The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
A step-by-step introductory guide to mobile app development with App Inventor 2 About This Book Get an introduction to the functionalities of App Inventor 2 and use it to unleash your creativity Learn to navigate the App Inventor platform, develop basic coding skills and become familiar with a blocks based programming language Build your very first mobile app and feel proud of your accomplishment Follow tutorials to expand your app development skills Who This Book Is For App Inventor 2 Essentials is for anyone who wants to learn to make mobile apps for Android devices – no prior coding experience is necessary. What You Will Learn Perform technical setup and navigate the App Inventor platform Utilize the interactive development environment by pairing a mobile device with a computer using Wi-Fi or USB Build three apps: a game, an event app and a raffle app Create the user interface of the app in the Designer and program the code in the Blocks Editor Integrate basic computer science principles along with more complex elements such fusion tables and lists Test and troubleshoot your applications Publish your apps on Google Play Store to reach a wide audience Unleash your creativity for further app development In Detail App Inventor 2 will take you on a journey of mobile app development. We begin by introducing you to the functionalities of App Inventor and giving you an idea about the types of apps you can develop using it. We walk you through the technical set up so you can take advantage of the interactive development environment (live testing). You will get hands-on, practical experience building three different apps using tutorials. Along the way, you will learn computer science principles as well as tips to help you prepare for the creative process of building an app from scratch. By the end of the journey, you will learn how to package an app and deploy it to app markets. App Inventor 2 Essentials prepares you to amass a resource of skills, knowledge and experience to become a mobile app developer Style and approach Every topic in this book is explained in step-by-step and easy-to-follow fashion, accompanied with screenshots of the interface that will make it easier for you to understand the processes.
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.
In the last few years, the Competition Commission of India has been extremely assertive in its enforcement outlook, especially in the digital markets. Additionally, the relevance of competition law in India continues to grow in importance as investment activity increases. This comprehensive, practical guide outlines the highly distinctive manner in which competition law is interpreted in this major global market. Highlighting the key aspects of Indian competition law, a leading competition law practitioner describes elements of Indian competition law encompassing the following: the dual regulatory-judicial nature of the Competition Commission; investigatory powers of the Commission’s Director General; mandated business conduct policies (e.g., active risk management procedures); availability of sanctions, remedies, and private actions; cartels and leniency programmes; extraterritorial application of the Competition Commission; merger review; pricing and non-pricing abuse; approach in digital markets; appeal process; fines – companies, directors and officers; fines for non-cooperation or furnishing false information; and liability of state-owned enterprises. Analysis of numerous leading cases decided by the Indian competition authorities enhances the book’s practical value. This comprehensive guide provides an incomparable overview of practice in a key jurisdiction that is increasingly becoming one of the most important in the international recognition and enforcement of competition law. As a guide to the ‘landscape’ of competition law in India, it has no peers. The book will be of inestimable value to professionals in this area of legal practice, whether in law firms, corporations, academia, government or the judiciary, as well as to investors, economists and business executives.
Using many real-world examples and cases, this book identifies key factors and processes that have contributed to the creation of successful new products, buildings, and innovations, or resulted in some failures. Such factors include the creativity of individuals and groups, their sources of inspiration, the processes of creative design and innovation, and the characteristics of the products, buildings, and innovations themselves. Much has been written about creativity and innovation, but what helps to foster creativity, enable creative ideas to be translated into practical designs, and ensure those new products or buildings succeed as innovations on the market or in use? This book discusses these elements through the author’s origination and analysis of examples and case studies ranging from the revolutionary innovation of the smartphone, through radical innovations in domestic appliances and sustainable housing, to creative designs of contemporary jewellery. The broad range of examples and cases include product and fashion design, filmmaking and fine art, as well as industrial design, engineering, and architecture, offering lessons for creatives, designers, and innovators from many subject backgrounds. Analysis of the different factors, successes, and failures are presented in text boxes throughout the book to allow readers to easily understand the key lessons from each example or case, with numerous colour visuals, diagrams, and charts for illustration. This book is a must-read for a broad audience interested in creativity, design, and innovation, including practitioners in design, engineering, architecture, and product management, and students and instructors of those subjects.
Transform raw data into actionable insights by collecting, cleaning, analyzing, and visualizing data KEY FEATURES ● Use data analytics to create insights that drive better decision making. ● Create interactive visualizations that communicate data insights to stakeholders. ● Use visualizations to communicate the findings of your analysis in a way that is easy to understand and interpret. DESCRIPTION Data-driven culture is becoming increasingly important in modern enterprises, and self-service BI tools are making it easier for professionals to gain insights from data. This book serves as a practical and invaluable guide for all data-driven users, empowering them to gain insights rapidly and effortlessly, thereby enabling organizations to unlock the true potential of their data. This book is a practical guide that teaches readers how to use self-service BI tools to organize, clean, and analyze data. It offers step-by-step instructions on connecting to and refining data from various sources, including data lakes, data warehouses, cloud applications, and spreadsheets, including platforms such as Snowflake or Amazon Redshift. The book also provides expert guidance on smart data preparation and data discovery techniques, equipping you with a comprehensive understanding of all the capabilities and features of Power BI. Through practical examples, you will learn how to run, design, and test a wide array of analytics, along with insightful visualizations, heatmaps, and reports. By the end of the book, you will be able to use self-service BI tools to conduct analysis and generate data-driven business reports without any technical skills. WHAT YOU WILL LEARN ● Discover, combine, and transform data from various sources using Power Query. ● Learn how to create and manage data models in Power BI. ● Create a range of visualizations in Power BI, including charts, tables, and maps. ● Understand how to create, analyze, and share interactive reports in Power BI. ● Leverage Power BI Premium features to handle large datasets proficiently. WHO THIS BOOK IS FOR This book is for anyone who wants to learn about data analytics, regardless of their current role or experience level. TABLE OF CONTENTS 1. Getting Started with Power BI 2. Data Discovery Using Power Query 3. Data Modeling in Power BI 4. Visualizing Data in Power BI 5. Managing Reports in Power BI Service 6. Working with Large Data Volumes 7. DAX Reference Guide 8. Use Case - Creating a Risk Report in Power BI Epilogue Knowledge Check Answers
Featuring tools, activities, and insightful stories from a CIA analyst and instructor with 30+ years’ of experience, this practical and engaging book supports busy educators to teach the lifelong skills of news and media literacy to their students. Based on existing curriculum and teaching standards, this guidebook shows how social studies and English language arts (ELA) teachers can build students’ confidence with social media evaluation skills, which are critical to engaging in civic discourse and building a stronger democracy. In Part 1, Whitehurst gives an overview of the media evaluation techniques based on those you would learn as a CIA analyst, including understanding how our biases and mindset make us vulnerable to disinformation, learning how media tries to persuade us, checking facts, and spotting disinformation. Part 2 dives deeper by showing teachers how learners can check if an argument on social media is valid, and how fallacies and manipulation tactics in online arguments can complicate this important skill. It is illustrated by examples from social media and contemporary popular culture in different mediums, including videos, photos, memes, and AI-generated content. You can also find fresh and updated social media examples on the author’s website, News Literacy Sleuth. Packed with practical classroom resources, examples from popular culture, and engaging insights into the CIA analyst role, this book is designed to support middle and high school teachers with news and media literacy in social studies, civic education, and ELA.
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
PUBLISHER'S NOTE: An updated 2024 edition of this book, with new emphasis on TypeScript, is now available. Key Features Discover React’s latest features including automatic state update batching and prioritizing state updates Get to grips with React architecture to write cross-platform apps using libraries such as NativeBase Understand GraphQL and Apollo for building a scalable backend for your applications Book DescriptionOver the years, React and React Native has proven itself among JavaScript developers as a popular choice for a complete and practical guide to the React ecosystem. This fourth edition comes with the latest features, enhancements, and fixes to align with React 18, while also being compatible with React Native. It includes new chapters covering critical features and concepts in modern cross-platform app development with React. From the basics of React to popular components such as Hooks, GraphQL, and NativeBase, this definitive guide will help you become a professional React developer in a step-by-step manner. You'll begin by learning about the essential building blocks of React components. As you advance through the chapters, you'll work with higher-level functionalities in application development and then put your knowledge to work by developing user interface components for the web and native platforms. In the concluding chapters, you'll learn how to bring your application together with robust data architecture. By the end of this book, you'll be able to build React applications for the web and React Native applications for multiple mobile platforms.What you will learn Explore React architecture, component properties, state, and context Work with React Hooks for handling functions and components Implement code splitting using lazy components and Suspense Build robust user interfaces for mobile and desktop apps using Material-UI Write shared components for Android and iOS apps using React Native Simplify layout design for React Native apps using NativeBase Write GraphQL schemas to power web and mobile apps Implement Apollo-driven components Who this book is for This book is for any JavaScript developer who wants to start learning how to use React and React Native for mobile and web application development. No prior knowledge of React is required, however working knowledge of JavaScript is necessary to be able to follow along the content covered.
Discover Android programming and web development by understanding the concepts of Kotlin Programming Key Features Practical solutions to your common programming problems with Kotlin 1.1 Leverage the functional power of Kotlin to ease your Android application development Learn to use Java code in conjunction with Kotlin Book Description The Android team has announced first-class support for Kotlin 1.1. This acts as an added boost to the language and more and more developers are now looking at Kotlin for their application development. This recipe-based book will be your guide to learning the Kotlin programming language. The recipes in this book build from simple language concepts to more complex applications of the language. After the fundamentals of the language, you will learn how to apply the object-oriented programming features of Kotlin 1.1. Programming with Lambdas will show you how to use the functional power of Kotlin. This book has recipes that will get you started with Android programming with Kotlin 1.1, providing quick solutions to common problems encountered during Android app development. You will also be taken through recipes that will teach you microservice and concurrent programming with Kotlin. Going forward, you will learn to test and secure your applications with Kotlin. Finally, this book supplies recipes that will help you migrate your Java code to Kotlin and will help ensure that it's interoperable with Java. What you will learn Understand the basics and object-oriented concepts of Kotlin Programming Explore the full potential of collection frameworks in Kotlin Work with SQLite databases in Android, make network calls, and fetch data over a network Use Kotlin's Anko library for efficient and quick Android development Uncover some of the best features of Kotlin: Lambdas and Delegates Set up web service development environments, write servlets, and build RESTful services with Kotlin Learn how to write unit tests, integration tests, and instrumentation/acceptance tests. Who this book is for This book will appeal to Kotlin developers keen to find solutions for their common programming problems. Java programming knowledge would be an added advantage.
You have heard about the Internet of Things. You know that it is having an impact on higher education. So, what is it? Now that students have the entire computing power of 1975 in a pocket device, the college of the 2020s is entering a new educational age. For teens and tweens, the magic world of Harry Potter is all around. With a wave of a hand, they can control lights and surround themselves with music. In minutes, they can make a catalog of devices appear using a 3D printer. And now, they are ready to travel by driverless cars, summoned from a cellphone. Embedded technology, that is, computing built into everyday devices, is all around. Known as the Internet of Things, embedded sensors in our home, in our tools, and even in our baseball bats have changed the world as we know it. As with every stage of evolution, leaders have the options to resist, adapt, or to get ahead of the change.
Principles of Textile Finishing presents the latest information on textile finishing for industry professionals and researchers who are new to the field. As these processes are versatile and varied in their applications, the book provides information on how decisions on finishes and techniques may be made subjectively or based on experience. In addition, the book presents the desired final properties of textile materials and how they differ widely from product to product, helping finishers who face significant challenges in delivering fabrics that meet the requirements of end-users be successful. Written by an author who is an expert in the field, and who has with many years of experience in industry and academia, this book provides an accessible introduction to the principles, types, and applications of textile finishes. - Provides an accessible introduction to the principles, types, and applications of textile finishes - Assists industry professionals and researchers in selecting finishes that will result in fabric properties that meet the requirements of end-users - Written by an author with years of experience in industry and academia and who is an expert in the field
Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day. It discusses how environmental concerns and legislation have influenced their design and the profound effects these products have had on society and culture. This book also uses the lessons from the successes and failures of examples of these consumer products to draw out practical guidelines for designers, engineers, marketers and managers on how to become more effective at product development, innovation and designing for environmental sustainability.
This IBM Redbooks publication discusses z/VM and Linux operations from the perspective of the z/OS programmer or system programmer. Although other books have been written about many of these topics, this book gives enough information about each topic to describe z/VM and Linux on IBM System z operations to somebody who is new to both environments. This book is intended for z/OS programmers and system programmers who are transitioning to the z/VM and Linux on System z environments and who want a translation guide for assistance. We base this book on our experiences using System z10 Enterprise Edition, z/VM version 5.3 RSU 0701, and Novell SUSE Linux Enterprise Server (SLES) 10 on System z.
Covers experiment planning, execution, analysis, and reporting This single-source resource guides readers in planning and conducting credible experiments for engineering, science, industrial processes, agriculture, and business. The text takes experimenters all the way through conducting a high-impact experiment, from initial conception, through execution of the experiment, to a defensible final report. It prepares the reader to anticipate the choices faced during each stage. Filled with real-world examples from engineering science and industry, Planning and Executing Credible Experiments: A Guidebook for Engineering, Science, Industrial Processes, Agriculture, and Business offers chapters that challenge experimenters at each stage of planning and execution and emphasizes uncertainty analysis as a design tool in addition to its role for reporting results. Tested over decades at Stanford University and internationally, the text employs two powerful, free, open-source software tools: GOSSET to optimize experiment design, and R for statistical computing and graphics. A website accompanies the text, providing additional resources and software downloads. A comprehensive guide to experiment planning, execution, and analysis Leads from initial conception, through the experiment’s launch, to final report Prepares the reader to anticipate the choices faced throughout an experiment Hones the motivating question Employs principles and techniques from Design of Experiments (DoE) Selects experiment designs to obtain the most information from fewer experimental runs Offers chapters that propose questions that an experimenter will need to ask and answer during each stage of planning and execution Demonstrates how uncertainty analysis guides and strengthens each stage Includes examples from real-life industrial experiments Accompanied by a website hosting open-source software Planning and Executing Credible Experiments is an excellent resource for graduates and senior undergraduates—as well as professionals—across a wide variety of engineering disciplines.
The Westminster-stylized model of Parliamentary democratic governance is out of step with today’s digitally and socially networked world. The resulting context for public sector governance brings both promise and peril – with profound consequences for public servants, elected officials, and citizens alike. This book presents a timely and thorough examination of the main sources of tension between the political and administrative foundations of the traditional state apparatus, commonly referred to as ‘machinery’, and newly emerging alternative governance mindsets and mechanisms driven by the advent of ‘mobility’. Consistent with the emergence of Government 2.0, some of the critical technological and organizational dimensions of mobility include openness, cloud computing, privacy and security, and social media. Furthermore, a more informed, educated, and connected citizenry creates new pressures and opportunities for public engagement, particularly online. Blending conceptual and empirical perspectives from Canada and many other jurisdictions around the world, this book aims to provide scholars, students, and practitioners of democratic and public sector governance with fresh insight into both the prospects for reform and the critical choices that lie ahead for governments and citizens in an increasingly mobile and participative age.
Ever had a dream -- a dream to win? Wayne had a dream -- to be a world-class football player. This is the story of Wayne's early years and his break through into the England football team. This title is published by Franklin Watts EDGE, which produces a range of books to get children reading with confidence. We believe this title will be of interest to readers aged 7+ and to older readers who struggle with reading. EDGE - for books kids can't put down.
Ever had a dream -- a dream to win? David had a dream -- to play for Manchester United. This is the story of David's early years and his break through into Manchester United's first team. This title is published by Franklin Watts EDGE, which produces a range of books to get children reading with confidence. We believe this title will be of interest to readers aged 7+ and to older readers who struggle with reading. EDGE - for books kids can't put down.
Unit testing is more than just a collection of tools and practices—it’s a state of mind! This bestseller reveals the master’s secrets for delivering robust, maintainable, and trustworthy code. Thousands of developers have learned to hone their code quality under the tutelage of The Art of Unit Testing. This revised third edition updates an international bestseller to reflect modern development tools and practices, as well as to cover JavaScript. Inside The Art of Unit Testing, Third Edition you will learn how to: Create readable, maintainable, and trustworthy tests Work with fakes, stubs, mock objects, and isolation frameworks Apply simple dependency injection techniques Refactor legacy code with confidence Test both frontend and backend code Effective unit tests streamline your software development process and ensure you deliver consistent high-quality code every time. With practical examples in JavaScript and Node, this hands-on guide takes you from your very first unit tests all the way to comprehensive test suites, naming standards, and refactoring techniques. You’ll explore test patterns and organization, working with legacy code and even “untestable” code. The many tool-agnostic examples are presented in JavaScript and carefully designed so that they apply to code written in any language. About the technology The art of unit testing is more than just learning the right collection of tools and practices. It’s about understanding what makes great tests tick, finding the right strategy for each unique situation, and knowing what to do when the testing process gets messy. This book delivers insights and advice that will transform the way you test your software. About the book The Art of Unit Testing, Third Edition shows you how to create readable and maintainable tests. It goes well beyond basic test creation into organization-wide test strategies, troubleshooting, working with legacy code, and “merciless” refactoring. You’ll love the practical examples and familiar scenarios that make testing come alive as you read. This third edition has been updated with techniques specific to object-oriented, functional, and modular coding styles. The examples use JavaScript. What's inside Deciding on test types and strategies Test Entry & Exit Points Refactoring legacy code Fakes, stubs, mock objects, and isolation frameworks Object-Oriented, Functional, and Modular testing styles About the reader Examples use JavaScript, TypeScript, and Node.js. About the author Roy Osherove is an internationally-recognized expert in unit testing and agile software methodology. Vladimir Khorikov is the author of Manning’s Unit Testing Principles, Practices, and Patterns, a Pluralsight author, and a Microsoft MVP. Table of Contents PART 1 1 The basics of unit testing 2 A first unit test PART 2 3 Breaking dependencies with stubs 4 Interaction testing using mock objects 5 Isolation frameworks 6 Unit testing asynchronous code PART 3 7 Trustworthy tests 8 Maintainability PART 4 9 Readability 10 Developing a testing strategy 11 Integrating unit testing into the organization 12 Working with legacy code Appendix Monkey-patching functions and modules
We've all got a dream, right? Growing up in Rosario, Argentina was tough for a kid - especially a little one like Lionel Messi. But Lionel didn't want to be little - he wanted to be a LEGEND! This is the story of Lionel's discovery, his first football matches for Newell's Old Boys and then the huge decision that would change his life FOREVER... It takes blood, sweat and tears to get to the top of any sport, and these short, inspirational biographies show just how tough it can be. Each is written by expert author Roy Apps for kids with a reading age of 7 (but could also be enjoyed by pre-teens) and illustrated with black-and-white artwork. The stories focus on top athletes and sport personalities, with each dramatic story bringing to life the skill, determination and luck needed to break through into top level competition. This title is published by Franklin Watts EDGE, which produces a range of books to get children reading with confidence. EDGE - for books kids can't put down.
Bored with sleeping soundly? Fed up with sweet dreams? Well this is the book for you! Deadly Tales features two nightmare urban legends that you'll pray aren't true. In "Love Bites", Isabella, the hottest girl in school, returns from holiday with a nasty love bite on her cheek - and it's getting bigger. In "It Crawled From the Dark", Laurence knows about the monsters on the beach. But everyone just laughs at him - what a geek! But who's going to be the last one laughing? Which one will you dare to read first?
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