Ronald T. Wilcox's Books

Whatever Happened to Thrift?

Why Americans Don't Save and What to Do about It

By: Ronald T. Wilcox

Write a review Read reviews Take a Quiz Solve Book Puzzle

Whatever Happened to Thrift?

Why Americans Don't Save and What to Do about It

By: Ronald T. Wilcox

It is no secret that Americans save very little: every economic index confirms as much. But to solve the real mystery, we must ask the questions, Why? What are the effects on our economy? and What can be done about it? In this thoroughly researched and thought-provoking book, Ronald T. Wilcox clearly describes not only how the savings crisis adversely influences personal lifestyles over the long term but also how it can undermine our national wealth and standard of living. Wilcox cogently explains that savings are essential to fuel our nations economic growth, whether its putting money in the bank or in the form of direct loans to the government as savings bonds, for example. And, he presents unambiguous facts showing that a high proportion of current wage earners simply will not have enough money for self-support during retirementand that the government safety nets for income and health can no longer be counted on. Most important, Wilcox examines the many rational and irrational reasons behind individuals failures to put money away, what third parties such as corporations and government can do to help, and the steps people can take today to help themselves. The book is an attempt to reinvent thrift in the United States, to find practical ways to help people consume less and save more now so that we can be a richer people in the future and a more prosperous nation. It is a must-read for every corporate executive, policy maker, and concerned citizen.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

176

Publisher

Yale University Press

Published Date

ISBN 10

0300145322

ISBN 13

9780300145328

The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

1465

Publisher

FT Press

Published Date

ISBN 10

0133994775

ISBN 13

9780133994773

Marketing Analytics

Essential Tools for Data-Driven Decisions

By: Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Analytics

Essential Tools for Data-Driven Decisions

By: Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

278

Publisher

University of Virginia Press

Published Date

ISBN 10

081394516X

ISBN 13

9780813945163

Cutting-edge Marketing Analytics

Real World Cases and Data Sets for Hands on Learning

By: Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox

Write a review Read reviews Take a Quiz Solve Book Puzzle

Cutting-edge Marketing Analytics

Real World Cases and Data Sets for Hands on Learning

By: Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

321

Publisher

Pearson Education

Published Date

ISBN 10

0133552527

ISBN 13

9780133552522

Intervention and Reflection

Basic Issues in Medical Ethics

By: Ronald Munson

Write a review Read reviews Take a Quiz Solve Book Puzzle

Intervention and Reflection

Basic Issues in Medical Ethics

By: Ronald Munson

This combination textbook and anthology provides coverage of the fundamental topics in current medical ethics adn familiarizes the reader with the basic moreal and social issues confronting the medical profession today.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

778

Published Date

ISBN 10

0534163262

ISBN 13

9780534163266

Book's by Ronald T. Wilcox

Whatever Happened to Thrift?

Whatever Happened to Thrift?

The Definitive Guide to Marketing Analytics and Metrics (Collection)

The Definitive Guide to Marketing Analytics and Metrics (Collection)

Marketing Analytics

Marketing Analytics

Cutting-edge Marketing Analytics

Cutting-edge Marketing Analytics

Intervention and Reflection

Intervention and Reflection

Username

Password

Username

Password

Password again

Birthday

Email