This well organised book with numerous attractive features provides a comprehensive and holistic approach to business and managerial communication. It deals with the modern practices of both verbal and non-verbal communication, which has today become a core part of our personality. The book has a blend of theories and strategies adopted in speaking, listening and writing with their practical applications at the managerial, organisational, corporate, individual and group levels. Thus, the book will be of immense use to the students of management and related fields of study and professionals—managers, advertising, marketing and public relations executives, businessmen and HR experts. Besides, the book will prove helpful to the job seekers. KEY FEATURES : Illustrates theories and principles with day to day examples. Ensures understanding of concepts explained by using practice sessions. Gives special focus to lateral and soft skills in an exclusive chapter. Provides case studies along with discussion questions. Invites readers’ active participation by means of analytical exercises and project tasks. Includes skill tests, communication tasks, quizzes and exercises.
This well organised book with numerous attractive features provides a comprehensive and holistic approach to business and managerial communication. It deals with the modern practices of both verbal and non-verbal communication, which has today become a core part of our personality. The book has a blend of theories and strategies adopted in speaking, listening and writing with their practical applications at the managerial, organisational, corporate, individual and group levels. Thus, the book will be of immense use to the students of management and related fields of study and professionals—managers, advertising, marketing and public relations executives, businessmen and HR experts. Besides, the book will prove helpful to the job seekers. KEY FEATURES : Illustrates theories and principles with day to day examples. Ensures understanding of concepts explained by using practice sessions. Gives special focus to lateral and soft skills in an exclusive chapter. Provides case studies along with discussion questions. Invites readers’ active participation by means of analytical exercises and project tasks. Includes skill tests, communication tasks, quizzes and exercises.
This book presents link-layer cooperative frameworks to improve transmission reliability and network throughput of distributed TDMA MAC protocols in vehicular ad hoc networks (VANETs). The main objective of this book is to present link-layer node cooperation schemes to enhance the link-layer performance of vehicular networks, in terms of reliability and system throughput. The authors present approaches proposed for the medium access control (MAC) and node cooperation in VANETs. The authors also cover cooperative ADHOC MAC for point-to-point communication between a pair of source and destination nodes, and cooperative relay broadcasting for broadcast services in this book. The performance of node cooperation frameworks is evaluated via mathematical analysis and computer simulations, in comparison with distributed TDMA MAC protocols without cooperation. The proposed node cooperation frameworks enhance the performance of distributed TDMA MAC and make it more robust to tackle the dynamic networking conditions in VANETs. Furthermore, with cooperation enabled transmission, the performance of distributed TMDA MAC is more suitable to support the wide range of mobile applications and their strict service requirements which is discussed in this book. The proposed node cooperation schemes and distributed cooperation decisions can be extended to wireless systems other than distributed TDMA MAC, such as cellular communication, for vehicular communications introduced in this book. This book is useful for researchers from academia and industry, as well as advanced level students interested in vehicular communication networks. It is also useful for professionals and engineers developing applications that use cooperative wireless communication systems.
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