The indigenous population of the Ecuadorian Andes made substantial political gains during the 1990s in the wake of a dynamic wave of local activism. The movement renegotiated land development laws, elected indigenous candidates to national office, and successfully fought for the constitutional redefinition of Ecuador as a nation of many cultures. Fighting Like a Community argues that these remarkable achievements paradoxically grew out of the deep differences—in language, class, education, and location—that began to divide native society in the 1960s. Drawing on fifteen years of fieldwork, Rudi Colloredo-Mansfeld explores these differences and the conflicts they engendered in a variety of communities. From protestors confronting the military during a national strike to a migrant family fighting to get a relative released from prison, Colloredo-Mansfeld recounts dramatic events and private struggles alike to demonstrate how indigenous power in Ecuador is energized by disagreements over values and priorities, eloquently contending that the plurality of Andean communities, not their unity, has been the key to their political success.
“Artisan” has become a buzzword in the developed world, used for items like cheese, wine, and baskets, as corporations succeed at branding their cheap, mass-produced products with the popular appeal of small-batch, handmade goods. The unforgiving realities of the artisan economy, however, never left the global south, and anthropologists have worried over the fate of resilient craftspeople as global capitalism remade their cultural and economic lives. Yet artisans are proving to be surprisingly vital players in contemporary capitalism, as they interlock innovation and tradition to create effective new forms of entrepreneurship. Based on seven years of extensive research in Colombia and Ecuador, veteran ethnographers Jason Antrosio and Rudi Colloredo-Mansfeld’s Fast, Easy, and In Cash explores how small-scale production and global capitalism are not directly opposed, but rather are essential partners in economic development. Antrosio and Colloredo-Mansfeld demonstrate how artisan trades evolve in modern Latin American communities. In uncertain economies, small manufacturers have adapted to excel at home-based production, design, technological efficiency, and investments. Vivid case studies illuminate this process: peasant farmers in Túquerres, Otavalo weavers, Tigua painters, and the t-shirt industry of Atuntaqui. Fast, Easy, and In Cash exposes how these ambitious artisans, far from being holdovers from the past, are crucial for capitalist innovation in their communities and provide indispensable lessons in how we should understand and cultivate local economies in this era of globalization.
In the Andean city of Otavalo, Ecuador, a cultural renaissance is now taking place against a backdrop of fading farming traditions, transnational migration, and an influx of new consumer goods. Recently, Otavalenos have transformed their textile trade into a prosperous tourist industry, exporting colorful weavings around the world. Tracing the connections among newly invented craft traditions, social networks, and consumption patterns, Rudi Colloredo-Mansfeld highlights the way ethnic identities and class cultures materialize in a sensual world that includes luxurious woven belts, powerful stereos, and garlic roasted cuyes (guinea pigs). Yet this case reaches beyond the Andes. He shows how local and global interactions intensify the cultural expression of the world's emerging "native middle classes," at times leaving behind those unable to afford the new trappings of indigenous identity. Colloredo-Mansfeld also comments on his experiences working as an artist in Otavalo. His drawings, along with numerous photographs, animate this engaging study in economic anthropology.
The indigenous population of the Ecuadorian Andes made substantial political gains during the 1990s in the wake of a dynamic wave of local activism. The movement renegotiated land development laws, elected indigenous candidates to national office, and successfully fought for the constitutional redefinition of Ecuador as a nation of many cultures. Fighting Like a Community argues that these remarkable achievements paradoxically grew out of the deep differences—in language, class, education, and location—that began to divide native society in the 1960s. Drawing on fifteen years of fieldwork, Rudi Colloredo-Mansfeld explores these differences and the conflicts they engendered in a variety of communities. From protestors confronting the military during a national strike to a migrant family fighting to get a relative released from prison, Colloredo-Mansfeld recounts dramatic events and private struggles alike to demonstrate how indigenous power in Ecuador is energized by disagreements over values and priorities, eloquently contending that the plurality of Andean communities, not their unity, has been the key to their political success.
“Artisan” has become a buzzword in the developed world, used for items like cheese, wine, and baskets, as corporations succeed at branding their cheap, mass-produced products with the popular appeal of small-batch, handmade goods. The unforgiving realities of the artisan economy, however, never left the global south, and anthropologists have worried over the fate of resilient craftspeople as global capitalism remade their cultural and economic lives. Yet artisans are proving to be surprisingly vital players in contemporary capitalism, as they interlock innovation and tradition to create effective new forms of entrepreneurship. Based on seven years of extensive research in Colombia and Ecuador, veteran ethnographers Jason Antrosio and Rudi Colloredo-Mansfeld’s Fast, Easy, and In Cash explores how small-scale production and global capitalism are not directly opposed, but rather are essential partners in economic development. Antrosio and Colloredo-Mansfeld demonstrate how artisan trades evolve in modern Latin American communities. In uncertain economies, small manufacturers have adapted to excel at home-based production, design, technological efficiency, and investments. Vivid case studies illuminate this process: peasant farmers in Túquerres, Otavalo weavers, Tigua painters, and the t-shirt industry of Atuntaqui. Fast, Easy, and In Cash exposes how these ambitious artisans, far from being holdovers from the past, are crucial for capitalist innovation in their communities and provide indispensable lessons in how we should understand and cultivate local economies in this era of globalization.
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