The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.
In this original work James Duncan explores the transformation of Ceylon during the mid-nineteenth century into one of the most important coffee growing regions of the world and investigates the consequent ecological disaster which erased coffee from the island. Using this fascinating case study by way of illustration, In the Shadows of the Tropics reveals the spatial unevenness and fragmentation of modernity through a focus on modern governmentality and biopower. It argues that the practices of colonial power, and the differences that race and tropical climates were thought to make, were central to the working out of modern governmental rationalities. In this context, the usefulness of Foucault's notions of biopower, discipline and governmentality are examined. The work contributes an important rural focus to current work on studies of governmentality in geography and offers a welcome non-state dimension by considering the role of the plantation economy and individual capitalists in the lives and deaths of labourers, the destabilization of subsistence farming and the aggressive re-territorialization of populations from India to Ceylon.
This book offers in-depth insights on the struggles implementing the rule of law in nineteenth century Ceylon, introduced into the colonies by the British as their “greatest gift.” The book argues that resistance can be understood as a form of negotiation to lessen oppressive colonial conditions, and that the cumulative impact caused continual adjustments to the criminal justice system, weighing it down and distorting it. The tactical use of rule of law is explored within the three bureaucracies: the police, the courts and the prisons. Policing was often “governed at a distance” due to fiscal constraints and economic priorities and the enforcement of law was often delegated to underpaid Ceylonese. Spaces of resistance opened up as Ceylon was largely left to manage its own affairs. Villagers, minor officials, as well as senior British government officials, alternately used or subverted the rule of law to achieve their own goals. In the courts, the imported system lacked political legitimacy and consequently the Ceylonese undermined it by embracing it with false cases and information, in the interests of achieving justice as they saw it. In the prisons, administrators developed numerous biopolitical techniques and medical experiments in order to punish prisoners’ bodies to their absolute lawful limit. This limit was one which prison officials, prisoners, and doctors negotiated continuously over the decades. The book argues that the struggles around rule of law can best be understood not in terms of a dualism of bureaucrats versus the public, but rather as a set of shifting alliances across permeable bureaucratic boundaries. It offers innovative perspectives, comparing the Ceylonese experiences to those of Britain and India, and where appropriate to other European colonies. This book will appeal to those interested in law, history, postcolonial studies, cultural studies, cultural and political geography.
Within one of the most complex musical categories yet to surface, Cal Tjader quietly pioneered the genre as a jazz vibraphonist, composer, arranger and bandleader from the 1950s through the 1980s. Reid tells the life story of a humble musician, written in a familiar, conversational tone that reveals Tjader's complex charisma. Tjader left behind a legacy and a labyrinth of influence, attested by his large audience and innovation that would change the course of jazz. Expanded and revised, this intimate biography now includes additional interviews and anecdotes from Tjader's family, bandmates, and community, print research, and rare photographs, presenting a full history of an undervalued musician, as well as a detailed account of the progression of Latin Jazz.
Introducing the Four Components That Make Innovation Repeatable Even the best-performing companies eventually stall. Sustaining momentum—and remaining a great growth company—takes a system. Scott Anthony and David Duncan call this system a “Growth Factory.” They’ve seen it work in a small set of elite companies that have created environments where innovation is both repeatable and reliable, not relegated to an off-site or isolated division that has no real connection to the organization’s future. In this HBR Single, Anthony and Duncan draw on their extensive experience working with these growth factory organizations—most notably Procter & Gamble and Citigroup. They highlight the four main components that make innovation repeatable and reliable, citing real examples of what P&G, Citi, and even their own firm, Innosight, have gone through to stay firmly on a path toward growth despite huge challenges. They offer practical advice on how you can put their system into action in your own company—whether it’s a large multinational or a small start-up. HBR Singles provide brief yet potent business ideas for today’s thinking professional. They are available digitally at HBR.org and through the Kindle Store, the iBookstore, and other ebooksellers.
Dr Craig S. Duncan is a sport scientist who believes the more simple the message the better it will be received. Too often sport scientists do not communicate effectively and this causes negative issues with coaches and athletes. The goal of any sport scientist must be to present what they do in an easily understandable format to best service those that they work with. This book focuses on a variety of topics in sport science. It is a collection of short chapters that is easy to read and promotes the concept of keeping things simple. Dr Duncan also encourages reflecting on everything we do in order to continually improve our service.
The emphasis is learning to key by touch the alphabetic and number keys (top row); symbols and numeric keypad included. The all-in-one Windows keyboarding instructional software, Keyboarding Pro, correlates directly with these lessons ensuring that students develop a strong basic skill.
Daisy takes life very seriously; she makes sure she is always immaculately groomed and works very hard at school. She even wants to stay inside doing her homework each day, rather than playing in the park with other kids. But one day Dad tells her she should have more fun, like her exuberant dog Freddie. The next day, when she takes Freddie for a walk well actually he takes her for a walk she learns there is a whole new world of freedom and fun to be had out there!
The emphasis is learning to key by touch the alphabetic and number keys (top row); symbols and numeric keypad included. The all-in-one Windows keyboarding instructional software, Keyboarding Pro, correlates directly with these lessons ensuring that students develop a strong basic skill.
Pete Goes to School is a rhyming tale about a young boy, Tom and his Labrador dog Pete. When Tom goes off to boarding school Pete runs away from home and arrives at Toms school late at night. The next day the headmaster says that Pete must go but Toms formidable Mum turns up and persuades him, through a mixture of hard talk and flattery, that if Pete were allowed to stay at the school, not only would he make an excellent In House dog but his appointment would also enhance the schools (and more importantly) the headmasters reputation. Of course Mum gets her way and Tom, his school mates and Pete in particular, are very happy. School life is much easier to bear with a school dog to pat and cuddle!
Why are most British lone mothers unemployed? And is 'welfare to work' the right sort of policy response? This book provides an in-depth analysis of how lone mothers negotiate the relationship between motherhood and paid work. Combining qualitative and quantitative data, it focuses on social capital in different neighbourhoods, local labour markets and welfare states. Criticising conventional economic theories of decision-making, it posits an alternative concept of 'gendered moral rationality', and sets up new frameworks for understanding national policy differences and discourses about lone motherhood.
This book explores the gender politics of the reign of Mary I of England from her coronation to her funeral and examines the ways in which the queen and her supporters used language, royal ceremonies, and images to bolster her right to rule and define her image as queen.
Written by highly noted geographers from Cambridge University, this text focuses on a classic American suburb to show how the physical landscape functions as cultural code and marker of social exclusion.
Tyler may be the star striker for New York FC and a serial womanizer, but I see the real Tyler - the kind, protective man. Though he still sees me as an untouchable princess. Now we're working together, I have my chance. I will show Tyler I'm not just a ballerina in a box. But we can never, ever be caught.
College Keyboarding is a winning combinations of a highly successful keyboarding textbook and Windows word processing software. This new copyright update provides instructions for Microsoft Word 2000 and WordPerfect 9, the industry standards. Lessons 61-120 cover the essentials of Word Processing and Document Formatting.
He's cocky, dirty, and demanding. He's a walking wet dream. He's also mine. Or at least he's pretending to be... Brooke Notorious British bad boy footballer Dylan Pierce is scorching hot... and he knows it. With a mouth as filthy as his reputation, linking myself with him could ruin my public image. But show business is all about risk, and as a down-on-my-luck actress, this could be the break my career needs. Dylan Brooke Sullivan is my most difficult opponent yet. Being seen with a good girl like her may give me a chance at Hollywood stardom, but I never expected to crave this feisty redhead...
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