Through extensive interviews, correspondence, and close analysis of their public and personal writing, Roy F. Fox details why and how writing helped people make sense out of their physical and emotional upheavals, trauma caused by the loss of loved ones and terminal illness, exploring such issues as their motivation, fluency, awareness of audience, rhetorical decision-making, focused collaborations, and uses of secondary source material.
This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them. Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an ad in some way—by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star).
Pipe Drafting and Design, Third Edition provides step-by-step instructions to walk pipe designers, drafters, and students through the creation of piping arrangement and isometric drawings. It includes instructions for the proper drawing of symbols for fittings, flanges, valves, and mechanical equipment. More than 350 illustrations and photographs provide examples and visual instructions. A unique feature is the systematic arrangement of drawings that begins with the layout of the structural foundations of a facility and continues through to the development of a 3-D model. Advanced chapters discuss the use of 3-D software tools from which elevation, section and isometric drawings, and bills of materials are extracted. - Covers drafting and design of pipes from fundamentals to detailed advice on the development of piping drawings, using manual and CAD techniques - 3-D model images provide an uncommon opportunity to visualize an entire piping facility - Each chapter includes exercises and questions designed for review and practice New to this edition: - A large scale project that includes foundation location, equipment location, arrangement, and vendor drawings - Updated discussion and use of modern CAD tools - Additional exercises, drawings, and dimensioning charts to provide practice and assessment - New set of Powerpoint images to help develop classroom lectures
Throughout his adventures across the mythic Hyperborean world, the barbarian called Conan crosses swords with many colorful and dangerous characters, somehow always finding himself on the wrong end of a wizard's wrath, or staring down the hungry jaws of a nightmarish beast. Proving himself more than a match for whatever comes his way, Conan has become one of the most enduring and strangely endearing characters in all of popular culture. The stories in this edition feature more tales of thrilling adventure and chilling betrayal as only writer Roy Thomas and artist John Buscema could deliver. • Presenting more of the celebrated Roy Thomas/John Buscema Conan the Barbarian run. Featuring completely remastered color, all proving once again why Conan is considered the greatest and most savage fantasy character of all time.
For B.E./B.Tech. in Civil Engineering and also useful for M.E./M.Tech. students. The book takes an integral look at structural engineering starting with fundamentals and ending with compurter analysis. This book is suitable for 5th, 6th and 7th semesters of undergraduate course. In this edition, a new chapter on plastic analysis has been added.A large number of examples have been worked out in the book so that students can master the subject by practising the examples and problems.
Designers developing the low voltage, low power chips that enable small, portable devices, face a very particular set of challenges. This monograph details design techniques for the low power circuitry required by the many miniaturized business and consumer products driving the electronics market.
Celebrate 80 Years of the Flash with DC, as we revisit classic comics stories from the 1940s and onward, featuring some of the Flash’s greatest allies and villains, and work from some of the greatest creators ever to grace the graphic-literature medium! This book collects such seminal moments as the first appearances of Jay Garrick (FLASH COMICS #1), Barry Allen (SHOWCASE #4) and Wally West (THE FLASH #110), the classic “Flash of Two Worlds” (THE FLASH #123) and the death of Iris West (THE FLASH #275) as well as many previously uncollected gems, including stories from THE FLASH #300 (1981), FLASH #54 (1991), FLASH COMICS #89 (1947) and many more. It also features new essays and commentary from comics stars Mark Waid, Roy Thomas, Francis Manapul and more, plus a new cover by Jim Lee!
These books have more complex linguistic and conceptual material, including classic fairy tales with complicated plots and sophisticated vocabulary. Level III books are appropriate for children who express ideas fairy readily in complete sentences, ask many questions, and discuss both past and future events
Bigger and better than ever, this new edition of The McGraw-Hill Handbook of Business Letters packs more than 300 ready-to-use business letters and memos. Poe includes sample letters which supply the language, tone, and style; users supply the details, signature, and envelope.
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