SMULYAN SUSAN's Books

Popular Ideologies

Mass Culture at Mid-Century

By: Susan Smulyan

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Popular Ideologies

Mass Culture at Mid-Century

By: Susan Smulyan

Smulyan demonstrates that popular culture represented more than just "escape" during the twentieth century's formative period. Far from providing an ideology-free zone, popular products and entertainments served as an arena where producers attempt to impose notions of race, class, gender, and nationhood, and consumers react to such impositions.

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Page Count

212

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812221117

ISBN 13

9780812221114

Never Ride a Rollercoaster Upside Down

The Ups, Downs, and Reinvention of an Entrepreneur

By: Jeff Smulyan

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Never Ride a Rollercoaster Upside Down

The Ups, Downs, and Reinvention of an Entrepreneur

By: Jeff Smulyan

A nicely balanced personal and practical book of corporate reflections and hard-won business lessons." —Kirkus Reviews What is it really like to be an entrepreneur? After nearly fifty years of building a successful media company, founder of American all-sports radio Jeff Smulyan shares with candor and humor just how many bitter failures come with each great victory along the way. For founder and CEO of Emmis Communications Jeff Smulyan, the path to success has been anything but straightforward. When you’ve owned a Major League Baseball team, started America’s first all sports radio station, created the world’s two largest hip hop radio stations and managed everyone from David Letterman to Ken Griffey Jr. and Don Imus and even been nationalized by an ally of Vladimir Putin, you’ve seen the rollercoaster ride of an entrepreneur from every side. Aspiring entrepreneurs, radio and media industry insiders, and avid sports fans alike will appreciate Smulyan’s honesty as he shares the countless lessons he’s learned from decades of entrepreneurship. Smulyan offers readers priceless insight into navigating the twists and turns of growing a business and teaches how to build a culture based on both trust and humor—the essential keys to surviving almost anything. Never Ride a Rollercoaster Upside Down details Smulyan’s journey: from taking over his cousin’s failing country music radio station and founding his own company, to purchasing and then selling ownership of the Seattle Mariners and guiding his company through the Golden Age of Radio. Alongside his humorous, eventful, and dramatic stories, Smulyan presents valuable pointers and tips—for anyone else brave enough to try their own hand at starting a business. The journey to booming business is a rollercoaster. Learn from someone who has experienced all the ups and downs—and knows that what’s most important is to hold on while keeping your sense of humor intact.

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Page Count

329

Publisher

BenBella Books

Published Date

ISBN 10

1637742223

ISBN 13

9781637742228

Balancing Acts

Women Principals at Work

By: Lisa Smulyan

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Balancing Acts

Women Principals at Work

By: Lisa Smulyan

Offers surprising insights into the complex worlds of women principals.

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Page Count

258

Publisher

SUNY Press

Published Date

ISBN 10

0791445178

ISBN 13

9780791445174

SELLING RADIO PB

By: SMULYAN SUSAN

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SELLING RADIO PB

By: SMULYAN SUSAN

And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio programming, and exposes the complicity of business, technology, and government in reducing the promise of radio to the adage that "time is money". Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology. Initially schools, churches, and small businesses sponsored stations, broadcasting local sporting events and such home-grown comedy and musical acts as "The Happiness Boys". In the mid-1920s, the enthusiasm that greeted the idea of a national broadcasting system quickly soured with the announcement that wired networks using ATandT's long lines would be financed by selling radio time to advertisers. Early opponents of commercial radio included not only listeners but also station owners, educators, religious leaders, and Secretary of Commerce Herbert Hoover, all of whom decried the "worthless stuff" of advertising. Even prospective advertisers doubted that radio ads would work. Selling Radio describes how the radio industry overcame the opposition and in the process dramatically altered the content of broadcasting. As listeners were reduced to consumers, folksy regional programs were replaced with slick, fully scripted shows and schedules created by sponsors to attract a nationwide audience. With the passage ofthe Communications Act of 1934, the paradigm of commercial-driven programming was established and later adopted without question by the next great communications technology - television.

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Page Count

260

Publisher

Smithsonian

Published Date

ISBN 10

1560986867

ISBN 13

9781560986867

Popular Ideologies

Mass Culture at Mid-Century

By: Susan Smulyan

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Popular Ideologies

Mass Culture at Mid-Century

By: Susan Smulyan

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N/A

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Solve jigsaw puzzle

Age

Page Count

212

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812221117

ISBN 13

9780812221114

Book's by SMULYAN SUSAN

Popular Ideologies

Popular Ideologies

Never Ride a Rollercoaster Upside Down

Never Ride a Rollercoaster Upside Down

Balancing Acts

Balancing Acts

SELLING RADIO PB

SELLING RADIO PB

Popular Ideologies

Popular Ideologies

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