Title

Login

Join

Book's by Ruby Roy Dholakia

Covers

List

M-Powering Marketing in a Mobile World

By: Syagnik Banerjee,Ruby Roy Dholakia,Nikhilesh Dholakia

Write a review Read reviews Take a Quiz Solve Book Puzzle

M-Powering Marketing in a Mobile World

By: Syagnik Banerjee,Ruby Roy Dholakia,Nikhilesh Dholakia

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

176

Publisher

Business Expert Press

Published Date

ISBN 10

1631570048

ISBN 13

9781631570049

Technology and Consumption

Understanding Consumer Choices and Behaviors

By: Ruby Roy Dholakia

Write a review Read reviews Take a Quiz Solve Book Puzzle

Technology and Consumption

Understanding Consumer Choices and Behaviors

By: Ruby Roy Dholakia

Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

222

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461421586

ISBN 13

9781461421580