Rosy Boardman's Books

Fashion Buying and Merchandising

The Fashion Buyer in a Digital Society

By: Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger

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Fashion Buying and Merchandising

The Fashion Buyer in a Digital Society

By: Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

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Page Count

241

Publisher

Routledge

Published Date

ISBN 10

0429868987

ISBN 13

9780429868986

Dress and Identity in British Literary Culture, 1870-1914

By: Rosy Aindow

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Dress and Identity in British Literary Culture, 1870-1914

By: Rosy Aindow

Rosy Aindow examines the way fiction registered and responded to the emergence of a modern fashion industry during the period 1870-1914. She traces the role played by dress in the formation of literary identities, with specific attention to the way that an engagement with fashionable clothing was understood to be a means of class emulation. The expansion of the fashion industry in the second half of the nineteenth century is generally considered to have had a significant impact on the way in which lower income groups, in particular, encountered clothing: many were able to participate in fashionable consumption for the first time. Remaining alert to the historical specificity of these events, this study argues that the cultural perception of the expansion of the industry - namely a predominantly bourgeois fear that it would result in a democratisation in dress - had a profound effect on the way in which fashion was approached by contemporary writers. Drawing on existing cultural analogies that associated fashion with women and artifice, it concludes that women were particularly implicated in fictional accounts of class mobility. This transgression applied not only to women who wore fashionable clothing, but to those working in the fashion industry itself. An allusion to fashion has a socio-specific meaning, one which gained a new potency in late nineteenth- and early twentieth-century narratives as a vehicle for the expression of class anxieties.

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182

Publisher

Routledge

Published Date

ISBN 10

1351942948

ISBN 13

9781351942942

Fashion Buying and Merchandising

The Fashion Buyer in a Digital Society

By: Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger

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Fashion Buying and Merchandising

The Fashion Buyer in a Digital Society

By: Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

241

Publisher

Routledge

Published Date

ISBN 10

0429868979

ISBN 13

9780429868979

Book's by Rosy Boardman

Fashion Buying and Merchandising

Fashion Buying and Merchandising

Dress and Identity in British Literary Culture, 1870-1914

Dress and Identity in British Literary Culture, 1870-1914

Fashion Buying and Merchandising

Fashion Buying and Merchandising

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