SUBBA RAO's Books

The Missed Beat

By: G V Subba Rao

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Everyone knew Dr. Raj Kumar, the eminent cardiologist and the founder of Get Well Hospitals. But no one knew about a dark secret he nurtured within. And then one day, his precious daughter Dr. Sheela, gets kidnapped! Hell breaks loose as a free fall of skeletons from the past start haunting him. In this roller coaster ride can he overcome the deadly combination of the present and the future? Yet another hard ‘heart-hitter’ from G V Subba Rao. A tale of inconceivable, sinister sequence of events with a headlong rush of excitement.

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391

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Notion Press

Published Date

ISBN 10

164429110X

ISBN 13

9781644291108

Bullseyes and Blunders

Lessons from 100 Cases in Pharmaceutical Marketing

By: Subba Rao Changanti

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Bullseyes and Blunders

Lessons from 100 Cases in Pharmaceutical Marketing

By: Subba Rao Changanti

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

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441

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BSP Books

ISBN 10

9388305450

ISBN 13

9789388305457

The Missed Beat

By: G V Subba Rao

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The Missed Beat

By: G V Subba Rao

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391

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Notion Press

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ISBN 10

164429110X

ISBN 13

9781644291108

The Belt Conveyor

A Concise Basic Course

By: D.V. Subba Rao

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The Belt Conveyor

A Concise Basic Course

By: D.V. Subba Rao

This book describes all parts of belt conveyors, their functions and different types presented one after the other with necessary illustrations covering all the basic aspects so that the reader can obtain an overall understanding of their operation and implementation within the field of bulk material handling, mining and mineral processing. Dedicated study of this work will also enable engineers to carry out minor repairs on their own without having to wait for maintenance personnel. This is an introductory preliminary book for beginners in the field of bulk material handling, mining and mineral processing, written in lucid, easy-to-understand language, well-illustrated, and with self-explanatory descriptions that do not compromise in maintaining academic standards while dealing with the subject matter. A salient feature of this book is that all the new terminology used to describe the components and their functions has been included and explained. Much of the content of this book has been tested and evaluated positively by graduate and postgraduate students and professional engineers of several bulk material handling plants during training programs over the last twenty-five years in India.

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168

Publisher

CRC Press

Published Date

ISBN 10

1000177629

ISBN 13

9781000177626

Curry Goat and Calypso

And Other Short Stories

By: Subba Rao

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Curry Goat and Calypso

And Other Short Stories

By: Subba Rao

In the collection of short stories entitled Curry Goat and Calypso, the author assumes the name of Juggernaut in exploring his thoughts and experiences from living and travelling in India, Trinidad, Jamaica and the United States. For example, in India Juggernaut explores the culture of Baba and idol worship; in Trinidad and Jamaica the easy going life style; in the United States the practices in the animal and yellow grease recycling business. In some stories, Juggernaut expresses his anguish over the bizarre sounding names given in the past to some tropical fruit and vegetable plants that now needs renaming to reflect their true identity. A wide range of subject matter on local culture and practices was covered in the stories always trying to find some humor to entertain the readers.

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430

Publisher

Xlibris Corporation

Published Date

ISBN 10

147972274X

ISBN 13

9781479722747

Coal Processing and Utilization

By: D.V. Subba Rao,T. Gouricharan

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Coal Processing and Utilization

By: D.V. Subba Rao,T. Gouricharan

This book is a direct outgrowth of classes that the authors gave over a period of three decades to a university audience taking a Mineral Beneficiation course as a major that included coal processing and utilization. It is designed to be used as a student's (or layman's) first introduction to coal processing and utilization, motivating the concepts

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536

Publisher

CRC Press

Published Date

ISBN 10

1498778593

ISBN 13

9781498778596

Dolphin Nose

By: Subba Rao

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Dolphin Nose

By: Subba Rao

In the collection of short stories entitled Dolphin Nose the author explores his thoughts and observations looking at the events from his own life and in the world around to give his perspective. As per the world events, the best he could do was to come out with his own list of wishful thinking. He ponders on many pointless pursuits in life, all presented with light humor.

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248

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Xlibris Corporation

Published Date

ISBN 10

1499055110

ISBN 13

9781499055115

From Donkey's Mouth and Other Short Stories

By: Subba Rao

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From Donkey's Mouth and Other Short Stories

By: Subba Rao

In the collection of short stories entitled From Donkey's Mouth, the author assumes the name of Juggernaut to share his travel experiences on the Big Island, Hawaii, and living in India, Caribbean and the United States. In some stories, as a bystander looking at the events, Juggernaut discusses issues with a view that world is what it is with changes hard to come.

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275

Publisher

Xlibris Corporation

Published Date

ISBN 10

1483642704

ISBN 13

9781483642703

Cracking the Generics code

Your Single-Source Success Manual for Winning in Multi-Source Product Markets!

By: Subba Rao Chaganti

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Cracking the Generics code

Your Single-Source Success Manual for Winning in Multi-Source Product Markets!

By: Subba Rao Chaganti

The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!

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547

Publisher

BSP Books

Published Date

ISBN 10

9390211646

ISBN 13

9789390211647

No Murder Tonight

Sleaze. Corruption. Murder

By: G V Subba Rao

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No Murder Tonight

Sleaze. Corruption. Murder

By: G V Subba Rao

Finished the novel in three straight sittings which is quite rare for a reader like me. Simply because I found it unputdownable and was constantly curious to know how the story would unfold. -Rishi Kappor Gripping! More twists and turns than in a rollercoaster. -R. Mohan, Editor Deccan Chronicle A very fine book. The characters are believable, intriguing and smart. The narrative was from the wheels of Lewis Hamilton and the finish had the flourish of a James Bond film. -Suhasini Maniratnam Friday, October 17, 9pm. All forces are converging in Chennai. Santosh, a regular engineer turned political assassin. Maria, an aspiring pilot turned spy. Swapna, a medical student turned into the city’s highest-priced madam. Sandeep and Amit, CBI officers turned commandos. Shyam Agarwal, a respected industrialist turned conspirator. In the eye of the storm is the all-powerful, Power Minister, Salem Palaniswamy whose lust for power and money corrupts the lives and dreams of the innocent. With love, honour and revenge in the air, and a 1000 crores of unaccounted money at stake, the question is… will there be murder tonight?

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343

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Notion Press

Published Date

ISBN 10

935206013X

ISBN 13

9789352060139

Developments in Time Series Analysis

By: T. Subba Rao

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Developments in Time Series Analysis

By: T. Subba Rao

This volume contains 27 papers, written by time series analysts, dealing with statistical theory, methodology and applications. The emphasis is on the recent developments in the analysis of linear, onlinear (non-Gaussian), stationary and nonstationary time series. The topics include cointegration, estimation and asymptotic theory, Kalman filtering, nonparametric statistical inference, long memory models, nonlinear models, spectral analysis of stationary and nonstationary processes. Quite a number of papers are devoted to modelling and analysis of real time series, and the econometricians, mathematical statisticians, communications engineers and scientists who use time series techniques and Fourier analysis should find the papers in this volume useful.

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466

Publisher

CRC Press

Published Date

ISBN 10

0412492601

ISBN 13

9780412492600

Pharmaceutical Marketing in India

By: Subba Rao Chaganti

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Pharmaceutical Marketing in India

By: Subba Rao Chaganti

The book integrates marketing concepts with the uniqueness of the pharmaceutical marketplace in a refreshingly simple, direct and reader-friendly style. Comprehensive in its coverage and versatile in its treatment, the book assesses the Pharmaceutical Industry in the Indian context in an international perspective. The focus of the book is clearly and sharply on practice, application and hands-on experience. Providing experiential insights are the seventy one case studies discussed throughout the book showing how some companies have successfully applied the enduring, innovative marketing concepts and reaped rich dividends and some others have paid dearly for not exploiting the dormant opportunities lying at their doorsteps.

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428

Publisher

Excel Books India

Published Date

ISBN 10

8174464077

ISBN 13

9788174464071

Krishna Kumari: The Tragedy of India

By: English Subba Rao

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Krishna Kumari: The Tragedy of India

By: English Subba Rao

Krishna Kumari: The Tragedy of India introduces readers to the first English language play in modern India. Written in 1826 by English Subba Rao, one of the first Indians to be schooled in English, Krishna Kumari depicts the true story of a princess of Udaipur who is forced to commit suicide in order to end a war started by her suitors, the rulers of the neighboring kingdoms of Jaipur and Jodhpur. Tragically, her death proves to be in vain because the mercenaries recruited by the contending rulers nevertheless proceed to plunder the region. All three kingdoms are then compelled to seek the protection of the East India Company, bringing their independence to an end. Sharp and witty, Krishna Kumari was intended to warn Indian principalities against the follies that led to the downfall of the Rajputs. Unfortunately, the play scarcely saw the light of day. Angered by Subba Rao's opposition to their power, the British forced him to withdraw from public life. This is why audiences have never heard of Krishna Kumari-until now. Building on extensive archival research, this volume brings Subba Rao's pioneering drama back to life. The introductory essay by Rahul Sagar, a leading scholar of nineteenth century India, familiarizes readers with the remarkable characters in the play and the violent era in which they lived. By shedding light on Subba Rao's extraordinary life and career, it also reveals how important principalities like Tanjore and Travancore were in battling colonialism and shaping modern India.

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168

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350453854

ISBN 13

9781350453852

HYDROGEOLOGY: PROBLEMS WITH SOLUTIONS

By: NANDIPATI SUBBA RAO

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HYDROGEOLOGY: PROBLEMS WITH SOLUTIONS

By: NANDIPATI SUBBA RAO

Numerical calculations are inevitably required in the field of hydrogeology and play a significant role in dealing with its various aspects. As often as not, students are seen struggling while solving numerical problems based on hydrogeology, as they find difficulty in identifying the correct concept behind the problem and the formula that can be applied to it. Also, there is a dearth of books, which help the readers in solving numerical problems of varied difficulty level and enable them to have a firm grounding in the subject of hydrogeology. The book Hydrogeology: Problems with Solutions fills this void in the finest way, and as desired, chiefly focuses on the sequential steps involved in solving the problems based on hydrogeology. It concisely covers the fundamental concepts, advanced principles and applications of hydrogeological tasks rather than overemphasising the theoretical aspects. The text comprises sixty solved hydrogeological problems, which are logically organised into ten chapters, including hydrological cycle, morphometric analysis, hydrological properties, groundwater flow, well hydraulics, well design and construction, groundwater management, seawater intrusion, groundwater exploration and groundwater quality. The practice of pedagogy of hydrogeology in yesteryears was a two-tier approach of theoretical principles with toy problems and in-situ case studies for research start-up. This book bridges the gap between routine problem-solving and state-of-the-practice for future. The book is primarily intended for the undergraduate and postgraduate students of Earth Sciences, Civil Engineering, Water Resources Engineering, Hydrogeology and Hydrology. It also serves as an excellent handy reference for all professionals.KEY FEATURES • Key Concept succinctly explores the models, methods and theoretical concepts related to each problem. • Necessary equations and formulae are specified. • Appendices and Glossary are included, leaving no scope to refer any other book. • Bibliography broadens the scope of the book.

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276

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120352785

ISBN 13

9788120352780

School Education Policy

By: Kondru Subba Rao

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School Education Policy

By: Kondru Subba Rao

Contents: Introduction, Review of Related Literature, Research Methodology, Analysis and Interpretation of Data, Summary and Conclusions.

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244

Publisher

Discovery Publishing House

Published Date

ISBN 10

818356285X

ISBN 13

9788183562850

The Tiger Eater

By: Subba Rao

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The Tiger Eater

By: Subba Rao

Subramania Bharati, the famous Tamil poet, writer and patriot, loved all people and cultures, and nourished a strong desire for freedom. He loved India with all his heart and suffered because he was a patriot. He was a true poet of freedom, and his fiery

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Amar Chitra Katha

Published Date

ISBN 10

8184820143

ISBN 13

9788184820140

Thin Film Solar Cells From Earth Abundant Materials

Growth and Characterization of Cu2(ZnSn)(SSe)4 Thin Films and Their Solar Cells

By: Subba Ramaiah Kodigala

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Thin Film Solar Cells From Earth Abundant Materials

Growth and Characterization of Cu2(ZnSn)(SSe)4 Thin Films and Their Solar Cells

By: Subba Ramaiah Kodigala

The fundamental concept of the book is to explain how to make thin film solar cells from the abundant solar energy materials by low cost. The proper and optimized growth conditions are very essential while sandwiching thin films to make solar cell otherwise secondary phases play a role to undermine the working function of solar cells. The book illustrates growth and characterization of Cu2ZnSn(S1-xSex)4 thin film absorbers and their solar cells. The fabrication process of absorber layers by either vacuum or non-vacuum process is readily elaborated in the book, which helps for further development of cells. The characterization analyses such as XPS, XRD, SEM, AFM etc., lead to tailor the physical properties of the absorber layers to fit well for the solar cells. The role of secondary phases such as ZnS, Cu2-xS,SnS etc., which are determined by XPS, XRD or Raman, in the absorber layers is promptly discussed. The optical spectroscopy analysis, which finds band gap, optical constants of the films, is mentioned in the book. The electrical properties of the absorbers deal the influence of substrates, growth temperature, impurities, secondary phases etc. The low temperature I-V and C-V measurements of Cu2ZnSn(S1-xSex)4 thin film solar cells are clearly described. The solar cell parameters such as efficiency, fill factor, series resistance, parallel resistance provide handful information to understand the mechanism of physics of thin film solar cells in the book. The band structure, which supports to adjust interface states at the p-n junction of the solar cells is given. On the other hand the role of window layers with the solar cells is discussed. The simulation of theoretical efficiency of Cu2ZnSn(S1-xSex)4 thin film solar cells explains how much efficiency can be experimentally extracted from the cells. - One of the first books exploring how to conduct research on thin film solar cells, including reducing costs - Detailed instructions on conducting research

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197

Publisher

Newnes

Published Date

ISBN 10

0123971829

ISBN 13

9780123971821

Physiological Systems in Insects

By: Marc J. Klowden,Subba Reddy Palli

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Physiological Systems in Insects

By: Marc J. Klowden,Subba Reddy Palli

Physiological Systems in Insects, Fourth Edition explores why insects have become the dominant animals on the planet. Sections describe the historical investigations that have led us to our current understanding of insect systems. Integrated within a basic physiological framework are modern molecular approaches that provide a glimpse of the genetic and evolutionary frameworks that testify to the unity of life on earth. This updated edition describes advances that have occurred in our understanding of hormone action, metamorphosis, and reproduction, along with new sections on the role of microbiomes, insecticide action and its metabolism, and a chapter on genetics, genomics and epigenetic systems. The book represents a collaborative effort by two internationally known insect physiologists who have instructed graduate courses in insect physiology. As such, it is the ideal resource for entomologists and those in other fields who may require knowledge of insect systems. - Presents updated information on key physiological principles - Covers detailed and instructive figures for visual enhancement - Provides flowing text without the interruption of citations - Includes evolutionary considerations throughout, also providing a discussion on the implications of molecular techniques and discoveries - Encourages further reading with a complete bibliography at end of each chapter

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728

Publisher

Academic Press

Published Date

ISBN 10

0128203641

ISBN 13

9780128203644

Love Of The Loving God

By: S. Subba Rao And Ramesh K. Nayak

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Love Of The Loving God

By: S. Subba Rao And Ramesh K. Nayak

There Is No Stepping Down In Your Godward March. It Is A Continuous Journey Through Day And Night, Through Hill And Dale. Where The Road Ends, God Is Attained And The Pilgrim Finds That He Has Travelled From Himself To Himself. No Matter Where You Go, Always Know That I Will Be There, Inside You, Guiding You Every Step Of The Way. In The Years To Come, You Will Experience Me In Different Manifestations Of My Form. You Are My Very Own, Dearer Than Dear To Me. I Will Protect You As The Eyelids Protect The Eyes. Baba An Inspiring Book By An Ardent Sai Devotee And A Must For All Devotees.

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200

Publisher

Sai Towers Publishing

Published Date

ISBN 10

8178990296

ISBN 13

9788178990293

Current Concepts in Critical Care 2022

By: Srinivas Samavedam,K Subba Reddy,Pavan Kumar Reddy N,K Swarna Deepak

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Current Concepts in Critical Care 2022

By: Srinivas Samavedam,K Subba Reddy,Pavan Kumar Reddy N,K Swarna Deepak

Section 1: Respiratory System 1. Current Approach to Weaning: Role of Ultrasound and Biomarkers 2. Ventilation-induced Lung Injury: Ergotrauma 3. Transpulmonary Pressure: Physiology and Implications at Bedside 4. Nebulized Drug Delivery: A Contemporary Review Section 2: Hemodynamics 5. Noninvasive Hemodynamic Monitoring as a Tool: Current Practice and Evidence 6. The Choice of Vasopressor in Shock: Current Evidence 7. Best Papers of the Decade on Shock and Hemodynamic Monitoring 8. Personalized Hemodynamic Targets: The Need of the Hour? Section 3: Infections and Antimicrobials 9. Looking Beyond Antimicrobials: Newer Concepts and Technologies 10. Emerging Choices for Resistant Infections 11. Biomarkers in Sepsis: What to Expect in Future? 12. Critical Appraisal of Surviving Sepsis Guidelines 2021 Section 4: Hematology 13. Hemophagocytic Lymphohistiocytosis Syndrome: Increasing Relevance to the Intensivist and All about it 14. Expanding Role of Rotational Thromboelastometry in Critical Care: What to Expect 15. Current Evidence on Transfusion Strategies in ICU 16. Update on Neutropenic Sepsis Section 5: Organizational Issues 17. Lessons Learned: Role of Critical Care Professionals Post COVID-19 Pandemic 18. Big Data Analysis and AI: How can Intensive Care Benefit? 19. Post-ICU Follow-up: What to Look for and How to Schedule? 20. Communication in ICU Using IT Tools

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200

Publisher

Jaypee Brothers Medical Publishers

Published Date

ISBN 10

9354659837

ISBN 13

9789354659836

The Anthropology of North-East India

By: Tanka Bahadur Subba,G. C. Ghosh

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The Anthropology of North-East India

By: Tanka Bahadur Subba,G. C. Ghosh

This book has been written to cater to the needs of undergraduate and postgraduate students of Anthropology and Sociology. It takes stock of the work done in the Anthropology of North-East India, and deals in four sections with various aspects of this question. Section I focuses on prehistoric Anthropology, section II looks at the colonial context and its effect on policy and perceptions about the North-East. Section III, on Biological Anthropology and section IV on Social Anthropology.

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392

Publisher

Orient Blackswan

Published Date

ISBN 10

8125023356

ISBN 13

9788125023357

The Life of Hunting and Gathering Tribe in the Eastern Ghats

By: C. Subba Reddy

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The Life of Hunting and Gathering Tribe in the Eastern Ghats

By: C. Subba Reddy

l. Introduction 2. Ethnography of the People 3. The Environment and Natural Resources 4. The Consumption of Non - Timber Forest Produce (NTFP) at Household Level 5. Cultural Construction of Forest and Traditional Knowledge 6. Institutional Dimensions in Resource Utilization 7. Summary and Conclusions Appendices Bibliography Photos Index

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352

Publisher

Gyan Publishing House

Published Date

ISBN 10

8178356910

ISBN 13

9788178356914

Cu(In1-xGax)Se2 Based Thin Film Solar Cells

By: Subba Ramaiah Kodigala

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Cu(In1-xGax)Se2 Based Thin Film Solar Cells

By: Subba Ramaiah Kodigala

Cu(In1-xGax)Se2 Based Thin Film Solar Cells provides valuable contents about the fabrication and characterization of chalcopyrite Cu(In1-xGax)Se2 based thin film solar cells and modules. The growth of chalcopyrite Cu(In1-xGax)(S1-ySey)2 absorbers, buffers, window layers, antireflection coatings, and finally metallic grids, which are the sole components of solar cells, is clearly illustrated. The absorber, which contains multiple elements, segregates secondary phases if the growth conditions are not well optimized i.e., the main drawback in the fabrication of solar cells. More importantly the solutions for the growth of thin films are given in detail. The properties of all the individual layers and single crystals including solar cells analyzed by different characterization techniques such as SEM, AFM, XPS, AES, TEM, XRD, optical, photoluminescence, and Raman spectroscopy are explicitly demonstrated. The electrical analyses such as conductivities, Hall mobilities, deep level transient spectroscopy measurements etc., provide a broad picture to understand thin films or single crystals and their solar cells. The book clearly explains the working principle of energy conversion from solar to electrical with basic sciences for the chalcopyrite based thin film solar cells. Also, it demonstrates important criteria on how to enhance efficiency of the solar cells and modules. The effect of environmental factors such as temperature, humidity, aging etc., on the devices is mentioned by citing several examples. - Illustrates a number of growth techniques to prepare thin film layers for solar cells - Discusses characterization techniques such as XRD, TEM, XPS, AFM, SEM, PL, CL, Optical measurements, and Electrical measurements - Includes I-V, C-V measurements illustrations - Provides analysis of solar cell efficiency - Presents current trends in thin film solar cells research and marketing

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Page Count

700

Publisher

Academic Press

Published Date

ISBN 10

0080920322

ISBN 13

9780080920320

India, a Nation of Fear and Prejudice

Race of the Third Kind

By: Desh Subba,R. Michael Fisher,B. Maria Kumar

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India, a Nation of Fear and Prejudice

Race of the Third Kind

By: Desh Subba,R. Michael Fisher,B. Maria Kumar

So many nations today, large and small, are faced with compelling global and local circumstances, breaking acute crises, and lingering long-term chronic problems that demand leaders and followers to cope as best they can. However, there’s a growing suspicion in most everyone’s minds—from the higher classes to the lower classes, across races, religions, and various differences—where there is a deep feeling that something big needs to change. From real threats and tragic events like violence, crime, wars, global warming, mass extinctions to more specific problems of population densities to health concerns and economic near-collapse, people know that living in fear is not a quality way to live. India is a unique and great nation, with its tragic realities in the past and present, haunting its future. B. Maria Kumar, born and raised and having worked all his career in the streets, knows India well and knows what needs to change. He writes from great intellectual acumen, an understanding of history and mythology, and with vision for a better India. He has invited two colleagues to respond to his analysis of problems and solutions, each of them (Subba, a Nepali philosopher and poet living in Hong Kong, and Fisher, a Canadian philosopher and educator) to respond to his views. This book brings a trifold synthesis of how the nature and role of fear is critical to the shaping and destiny of India. Not enough development theories or thinking have invoked “fear” as a major construct to analyze, as a new way to interpret culture, religion, policies, plans and governance overall across the world. India seems the perfect location to start a new critical and creative consciousness that sets goals that the three authors believe are essential for India to make progress into the twenty-first century. Growing insecurity, uncertainty, mistrust, and corruption that accompany them is no way to build a nation resilient for the major challenges coming. In the face of a daunting task, the authors step-up boldly into the dimension of vision and realities facing a nation. They don’t shy away from saying what needs to be named, for only then will such honesty clear a path of fearlessness forward. This book will serve as a guide for many in India and its allies to rethink the ways they have understood the problems in India’s development.

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227

Publisher

Xlibris Corporation

Published Date

ISBN 10

1796002976

ISBN 13

9781796002973

Philosophy of Fearism

A First East-West Dialogue

By: Desh Subba,R. Michael Fisher

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Philosophy of Fearism

A First East-West Dialogue

By: Desh Subba,R. Michael Fisher

This book is about a new philosophy that takes a specific focus on see the critical historical and everyday importance of the nature and role of fear in human existence. We seem to be at a time when fear has taken the lead and we are not yet able to understand it and manage it well enough. It is causing major problems from wars, to terrorism, to deterioration of our institutions which are operating in a culture of fear. Our health is deteriorating under the excess of fear in the world today. No other philosophy, not rationalism, existentialism or pragmatism etc., has given this focus to fear as does the philosophy of fearism. It is an original synthesis of an Eastern philosophy of fearism (developed by Desh Subba, from Nepal) and a Western philosophy of fearlessness (developmed by R. Michael Fisher). The book brings forth their unified vision of a Fearless Age that awaits humanity if we better learn how to manage fear and teach about it with a new lens. Subba calls this a fearist lens, and Fisher calls it a fearlessness lens. Together, working independently for the past 20 years, they each have recently met to collaborate on this global project and movement as "one philosophy of fearism." This is an essential text for leaders, students, parents, professionals and diverse people. Although it is not a self-help book, is goes deeper into helping our entire societies transform their relationship to fear and fearlessness. A must read for those who love philosophy and thinking critically about the 21st century.

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229

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Xlibris Corporation

Published Date

ISBN 10

1514440768

ISBN 13

9781514440766

History, Culture and Customs of Sikkim

By: J. R. Subba

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History, Culture and Customs of Sikkim

By: J. R. Subba

SIKKIM, the tiny Himalayan Kingdom came in existence in 1642 A.D. with a much larger area than it was in 1975 A.D. before it s integration in the Kingdom was the whole of Limbuwan, now the eastern most part of Nepal, southern parts of Tibet Autonomous region of China from Nathu La and Jelep La to the Tang La beyond Phari Jong, western Bhutan up to the watershed range between the Ammo Chu Valley and Har Chu Valley, and the northern plains of West Bengal as far south as Titalaiya and Purnea of Bihar. The Kingdom disintegrated in eight phases in different period of time when it s considerable areas were annexed by Bhutan, Nepal, China and British India of those days, and was finally integrated as one of the States of Indian Union in 1975 A.D. thereby loosing it s identity as a Himalayan Kingdom. The book provides insight into the history of its existence as the Himalayan Kingdom and it s disintegration in various phases, ethnicity, culture and customs of the people of Sikkim. About The Author: - Mr. Jash Subba, a post graduate in agricultural science from IARI. New Delhi, is a prolific writer and critic. Born in 1949 at Hee, one of the villages of Sikkim joined Agriculture service and has retired from Government Service in 2007 after 32 years as Principal Director Agriculture. During his long period of service he held a number of posts in the State Government and has contributed a lot for the development of agriculture and horticulture. He has also worked as consultant to FAO, SARD-M project, and is an expert on sustainable mountain farming systems. Besides, he has eighteen books in his credit on diverse subjects ranging from agriculture, horticulture, biodiversity, culture, anthropology, religion and philosophy. He has also contributed a number of articles and participated in seminars in the country and abroad. Contents: - Foreword Acknowledgement Acronyms Chronology History and Culture Land, People and Livelihood Landscape, Agricultural Ecosystems and Sac

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574

Publisher

Gyan Publishing House

Published Date

ISBN 10

8121209641

ISBN 13

9788121209649

Climate Change And Agriculture

Causes, Impacts And Interventions

By: G.S.L.H.V. Prasada Rao,V. Uma Maheswara Rao,D. V. Subba Rao

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Climate Change And Agriculture

Causes, Impacts And Interventions

By: G.S.L.H.V. Prasada Rao,V. Uma Maheswara Rao,D. V. Subba Rao

This book revolves around interventions to minimize crop losses due to global warming and climate change across the Country. In that respect, the contributions emerged based on research findings from different parts of the Country in the ICAR and SAUs system are noteworthy, unique and innovative.

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New India Publishing Agency

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ISBN 10

938797362X

ISBN 13

9789387973626

Book's by SUBBA RAO

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