Rudolf Beger's Books

Present-Day Corporate Communication

A Practice-Oriented, State-of-the-Art Guide

By: Rudolf Beger

Write a review Read reviews Take a Quiz Solve Book Puzzle

Present-Day Corporate Communication

A Practice-Oriented, State-of-the-Art Guide

By: Rudolf Beger

This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

687

Publisher

Springer

Published Date

ISBN 10

9811304025

ISBN 13

9789811304026

Present-Day Corporate Communication

A Practice-Oriented, State-of-the-Art Guide

By: Rudolf Beger

Write a review Read reviews Take a Quiz Solve Book Puzzle

Present-Day Corporate Communication

A Practice-Oriented, State-of-the-Art Guide

By: Rudolf Beger

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

687

Publisher

Springer

Published Date

ISBN 10

9811304025

ISBN 13

9789811304026

The works of the highly experienced and famous chymist, John Rudolph Glauber

By: Johann Rudolf Glauber,Christopher Packe

Write a review Read reviews Take a Quiz Solve Book Puzzle

The works of the highly experienced and famous chymist, John Rudolph Glauber

By: Johann Rudolf Glauber,Christopher Packe

The works of the highly experienced and famous chymist, John Rudolph Glauber: containing great variety of choice secrets in medicine and alchymy, in the working of metallick mines, and the separation of metals. Also various cheap and easie ways of making salt-petre, and improving barren-land and the fruits of the earth. Together with many other things very profitable for all the lovers of art and industry.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

752

Publisher

Рипол Классик

Published Date

ISBN 10

5873020027

ISBN 13

9785873020027

Book's by Rudolf Beger

Present-Day Corporate Communication

Present-Day Corporate Communication

Present-Day Corporate Communication

Present-Day Corporate Communication

The works of the highly experienced and famous chymist, John Rudolph Glauber

The works of the highly experienced and famous chymist, John Rudolph Glauber

Username

Password

Username

Password

Password again

Birthday

Email