India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
In the relentless pursuit of business success, employee performance stands as a cornerstone of competitiveness. Yet, amidst this pursuit, a paradox looms large: Performance Management Systems (PMS) are universally loathed by executives, managers, and even HR professionals for variety of reasons. In this book authored by two HR Practitioners with background of working in public sector, private sector and MNCs, the paradox is unraveled and transformed. Delve into a new perspective that promises to revolutionize how you perceive and engage with the performance process. Targeted towards team leaders and front-line executives, this book offers a roadmap to not just navigate, but to thrive within the PMS landscape. Exploring the intricacies of PMS components – from Goal Setting to Feedback Mechanisms – discover how these elements catalyze human-centered processes towards coveted outcomes. As businesses grapple with an ever-evolving landscape, this book advocates for adapting PMS design while upholding universal principles. Structured with precision, each chapter unveils the essence of PMS components through underlying principles, objectives, key processes, illuminating case studies, and essential Dos and Don’ts. Moreover, gain invaluable insights into the pivotal role of HR professionals in orchestrating effective PMS transformations. Prepare to challenge convention, embrace change, and unlock the true potential of Performance Management Systems. Your journey to a reimagined performance paradigm starts here.
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Dr.A Manimaran, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.A.Selvakumar, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.S. Ramesh, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.J.Chenni Kumaran, Professor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.M.Sivaram, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India.
The primary aim of this monograph is to present the current research efforts that have gone into/or going on in the systematic design of real-time programs. Such an effort would help researchers and users in the area to get a clear picture of the issues of specification, verification and design of real-time reactive programs. It will clearly enable us to identify languages that can be used for different kinds of applications. Obviously, in an upcoming area like this, this presentation is far from complete.The quintessence of the monograph can be captured by the following question:How can we design and develop Robust Reactive (real-time) Programs?We address this question in this monograph through the various underlying issues listed, such as characteristics of real-time/reactive programs, reactive programming languages, verification and refinements.
Dr.S. Ramesh, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.J.Chenni Kumaran, Professor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.M.Sivaram, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.A.Manimaran, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.A.Selvakumar, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India.
Dr.J.Chenni Kumaran, Professor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.M.Sivaram, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.A.Manimaran, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.A.Selvakumar, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India. Dr.S. Ramesh, Profesor, Department of Computer Science and Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Saveetha University, Chennai, Tamil Nadu, India.
This book constitutes the refereed proceedings of the 17th International Conference on Foundations of Software Technology and Theoretical Computer Science, FSTTCS'97. The 18 revised full papers presented were selected from a total of 68 submissions. Also included are five invited papers by Ed Clarke, Deepak Kapur, Madhu Sudan, Vijaya Ramachandran, and Moshe Vardi. Among the topics addressed are concurrency, Petri nets, graph computations, program verification, model checking, recursion theory, rewriting, and error-correcting codes.
This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences.
A Textbook of Novel Drug Delivery Systems" consists of 10 chapters and covers basic concepts in mucoadhesive drug delivery system, oral controlled drug delivery system, prodrugs, resealed erythrocytes and transdermal drug delivery systems. This book has been written with clear description, figure along with illustrative examples.
This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertising and branding are inseparable aspects of a brand's success and understanding consumer behaviour acts as the key to achieve this. The textbook introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements. It explains how the advertisements are intricately linked to behavioural (psychological) dimensions of the consumer. The concepts used are drawn from classical and contemporary literature on consumer behaviour. In order to keep the reader in sync with recent developments in the field, the book integrates social media and digital advertisements with traditional ones.Each chapter ends with suggested in-depth journal readings that are relevant to the concepts explained in the respective chapter and a set of discussion points to aid classroom teaching and learning process.Key Features:* Focuses on building a strong conceptual perspective that triggers critical thinking and detects alternatives in a given context* Provides real-life examples of brands (creating theory-practice linkages)* Covers several well-known Indian brands across product categories* Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects
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