Sally Hogshead's Books

How the World Sees You

Discover Your Highest Value Through the Science of Fascination

By: Sally Hogshead

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How the World Sees You

Discover Your Highest Value Through the Science of Fascination

By: Sally Hogshead

This “lively” New York Times–bestselling book “is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market” (Publishers Weekly). You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience. This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most./

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414

Publisher

Harper Collins

Published Date

ISBN 10

0062230700

ISBN 13

9780062230706

Fascinate

How to Make Your Brand Impossible to Resist

By: Sally Hogshead

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Fascinate

How to Make Your Brand Impossible to Resist

By: Sally Hogshead

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

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Page Count

236

Publisher

HarperCollins

Published Date

ISBN 10

0062405934

ISBN 13

9780062405937

How the World Sees You (Enhanced Edition)

Discover Your Highest Value Through the Science of Fascination

By: Sally Hogshead

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How the World Sees You (Enhanced Edition)

Discover Your Highest Value Through the Science of Fascination

By: Sally Hogshead

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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Page Count

468

Publisher

Harper Collins

Published Date

ISBN 10

006237463X

ISBN 13

9780062374639

Fascinate

Your 7 Triggers to Persuasion and Captivation

By: Sally Hogshead

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Fascinate

Your 7 Triggers to Persuasion and Captivation

By: Sally Hogshead

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

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291

Publisher

Harper Collins

Published Date

ISBN 10

0061966169

ISBN 13

9780061966163

Radical Careering

By: Sally Hogshead

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Radical Careering

By: Sally Hogshead

Do you have a career worth loving? Do you want to become the most powerful, valuable, fulfilled version of yourself? If so, you're a careerist. Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical Truths for closing the gap between your current reality and your utmost potential, including: # 15: Aspire to be the dumbest person in the room # 31: You can be comfortable, or outstanding, but not both # 67: Mistakes are tuition # 96: Expressing your truest self is the ultimate competitive advantage # 100: Make your memoirs worth reading With groundbreaking research and startling new ideas for success, Radical Careering will become the indispensable owner’s manual to your future. Get ready to turbocharge your career with smarter goals, higher market value, and killer results. "Radical Careering is a jolt to the old way of thinking about careers; a handbook of new thinking that will help you survive, strive and thrive in the radically new world of work." --Jeff Taylor, founder and Chief Monster, Monster.com “An innovative how-to-manual for anyone wanting to be more successful and satisfied in their career.” --Andy Spade, CEO and co-founder, Kate Spade “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.” -- Marcus Buckingham, author of The One Thing You Need to Know, and Now, Discover Your Strengths “Hogshead’s powerful strategies will teach you how to drive your own success, by having the fearlessness, daily courage, and curiosity to jump in the deep end and swim with real purpose.” --Lee Ann Daly, Executive VP of Marketing, ESPN “This book is so genius. It’s amazing to read on the page what I’ve always believed to be true. The ideas in this book will save your ass again and again. Drive is a radical careerist’s best friend.” --Liz Phair

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197

Publisher

Penguin

Published Date

ISBN 10

1101077751

ISBN 13

9781101077757

Ghost Walls

The Story of a 17th-Century Colonial Homestead

By: Sally M. Walker

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Ghost Walls

The Story of a 17th-Century Colonial Homestead

By: Sally M. Walker

In 1638, John Lewger made a home in the wilderness of the New World, in a place called Maryland. He named his house St. John's, and for nearly eighty years, it was the center of an ambitious English plan to build a new kind of community on American soil. Men and women lived and worked within its walls. Babies were born. Last breaths drawn. St. John's walls witnessed the first stirrings of the great struggles that would dominate the continent for the next three centuries: The unimaginable wealth of the New World's crops and natural resources. The promise of religious tolerance under a new model of government. The injustice of slavery. The betrayal of native peoples. The struggle for equality between men and women. If St. John's walls could have talked, they would have spoken volumes of American history. And then the walls crumbled. One hundred years after it was built, St. John's House had been abandoned. The buildings slowly deteriorated, returning to the Maryland soil to be plowed under by generations of Maryland farmers. St. John's walls were silent for more than two centuries, little more than ghosts haunting the historical and archeological records. But they weren't lost. Not entirely. Award-winning author Sally M. Walker tells the story of how teams of scientists and historians managed to hear the ghostly echoes of St. John's House and, over the course of decades of painstaking work, made them speak their stories again.

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Page Count

140

Publisher

Carolrhoda Books

Published Date

ISBN 10

1467746258

ISBN 13

9781467746250

The Apple: A Delicious History

By: Sally Coulthard

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The Apple: A Delicious History

By: Sally Coulthard

Sin, cider and apple crumble... the 10,000-year story of the world's most tempting fruit. The Apple: A Delicious History takes the reader on an extraordinary journey, from the apple's prehistoric beginnings in the Tian Shan mountains of Kazakhstan to the explosion of commercial apple-growing in twenty-first-century China. Zigzagging across the centuries and straddling the globe, Sally Coulthard explores how the apple travelled along the Silk Road from Central Asia to Europe, appearing as an erotically charged symbol in Greek myth and poetry and even featuring in the shopping list of a senior Roman officer stationed on Hadrian's Wall. She samples the cider that flowed from the emperor. Charlemagne's orchards in the early Middle Ages, and relishes the crispness of the yellow sweeting, the first new apple variety to be cultivated in seventeenth-century America. And she discovers why, despite the existence of more than 7500 varieties of apple – from the ubiquitous Granny Smith to the purple-skinned Black Diamond of Tibet – only a handful of cultivars are available in modern supermarkets. Amplified by mouth-wateringly appley recipes and the stories behind them, The Apple: A Delicious History embraces not only culinary, horticultural, social and commercial history but also age-old traditions in mythology, folklore and religion. It is the perfect gift book for gardeners and nature lovers – and for anyone who enjoys a drop of cider or a slice of apple pie.

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237

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1803287942

ISBN 13

9781803287942

Tissue

By: Sally Berridge

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Tissue

By: Sally Berridge

Tissue is both an autobiography and a comment on the autobiographical process. The first part describes a life lived in four countries: British India, the British colony of Kenya, England and Australia, and the consequences of the end of colonialism for a child that was inadvertently part of it. It also describes a return to Kenya in 2003 to find a lost farm, and a lifelong search for a lost mother and her family in England. The second part of the book looks at some of the ideas around autobiography that may be taken for granted: issues of memory, identity and time, and cultural narratives that may affect the ways in which autobiographies can be written.

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240

Publisher

Xlibris Corporation

Published Date

ISBN 10

1499020163

ISBN 13

9781499020168

Sinking the Sultana

A Civil War Story of Imprisonment, Greed, and a Doomed Journey Home

By: Sally M. Walker

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Sinking the Sultana

A Civil War Story of Imprisonment, Greed, and a Doomed Journey Home

By: Sally M. Walker

The worst maritime disaster in American history wasn’t the Titanic. It was the steamboat Sultana on the Mississippi River — and it was completely preventable. In 1865, the Civil War was winding down and the country was reeling from Lincoln’s assassination. Thousands of Union soldiers, released from Confederate prisoner-of-war camps, were to be transported home on the steamboat Sultana. With a profit to be made, the captain rushed repairs to the ship so the soldiers wouldn’t find transportation elsewhere. More than 2,000 passengers boarded in Vicksburg, Mississippi . . . on a boat with a capacity of 376. The journey was violently interrupted when the ship’s boilers exploded, plunging the Sultana into mayhem; passengers were bombarded with red-hot iron fragments, burned by scalding steam, and flung overboard into the churning Mississippi. Although rescue efforts were launched, the survival rate was dismal — more than 1,500 lives were lost. In a compelling, exhaustively researched account, renowned author Sally M. Walker joins the ranks of historians who have been asking the same question for 150 years: who (or what) was responsible for the Sultana’s disastrous fate?

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Page Count

209

Publisher

Candlewick Press

Published Date

ISBN 10

076369763X

ISBN 13

9780763697631

Cheers to the Duke

By: Sally MacKenzie

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Cheers to the Duke

By: Sally MacKenzie

Includes excerpts from What ales the earl and The merry viscount.

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Page Count

337

Publisher

Zebra

Published Date

ISBN 10

1420146734

ISBN 13

9781420146738

A Divided Heart

Letters of Sally Baxter Hampton, 1853-1862

By: Sally Baxter Hampton

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A Divided Heart

Letters of Sally Baxter Hampton, 1853-1862

By: Sally Baxter Hampton

Insightful correspondence from a New Yorker among the Hamptons on the eve of war

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196

Publisher

Univ of South Carolina Press

Published Date

ISBN 10

0964057603

ISBN 13

9780964057609

The Exile's Song

Edmond Dédé and the Unfinished Revolutions of the Atlantic World

By: Sally McKee

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The Exile's Song

Edmond Dédé and the Unfinished Revolutions of the Atlantic World

By: Sally McKee

The extraordinary story of African American composer Edmond D d , raised in antebellum New Orleans, and his remarkable career in France In 1855, Edmond D d , a free black composer from New Orleans, emigrated to Paris. There he trained with France s best classical musicians and went on to spend thirty-six years in Bordeaux leading the city s most popular orchestras. How did this African American, raised in the biggest slave market in the United States, come to compose ballets for one of the best theaters outside of Paris and gain recognition as one of Bordeaux s most popular orchestra leaders? Beginning with his birth in antebellum New Orleans in 1827 and ending with his death in Paris in 1901, Sally McKee vividly recounts the life of this extraordinary man. From the Crescent City to the City of Light and on to the raucous music halls of Bordeaux, this intimate narrative history brings to life the lost world of exiles and travelers in a rapidly modernizing world that threatened to leave the most vulnerable behind.

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Page Count

271

Publisher

Yale University Press

Published Date

ISBN 10

0300224699

ISBN 13

9780300224696

The Merry Viscount

By: Sally MacKenzie

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The Merry Viscount

By: Sally MacKenzie

The “fallen” ladies of Puddledon Manor’s Benevolent Home are determined to rise above scandal—and forge a sparkling new future operating their own brewery and alehouse… With Christmas around the corner, Miss Caroline Anderson hoped to persuade a London tavern owner to carry the Home’s Widow’s Brew—only to discover the dastard was more interested in her ankles than her ale! To her further annoyance, her stagecoach back to Little Puddledon is waylaid by louts and a snow-covered ditch. Amid a nasty storm, Caro seeks shelter at a nearby estate—only to be greeted by Viscount Oakland, aka Nick, her brother’s childhood friend—and her schoolgirl crush. Now he’s the half-dressed host of what is clearly a holiday bacchanal. Still, his house is irresistibly warm… Ever the free spirit, Nick has invited the wilder gentlemen of the ton, and an assortment of London’s lightskirts, to celebrate Christmas in a more traditional, pagan fashion. So he’s surprised to find Caro at his door. Now, with a blizzard raging, he must take her in—despite his fear she won’t take to his guests, and worse, upend his party. But she may surprise him—and upend his life… Praise for What Ales the Earl “A pure delight.” —New York Times bestselling author Betina Krahn “A fun, heartwarming Regency romance elevated by witty dialogue and a unique concept.” —Kirkus Reviews “Entertaining, earthy … readers will look forward to more stories about the women of the Benevolent Home.” —Booklist

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Page Count

335

Publisher

Zebra Books

Published Date

ISBN 10

1420146750

ISBN 13

9781420146752

Nourishing Diets

How Paleo, Ancestral and Traditional Peoples Really Ate

By: Sally Fallon Morell

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Nourishing Diets

How Paleo, Ancestral and Traditional Peoples Really Ate

By: Sally Fallon Morell

Sally Fallon Morell, bestselling author of Nourishing Traditions, debunks diet myths to explore what our ancestors from around the globe really ate--and what we can learn from them to be healthy, fit, and better nourished, today The Paleo craze has taken over the world. It asks curious dieters to look back to their ancestors' eating habits to discover a "new" way to eat that shuns grains, most dairy, and processed foods. But, while diet books with Paleo in the title sell well--are they correct? Were paleolithic and ancestral diets really grain-free, low-carb, and based on all lean meat? In Nourishing Diets bestselling author Sally Fallon Morell explores the diets of our primitive ancestors from around the world--from Australian Aborigines and pre-industrialized Europeans to the inhabitants of "Blue Zones" where a high percentage of the populations live to 100 years or more. In looking to the recipes and foods of the past, Fallon Morell points readers to what they should actually be eating--the key principles of traditional diets from across cultures -- and offers recipes to help translate these ideas to the modern home cook.

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Page Count

533

Publisher

Grand Central Life & Style

Published Date

ISBN 10

1538711699

ISBN 13

9781538711699

Unto a Good Land

A History of the American People, Volume 1: To 1900

By: David Edwin Harrell,Edwin S. Gaustad,John B. Boles,Sally Foreman Griffith

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Unto a Good Land

A History of the American People, Volume 1: To 1900

By: David Edwin Harrell,Edwin S. Gaustad,John B. Boles,Sally Foreman Griffith

Introducing a New U.S. History Text That Takes Religion Seriously Unto a Good Land offers a distinctive narrative history of the American people -- from the first contacts between Europeans and North America's native inhabitants, through the creation of a modern nation, to the 2004 presidential election. Written by a team of highly regarded historians, this textbook shows how grasping the uniqueness of the "American experiment" depends on understanding not only social, cultural, political, and economic factors but also the role that religion has played in shaping U. S. history. While most United States history textbooks in recent decades have expanded their coverage of social and cultural history, they still tend to shortchange the role of religious ideas, practices, and movements in the American past. Unto a Good Land restores the balance by giving religion its appropriate place in the story. This readable and teachable text also features a full complement of maps, historical illustrations, and "In Their Own Words" sidebars with excerpts from primary source documents.

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Page Count

860

Publisher

Wm. B. Eerdmans Publishing

Published Date

ISBN 10

1467425524

ISBN 13

9781467425520

Book's by Sally Hogshead

How the World Sees You

How the World Sees You

Fascinate

Fascinate

How the World Sees You (Enhanced Edition)

How the World Sees You (Enhanced Edition)

Fascinate

Fascinate

Radical Careering

Radical Careering

Ghost Walls

Ghost Walls

The Apple: A Delicious History

The Apple: A Delicious History

Tissue

Tissue

Sinking the Sultana

Sinking the Sultana

Cheers to the Duke

Cheers to the Duke

A Divided Heart

A Divided Heart

The Exile's Song

The Exile's Song

The Merry Viscount

The Merry Viscount

Nourishing Diets

Nourishing Diets

Unto a Good Land

Unto a Good Land

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