This book has a defined objective...to emulate the framing of questions that are often asked in business quizzes these days. There are over 30 sections from automobiles, advertising, businessmen, FMCG to publications, management terms, quality control, management quotes. A special section for visual questions that are part of almost every business quiz these days has also been included. The book will serve not just as a stepping stone for people who are interested in business quizzing but will prove to be an ideal compendium for all aspirants searching for admission to professional colleges or career options in banking, insurance, defence, railways, state & central government services, besides many other top tier professions. #v&spublishers
The School Quiz Book will serve as a ready reckoner for the readers with a broad range of topics from everyday life. It contains sections according to the general trend of questions asked in quizzes these days, such as 'Identify the Pictures', 'Complete the Sentences', 'Crosswords' and 'Multiple Choice Questions'. The book has many interesting and brainstorming questions for the readers to solve. In between the above types of questions, there are fascinating facts that anybody interested in the vast world of business quiz will find it interesting, informative and absorbing.
Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.
This book provides a summarized information related to the global herbal drug market and its regulations, ethnopharmacology of traditional crude drugs, isolation of phytopharmaceuticals, phytochemistry, standardization, and quality assessment of crude drugs. Natural products science has constantly been developing with comprehensive data contemplating different parts of natural drugs, such as global trade, quality control and regulatory concerns, traditional medicine systems, production and utilization of drugs, and utilization of medicinal and aromatic plants. This broad information about crude drugs gives rise to a subject that is now recognized as advance natural products science. By contemplating all of this thorough knowledge of the areas, this book is intended to provide considerably to the natural products science. The area of natural products science involves a broad range of topics, such as the pharmacognostical, phytochemical, and ethno-pharmacological aspects of crude drugs. Each chapter gives a sufficient understanding to academicians and researchers in the respective topic. This book includes 40 illustrations and descriptions of roughly 80 medicinal plants used for herbal medicine. The book is an imperative source for all researchers, academicians, students, and those interested in natural products science. FEATURES Includes advance knowledge and detailed developments in natural products science Discusses the most important phytopharmaceuticals used in the pharmaceutical industry Explores the analysis and classification of novel plant-based medicinal compounds Includes standardization, quality control, and global trade of natural products Gives a deep understanding related to recent advances in herbal medicines to treat various ailments Discusses national and WHO regulations and policies related to herbal medicines Covers the complete profile of some important traditional medicinal plants, especially their historical background, biology, and chemistry
The inspiring story of one of India?s greatest wrestling coaches. In 2000, after the Olympic Games closed with much fanfare in Sydney, legendary wrestler Mahavir Singh Phogat watched, dejected, as the prize reserved by his state government for the winner of an Olympic gold medal went unclaimed. Determined to never see this instance repeated, Phogat decided to do the unthinkable. Much to his neighbours? curiosity, he spent two days digging a pit in his courtyard and asked his young daughters and nieces to join him there at the break of dawn one day. Little did they know that this unusual command from their father would change their lives forever. Yet, each of their wins in the ring, every ambition he had for them, came at great personal cost. In the small village of Balali in Haryana, a state infamous for its practice of female foeticide and low literacy rates, Phogat had to battle not just deep social stigma and an apathetic government but also a disapproving family and personal tragedy to train the girls in his sport. Akhada tells the remarkable story of a man of tremendous fortitude, of a father who fought against all odds to give his daughters a future they could not have dreamed for themselves.
What was the intelegence failure that led to the hijacking of Indian Airlines Flight IC814 from Kathmandu? Could the aircraft have been stopped at Amritsar airport? Was a commando raid planned on the aircraft? How was Rupin Katyal killed? Was the plane's destination always intended to be Kandahar? Was it merely prophetic that the hijackers had predicted the end of all negotiations on the millennium eve? These and other questions are answered in this blow-by-blow eyewitness account by Flight Engineer Anil K Jaggia who breaks the silence around the hijacking, with investigative reporting by senior correspondent Saurabh Shukla of The Indian Express
This book details current developments in all natural polymers, with a focus on animal and microbial polysaccharides. The book examines, compares, and contrasts the efficiency of plant and algae based natural polymers in inducing immune reactions. Additionally, the book details the safety and toxicity profiles with respective regulations.
About the book This all-inclusive, well delved into book is a one stop solution pertaining to the drafting nightmares of the legal professionals, HR professionals and the students. The book has been so designed that it caters to their everyday requirements. With an aim to be a remedy to all the possible pitfalls while drafting the contracts, service rules, appointment letters etc., this book is extensive but to the point. The language is coherent and well suited to the content of the book. Measures have been taken to carefully examine and include all the important points while drafting the samples for the reference of the readers. A large numbers of sample drafts included in the book make the day to day working of the professionals easy and hassle free. All in all, it is a go to book for professionals in search of a scrupulous yet relevantly put together book of draft appointment letters and service rules. “the book stands true to its name”. Key features ? Covering: - Appointment Letter with policy of Work from Home. - Samples of appointment letters along with guidelines for drafting. - Common Formats of Leave, TA, DA, LFC, Housing Loan and Furniture Loan application. - Guidelines for drafting Service manual. - Samples of Probation, Transfer, Resignation, Retirement, Exit Interview and Relieving Letter. - Different types of Memorandum, Show Cause Notices & Chargesheet. ? Detailed coverage of The Industrial Employment (Standing Orders) Act, 1946. ? Meticulously integrated. ? Simple and crisp language. ? Sample draft for various letters/contracts. ? Eye for every minute detail. ? Covers common concerns in the industry. ? Highlights the common pitfalls while drafting the letters/contracts. ? New Chapter on Force Majeure. ? New Chapter on Force Majeure.
This important new book provides the fundamental understanding of the peptide and protein drug delivery systems with a special focus on their nanotechnology applications. Addressing an increasing interest in peptide and protein drug delivery systems in both academic and industrial circles worldwide, this book fills the need for a comprehensive review and assessment of conventional and nonconventional routes of administration.
Destined to become a key work of subaltern studies and a crucial intervention in postcolonial scholarship, Stitches on Time probes the relationships between empire and modernity, nation and history, the colonial and the postcolonial, and power and difference. Saurabh Dube combines history and anthropology to provide critical understandings of the theory and practice of historical ethnography and contemporary historiography. Drawing on extensive archival research and innovative fieldwork as well as political economy and social theory—including considerations of gender—he unpacks the implications of specific Indian pasts from the middle of the nineteenth century through the end of the twentieth century. Dube provides incisive accounts of the interactions between North American evangelical missionaries and Christian converts of central India, and between colonial legal systems and Indian popular laws. He reflects on the difficulties of history writing by considering the production and reception of recent Hindu nationalist histories. Assessing the work of the South Asian Subaltern Studies Collective, he offers substantial critical readings of major writings by Ranajit Guha, Dipesh Chakrabarty, Partha Chatterjee, and others. Dube develops the concept and practice of a “history without warranty” as a means of rigorously rethinking categories such as modernity, colonialism, the West, the postcolonial, and the nation.
What was the intelligence failure that led to the hijacking of Indian Airlines’ flight IC-814 from Kathmandu on 24 December 1999? Could the aircraft have been stopped at Amritsar airport? Was a commando raid planned on the aircraft? How was Rupin Katyal killed? Was the plane’s destination always intended to be Kandahar? Was it merely prophetic that the hijackers had predicted the end of all negotiations on the millennium eve? These and other questions are answered in this blow-by-blow eyewitness account by Flt. Engineer Anil K. Jaggia, who breaks the silence around the hijacking with investigative journalist Saurabh Shukla of the Indian Express.
The business landscape is changing fast with the rapid globalization. Society expectations from corporate are increasing and CSR is being perceived as a tool to help secure a sustainable competitive advantage by integrating social and business goals. This book provides an overview and represents current developments in Corporate Social Responsibility and Sustainability, CSR concepts, initiatives, infrastructures and needs, methods, especially focusing on the needs of SMEs. In this book through contributions and chapters we explore the concept of competitiveness in relation to CSR. Research articles and chapters from the practitioners, consultants and academicians would enlighten the readers as to how competitive advantage can be generated through creating stakeholder engagement through the CSR initiatives. Some real world Case Studies are included elaborating the contribution of CSR to short term profits as well as to long term competitiveness. These Case Studies from Indian Corporate and abroad, well represent the challenges and opportunities for the businesses to implement the CSR initiatives, resulting in community development. Thus, the contributions in this book represent a triangle between the Corporate, Academics and Research; used to implement the CSR Activities in the Indian and Global context. This book is being published as a reference material for all the stakeholders of today's business who have some interest in the area of CSR & Sustainability. It would provide a real world scenario for further exploration of Social Upliftment opportunities and the competitive advantages to the corporate.
This book examines the politics of rural development with special reference to watershed development interventions in the desert province of Rajasthan in India. Watershed development (and rainwater harvesting) is one of the most significant rural development interventions in rainfed areas of India since the early 1990s. A range of developmental actors including the state watershed department, international donors, NGOs and grassroots organisations are involved in sponsoring watershed development projects. Using multi-sited ethnography and conversational interviews with the deliverers as well as recipients of development, the book compares and contrasts the watershed interventions of the state and two different kinds of NGOs in Rajasthan. While conventional studies on watershed development have focused on the evaluation of ‘success’ or ‘failure’ of particular projects, whether implemented by the state or NGOs, the book moves beyond this narrow analytical gaze to look at the roles, agendas and interests of multiple development agencies, often partnering together and sometimes competing with each other as part of, what the author calls, the ‘watershed development regime’. Taking cue from watershed development and water conservation projects over the last two decades, the book engages with the larger question of ‘how’ of delivering development. It examines the complex processes of cooperation, competition, negotiations, contestations and conflicts between different stakeholders, including the agents of development and differently positioned rural social groups in the context of Rajasthan. The book demonstrates that the recent interventions in watershed development and rainwater harvesting have considerably shaped the politics of development in Rajasthan in a number of ways: by becoming a site for the remaking of the ‘state’ and its internal relations, by disturbing the local hegemony in the countryside, by creating new relations of patronage between diverse agents and recipients of development, by increasing the associational capacity as well as creating new conflicts (intra and inter village) and by initiating competition and cooperation between the various agents of development over control of local resources and power.
This new volume provides exhaustive knowledge on a wide range of natural products and holistic concepts that have provided promising in the treatment of leishmaniasis. Including the major natural therapies as well as traditional formulations, over 300 medicinal plants and 150 isolated compounds that are reported to have beneficial results in the treatment of the disease are explored in this comprehensive work. This book also acts as an important resource on various anti-inflammatory plants used to treat various inflammatory conditions of the disease.
Did you know that crossword puzzles first appeared in the New York World in 1913, and soon became a popular feature in newspapers or that Kellog's as a brand had spent $90,000 on advertising, more than 100 years ago in 1906, including one $4000 a page ad in the July issue of the Ladies Home Journal, Apple had lured John Sculley away from Pepsi because they wanted him to apply his marketing skills to the personal computer market. Find facts and trivia from the world of business that will amaze and delight you. The questions in this book have been framed in a way that they are: guessable with intelligent, lateral, or lucky thinking; interesting, amusing, or surprising; enjoyable, even to people who think they don't like quizzes; not so difficult that nobody knows the answer; This book has a defined objective...to emulate the framing of questions that are often asked in business quizzes these days. There are over 30 sections from automobiles, advertising, businessmen, FMCG to publications, management terms, quality control, management quotes. A special section for visual questions that are part of almost every business quiz these days has also been included. The book will serve not just as a stepping stone for people who are interested in business quizzing but will prove to be an ideal compendium for all aspirants searching for admission to professional colleges or career options in banking, insurance, defence, railways, state & central government services, besides many other top tier professions.
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