Leading scholars, offering international and multidisciplinary viewpoints, examine the meaning of home to elders and the ways in which this meaning may be sustained, threatened, or modified according to changes associated with growing old. Organized into four sections--The Essence of Home, Disruptions of Home, Creating and Recreating Home, and Community Perspectives on the Meaning of Home, this volume explores topics including: What makes a house a home? What role does the meaning of home play in the process of relocation to another place of residence? What is the relationship between a person's home life and cherished possessions such as symbolic jewelry or religious items in late life? How does the community/neighborhood environment influence the way that older people feel about the places in which they live? Contributors include Hans-Werner Wahl, Robert L. Rubinstein, Edmund Sherman, Carolyn Norris-Baker, and Rick Scheidt, among others. As a special feature, this volume concludes with critical commentaries from three eminent scholars, Amos Rapoport, Kim Dovey, and Marie Versperi. This volume will be of interest to practitioners, researchers, upper-level graduates/graduate-level students in gerontology, environmental psychology, social work, and nursing. It will be valuable to everyone in the helping professions who seek a deeper understanding of the ways in which "being at home" and attachment to place plays a key role in the life experience and well-being of their clients as they grow older.
There have been very few, if any, books of a practical nature covering the ’art’ of drilling holes in the ground especially for water. Some rather lengthy tomes are and have been available over the years which have been pretty well incomprehensible to the average field man, or indeed, those responsible for the administration of field operations. Most of those books have been written by people with peripheral disciplines to the industry thus haven’t had the field experience to really get hold of the heart of the matter. Drilling for Water - 2 has been written to be understandable to field personnel and in their own terms. Everything in it is based on considerable field experience. Following the publication of Drilling for Water, many accolades were forthcoming such as ...packed with information... ...my bible... ...most welcome... ...a breath of fresh air... ...couldn’t put it down... etc.
The authors provide a contemporary perspective on the status of qualitative research in gerontology. The second edition examines recent trends in the application of qualitative methodologies and the emergence of new qualitative techniques such as focus groups, studies of personal histories, and the use of photography. Chapters include discussions of critical and feminist perspectives, practice issues, ethical issues, and the contribution of qualitative research to the progress of science.
[This book] addresses issues on both sides of the Atlantic; examines the theoretical underpinnings of environmental gerontology...; and provides useful practical applications and guiding principles....Recommended."--Choice: Current Reviews for Academic Libraries The environments in which people live out their later lives have a strong impact on their identity and provide opportunities for nourishing social interactions. This volume translates the insights derived from contemporary research on residential environments and public spaces that enhance well-being into practical recommendations for the design of such beneficial community environments. The text is grounded in the conceptual and theoretical underpinnings of current research on place attachment, environmental meaning, and community living in later life. Emphasis is placed on how to design residential spaces that facilitate the development of a sense of place or home, and investigation is made into the kinds of lifestyles such spaces foster and support. A major theme pervading the text is the juxtaposition of private and public space. The book also addresses such themes as the transformation of spaces into places of personal identification and attachment, the need for shared intergenerational spaces, and consideration of diverse populations when designing public spaces. The book also considers how emerging public policy agendas affect the development and management of environments for the elderly. Environmental Gerontology includes the contributions of scholars in anthropology, architecture, economics, education, geography, gerontology, planning, psychology, sociology, and numerous health sciences, who hail from North America, Europe, and Asia. With its strong interdisciplinary focus, this text offers innovative and judicious recommendations for the creation of community environments that are truly beneficial for older adults. Key Features: Provides an up-to-date synthesis of the latest research on the meaning of place to older people and its relationship to well-being Offers fresh insight and critical perspectives on community planning and environmental design Considers private residences, retirement communities, long-term care facilities, and public and private community spaces Includes guiding principles for environmental design and practice relevant to the documented needs of older people Synthesizes contributions from international scholars in many disciplines
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Montana offers a wealth of outdoor fun for the active traveler, from skiing and snowmobiling to fly fishing and horseback riding. With stunning scenery and colorful history, the state is one of the most appealing in the US. And the best part: it's rarely crowded!
This book uses photographic images to show how the small Pennsylvania town of Curwensville changed from the early 19th century until 2004. Many then-and-now images illustrate the changes.
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.
This unique book offers a complete course in how to do any accent and also gives you the tools to navigate your way through a specific accent. Using solid technical know-how, clear practical steps, real-life examples, and the occasional dose of humour, the Haydn/Sharpe System brings to the surface the underlying structure of accents. The authors share the processes that they, as specialist dialect coaches, have developed, to give you the insight, tools and confidence to work with accents. This second edition includes examples and exercises for six new accents. Includes a free online code to access detailed exercises and sample sentences – giving you the sounds you need to get your accent skills going! Also includes ready-to-use resource recordings of the following accents: Norfolk (NEW), Yorkshire (NEW), Standard Canadian (NEW), Standard Australian (NEW), Standard American, Northern Irish (Belfast), Southern Irish (Cork), Scottish (Glasgow), Newcastle, Manchester, Liverpool, South Wales (Swansea), West Midlands (Walsall), Cockney, Neutral Standard English, Contemporary 'Street' London (NEW), Cornish.
This book is a photographic record of early lawn tennis.Tennis in the 19th Century was mostly played by the upper social classes, although some homeowners of moderate income did build private courts. Their courts often were sloped, cow-pasture bumpy, and included hazards such as boulders and trees. Ordinary people mostly wore their formal street clothes to play the game.The photographs in this book show a far different look to the game than that of today.The book looks into the faces of these long dead people and enters the landscapes of their distant years.
This book is a photographic celebration of early lawn tennis, Lawn tennis in the 19th Century was essentially a game played by the upper social classes, although some homeowners of moderate income did build tennis courts on their property. Courts at the large country manors and estates were established on or near the croquet lawns and often provided a reasonable surface for play. The courts of lesser houses often were sloped, had uneven surfaces and included hazards such as boulders, shrubbery and trees. Players would wear their ordinary every-day clothes to play a game. The photographs in this book show a game very different from that of today. We will look into the faces of these departed people and enter the sunny landscapes of their distant years. Enjoy your journey back through time.
The Civil War years of the 1640s were amongst the most tumultuous in British history. The conflict between King Charles I and Parliament strained and split the social fabric of the British Isles. People of all classes who had previously coexisted peacefully found themselves opposing each other on political, religious, and economic grounds. Society was literally 'by the sword divided'.Much has been written on the subject to date. This book is different. London is its focus, with key players such as the Lord Mayor, the livery companies, the Church, and citizens, viewed through the city's lens and the streets around St Paul's and Cheapside. In looking at seemingly everyday events, unusual questions are raised: for example, where can you find a little known statue of Oliver Cromwell; what happened to the Cheapside Cross; who was Nemehiah Wallington and why was he important?The result of a London walk devised by the author, the books learned yet accessible approach will appeal to anyone interested in a new way of looking at a popular event in history. Bookended by the death of a Tudor queen and the beheading of a Stuart king, its chapters walk us through what happened in-between.
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