S Sreejesh's Books

Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR)

By: S. Sreejesh,Sanjay Mohapatra

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Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR)

By: S. Sreejesh,Sanjay Mohapatra

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.

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Page Count

182

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3319026879

ISBN 13

9783319026879

Business Research Methods

An Applied Orientation

By: S Sreejesh,Sanjay Mohapatra,M R Anusree

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Business Research Methods

An Applied Orientation

By: S Sreejesh,Sanjay Mohapatra,M R Anusree

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

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Page Count

291

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3319005391

ISBN 13

9783319005393

Business Research Methods

An Applied Orientation

By: S Sreejesh,Sanjay Mohapatra,M R Anusree

Write a review Read reviews Take a Quiz Solve Book Puzzle

Business Research Methods

An Applied Orientation

By: S Sreejesh,Sanjay Mohapatra,M R Anusree

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

291

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3319005391

ISBN 13

9783319005393

Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR)

By: S. Sreejesh,Sanjay Mohapatra

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Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR)

By: S. Sreejesh,Sanjay Mohapatra

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

182

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3319026879

ISBN 13

9783319026879

Book's by S Sreejesh

Mixed Method Research Design

Mixed Method Research Design

Business Research Methods

Business Research Methods

Business Research Methods

Business Research Methods

Mixed Method Research Design

Mixed Method Research Design

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