Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.
My Big Catch is a sweet tale of a ten‐year‐old heartfelt girl. She is on a fishing trip with her dad. This book is an introduction to a series of six books called the Sally Ann Tales. She has published four poems from 1994 to 2013: 1994, Victim of Society 1997, Sacred Marriage 1999, Millennium Cheer 2013, My Coors Light Wife
Do you have a career worth loving? Do you want to become the most powerful, valuable, fulfilled version of yourself? If so, you're a careerist. Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical Truths for closing the gap between your current reality and your utmost potential, including: # 15: Aspire to be the dumbest person in the room # 31: You can be comfortable, or outstanding, but not both # 67: Mistakes are tuition # 96: Expressing your truest self is the ultimate competitive advantage # 100: Make your memoirs worth reading With groundbreaking research and startling new ideas for success, Radical Careering will become the indispensable owner’s manual to your future. Get ready to turbocharge your career with smarter goals, higher market value, and killer results. "Radical Careering is a jolt to the old way of thinking about careers; a handbook of new thinking that will help you survive, strive and thrive in the radically new world of work." --Jeff Taylor, founder and Chief Monster, Monster.com “An innovative how-to-manual for anyone wanting to be more successful and satisfied in their career.” --Andy Spade, CEO and co-founder, Kate Spade “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.” -- Marcus Buckingham, author of The One Thing You Need to Know, and Now, Discover Your Strengths “Hogshead’s powerful strategies will teach you how to drive your own success, by having the fearlessness, daily courage, and curiosity to jump in the deep end and swim with real purpose.” --Lee Ann Daly, Executive VP of Marketing, ESPN “This book is so genius. It’s amazing to read on the page what I’ve always believed to be true. The ideas in this book will save your ass again and again. Drive is a radical careerist’s best friend.” --Liz Phair
In 1638, John Lewger made a home in the wilderness of the New World, in a place called Maryland. He named his house St. John's, and for nearly eighty years, it was the center of an ambitious English plan to build a new kind of community on American soil. Men and women lived and worked within its walls. Babies were born. Last breaths drawn. St. John's walls witnessed the first stirrings of the great struggles that would dominate the continent for the next three centuries: The unimaginable wealth of the New World's crops and natural resources. The promise of religious tolerance under a new model of government. The injustice of slavery. The betrayal of native peoples. The struggle for equality between men and women. If St. John's walls could have talked, they would have spoken volumes of American history. And then the walls crumbled. One hundred years after it was built, St. John's House had been abandoned. The buildings slowly deteriorated, returning to the Maryland soil to be plowed under by generations of Maryland farmers. St. John's walls were silent for more than two centuries, little more than ghosts haunting the historical and archeological records. But they weren't lost. Not entirely. Award-winning author Sally M. Walker tells the story of how teams of scientists and historians managed to hear the ghostly echoes of St. John's House and, over the course of decades of painstaking work, made them speak their stories again.
Sin, cider and apple crumble... the 10,000-year story of the world's most tempting fruit. The Apple: A Delicious History takes the reader on an extraordinary journey, from the apple's prehistoric beginnings in the Tian Shan mountains of Kazakhstan to the explosion of commercial apple-growing in twenty-first-century China. Zigzagging across the centuries and straddling the globe, Sally Coulthard explores how the apple travelled along the Silk Road from Central Asia to Europe, appearing as an erotically charged symbol in Greek myth and poetry and even featuring in the shopping list of a senior Roman officer stationed on Hadrian's Wall. She samples the cider that flowed from the emperor. Charlemagne's orchards in the early Middle Ages, and relishes the crispness of the yellow sweeting, the first new apple variety to be cultivated in seventeenth-century America. And she discovers why, despite the existence of more than 7500 varieties of apple – from the ubiquitous Granny Smith to the purple-skinned Black Diamond of Tibet – only a handful of cultivars are available in modern supermarkets. Amplified by mouth-wateringly appley recipes and the stories behind them, The Apple: A Delicious History embraces not only culinary, horticultural, social and commercial history but also age-old traditions in mythology, folklore and religion. It is the perfect gift book for gardeners and nature lovers – and for anyone who enjoys a drop of cider or a slice of apple pie.
Tissue is both an autobiography and a comment on the autobiographical process. The first part describes a life lived in four countries: British India, the British colony of Kenya, England and Australia, and the consequences of the end of colonialism for a child that was inadvertently part of it. It also describes a return to Kenya in 2003 to find a lost farm, and a lifelong search for a lost mother and her family in England. The second part of the book looks at some of the ideas around autobiography that may be taken for granted: issues of memory, identity and time, and cultural narratives that may affect the ways in which autobiographies can be written.
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