This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
Gabriel este nevoit să își reconstruiască echipa și, pentru prima dată, decide să o facă după reguli, dar nici nu își dă seama la ce va duce acțiunea lui. Organizează o excursie la munte, crezând că va avea succes, dar, în schimb, se trezește că se produc câteva crime, iar oamenii cred că el le-a comis. Acum e momentul ca Gabriel să arate ce caracter puternic are sau să piardă. Va reuși el oare să își spele păcatele până la urmă? Mister, dragoste și personaje interesante.
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