What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built. That is what this book is all about. If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you. You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built. That is what this book is all about. If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you. You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex
The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
French North America in the Shadows of Conquest is an interdisciplinary, postcolonial, and continental history of Francophone North America across the long twentieth century, revealing hidden histories that so deeply shaped the course of North America. Modern French North America was born from the process of coming to terms with the idea of conquest after the fall of New France. The memory of conquest still haunts those 20 million Francophones who call North America home. The book re-examines the contours of North American history by emphasizing alliances between Acadians, Cajuns, and Québécois and French Canadians in their attempt to present a unified challenge against the threat of assimilation, linguistic extinction, and Anglophone hegemony. It explores cultural trauma narratives and the social networks Francophones constructed and shows how North American history looks radically different from their perspective. This book presents a missing chapter in the annals of linguistic and ethnic differences on a continent defined, in part, by its histories of dispossession. It will be of interest to scholars and students of American and Canadian history, particularly those interested in French North America, as well as ethnic and cultural studies, comparative history, the American South, and migration.
Canadian Content looks at Canada as an ongoing postcolonial process of not one but a series of radically different nationhoods, each with its own valued but tentative set of cultural criteria for orchestrating and implementing a Canadian national experience.
An invaluable resource and an absorbing read, Canuck Rock spans from the emergence of rock and roll in the 1950s through to today's international recording industry.
This new, fully revised, and expanded second edition of the handbook for the groundbreaking, evidence-based Mindfulness-Based Strengths Practice (MBSP) program is the guide you need in your professional practice. Developed by author Dr. Ryan M. Niemiec, scientist, educator, practitioner, and a global leader in mindfulness and character strengths, the MBSP approach is about the discovery, deepening awareness, exploration, and application of character strengths. It is about understanding and improving how we pay attention in life – the quality by which we eat, walk, work, listen, and experience joy and peace. And it is about seeing our potential – which sits underneath our strengths of perseverance, bravery, curiosity, hope, kindness, fairness, and leadership – and which, unleashed, could benefit the world. MBSP is not only about our clients' own happiness, it is about the happiness of others too. And it is an evolving, evidence-based program that can help people to relieve their suffering by using mindfulness and character strengths to cope with, overcome, or transcend problems, stressors, and conflicts. Counselors, coaches, psychologists, researchers, educators, and managers will discover the "how-to" delivery of mindfulness and character strengths. Following primers on the two strands of MBSP and deeper discussions about their integration, practitioners are then led step-by-step through the 8 sessions of the popular MBSP program. The session structure, scripts, tips, lecture material, processes, examples, and audio files are all there ready for use. This time-tested manual can bring beginners up-to-date on these topics while also serving to stimulate, inform, and provide valuable tools to the intermediate and most advanced students of mindfulness and character strengths. A companion workbook is also available for clients.
Enduring Legacy describes a multifaceted paradox—a constant struggle between those who espouse a message of hope and inclusion and others who systematically plan for exclusion. Structured inequality in the nation’s schools is deeply connected to social stratification within American society. This paradox began in the eighteenth century and has proved an enduring legacy. Mark Ryan provides historical, political, and pedagogical contexts for teacher candidates—not only to comprehend the nature of racial segregation but, as future educators, to understand their own professional responsibilities, both in the community and in the school, to strive for an integrated classroom where all children have a chance to succeed. The goal of providing every child a world-class education is an ethical imperative, an inherent necessity for a functioning pluralistic democracy. The challenge is both great and growing, for teachers today will face an evermore segregated American classroom.
Thousands of years ago, a spontaneous mutation resulted in a new species of mankind; more powerful, far more intelligent, and more capable than ourselves. Imbued with physical characteristics that set them apart from everyone else on earth, the Otherswere viewed as demons or evil. The offspring of parents carrying the mutant genes, the Otherswere feared, despised, and ultimately hunted by a powerful, secretive organization called the Venice Protectorate, the sole purpose of which was to kill all of the Others as soon as they were born. Over centuries, the Protectorate succeeded in destroying virtually all who carried the mutant genes. The time of the Others is over until a brilliant young geneticist, Jane Becker, finds evidence of the Others and locates a source of pure mutant DNA. Now Dr. Becker must decide whether to genetically reengineer the Others or let them die out before the Protectorate finds her. The fate of the world hangs in the balance as Bring Out Your Dead races to its thrilling conclusion.
How much do you know about Canada's most exciting winter sport? The Almanac of Canadian Figure Skating is a comprehensive book crammed with fascinating facts and figures, many of which you simply can't find online. This compelling reference book includes: - Biographies of hundreds of skaters, coaches, choreographers, judges and builders... including many incredible people you have never even heard of. - Detailed records of Canadian figure skating competitions dating back to the 19th century, including complete results of the Canadian Championships from the early 20th century to the present day. - Intriguing facts and figures about the governance and growth of Canada's most exciting winter sport. If you love Canadian figure skating, you will be fascinated by the information in this book!
What are the factors that determine how central governments respond to demands for independence? Secessionist movements are numerous and quite varied in form, but the chief obstacle to their ambitions is the state itself, which can deny independence demands, deploy force if need be, and request that the international community respect its territorial integrity by not recognizing the breakaway region. Age of Secession focuses on this crucial but neglected moment in the life of a secessionist movement. Griffiths offers a novel theory using original data on secessionist movements between 1816 and 2011. He explains how state response is shaped by international and domestic factors, when conflict is likely, and why states have proliferated since 1945. He mixes quantitative methods with case studies of secessionist movements in the United Kingdom, Russia/Soviet Union, and India. This is an important book for anyone who wants to understand the phenomenon of secession.
Climate Change Solutions represents an application of critical theory to examine proposed solutions to climate change. Drawing from Marx’s negative conception of ideology, the authors illustrate how ideology continues to conceal the capital-climate contradiction or the fundamental incompatibility between growth-dependent capitalism and effectively and justly mitigating climate change. Dominant solutions to climate change that offer minor changes to the current system fail to address this contradiction. However, alternatives like degrowth involve a shift in priorities and power relations and can offer new systemic arrangements that confront and move beyond the capital-climate contradiction. While there are clear barriers to a systemic transition that prioritizes social and ecological well-being, such a transition is possible and desirable.
Lonely Planet: The world's leading travel guide publisher Lonely Planet Canada is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Hike the Rockies, marvel at the Northern Lights, or indulge in cultural delights from Montreal's cafe culture to the island villages of Haida Gwaii; all with your trusted travel companion. Get to the heart of Canada and begin your journey now! Lonely Planet Canada Travel Guide: Color maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, Aboriginal cultures, outdoor activities, wildlife, wine, cuisine, epic drives, national parks Free, convenient pull-out Vancouver map (included in print version), plus over 100 maps Covers Vancouver, Toronto, Montreal, Quebec City, British Columbia, the Rocky Mountains, Nova Scotia, Prince Edward Island, Alberta, Newfoundland, Banff, New Brunswick, Yukon Territory and more. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. The world awaits! Lonely Planet guides have won the TripAdvisor Traveler's Choice Award in 2012, 2013, 2014, 2015, and 2016. 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' -- Fairfax Media 'Lonely Planet guides are, quite simply, like no other.' - New York Times Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
Multicultiphobia perceptively tackles all of these questions by means of a sophisticated analysis that encourages a deeper understanding of the issues at the heart of multiculturalism.
This Study Guide for introductory statistics courses in psychology departments is designed to accompany Neil J. Salkind and Bruce B. Frey’s best-selling Statistics for People Who (Think They) Hate Statistics, Seventh Edition. Extra exercises; activities; and true/false, multiple choice, and essay questions (with answers to all questions) feature psychology-specific content to help further student mastery of text concepts. Two additional appendix items in this guide include: Practice with Real Data!, which outlines four experiments and provides students with the datasets to run the analyses, plus Writing Up Your Results – Guidelines based on APA style.
This Study Guide for introductory statistics courses in psychology departments is designed to accompany Neil J. Salkind’s best-selling Statistics for People Who (Think They) Hate Statistics, Sixth Edition. Extra exercises; activities; and true/false, multiple choice, and essay questions (with answers to all questions) feature psychology-specific content to help further student mastery of text concepts. Two additional appendix items in this guide include: Practice with Real Data!, which outlines four experiments and provides students with the datasets (at edge.sagepub.com/salkind6e) to run the analyses, plus Writing Up Your Results – Guidelines based on APA style.
Among the most influential models in contemporary behavioral science, self-determination theory (SDT) offers a broad framework for understanding the factors that promote human motivation and psychological flourishing. In this authoritative work, SDT cofounders Richard M. Ryan and Edward L. Deci systematically review the theory's conceptual underpinnings, empirical evidence base, and practical applications across the lifespan. Ryan and Deci demonstrate that supporting people's basic needs for competence, relatedness, and autonomy is critically important for virtually all aspects of individual and societal functioning."--Jacket.
The legendary commentator recounts his adventuresome life in the ever-changing world of sport broadcasting in this lively memoir: “I couldn’t put it down” (John McEnroe). Tim Ryan is no doubt the only sportscaster who has crash-landed in the Namib desert, been charged by a rhino in Zimbabwe, herded sheep at the beginning of a Winter Olympics telecast, and dodged flying bottles at a professional boxing match. In his new memoir, Ryan recounts all of these tales and more in the personable, trustworthy voice that sports fans will recognize from his countless television appearances. Armchair travelers and sports enthusiasts alike will be taken on a riveting journey as Ryan shares anecdotes from his adventures in broadcasting that span thirty sports in more than twenty countries over fifty years. And while the events themselves are impressive—ten Olympic Games, more than three hundred championship boxing matches, Wimbledon and US Open tennis, World Cup Skiing, just to name a few—it’s the lesser-known stories that happened along the way that really stand out in Ryan’s telling. As he details how he came to call the first Ali-Frazier fight for the Armed Forces Network, or hosted a tennis tournament featuring the McEnroe brothers to raise money for the Alzheimer’s Association, Ryan shines a light on sports and the world beyond sports—the world of family, friends, colleagues, and connections that endure when the game has been won and the mic turned off.
A significant portion of basic and applied life science research requires microorganisms as study specimens. Managing Microorganisms aims to be the standard reference for anyone who works with microorganisms, primarily bacteria and fungi. It is applicable to researchers who maintain their own collections of strains, and those who use one of the many public service culture collections. Managing Microorganisms is an essential reference for anyone working with microorganisms and culture collections. In addition, it will be of great use for academic researchers and students in applied life sciences, especially those who are involved in sourcing and maintaining reference strains, whilst it also will provide a useful guide for consultants, biotechnologists and other members of bioindustry.
Pension funds have come to play an increasingly important role within the new economy. According to Statistics Canada, in 2006, trusteed pension funds in Canada had $836 billion of assets and represented the savings of 4.6 million Canadian workers. Pensions at Work is a unique collection of papers that uses a labour perspective to deal with the socially responsible investment of pension funds. Featuring leading Canadian and international scholars, it builds on existing scholarship on socially responsible investment and on the growing interest of the Canadian labour movement in joint trusteeship. What is unique about this collection is that it synthesizes three distinct themes - socially responsible investment, pension funds, and labour studies. The contributors address an array of critical issues such as gaps in the education of union trustees of pension funds, the impact of human capital criteria on shareholder returns, the influence of corporate engagement upon corporate performance, and the nature of public-private partnerships (PPPs). Although the essays in Pensions at Work all address the nexus between socially responsible investment, pension funds, and unions, each looks at a particular manifestation of that relationship through a different disciplinary lens. This collection moves the discussion to pension funds in which union representatives are also trustees, a relatively new approach that will be of great interest to institutional investors, the labour movement, and instructors in labour studies programs.
This three-volume compendium is the most comprehensive work, to date, on endothelium cells and their important role in the functions of the internal framework. The endothelial cell is broken down into its different properties, taking into consideration its part in metabolic, hemostatic, and immunological processes, as well as their interac-tion with each other and different cell types. Numerous illustrations featured throughout help clarify the importance of endothelium in maintaining the internal status quo. These volumes are indispens-able to researchers, physicians, and others interested in endothe-lium, vascular biology, and circulatory research. Presents a cell biological approach. Provides up-to-the-minute techniques on in vivo and in vitro stud-ies. Considers interactions of endothelial cells with each other. Discusses the interaction with components of coagulation, fibri-nolytic, and complement systems.
This is a book about teachers’ classroom motivating styles. Motivating style is the interpersonal tone and face-to-face behavior the teacher relies on when trying to motivate students to engage in classroom activities and procedures. The over-arching goal of the book is to help teachers work through the professional developmental process to learn how to provide instruction in ways that students will find to be motivationally-enriching, satisfying, and engagement-generating. To realize this goal, the book features six parts: Part 1: Introduction, introduces what teachers are to support—namely, student motivation; Part 2: Motivating Style, explains what a supportive motivating style is; Part 3: “How to,” overviews the recommended motivationally-supportive instructional strategies one-by-one and step-by-step; Part 4: Workshop, walks the reader through the skill-building workshop experience; Part 5: Benefits, details all the student, teacher, and classroom benefits that come from an improved motivating style; and Part 6: Getting Started, discusses ways to begin using these skills in the classroom. Based on a successful workshop program run by the authors, teachers successfully improve their classroom motivating style. In doing so, they experience gains in their teaching skill and efficacy, job satisfaction, a renewed passion for teaching, and a more satisfying relationship with their students. This multiauthored book provides teachers with the practical, concrete, step-by-step, skill-based "how to" they need to develop a highly supportive motivating style.
Lonely Planet: The world's leading travel guide publisher Whether exploring your own backyard or somewhere new, discover the freedom of the open road with Lonely Planet's Southwest USA's Best Trips. Featuring 32 amazing road trips, from 2-day escapes to 2-week adventures, you can take in the immensity of the Grand Canyon, soak up the beauty of Sedona along Highway 89A, and stop off in Moab for some biking or rafting, all with your trusted travel companion. Jump in the car, turn up the tunes, and hit the road! Inside Lonely Planet's Southwest USA's Best Trips: Lavish color and gorgeous photography throughout Itineraries and planning advice to pick the right tailored routes for your needs and interests Get around easily - 116 easy-to-read, full-color route maps, detailed directions Insider tips to get around like a local, avoid trouble spots and be safe on the road - local driving rules, parking, toll roads Essential info at your fingertips - hours of operation, phone numbers, websites, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, hidden gems that most guidebooks miss Useful features - including Stretch Your Legs, Detours, Link Your Trip Covers Arizona, Route 66, the Grand Canyon, Sedona, New Mexico, Taos, Jemez Mountains, Texas, Hill Country, Utah, Colorado, Nevada, Zion National Park, Bryce National Park and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet's Southwest USA's Best Trips is perfect for exploring Southwest USA in the classic American way - by road trip! Planning a Southwest USA trip sans a car? Lonely Planet's Southwest USA guide, our most comprehensive guide to Southwest USA, is perfect for exploring both top sights and lesser-known gems. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
Serving as both an accessible textbook and an original synthesis of interdisciplinary scholarship, Emerging Infections traces the social and environmental determinants of human infectious diseases from the Paleolithic to the present day. Contrary to earlier predictions of a post-infectious era, humanity now faces a post-antimicrobial era with the emergence of drug-resistant pathogens and the entry of new and deadly viruses such as Ebola and COVID-19 in the human population. Yet despite the novelty of these infections, their evolution is primarily driven by the same human activities of subsistence, settlement, and social organization that have been recurring over the last ten thousand years. Approaching these activities from a biocultural perspective, this book examines the prehistory and history of human infectious diseases. Much has happened in the decade since the first edition, with significant developments in both disease research and in the evolution of the diseases themselves. As such, this new edition has been expanded to include recent epidemics of Ebola, Zika, MERS, and of course, COVID-19. Indeed, the book's biocultural approach is especially relevant to the COVID-19 pandemic, examining it from a deep time perspective and placing it within a much-needed explanatory framework. Emerging Infections is suitable for advanced undergraduates, graduates, and researchers in anthropology, the medical social sciences, public health, and the history of medicine. The book will also appeal to a more general readership with an interest in public health and infectious diseases.
The next major advance in the Web-Web 3.0-will be built on semantic Web technologies, which will allow data to be shared and reused across application, enterprise, and community boundaries. Written by a team of highly experienced Web developers, this book explains examines how this powerful new technology can unify and fully leverage the ever-growing data, information, and services that are available on the Internet. Helpful examples demonstrate how to use the semantic Web to solve practical, real-world problems while you take a look at the set of design principles, collaborative working groups, and technologies that form the semantic Web. The companion Web site features full code, as well as a reference section, a FAQ section, a discussion forum, and a semantic blog.
A portable yet authoritative guide to more than 300 of the most commonly seen birds of the Lesser Antilles. The Lesser Antilles – incorporating the nations of Antigua and Barbuda, Barbados, Dominica, Grenada, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, along with numerous dependencies – are rich in birdlife. It is a magical region for a naturalist to explore, with endemic parrots, orioles, thrushes, warblers and more. The perfect companion for any wildlife-savvy visitor to the islands, Birds of the Lesser Antilles includes superb photography of more than 200 commonly encountered species across the islands, including all endemics and many subspecies. Concise text for each species includes information on identification, songs and calls, behaviour, distribution and habitat, with each photo having been carefully selected to guide identification. This is the ideal guide for birdwatchers visiting these spectacular and bird-rich islands.
Covering all four critical care board exams (anesthesiology, surgery, internal medicine, and neurology), Critical Care Medicine Review: 1000 Questions and Answers prepares you for exam success as well as clinical practice in today’s ICU. This full-color, easy-to-use review tool provides challenging case studies, relevant images, multiple-choice board-style questions, rationales for correct and incorrect answers, and references for every question. Edited by instructors of anesthesia and critical care from Harvard Medical School and Massachusetts General Hospital, this comprehensive resource is an ideal study guide for critical care fellows, recertifying practitioners, and CCRNs.
The Patient-Centered Clinical Method (PCCM) has been a core tenet of the practice and teaching of medicine since the first edition of Patient-Centered Medicine - Transforming the Clinical Method was published in 1995. This timely fourth edition continues to define the principles underpinning the patient-centered clinical method using four major components, clarifying its evolution and consequent development, and it brings the reader fully up to date. It reinforces the relevance of the method in the current much-changed realities of health care in a world where virtual care will remain common, dependence on technology is rising, and societal changes away from compassion, equity, and relationships toward confrontation, inequity, and self-absorption. Fully revised by its highly experienced author team ensuring wide interest and written for those practising now and for the practitioners of the future, this new edition will be welcomed by a wide international audience comprising all health professionals from medicine, nursing, social work, occupational therapy, physical therapy, pharmacy, veterinary medicine, and other fields.
This book offers a practical yet powerful way to understand the psychological appeal and strong motivation to play video games. With video game sales in the billions and anxious concerns about their long-term effects growing louder, Glued to Games: How Video Games Draw Us In and Hold Us Spellbound brings something new to the discussion. It is the first truly balanced research-based analysis on the games and gamers, addressing both the positive and negative aspects of habitual playing by drawing on significant recent studies and established motivational theory. Filled with examples from popular games and the real experiences of gamers themselves, Glued to Games gets to the heart of gaming's powerful psychological and emotional allure—the benefits as well as the dangers. It gives everyone from researchers to parents to gamers themselves a clearer understanding the psychology of gaming, while offering prescriptions for healthier, more enjoyable games and gaming experiences.
Channel coding lies at the heart of digital communication and data storage, and this detailed introduction describes the core theory as well as decoding algorithms, implementation details, and performance analyses. In this book, Professors Ryan and Lin provide clear information on modern channel codes, including turbo and low-density parity-check (LDPC) codes. They also present detailed coverage of BCH codes, Reed-Solomon codes, convolutional codes, finite geometry codes, and product codes, providing a one-stop resource for both classical and modern coding techniques. Assuming no prior knowledge in the field of channel coding, the opening chapters begin with basic theory to introduce newcomers to the subject. Later chapters then extend to advanced topics such as code ensemble performance analyses and algebraic code design. 250 varied and stimulating end-of-chapter problems are also included to test and enhance learning, making this an essential resource for students and practitioners alike.
Introduction to Sociology offers a comprehensive guide that connects traditional sociological concepts and contemporary social phenomena, such as globalization, consumer culture, the internet, and "McDonaldization," to students′ lives in today′s global society. This accessible text encourages learners to apply a sociological perspective and explore how public sociologists address critical modern issues. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex
The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
-- special sections fauna and national parks-- essential phrases in Canadian French and English-- in-depth coverage of Canada's diverse cities, as well as the pristine wilderness areas of the Northwest Territories-- tips on where to go rafting, fishing, sailing, cycling and skiing-- up-to-date listings, on the best places to stay, from secluded cabins to fancy hotels
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