With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about: - the importance of marketing in modern business - transforming your challenges into opportunities - marketing mistakes to avoid while starting a new business - navigating your brand journey to reach the maximum potential - understanding the right marketing context to scale new heights The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.
Indian history and culture are dynamic, spanning back to the beginning of human civilization. It began with a mysterious culture that flourished along the Indus River as well as among the farming communities in the southern lands of India. And the history of India is punctuated by constant integration of migrating people with the diverse cultures that surrounded India. Available evidence suggests that the use of iron, copper, and other metals was widely prevalent in the Indian sub-continent at a fairly early period, which is indicative of the progress that this part of the world had made by the end of the fourth millennium BC. History is the chronological study of the life and civilization of human beings. To develop linkage with the past and the present through continuous dialogues between the experience of past and that of the present is the fundamental mission of history. So, the historian E H Car aptly says that the great writing of history becomes successful only when the search done by the historians illuminates and involves it with the problems of present age. The tested truth is that achieving knowledge from the experience of history acts as constant in the different socio-economic and political contexts. But the approaches to studying history are continuously informed by the changing circumstances and consequently modified from time to time in keeping with the demands of time and space. New ideas and views develop in the present and futures times in the light of experiences of history.
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