Roxanne Hovland's Books

Advertising, Society, and Consumer Culture

By: Roxanne Hovland,Joyce M. Wolburg

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Advertising, Society, and Consumer Culture

By: Roxanne Hovland,Joyce M. Wolburg

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

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Page Count

211

Publisher

Routledge

Published Date

ISBN 10

1317477529

ISBN 13

9781317477525

Readings in Advertising, Society, and Consumer Culture

By: Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley

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Readings in Advertising, Society, and Consumer Culture

By: Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

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Page Count

621

Publisher

Routledge

Published Date

ISBN 10

1317461355

ISBN 13

9781317461357

Rethinking Your Unit Council Structure

By: Gilbert Fuentes,Roxanne Holm,Beth Browder,Deborah Macy,Jacqui Middlemiss

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Rethinking Your Unit Council Structure

By: Gilbert Fuentes,Roxanne Holm,Beth Browder,Deborah Macy,Jacqui Middlemiss

Rapid change is constant in the healthcare industry, leaving hospitals—and the units within—to react and adapt. Unfortunately, the typical shared (professional) governance structure fails to address the challenges of modern healthcare systems, both in efficiency and ability to maintain long-term change. As a result, change in healthcare is often met with roadblocks and resistance. Rethinking Your Unit Council Structure applies the innovative FLIGHT Model of risk and change to: · Determine your unit’s immediate needs · Empower team members to identify problems and initiate solutions · Transcend elements of traditional unit council structures that hinder progress · Improve staff engagement and satisfaction This book provides a solutions-based approach to determining and addressing the unique needs of your unit, hospital, or system so that your change initiatives can succeed.

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