To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company.
This is a handbook about creating and using message maps. The book is designed for companies that produce, transport, distribute, or serve food or food products. This guide offers a step-by-step process for developing and delivering effective risk messages to consumers and other stakeholders during outbreaks of foodborne illness that result in product recalls. It includes three case studies. To learn more, visit us online at MessageMaps.org.
Who should become a PR Rainmaker? You should. But only if you want to create the kind of high-impact publicity for your company that will attract more clients and customers—and thus increase your revenues.By following the PR Rainmaker’s Three Simple Rules, you will master the power to persuade the news media to work for you. By applying the PR Rainmaker’s time-tested techniques, you will: · Get attention. · Build credibility. · Enhance reputation. · Pull in more prospects. · Add clients and customers. · Make more money.Start today. Read this book.
Controversy kills. It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It drives down stock prices. It repels lenders and investors. It demoralizes employees. The list of damage caused by unmanaged corporate controversy is almost endless. Since each of these responsibilities - sales revenue, stocks prices, manufacturing, marketing, employee morale, and so on - falls into the purview of the executive ... shouldn't you know how to protect them from controversy? Imagine you are at The Table with all of your company's top executives. There's a controversy in progress. Stakeholders are angry, the company is suffering, and the question is put to you: "What do we do?" Could you provide a concise, clear analysis of the situation, followed by a concise, clear strategy for ending the controversy? If not, read this book.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.