteads and making free use of the heavily forested landscape. The makeshift sugar camp typified their hardscrabble lives. In the nineteenth century, the people of this area turned to farming. Prompted by the ''market revolution'' that had come to Somerset County, they pursued a highly varied agriculture, combining a subsistence base with robust production of commodities shipped to distant cities. Their landscape reflected this combination of the local and the cosmopolitan&—a combination that reached its full expression in the distinctive two-story banked farmhouse with double-decker porch, flanked by a substantial Pennsylvania barn. The twentieth century brought a more industrialized agriculture to Somerset County. But the shift to profit-and-loss farming also meant the accentuation of landscape elements specific to market products. The magnificent ''star barns'' of this era overshadowed the houses, and ancillary structures, such as ''peepy houses'' and silos, spoke to the pressures of efficiency and mass production. The subsequent rise of coal mining helped to stimulate this trend, both by supplying local markets and by creating an incentive for farmers to visually distinguish their landscapes from those of the coal-patch towns. Illustrated with over 100 photographs, maps, drawings, and diagrams, From Sugar Camps to Star Barns demonstrates how much we can learn about the economy and culture of a particular place simply by being attentive to the built landscape.
Midwifery Preparation for Practice 2e is the only text which reflects the historical and socio – political environment in which midwives in Australia and New Zealand practice. In addition, it is the only text which incorporates the philosophy and standards endorsed by New Zealand and Australian Colleges of Midwives while also focusing on the partnership between midwives with women and the woman- centred model of midwifery care. The second edition has built on the existing philosophy and structure of Midwifery: Preparation for Practice, though with a greater emphasis on the development of critical thinking and researching skills. Key chapters have been re-written to reflect recent changes in government legislation while current research and pertinent examples are included throughout the text. This new edition is supported by a comprehensive suite of resources for both Instructors and Students using the Evolve website as a platform. These ancillaries will re-enforce the critical thinking elements for students with interactive case studies and scenario based learning exercises as well as the multiple choice questions. - Presents unique philosophy and woman-centered approach in line with the standards set by the ACNM and NZCM - Key contributors from Australia and New Zealand - Key terms, Chapter Overview, Learning Outcomes and Review Questions included in every chapter. - Reflective exercises, Critical thinking exercises and Clinical Scenarios to encourage active student learning - 2 new Indigenous chapters highlight key health aspects relevant for Midwives working with Aboriginal and Torres Strait Islander women and Maori women - New chapter on Perineal care and repair - Increased coverage of anatomy and physiology - Instructor and Student resources on Evolve with a focus on critical thinking – Weblinks, interactive case studies, PowerPoints, additional exercises with questions and answers
The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
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